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Table of Contents
Introduction…………………………………………….………………………………………………………………………….…………………..2
Prepare | The Journey Begins……………………………….…….……………………………………….…………………………………3
Design | The Art of Structure…………..………………………….………..……….………………………….……………………………8

The Classic Tweet…………………………………………………………………….…..…………………..……….…………………………………………….8
The Headline...………………………..……………...……………………….....……………….…………………………………………………….9
The Body……..……………...………………..…………………………………………...………………………….…………………………………10
The Finisher………………….………………..…………………..……………………………...………………….…………………………………12
Templates…...……………….………………..…………………..……………………………...………………….…………………………………13
The List…..…..……………...…………………………………………………………………………………………….………….…………………………………14
List Templates…...…….………………..………………...………………………..……………………....………………….…………………………………17
Questions……..……………...…………………………………………………………………………………………………..…...……………………………….18
The One Liner……..…..……………...………………………………………………………………………...…………………….………………………….….22
Personal Stories…………..………………………………………………………………………………….…...………………………….…………………….23
Shoutouts………………….…..………………………………………………………………………………….…...……………………………………………….24
Create | The Art of Writing Threads…….……………..………….…….…………..…………………….……………………………25

The List Thread…………….…………………………………………………………….…..…………………..……….…………………………………………26
The Story Thread………….…………………………………………………………….…..…………………..……….…………………………………………28
Dominate…………………..….…………………………………………………………….…..…………………..……….…………………………………………29
Thread Checklist………….…………………………………………………………….…..…………………..……….…………………………………………33
Engage | The Art of Conflict…….…………………………..…………….……………………….………….……………………………34

Twenty Topics for Instant Engagement…….……………………….………….…………………..……….………………………………………38
Compose | Embrace the Process………..…….……………….…….…..…………………….………….……………………………39

Seven Steps to Create a Quality Post………….….………………………………………….…..…………………..……….…………..…………40
Guidelines for Writing Great Tweets………….………………………………………………………….…..………………….…………..…………42
Synergize | An Infinite Wheel of Content..………………………….……………………….………….……………………………43

Step 1 - Questions………………………………………...……………………………………………………….…..………………….…………..……….…44
Step 2 - Posts………….………………………………………………………….…..………………….…………..…………………………………………...…45
Step 3 - Lists ………….………………………………………………………………….…………………………….…..………………….…………..…………46
Step 4 - Threads…………..………………………………………...……………………………………………….…..………………….…………..…………47
Step 5 - Blogs………….……………………………………...……………………………………………………….…..………………….…………..…………48
Program | Ready, Aim, Fire..………………………..……….…………….……………………….………….……………………………49

Morning…………….…….……………………………………...……………………………………………………….…..………………….…………..…………50
Afternoon………….…….……………………………………...……………………………………………………….…..………………….…………..…………51
Evening…….……….…….……………………………………...……………………………………………………….…..………………….…………..…………52
The Secret….…………..……………………………………...……………………………………………………….…..………………….…………..…………53
aestheticsareethics.com 2
Prepare | The Journey Begins
“Luck is what happens when preparation meets opportunity.” - Seneca
There are two types of people on Twitter: Consumers and Creators. Consumers read
content, they retweet, and follow many accounts. They are there solely for the purpose of
being entertained. This is most of Twitter and that is a good thing. To be a successful
Creator, you need to have an audience. Appreciate them.
If you want to make the transformation from consumer to creator, you need to begin to
shift your mind. Creating is a rewarding experience but it is a completely different
mentality. This section will offer suggestions that will help you prepare for the journey.
Creating winning content on a consistent basis is not for the mentally weak. Why?
Weak people do not gain follows. People follow energy. If you want to dominate a
timeline, you must project energy. Nice guys are nice people, but finish last as creators.
If you want to be great at creating, you need to dedicate yourself to the pursuit of
mastery. This holds true for any art form, including Twitter. Reflect on this statement but
do not doubt yourself. I want you to start from the most advantageous position possible.
Free Up Your Time
Winning at Twitter takes action. It is hard work. Start streamlining your life. Dedicate
yourself to writing tweets at certain times of the day. I find that it is easy to do this
when I make it part of my routine. I wake up at 5 AM every day just to write tweets. All
I need is a cup of black coffee and the ideas come to me. You do not need to choose
the same time but just make writing part of the schedule. Make it a habit.
Create a List of Mentor Accounts
Who are the heavyweights that you look up to? Who do you want to grow into?
You need to have a vision. Begin to consume content that you want to become.
I am NOT telling you to copy them. Follow them for inspiration.
Michael Jackson found inspiration from James Brown. The Beatles were inspired by
the Beach Boys. Frederic Chopin was influenced by Franz Liszt. Every artist has a
mentor. View Twitter like an art form. You will need to find inspiration to be a
successful content creator.
I want you to make a list of at least a dozen accounts to follow. You can follow
whoever you want but I have one rule:
“Your mentors must have more followers than they are following.”
Do not mentor accounts that follow-for-follow.

