Introduction to Foodservice System

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Introduction to Foodservice System game supplemented with either barley, oat, or rye, while the

wealthy had regular access to meat and fish, along with wheat.
Food is anything people eat to provide nourishment. In its During the Industrial Revolution, diets became more varied,
legal definition, food is anything taken into the body by mouth partly because of the development of refrigeration and other
which includes drinks, bubble gum, any substance or any forms of food preservation. In the contemporary era, many
ingredient needed in the preparation of food. people have access to a wide variety of food that is grown
locally or shipped from far-off places.
Everything about the way people eat defines them socially and
culturally. What individuals eat, where their food comes from,
who prepares it, and with whom they eat, even their attitudes
and rituals around food, all underlie the rich fabric of vastly Hunters and Gatherers
diverse cultures and cultural histories.
Human beings lived as hunters and gatherers until the
Foodservice System Definition invention of agriculture. Following a nomadic lifestyle, early
people hunted, fished, and gathered fruit and wild berries,
 Foodservice is the art and science of planning, depending on their location and the availability of wild plants
preparing, cooking, and serving quality meals in and wild game. To aid their constant quest for food, humans
quantities far greater than those of the usual family developed weapons and tools, including spears, nets, traps,
meals. fishing tackle, and the bow and arrow.
 Foodservice institutions are establishments that
provide food to people away from home. The Beginning of Agriculture

Goal of the Foodservice Institution About ten thousand years ago, people began to cultivate crops
and domesticate livestock in Mesopotamia, an area of the
The service of quality meals to a satisfied clientele at a world that is known today as the Middle East. Agriculture
reasonable cost flourished in this region due to the fertile floodplain between
the Euphrates and Tigris Rivers, and early crops included
Objective of the Foodservice Institution
wheat, barley, and dates. The development of agriculture not
1. Profit (Commercial restaurants, hotel dining rooms, fast only enriched the diet of these early people, it also led to the
food centers, coffee shops, carinderias and other food service birth of civilization as farmers began to settle into sizable,
establishment) stable communities.

2. Non-profit (Industrial, educational and health care One of the most fertile regions of the ancient world was
institutions) located along the Nile River Valley in ancient Egypt. The rich
soil yielded several harvests per year. Common crops were
CLASSES OF FOOD SERVICE barley, wheat, lentils, peas, and cabbage, along with grapes,
which were used to make wine. Even poor Egyptians ate a
TWO CLASSES OF FOOD SERVICE (Acc. To service
reasonably healthy diet that included fish, vegetables, and
offered)
fruit. However, meat was primarily a privilege of the rich.
1) Service – offers waiter service to customers Popular seasonings of this era included salt, pepper, cumin,
coriander, sesame, fennel, and dill.
2) Self- service – emphasizes service by the customer
themselves
• The emergence of agriculture was one of the most pivotal
transformations in human history. Humans and their ancestors
Historical Development of Foodservice System lived as hunters and gatherers for more than a million years,
populating the world.
Everything about the way people eat defines them socially and
culturally. What individuals eat, where their food comes from, • Domesticated plants and animals are also the linchpins of
who prepares it, and with whom they eat, even their attitudes agricultural economies, and the differences in these artifacts of
and rituals around food, all underlie the rich fabric of vastly cultural selection and their natural environs contributed to the
diverse cultures and cultural histories. incredible variation in human cultures—and not just in food—
but in the course of world history.
Throughout history, our relationship with food has been
influenced by changing practices and perspectives. From the • It is worth noting that agriculture emerged independently in
invention of agriculture to the birth of refrigeration, several different parts of the world, most famously in the
technological advances have also affected what we eat and Middle East in an area known as the Fertile Crescent, but also
how we feel about our food. Therefore, it can be helpful to in China, Africa, the Andes, Mexico, and eastern North
examine theories and customs related to diet and nutrition America. In all of these areas, agriculture and surplus food is
across different civilizations and time periods linked to the emergence of increased social complexity,
including settled villages and social inequality.

