PRODUCT TEARDOWN

PADALA HARSHITA
 PRODUCT MARKET
FEATURES
OVERVIEW
Zomato is an online food delivery and restaurant discovery platform that acts as an • Intercity Legends • Gold membership
aggregator. It operates in many countries and allows users to browse and order food • Gourmet Everyday • Recommendations
from various restaurants in their area. Zomato displays restaurant information, including
menus, reviews, ratings, and delivery options, making it easier for users to find and order • Homecooked meals • Dining Reservation
food from a wide range of options. • Multiple cart items • Rating & reviews

COMPETITORS Zomato in Numbers

Avg monthly
Gross order value transacting
1000+ Active Cities customers
213 billion
14.7 million

Avg Monthly active

Orders
delivery partners
535.2 million
285k
 NAME: RAHUL NAME: PRIYA
AGE: 23 USER PERSONA AGE: 32
LOCATION: MUMBAI LOCATION: BANGALORE
OCCUPATION: STUDENT OCCUPATION: MANAGER

NEEDS AND GOALS NEEDS AND GOALS

• Rahul has a fixed monthly budget and needs to be
mindful of his spending
• He hangs out with her friends, and often places big
orders involving multiple people.
• As he lives away from home, he needs regular access to
home-style meals at affordable prices.
• Priya wants the convenience of food ordering, especially
during her busy workdays.
• She wants a quick and hassle-free solution for her hunger.
• She likes to have a variety of ordering options as well.
• She focuses on a healthy lifestyle and needs a service that
supports her.

USER STORY: As a customer who is ordering food for a group, I want to USER STORY: As a busy professional, I want to be able to quickly and
be able to split the cost of the order among multiple people so that easily order food from my favorite restaurants for delivery or pickup so
everyone can pay their fair share. that I don't have to spend time cooking or eating out.
 USER JOURNEY MAP
Research Food Place order Make payment Collect order Post-order Feedback

IDEA GENERATION: 1. Pay split feature: When you Order for a group, have the option to split the bill with others.
2. Multiple Restaurant order: Let users add multiple items from different restaurants to one cart
within 5 km of radius.
THANK YOU!