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IT-Business Department

Business Studies 0450

Market Research (Chapter 11) Worksheet

July 2, 2024 Year: 9
Name: ----------------------------- Instructor: Rafa Alyasin
Q1:

(a) Identify two methods of secondary market research.

Method
1: .......................................................................................................................... ...................................
........................................................................................................

Method
2: .......................................................................................................................... ...................................
........................................................................................................ [2]

(b)Identify and explain one advantage and one disadvantage to Anna and James’s business of asking
customers to complete questionnaires.

Advantage: ....................................................................................................................... ......................

.....................................................................................................................

Explanation: ...................................................................................................................... .....................

...................................................................................................................... ...........................................
................................................................................................ .................................................................
..........................................................................
Disadvantage: ................................................................................................................... ......................
.....................................................................................................................

1
Explanation: ...................................................................................................................... .....................
...................................................................................................................... ...........................................
................................................................................................ .................................................................
.......................................................................... [6]

Q2:

Explain how the data shown in Figure 3.1 and Figure 3.2 could be useful to Gareth.
Figure 3.1: ........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
Figure 3.2: ........................................................................................................................
...........................................................................................................................................
...........................................................................................................................................
...........................................................................................................................................

2
...........................................................................................................................................
........................................................................................................................................... [6]

3
4

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IT-Business Department

Business Studies 0450

Market Research (Chapter 11) Worksheet

(a) Identify two methods of secondary market research.

Advantage: ....................................................................................................................... ......................

Explanation: ...................................................................................................................... .....................

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