Meals Determined Social Status


Civilizations and Time Periods
In ancient Rome, differences in social standing affected the
Diet and cuisine have undergone enormous changes from
diet. For people of all socioeconomic classes, breakfast and
ancient times to today. The basic diet of the ancient era
lunch were typically light meals that were often consumed in
consisted of cereals, legumes, oil, and wine. These staples
taverns and cafes. However, dinners were eaten at home and
were supplemented by vegetables and meat or fish, along with
were taken much more seriously. Wealthy senators and
other items, such as honey and salt. During the Middle Ages,
landowners ate meals with multiple courses, including
poor people consumed meager diets that consisted of small
appetizers, entrees, and desserts. Rich Romans also held
extravagant dinner parties, where guests dined on exotic foods, Food Preservation in Modern Times
such as roasted ostrich or pheasant. In contrast, people of the
lower classes ate mostly bread and cereals. Technological innovations during the 1800s and 1900s also
changed the way we cultivate, prepare, and think about food.
Social status determined the kinds of food that people The invention and refinement of the refrigerator and freezer
consumed in many other parts of the world as well. In ancient made it possible for people to store food for much longer
China, emperors used their wealth and power to hire the best periods. This, in turn, allowed for the transportation of food
chefs and acquire delicacies, such as honey, to sweeten food. over greater distances. For example, oranges grown in Florida
Dishes of the ancient era included steamed Mandarin fish, rice would still be fresh when they arrived in Seattle.
and wheat noodles, and fried prawns. Imperial cuisine also
included improved versions of dishes that were consumed by Prior to refrigeration, people relied on a number of different
the common people, such as soups and cereals. methods to store and preserve food, such as pickling. Other
preservation techniques included using sugar or honey,
canning, and preparing a confit, which is one of the oldest
ways to preserve food and involves salting meat and cooking it
The Medieval Era in its own fat. To store foods for long periods, people used
The eating habits of most people during the Medieval Era iceboxes or kept vegetables, such as potatoes, onions, and
depended mainly on location and financial status. In the feudal winter squash, in cellars during the winter months.
system of Europe, the majority of the population could not
afford to flavor their food with extravagant spices or sugar. In
addition, transporting food was either outrageously expensive The Great Depression
or out of the question due to the inability to preserve food for a
long period of time. As a result, the common diet consisted of During the Great Depression of the 1930s, the United States
either wheat, meat, or fish, depending on location. The typical faced incredible food shortages and many people went hungry.
diet of the lower classes was based on cereals and grains, This was partly because extreme droughts turned parts of the
porridge, and gruel. These staples were supplemented with Midwest into a Dust Bowl, where farmers struggled to raise
seasonal fruits, vegetables, and herbs. Wine, beer, and cider crops. Millions of Americans were unemployed or
were also common, and were often safer to drink than the underemployed and were forced to wait in long breadlines for
unsanitized, untreated water. free food. This was also a period of incredible reforms, as the
government worked to provide for and protect the people.
Some important changes included subsidies and support for
suffering farmers.

The Crusades
World War II
During the Medieval Era, soldiers from Europe waged war
over religion in the Middle East in military campaigns that Food shortages also occurred during World War II in the
came to be known as the Crusades. Upon their return, the 1940s. At that time, people voluntarily made due with less to
crusaders brought back new foods and spices, exposing ensure that soldiers training and fighting overseas had the
Europeans of the Middle Ages to unusual flavors. Cooking supplies they needed. To focus on saving at home, government
with exotic spices, such as black pepper, saffron, and ginger, programs included rationing food (particularly meat, butter,
became associated with wealth because they were expensive and sugar), while the media encouraged families to plant their
and had to be imported. own fruits and vegetables in “victory” (backyard) gardens.