These accounts do NOT get good engagement.
You will not want to become them.
I want you to make a list of accounts following this ratio:
6 Large Accounts (10K and above)
4 Medium Accounts (2K to 10K)
2 Small Accounts (Under 2K)
2 Very Small Accounts (Under 1K)
This seems counterintuitive but you need to monitor accounts of all different sizes.
Why? Because accounts of different sizes produce different kinds of content.
Successful accounts that are under 1000 follows will write differently than the larger
accounts. Take note of what is occurring at all levels.
The six large accounts will be your mentor accounts. You will interact with them.
Comment, like, and engage with their tweets. It is critical to post GREAT comments
when you post to their tweets. Never post lazy comments. A great comment leads to
retweets and exposure. You can also use their timeline for A/B testing. Always review
comments for future content.
Bookmark Posts That You Love

As you go through various timelines, begin to bookmark posts that make an
impression on you. What is it about the post that made it work? What was the
format? Was it a unique combination of ideas? Something made the post sing.
Bookmark every great post and reflect.

Begin to consume great content.
Become aware of your surroundings.
Write it Down
When you begin to consume better content,

you will begin to form better ideas. When you
begin to form better ideas, you need to write
it down. Immediately.
I personally use Apple notes. I prefer it

because it moves seamless from my iPhone
to my iPad and my iMac. I can write tweets
anywhere at any time. This puts me at a
great advantage. It doesn't matter what
platform you use. You can even use a simple
notepad and paper. The point is to write
down EVERYTHING and have your notebook
by your side. Have a system.
If a tweet comes to you at 1 AM. Write it down. If you are out for a walk and find
inspiration, write it down. Make this a habit. The worst feeling is to think of a great
tweet and then not be able to recall it. Your mind can quickly move onto something
else.
Force Yourself to Create
This is the opposite of being in the flow. Force yourself to write. James Altucher tells
his audience to write down ten thoughts a day. I want you to do something similar. I
want you to write down ten tweets per day. You might only use three or four but that is
the point. Get comfortable with being creative.
The best artists can create on-demand.
Install Grammarly
This app is a lifehack. It is an AI bot that you can use as an extension in your browser.
I use it in Google Chrome. Grammarly is FREE and you can use it on any device. This
is my favorite app to correct grammar. Yes, I know others exist. This one is the best.
If English is not your first language, you need to make this a priority.
Uninstall your Ego
Let’s get something straight, if your goal is to dominate the timeline you need to put
aside your ego. There is no such thing as bad engagement. All engagement is good.
A comment or retweet is ALWAYS an endorsement. If you want your account to grow,
you want exposure. If this tactic is good enough for Kanye West and Elon Musk, it is
good enough for you.
Establish a Powerful Writing Voice
If you want to dominate the timeline, you must speak with a strong voice. Nice guys
finish last on Twitter. There are 350 million accounts on Twitter. Why should anyone
listen to you? A passive voice does not show confidence.
When you write, always project confidence.
I want you to think of Donald Trump (love him or hate him) during the 2016 election
campaign. He KNEW he had to stand out from the rest of the crowded field. What did
he do? He spoke with a strong voice. He captured everyone's attention. If you want to
grow your follower count, you need the same mentality. Speak strongly at all times. If
you can do this one thing, you will dominate the timeline. I promise.
Design| The Art of Structure
“Whatever good things we build, end up building us” - Jim Rohn
Our goal is to dominate the timeline. If we want to achieve this goal, the way we convey
information needs to feel fresh. You cannot keep repeating information in the same
manner because you will get tuned out quickly. Things will get stale.
In this section, we will learn how to compose every kind of tweet. There are seven types
of tweets: The Classic Tweet, Lists, Questions, Quotes, One-liners, Personal Stories, and
Shoutouts. In this chapter, we will discuss how to write each kind of tweet, what they are,
their structure, and how you can maximize their potential.
1. The Classic Tweet

