COMM HUB Present

CULTURE
COACHING
By: Amna Bulhoon
INTRODUCTION TO
CULTURAL
COACHING:
Cultural coaching is a process of coaching
individuals or teams from different cultural
backgrounds to help them navigate and succeed
in a cross-cultural environment. It is a specialized
form of coaching that focuses on developing
cultural awareness, sensitivity, and competence
to improve communication, collaboration, and
overall performance.
 DEFINITION OF
CULTURAL
COACHING:
Cultural coaching is a collaborative process
between a coach and a client, aimed at
developing the client's cultural awareness,
sensitivity, and competence. It involves working
with individuals or teams from different cultural
backgrounds to help them understand and
navigate cultural differences, overcome cultural
barriers, and build effective cross-cultural
relationships.
The role of a cultural coach is to help clients identify and understand their own cultural
biases, values, and assumptions, as well as those of others. The coach supports clients in
developing the skills and knowledge necessary to communicate effectively, build trust, and
work collaboratively with people from different cultural backgrounds. This may involve
providing feedback, guidance, and support to help clients identify and overcome challenges
related to cultural differences.

Cultural coaching can benefit individuals and teams in a variety of contexts, including
international business, education, healthcare, and social services. It can help individuals
and teams improve their cultural competence and performance, enhance their
relationships with people from different cultural backgrounds, and create a more inclusive
and diverse environment.

Overall, cultural coaching is a valuable tool for anyone working in a cross-cultural

environment, as it helps individuals and teams build the skills and knowledge necessary to
work effectively with people from different cultural backgrounds, and navigate cultural
differences to achieve their goals.
IMPORTANCE OF
CULTURAL COACHING
IN A GLOBAL
COMPANY LIKE
CARTIER

Cultural coaching is essential in a

global company like Cartier for several
reasons:
Effective Communication: Communication is a crucial aspect of any business, and it
becomes even more important in a global company that operates in different countries
and cultures. Cultural coaching helps employees understand the cultural differences in
communication styles, language, and tone, and provides them with the tools to
communicate effectively with colleagues, customers, and partners from different cultural
backgrounds.

Improved Cross-Cultural Relationships: In a global company like Cartier, employees work

with people from diverse cultural backgrounds. Cultural coaching helps employees to
develop an understanding of the cultural norms and values of their colleagues, which can
improve relationships and foster a more inclusive work environment.

Increased Cultural Competence: Cultural coaching can help employees develop cultural
competence, which is the ability to work effectively in a multicultural environment. This
competence enables employees to understand and respect cultural differences, work
collaboratively with colleagues from different cultures, and adapt their behavior to fit
different cultural contexts.
Enhanced Global Business Strategy: Cultural coaching can help Cartier in developing an
effective global business strategy. By gaining an understanding of the cultural norms and
values of different countries, Cartier can tailor its products and services to meet the needs of
local customers, and develop marketing strategies that are culturally appropriate.

Improved Employee Retention: Cultural coaching can help Cartier employees feel
supported and valued in a multicultural environment, which can lead to increased
employee satisfaction and retention.
In conclusion, cultural coaching is essential for a global company like Cartier to succeed in
a multicultural environment. It helps employees to understand and navigate cultural
differences, communicate effectively, develop cultural competence, and improve
relationships. By investing in cultural coaching, Cartier can create a more inclusive and
diverse work environment, and develop an effective global business strategy that meets the
needs of customers from different cultural backgrounds
INTRODUCTION TO
CULTURAL COACHING
GOALS AND OBJECTIVES OF THE
TRAINING
The goals and objectives of cultural coaching training include:

Developing Cultural Awareness: The goal of cultural coaching training is to help individuals
become aware of their own cultural biases, values, and assumptions, as well as those of
others. The objective is to help individuals understand how culture influences behavior,
communication, and decision-making, and how to navigate cultural differences to build
effective relationships.

Enhancing Cultural Sensitivity: The objective of cultural coaching training is to help

individuals develop sensitivity to cultural differences and learn to appreciate the
perspectives and experiences of people from different cultural backgrounds. The goal is to
foster respect and inclusivity in a cross-cultural environment.