BDA41002 ENTREPRENEURSHIP

GROUP PROJECT – PROGRESS REPORT 4

SEMESTER 2/20222023

GROUP 5

GROUP MEMBER:

NAME NO MATRIC

ADAM SYAZMI BIN MOHD ADALI AD210024

GOH PENG LUN AD210173

LIM YING YAN AD210157

WOON LI YING AD210154

ZAID MUHAMMAD BIN ABDULLAH CD180221

OPERATIONAL PLAN

Over the past weeks, we have made significant strides in improving the efficiency and
effectiveness of our operations. The key initiatives and achievements include:

Objective
To improve efficiency in various areas of the business.
To maintain or improve the quality of products or services.
To manage risk and continuity in business.

Strategy Action Responsibilit Remark

y
Expand Introduce three new products Lim Ying Done
product variations to meet different Yang
line customer needs
Improve Implement a customer relationship All Group In
customer management system to track members Process
service customer interactions and improve
response times
Increase Promote our product through social All Group In
marketing platforms such as tiktok, whatsapp, Members process
efforts Instagram and etc.
MARKETING STRATERGY

Market research identify our target market, such as families, friends,

lecturers, and tailor our marketing efforts to their
preferences and needs.
Packaging Invest in attractive packaging that reflect the quality of
our product
Leverage social media Utilize social media platforms like Facebook,
Instagram, and TikTok to promote our product.
Offer product variations Provide option for customer to buy the product
Sampling and tasting Offer samples of our cookies at high traffic area to
allow potential customers to taste and experience the
quality of our products.

Pricing strategy Analyze pricing structures to ensure competitiveness

while maintaining profitability.
Marketing Copywriting Compelling copywriting that resonates with our target
audience. We have focused on highlighting the key
differentiators of our products and addressing customer
pain points, resulting in an increase in lead generation
and conversion rates
Minute Meeting

We have implemented regular group discussions and minute meetings to foster collaboration
and ensure effective communication among team members. These sessions have proven to
be valuable in generating innovative ideas, resolving challenges, and aligning our
operational and marketing efforts.

Meeting Date: [7/6/2023] Meeting Time: [19:30] Location: [GOOGLE MEET]

Attendees:
1. ADAM SYAZMI BIN MOHD ADALI
2. GOH PENG LUN
3. LIM YING YAN
4. WOON LI YING
5. ZAID MUHAMMAD BIN ABDULLAH

Agenda:
1. Discuss about operational plan.
2. Briefing about marketing strategy.
3. Discuss about marketing plan.

Meeting Proceedings:
16:30 - The meeting was called to order by ADAM SYAZMI.

• Discuss operational plan - All members give good input on the operational plan

• Discuss marketing strategy and plan - all members able to give a good idea about
marketing strategy and plan

Action Items:

1. Finalising operational and marketing report - [ADAM] before Deadline [8/6/2023].

Next Meeting: TBD

Adjournment: The meeting was adjourned at 20.15.

Minutes recorded by: ADAM SYAZMI

Meeting Evidence
Progress Description:

Hindrances
Job /Task PIC Remark
if any

Discussion/confirmation on the option

ofour group project. All members Done,
(Option 1: Entrepreneurial Exploration - 07/04/2023
Project)

First Group Meeting Done,

All members -
(Google Meet) 07/04/2023
Discussion/confirmation on the product.
Done,
1. Snack All members -
17/04/2023
2. Cookies
In progress,
10/05/2023
Discussion on the suitable brands for
All members -
snacks and cookies.
Done,
16/05/2023
Done,
Group Progress Report 1 WOON LI YING -
10/05/2023

Second Group Meeting Done,

All members -
(Meeting at PTTA) 16/05/2023

Done,
Distribution tasks among group members. All member -
16/05/2023

Final confirmation on the product. Done,

1. Cookies
All members - 16/05/2023

Done,
Find and choose the suitable manufacturer
All members -
for the cookies. 16/05/2023

Done,
Group Progress Report 2 GOH PENG LUN -
16/05/2023
Done,
Confirmation of cookies supplier All members -
23/5/2023
ZAID
Done,
Group Progress Report 3 MUHAMMAD BIN -
ABDULLAH 24/5/2023
 ADAM SYAZMI
Done,
Group Progress Report 4 BIN MOHD -
7/6/2023
ADALI

Group Progress Report 5 LIM YING YAN - To be progress

Compiling of the report and submitting it

All member - To be progress
through Author.

Complete and compile the video

All member - To be progress
presentation.