A well-executed tweet consists
of three acts. The three acts
complete a singular thought. It
has a classic narrative structure.
1. Headline - Hook
2. Body - Explanation
3. Finisher - Conclusion
Design | The Art of Structure | The Classic Tweet
Act 1 - The Headline
Your opening statement is crucial. It is your opportunity to invite the audience to read
the rest of your post. The goal is clear: grab the reader's attention. Write a great hook
and you will draw them in. Make your headline engaging. Form an emotional connection
with the reader in one line. How can we do this?
Five Guidelines to Clear Headlines
1. Issue a Command (Key Words: Stop/Don’t)
2. Make a Surprising Statement (Unpopular Opinion/Defund)
3. Leave the Reader with a Question (Key Words: Maybe/Instead)
4. Issue an Incomplete Thought (see below)
5. The Golden Rule: Use Simple Words
Keep in mind, half of Twitter does not speak English as their first language. Write
everything like you are explaining ideas to a 5th-grade student and speak in absolutes.
I often see great thoughts get lost in a sea of words. It is tragic.
Observe the Tweet to your right →
The headline, “Your thoughts
determine your success” is an
incomplete thought. The reader
must continue to find out which
thought. This leaves the reader
wanting more.
Act 2 - The Body
The body of a tweet is where you transfer value to the audience. There are three types of
methods that I use when I compose bodies. In this section, we will explore the literary
methods. I will also talk about the most powerful word in the English language. You.
When you compose a body ask yourself, “What are you trying to promote?” Focus on
providing your audience an inspiring idea and convince them to take action.
The Power of You
The word “You” is the most retweeted word on Twitter. This is a fact and it is not
surprising. The word “You” acts as a promise because it addresses the audience directly.
When you are writing always appeal to the audience. Not your ego.
Now, let’s explore my three favorite methods of composing a solid body.
Method One - Repetition
Repetition is a favorite tactic of mine. It
creates a hypnotic effect with the reader.
Create tweets that groove. Write content
that feels like a song. People love music.
Take a look at the tweet on the right →
It uses both Repetition and The Power
Of You. It is not a surprise that it was
successful.
Method Two - Compare
These next two are different but similar writing techniques. They are extremely useful
when composing a body because they illuminate the differences between subjects.
If you frame effectively, the choice will become obvious to your audience.
When you compare, you discuss two
ideas that are unrelated and reveal their
differences or similarities.
Read the tweet on the right →
We compare “Debt” vs “Self-Mastery”
Each difference is highlighted one-by-one.
Comparing is a point-by-point process.
Tip: The more divergent the topic, the
more interesting it will be.
Method Three - Contrast
Contrasting takes two subjects that are similar, then highlights one slight difference.
←Read the tweet on the left-hand side.

We highlight the one difference
between the “Rich” and the “Poor.” One
invests while the other consumes.
When you write a tweet that uses the

method of contrast, you draw attention
to the subtle difference of the subjects.
Act 3 - The Finisher
The last line of a tweet serves to summarize and frame your bullet points above. It is
important because the reader will remember the last line. Make it stick in their mind.
Observe the tweet to the right →
Investor’s Theory used contrast in
his body and then frames the tweet
with a perfect last line:
“Your expenses are just as
important as your income.”
This frame was exceptional and
gave him over 1000 likes.
Some of the big-name accounts like to finish with a trademark line. Your account
probably is not big enough yet to have a trademark catchphrase. That is fine.
Just understand that the last line is a way of drawing a conclusion for the reader.
It must finish the idea that you are trying to convey.
Trump always writes great last

lines and he incorporates humor
very well. In the tweet to the left, he
finishes with the one idea he wants
drilled into your mind.
“Not fit!” is what he labels Hillary
Clinton. You want the reader to
walk away thinking “Checkmate.”
Now that we explored the anatomy of a successful standard tweet, let’s review their structure.
These templates are just suggestions. You can add or tweak accordingly. And you can use these
techniques combined with other styles that we will discuss. Think of tweets like Legos. Be creative.
Method One - Repetition