Food Preservation in the Past Contemporary Life

During the Medieval and Renaissance eras, most meals Today, agriculture remains a large part of the economy in
consisted of locally grown crops because it was extremely many developing nations. In fact, nearly 50 percent of the
difficult to transport food over long distances. This was mostly world’s labor is employed in.
due to an inability to preserve food for long periods. At that
time, food preservation consisted mostly of drying, salting, In the United States however, less than 2 percent of Americans
and smoking. Pickling, which is also known as brining or produce food for the rest of the population.
corning, was another common practice and involved the use of Also, most farms are no longer small-scale or family-owned.
fermentation to preserve food. Large-scale agribusiness is typical for both crop cultivation
The Modern Era and livestock rearing, including concentrated animal feeding
operations.
The modern era began in North America and Europe with the
dawn of the Industrial Age. Before that period, people Conventional farming practices can include abuses to animals
predominantly lived in agrarian communities. Farming played and the land. Therefore, more and more consumers have begun
an important role in the development of the United States and to seek out organic and locally grown foods from smaller-scale
Canada. Almost all areas of the country had agrarian farms that are less harmful to the environment.
economies dictated by the harvesting seasons. Other changes also affect food production and consumption in
In the 1800s, society began to change as new machines made the modern era. The invention of the microwave in the 1950s
it easier to cultivate crops, and to package, ship, and store spurred the growth of frozen foods and TV dinners.
food. The invention of the seed drill, the steel plow, and the Appliances such as blenders and food processors, toasters,
reaper helped to speed up planting and harvesting. Also, food coffee and espresso machines, deep fryers, and indoor grills
could be transported more economically as a result of have all contributed to the convenience of food preparation
developments in rail and refrigeration. These and other and the kinds of meals that people enjoy cooking and eating.
changes ushered in the modern era and affected the production
and consumption of food.
Diet Trends Over Time Cooking guilds established many of the professional standards
and traditions that exist today. Two of the oldest cooking
Today, consumers can choose from a huge variety of dietary guilds are the:
choices that were not available in the past. In the western
world, especially in North America, food products are also  Chaine de Rotissieres (roasters)
relatively cheap. As a result, there is much less disparity  Chaine de Traiteurs (caterers)
between the diets of the lower and upper classes than in the
past. It would not be unusual to find the same kind of meat or (King Henry II went against food service guilds to
poultry served for dinner in a wealthy neighborhood as in a continue his “restorantes”)
poorer community.
Middle Ages

Guilds developed into classic kitchen organizations.

• Chef’s tall hat (Toque) became a symbol of the


Ancient Times apprentice.

Before 10,000 BC, tribes in Denmark and islands off the cost • Black Hat symbolized master chef
of Scotland cooked food in large kitchens and ate in large
groups.
Early Renaissance - development of Haute Cuisine in France
Around 5000 BC, Swiss lake dwellers were known to have
dined in large groups. The marriage of Henry II of France and Catherine de
Medici of Italy in 1533 was instrumental in the development
Pictorial evidence in tombs and temples of ancient Egyptians
of French cuisine, the Medicis being great patrons of art, and
revealed their practices of preparing and serving food in large
were known to serve the finest food and drink.
quantities and selling of food by vendors in streets and market
places. Introduced new refinements royal cookery and prepared
artistic banquets.
Ancient Chinese records shows that travelers ate and stayed in
roadside inn, and restaurants existed in large urban cities
where rice, wine and other food items were sold.
Ice cream was introduced to the French. Knives, forks and
Ancient Greeks did much dining in public, with their social spoons were used instead of fingers and daggers.
lives centering on public feasts and banquets.
Trends towards fine foodservice was continued by Henry II’s
Romans loved feasting, and several emperors were so fond of nephew, Henry IV who became known in history as great
lavish banquets that they overspent the country’s money. gourmet.
Emperor Lucullus loved giving lavish banquets and luxurious
dining, hence the term lucullan to mean lavish. The subsequent kings of France continued their interest in
food and dining, and eventually encouraged the development
Ancient Rome had tabernas from which word tavern of chefs and culinary personnel, as well as fine recipes.
originated, which were small restaurants serving food and
wine: King Louis XIV encouraged the development of good chef
schools.
Apicius, Roman epicure, wrote the first cookbook entitled
“Cookery and Dining in Imperial Rome” and described the King Louis XV advanced the science and the art of cooking
Roman Feast as consisting of three courses, namely: and his wife, Maria Leszczynsica (daughter of the famous
King of Poland) closely supervised the kitchen, set high
 the gustatio; standards of food quality and served elaborate dishes.