Line 1 Headline - Hook the Audience
(Space)
Line 3 Repetition - Idea #1
Line 4 Repetition - Idea #2 (slight difference)
Space
Line 7 Finisher - Draw Conclusion
Method Two - Compare

(Space)
Line 3 Compare
Subject #1 Similarity or Differences
Line 4 Compare
Line 5 Compare
Subject #2 Similarity or Differences
Line 6 Compare
Space
Method Three - Contrast

(Space)
Line 3 Contrast - Idea #1 / Highlight Slight Difference
(Space)
Line 5 Contrast - Idea #2 / Highlight Slight Difference
Space
Compose | Make Your Timeline Sing | The List
2. The List
When you have an account under 1000 follows, lists are going to be your best
performing posts. They are eye-catching posts but they take up Twitter real-estate. I
would only post a list 3 or 4 times per week. You do not want to overplay your hand.
Instead, focus on executing well. Lists can result in a lot of follows.
Method One - The Topic List
A Topic list has a similar format
to the classic tweet.
Three Acts of Topic List:

1. Headline
2. Body
3. Finisher
You will notice that the body is much
longer in a list. I aim for roughly 5 to 9
lines. The lines are always arranged from
shortest to longest. This looks the best.
When you create lists, they must look neat.

Too often, I see lists that have great ideas
but they do not look pleasing. No thank you.
Note: The finisher can also contain a

question. This is effective because the
audience has a chance to participate.
Choose a hot topic and you will generate an
engaging discussion.
Design | The Art of Structure | The List
Method Two - Repetition Lists
Using repetition in a list really drives home the hypnotic effect. I usually skip the
headline and get straight to the point. Create rhythm right from the get-go.
The tweet on the left uses the word “study”

to generate rhythm. Notice that each line is
neatly arranged. Each one is a different
subject that you can study.
At the end, we use a Finisher and then ask

a question to generate comments.
Comments are very valuable for
engagement purposes.
The Tweet on the right → uses all three
literary tactics combined into one tweet.
1. List
2. Repetition
3. Contrast
This tweet did well. Notice we again did not
use a headline. The Finisher on the end is
good enough to be a stand-alone tweet.
If your Finisher is not a question or a
catchphrase, it should be strong enough to
stand on its own as a tweet.
Method Three - Compare/Contrast List
Lists are a great way to compare or contrast. You have lots of room in the body to
illustrate your point. You can either separate the comparison or break it up into two.
Dan Koe uses a 2x3 method to contrast
money and time. The two subjects each
get three ideas that are bullet-pointed
underneath. The ideas are sorted shortest
to longest. The separation is aesthetically
pleasing and the bullet points drive home
the idea. At the end of this tweet, Dan
wraps everything up with a Finisher.
This tweet went viral and did very well.
The tweet of mine to the left compares

ideas within the sentence. This is another
way to compare. Make sure your
sentences remain short if you do this.
Keep things simple.
Note: To illustrate bullet points you can

use a simple dash, numbers, or emojis.
I prefer to mix things up so my timeline
does not look predictable.
Let’s review the structure of lists. Again, these templates are just suggestions. Tweek accordingly.
Method One - Topic List
Line 1 Headline - Present the Topic

(Space)
Line 3 Idea #1
Line 4 Idea #2 You can have as little as 5 ideas or up to 9.
Line 5 Idea #3
Just make sure you have the shortest idea at
Line 6 Idea #4 the top and longest idea at the bottom.
Line 7 Idea #5
Space
Line 7 Finisher - Draw Conclusion / Or Ask a Question
Method Two - Repetition List
Line 1 Repetition - Idea #1

Line 3 Repetition - Idea #3 (slight difference) When I use repetition in lists I tend to use more lines. I
aim for 7 ideas at a minimum. You want to create
Line 4 Repetition - Idea #4 (slight difference) rhythm. Fewer ideas work better in a Topic list.
Again, just make sure you have the shortest idea at
Line 6 Repetition - Idea #6 (slight difference) the top and longest idea at the bottom.
Space
Method Three - Compare/Contrast 2x3 Compare/Contrast Within the Sentence

Line 1 Subject #1 Headline - Present the Topic
(Space) (Space)
Line 3 Bullet Point #1 Line 3 Idea #1 / Highlight Difference
(Space) Line 6 Idea #4 / Highlight Difference
Line 1 Subject #2 Line 7 Idea #5 / Highlight Difference
(Space) Space
Line 3 Bullet Point #1 Line 9 Finisher - Draw Conclusion
Line 3 Bullet Point #2
Line 3 Bullet Point #3
Design | The Art of Structure | Questions
3. Questions
Questions are a somewhat underrated strategy to boost engagement. When you post a
question, it invites the opportunity for your audience to respond. It gives you a chance to
engage with your audience and allows your content to be exposed to new audiences.
The value of comments is underappreciated. Everyone wants retweets but comments
bring impressions. Impressions lead to engagement. And the more your audience is
engaged, the more you are seen on their timeline. It is a cycle. Our goal is to dominate
the timeline, so naturally, I love questions.
Method One - Simple Questions
A simple question draws readers in and elicits a response. I strongly suggest not giving
your opinion when you ask a question initially. Just pose the question to your audience.
Your opinion discourages responses. Let them answer the question.
You can find questions online but they are mediocre. You want to dominate, not be
mediocre. The BEST kind of question are those that have never been asked. Try to be
original. Twitter loves uniqueness. If you need inspiration, look at what topics are
trending. What are the big accounts talking about? Those are topics that are resonating
with audiences. Focus there.
NOTE: Questions perform better when your account is larger.
When you are larger, you want your account to become a forum.
Design | The Art of Structure | Questions
Method Two - Three-Act Questions
The Three-Act Question initially grabs the
reader’s attention with a simple question. Ask
the question without elaborating. Let the
readers duke out all of the details. You want
the initial question to fill with comments.
The question on the right received over 1,500
comments. Everyone wanted to chime in.
Again, they don’t care about your opinion.
They just want to hear the sound of their
voice. Take advantage of that.
Act 1 - Simple Question