 b. meats & vegetables of different kinds; After the French revolution, former servants of nobility used
their cooking skills in restaurants.
 c. fruits and sweets
Restaurants were set up. In 1600, first coffeehouses (cafes)
were opened in France and eventually in great cities of
Europe. Coffee, cocoa & mild alcoholic beverages were
Middle Ages
served. They were a place of gossip & latest news.
Quantity food production was practiced by monks or friars in
In 1760, Boulanger opened an eating place in France serving
the monasteries and abbeys.
soups believed to be highly nutritious which brought about the
Mastercraftsmen, who later practiced food service, gained cure for many ailments. Considered as “ health restorer”, the
knowledge of baking, wine and beer making and cooking from place was called restaurer, & the enterprise known as
communities. Famous liquors such as Grand Marnier, restorante, later on to be called restaurant.
Cointreau, Chartreuse, Benedictine were developed.
Many coffeehouses were soon opened, following Boulanger’s
Eating was crude, but was slowly refined towards the end of example. Soon, Paris had over 500 restaurants- considered as
the middle ages, primarily due to French influence. Various the beginning of modern food service.
guilds arose to organize foodservice professionals, ex. Chaine
de Rotisserie (Guild of Roasters), chartered in Paris in the
12th century. George Ernest Boulanger

Guilds Industrial Revolution - starting at the end of 18th Century.


• The industrial revolution brought about the middle class 3. In the 19th century, hotels in the U.S. increased in number.
composed of entrepreneurs, shopkeepers, industrialists and Famous chefs to Europe were brought to the U.S.
financiers who began to dominate the social and economic life
in Europe. Great chefs were hired. Food was served in 4. After the American Civil War, more hotels and restaurants
exclusive establishment and dining become more popular. became operational.

Advancement of Science Post War Expansion

Nicolas Appert, who discovered canning. 1. Foodservices began to grow after the war often prompted by
the need for institutional feeding.

2. Big hotel chains were formed.


Golden Age of Cuisine – begun with the rise of Careme in
1800, one of the world’s most famous chef. 3. Eating out became part of the people’s way of life.

Marie-Antoine Careme Fast Food Chains

“When we longer have good cooking in the world, we will Fast foods or the quick service concept was developed in
have no literature, nor high and sharp intelligence, nor friendly response to the needs of people who have fun to “eat and run.”
gathering, nor social harmony.” The development in the foodservice industry in the U.S. were
carried over to other countries, including the Philippines.
 First Celebrity Chef
 Often called the Father of French Cuisie
 Founder and architect of French haute cuisine
 One of the most prolific food writers of the 19th The Beginnings of Foodservice in the Philippines:
Century • In the Philippines, foodservice estimated as early as the time
 During his long career, he was chef for Talleyrand, of the barangay system. The datu had to feed his people
Czar Alexander I, George IV and Baron Rothschild including the slaves or alipin . Hence, it required the service of
food in great quantities. Chinese were the forerunners of the
developmental rudiments of the commercial type of
Golden Age of Cuisine – begun with the rise of Careme in foodservice. 982 AD – earliest recorded date of Chinese-
1800, one of the world’s most famous chef. Philippine trade Through Chinese peddlers, the Filipinos came
to know of varieties in dinning pleasures.
1. Careme- is credited for the following:
• Chinese food became popular and served under more
a. Introduced the concept of the progression of courses in a permanent structure. Natives set up eating places usually at the
dinner and the sequence of proper wines to accompany them; back of public market where portions of kari-kari (an elaborate
b. Perfected the soup consommé. stew) could be readily bought. Karihan came to be known and
the Spaniards later called it as carinderia. Chinese operated
c. developed many fine French sauces and dishes. eateries which came to be known as panciterias since they
usually serve pancit (noodles).
d. trained in a large number of famous chefs who eventually
worked in clubs and Restaurants.