Once the initial question is moving then follow
up with a poll. Never start with a poll. Use
polls as a way to “Settle” the debate that is
occurring in the first question.
Act 2 - Poll
Once the poll has concluded, you can give
your opinion. Bonus points if it is a sarcastic
remark. The Three-Act Question on the right
netted well over 500,000 impressions on
Twitter. This translated into over 700 follows.
Questions done right can give you an Act 3 - Conclusion
incredible return on investment.
Design | The Art of Structure | Quotes
4. Quotes
Quotes are an excellent way to mix things up on the timeline. I try not to get stale and
repetitive with my content. Repetitive content is tuned out. I want my timeline to surprise
the reader. To keep things fresh, I will post a quote three or four times per week.
Many newer accounts post quotes too often. When I see this, I always think of lazy. So
do your readers. Quotes require little to no work. Use them sparingly.
I have a method to find the right quotes. I do not just hurl random quotes out there.
I only post a few per week, so I only post the best. How do I know which ones are the
best? Easy, I let the internet decide.
Method One - Basic Quote
Step 1: Write down a list of historical figures and
keywords that are in your niche.
Step 2: Go to a site that is full of quotes (Goodreads.com)
Step 3: Search for your historical figures. There are
hundreds of quotes but pull ONLY the quotes with
most likes. If they received engagement
there they will receive engagement on
Twitter. It is only logical.
Step 4: Sit back and collect the easy engagement.
But remember, only do this sparingly.
4. Quotes
Quotes are an excellent way to mix things up on the timeline. I try not to get stale and
repetitive with my content. Repetitive content is tuned out. I want my timeline to surprise
the reader. To keep things fresh, I will post a quote three or four times per week.
Many newer accounts post quotes too often. When I see this, I always think of lazy. So
do your readers. Quotes require little to no work. Use them sparingly.
I have a method to find the right quotes. I do not just hurl random quotes out there.
I only post a few per week, so I only post the best. How do I know which ones are the
best? Easy, I let the internet decide.
Method One - Basic Quote
Step 1: Write down a list of historical figures and
keywords that are in your niche.
Step 2: Go to a site that is full of quotes (Goodreads.com)
Step 3: Search for your historical figures. There are
hundreds of quotes but pull ONLY the quotes with
most likes. If they received engagement
there they will receive engagement on
Twitter. It is only logical.
Step 4: Sit back and collect the easy engagement.
But remember, only do this sparingly.
4. Method Two - Picture Quotes
Picture quotes a fun way to mix things up. Instead of putting the quote in the tweet, you
are going to put it inside a picture. Just keep two things in mind:
1. Your quote needs to be short. One sentence ONLY.
2. The painting cannot have a lot going on. If it does, it will overwhelm the reader.
I use Canva to compose picture quotes. I feel that they do a little bit better than a
standard quote. It just takes more work. If you are interested in trying it out yourself go
to the website (canva.com) and work on your photoshop skills. Find a captivating short
quote and an appropriate
picture. I use picture quotes
sparingly because it is time
consuming.
Design | The Art of Structure | The One-Liner
5. The One-Liner
A One-Liner is a basic tweet that communicates a singular idea to your audience.
Insights are unique and can reveal a truth about the world. Aim high.
I believe the quality of your One-Liner is linked to directly content you consume. If you
read interesting content, your One-Liners will seem natural. Create a picture for the
audience with words. For formating sake, you can break it up into two lines. This tweet
could go on one line but is placed on two lines because it looks better.
Design | The Art of Structure | Personal Stories
6. Personal Stories
Some people are not comfortable sharing stories about their lives. If this is you, you
need to realize you are on social media. People love hearing about YOU. They follow
you for a reason. Hopefully, they like you. Don’t be shy. Spread the joy about your life.
Dinner at a fancy restaurant? Share it.
Working on a new project? Share it.
Pass a Twitter Milestone? Share it.
Celebrating a birthday? Share it.
Buy a new house? Share it.
On vacation? Share it.
Sharing experiences in your life builds rapport with your audience. Treat your audience
like a good friend. Invite them into your life. Speak to them, not at them. The tone is