American Period
Golden Age of Cuisine • 1906 – Americans introduced the concept of cafeteria which
started with the public school feeding program which attempts
Escoffier, another famous chef is known to have:
to the remedy of the poor nutrition of children. University
a. Perfected classical organization f workers in the kitchen, Foodservice at the University of the Philippines (UP) is an
and defined responsibilities of each other. example of school that adapted the American concept of
cafeteria.
b. Written many articles and cookbooks invented Peach Melba
and Melba toast. • Dr. Presentacion T. Perez – chairman of the Dept. of Home
Economics, College of Educ. At UP in 1937; allotted a small
c. developed sound rules in quantity food preparation and space in a classroom to be used as laboratory for food courses,
teamed with Cesar Ritz, a famous hotelier, in operating finest which was the beginning of the University Foodservice at UP.
hotel in Europe;
• The birth of other types of foodservice such as the
d. Simplified the menu. commercial fast food centers, in-plant feedings, dinning rooms
in health care institution which picked up the concept of self
service.
Foodservice in the United States
• Irma P. Florentine – laid the foundations for modern
1. Coffeehouses were known to operate in New York, Boston, dietetics in the Philippines in hospital foodservice.
Philadelphia, and other key American Cities during colonial
times.
Restaurants that have endured the test of time in past
2. Institutional Feeding was practiced in orphanages, hospital,
decades:
prisons, and other establishments.
• Aristocrat Restaurant – considered as the first truly  The war resulted to the establishment of the first organized
Filipino restaurant that started operating in 1936 and it is still dietary unit which was set up by Florence Nightingale in 1855
in business. during the Crimean war.
• Max’s restaurant – well known for its tender, juicy and  Industrial revolution gave rise to an increased number of
crispy fried chicken since liberation time unemployed school children.
• D&E Restaurant – used to be #1 in the sixties.  In England and France, low-cost lunches were offered to
enourage school attendance.
• Barrio Fiesta Restaurant – still capturing the spirit of the
fiesta  Foodservice was part and parcel of providing lodging. This
was common in Europe when wealthy men sponsored hostels
• Kamayan –Filipino restaurant that made eating with the
for students.
hands fashionable way back in 1977.

• Cabalen – meaning townmate features Pampango dishes  In US, providing board and lodging for students was the
since the early 1980’s responsibilities of fraternities and sororities. Eventually this
responsibility shifted to the university.
• Cocktail lounges/ bars are Bistro Remedios, Larry’s Bar,
Gene Bistro and Bistro Lorenzo Refreshments parlors to name  Better roads and and consequent rise in travel was
a few, include the Dairy Queen, Magnolia kiosk and little responsible for the establishment of lodging houses for
Quiapo Carinderia type of foodservice include travelers. Meals were offered as part of the regular service.
Ambrosia,Andok’s and Baliwag’s.  Nowadays, aside from food, some exclusive social clubs
• In recent years, local and international fastfood chains have (country club, sports club) offer food and recreational, sports
been added to the census of foodservice capturing a significant an other facilities for club members.
portion of the Filipino clientele.

Jollibee

• 1975- Started a two-branch ice cream parlor, it later


expanded its menu to include hot sandwiches and other meals.

• 1978 -Jollibee Foods Corporation was incorporated with


seven outlets to fully explore the possibilities of a hamburger
concept. Thus was born the company that revolutionized the
fast food industry in the Philippines

• Jollibee 1984 -Jollibee reached the P500 million sales mark,


catapulting the company into the list of Top 500 Philippine
Corporations

• 1987 -The company joined the ranks of the Philippines' Top


100 Corporations 1989 - It then became the first Philippine
fast-food chain to break the P1 billion sales mark.

• More popular fastfoods of the western countries are


McDonald’s, Shakey's and Texas Chicken. Among the local
fastfoods, Jollibee is the country’s largest fastfood chains.it
has successfully penetrated the foreign market. It has stores in
China, Brunei, Indonesia, Dubai and USA.

Key Points:

 Providing food for people away from home has been


practiced since ancient times. Various types of
foodservice evolved in response to the needs of
individuals and/or groups a certain points in historical
times.

 It is believed that the ancient Greeks and Romans have


temples to care for the sick and food was served to workers
hired or forced to build monuments.

 Meals were served to people who joined pilgrimages and


those who belong to religious orders.

 Royals and noble households, because of the large number


of members, necessitated quantity food production.

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