important. The tone is persuasive. Stories and experiences often make the best lessons.
Your stories can inspire others to make a personal change. It shows that it can be done.
Note: Keep personal problems off social media. No one cares.
Design | The Art of Structure | Shoutouts
7. Shoutouts
Shoutouts are the most effective way to get others to follow accounts that you want
followed. Who do you want to shout out? Choose people that are in your engagement
groups first. Build rapport. Focus on accounts in your size range. If you have 100
followers, do not shout out someone with 200K follows. It is pointless.
When you do a shoutout, your goal is to maximize its effect. You want impressions.
Why? Because the names on your list can get hundreds of follows. This results in your
account getting more RTs and shoutouts in return. You will gain Twitter “street” cred.
Most accounts are lazy and just make a list. That is boring and will result in people just
scrolling through it. You want yours to stand out. How?
A Seven-Step Guide to Shoutouts
1. Make a list of 8/9 names. Pick 7 people who are in your group, but choose one
person who is not. The one “not” will have a different audience. Everyone in our
group will gain exposure to theirs. Diversify.
2. Everyone on the list MUST retweet.
3. Put each person in a category. Label.
4. Notify everyone AHEAD of time.
5. Post a headline, put names in the body
and include a finisher. Be neat.
6. Only shout out once a week, maximum.
7. Make a list of anyone who did not RT.
Never list them again, not worth your time.
Create | The Art of Writing Threads
“”Life isn’t about composing yourself. It is about creating yourself.” - George Bernard Shaw
Threads are my favorite way to write on Twitter. They give you a unique opportunity to
open up to your audience that 280 characters do not allow. You can share ideas and
personal stories to connect with the reader. Because of this, I have found that they are
the easiest way to gain followers. Just make sure they are executed well.
Threads get the most traction when you begin to have an audience. I would begin to
publish threads when you have over 1000 follows. If you are under 100 follows, stick
with lists and use the lists as a way to gauge what your audience is interested in. You
can later turn lists into threads. Lists are threads that have not been fleshed out.
I have two categories of threads that I use: List Threads and Personal Stories.
In this section we will cover what they are, how to write them, and how to maximize
exposure.
Exposure is key. You want as many eyeballs on your thread as possible. The more
eyeballs mean more follows. At the end of this section, I will supply you with a checklist
so you can make sure you tick every box. There is a science to threads.
Create | The Art of Writing Threads | List Threads
Method One - List Threads
List threads are easier to write because they have a structure. While they are formulaic
in nature, they keep readers engaged. When you title a post that says “Ten Mental Tips”
the reader will want to read through the entire post. It is a copywriting technique and this
results in massive engagement and impressions. Let’s review the parts of a thread.
Opener
The first frame is the most important part of a thread. You win and lose here.
If the title is not eye-catching and the sub-text is unappealing. You will turn people off.
My biggest suggestion is to keep things SIMPLE.
Choose a title and a topic that is clear. When writing a List Thread use words like tips,
habits, ideas, and mental models. They are an excellent framework. The title should have
the number of points that you will make followed by the idea you wish to promote.
The sub-text follows the title. You can
get creative but do not give too
much away. Entice the reader
with persuasive language. Aim
for an almost incomplete thought.
The last line should have the word
Thread. You can dress it with // or =
Last point. Always use a picture.
Pictures = engagement.
aestheticsareethics.com
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Create | The Art of Writing Threads | List Threads
Body
The ideal thread should be around 10 to 15 slides. A list thread that has 10 ideas should
be one idea per slide. Add a second post sparingly if you need more space to explain.
Just be prudent. You can go over 15 slides but your audience might begin to tune you
out if you go over.
In the body of the thread, you can add
a list or use repetition to drive home
your points. Think of a thread like a
giant lego set. Plug and play many
differents ideas. In the end, you can
ask a question or add a link to a product
you are selling. Threads that go big
get lots of click-throughs.
TIP: Mention stoicism somewhere in

your thread. Not only is it a healthy
mindset but it is an idea that generates
heavy engagement. It is an easy way to
bring exposure to your page because it
is such a hot topic.
Create | The Art of Writing Threads | Story Threads
Method Two - Story Threads
Story Threads they are slightly less retweetable but they result in the most follows. The
key is to share experiences. Do not talk to audiences, talk with them. The tone is
important. Type like you are speaking to your best friend.
What can you write about? Here are some ideas:

What was the motivation for your account? What are your values? Why?
Did you overcome a personal tragedy? Did you go on an adventure? Share it.
How did you achieve an important life goal? Who had a positive impact on your life?
If you haven’t achieved anything in life that is worthwhile, maybe you should focus more
on the fundamentals of life before you become a guru. Regardless, I am sure there is a
story from your past that is interesting. Reflect.
When storytelling, do not hold back. No topic is out-of-bounds. Your words can inspire
others to take action. You will be surprised at how you can impact lives. You can make
the world a better place and make your account powerful. Win-win.
Create | The Art of Writing Threads | Dominate
Dominate the Timeline with Your Thread
There is an art to gaining exposure for your threads. You do not just want to drop a
thread and pray for the best. You need to have a plan and your threads will never fail if
you follow this procedure. This is a step-by-step guide.
1. Brainstorm
In the first chapter, we talked about how we need
to write everything down. Whenever you get an
idea for a thread - WRITE IT DOWN. I usually come
up with an idea and I will slowly add to it. Take
your time with threads. Always have them cooking.
Reflect and add as ideas come to you.
If you are struggling for ideas, look at what
posts are performing well on your timeline. Draw
inspiration from there. Your audience has already
decided what ideas they like. Oblige them.
2. Write Thread
Chose either a list or a personal story. Use previously explored literary techniques. Insert
images on the lead or on every single slide. Be consistent.
I write my thread using Apple Notes. When I am finished, I copy and paste it into Twitter.
I want to see how it looks and I want to see if I am over the character limit.
Adjust accordingly.
3. Gauge Interest
Once the thread is written, begin the stage of priming your audience. You want them to
be ready for your future content. You can do this by posting a single idea from one of
your threads. Think of it as a teaser. Post it in the form of a one-liner.
This will grease the audience and begin a discussion on your upcoming thread. If
anyone asks you a question about it? Write their name down. Post your one-liner in
engagement groups. If someone asks you about it? Write their name down.
You are taking names of interested users because you are going to hand-deliver the
thread to them in Twitter DMs. The odds of them retweeting are extremely high. They
have skin in the game. Kudos if you can work one of their ideas into the post.
This teaser post opened up discussion on a thread about purpose. It gave me a list of
users that wanted to learn more. Use the teaser post like an army would use a scout.
3. Prime Question
Before the thread is dropped, I will usually write a post in the form of a question.
A prime question needs to be some kind of question that relates to your thread.
I typically do this one hour before the thread is posted.
Why? Two reasons:
1. You get an algo bump when you induce comments. Grease the algo.
2. You will scout interest. Respond to comments with a quote tweet of your thread.
4. Post Thread
The best way to post a thread is all at once. Many do not know this but the plus sign in
the blue circle allows you to add another post until you are finished.
Click this blue button to add to your thread ↑
5. Spread the Thread
Now that the thread is posted everyone needs to know about it. Send it to anyone you
had conversations with on Twitter about the subject. Drop into your engagements
groups, DMs, respond to comments from your prime questions with the thread. Get the
thread out there. Once you have sent the thread off to enough people, pin it to the top of
your timeline. You want everyone to see it when they come to your page.
6. Engage
Respond to every single comment that is posted onto the thread. If someone says they
love the thread ask them to RT in the comments. I never ask for RTs in the thread..
7. Reflect (optional)
I only use this step if the thread has really taken off. You can add another post to keep
the conversation fresh, but I prefer to ask another question or run a poll.
After my thread on money and purpose, I ran a poll that asked, “Can money buy you
happiness?” This poll had over 10K votes. The thread and the poll combined brought in
over 700 follows in one day. That is how you dominate a conversation.
Create | The Art of Writing Threads
Thread Checklists
I have provided two checklists for you to use. The one on the right is my personal checklist. I want to maximize the
impact of a thread, so I go through every progression. The one on the right is recommended for smaller accounts.
Be diligent. Get as many eyes on your hard work as possible.
Thead Checklist / Complex Thead Checklist / Simplified
Prime Prime
𛲠 Brainstorm 𛲠 Brainstorm
𛲠 Write Blog 𛲠 Write Thread
𛲠 Write Thread (Simplified Blog) 𛲠 Gauge Interest
𛲠 Gauge Interest 𛲠 Prep Question
𛲠 Post Blog Post
𛲠 Write Email (Hold) 𛲠 Post Thread
𛲠 Prep Question 𛲠 Drop Thread in DMs
Post 𛲠 Drop Thread in PQ Comments
𛲠 Post Thread 𛲠 Pin Thread on Timeline
𛲠 Link Blog/Thread in Email (Send) 𛲠 Engage with Thread Comments
𛲠 Drop Thread in DMs Reflect (optional)
𛲠 Drop Thread in PQ Comments 𛲠 Post Poll
𛲠 Pin Thread on Timeline ⛃ Final Comments
𛲠 Engage with Thread Comments
Reflect (optional)
𛲠 Post Poll
⛃ Final Comments
34
aestheticsareethics.com
Engage | The Art of Conflict
“The only thing worth writing about is the human heart in conflict with itself” - William Faulkner
I grew up in the United States in a large East Coast city. When I was growing up AM radio
was still a thing. Shock jocks dominated the airwaves and controversy was their game.
People called in and gave their hot opinions. The radio hosts knew how to hook an
audience. They dominated the public consciousness. Controversy and dissonance sells.
Your timeline should do the same.
Let’s get real. There are 350 million accounts on Twitter. What are you doing to stand
out? Are you struggling to gain follows? It is probably because you are viewed as a
generic account. Generic equals boring. You need to be selectively polarizing. This is
how you gain an active audience. If you tweet with energy, people will follow.
It is common sense.
This does not mean be a jerk on Twitter. It means to have values. Big difference. Your
goal should be to speak with a strong voice. This will resonate with your readers. If you
continue to do this, you will develop a unique writing style. Develop a tone with
backbone.
Polarizing opinions are a lot like Personal Stories. They do not necessarily result in lots
of followers but they do increase engagement. Strong opinions form a bond with your
audience. People respect strong figures. Become one on Twitter.
Select hot button topics that people LOVE to talk about. People naturally love the sound
of their voice. Use it to your advantage.
Sometimes you don't even need to take a stance. Just select a topic and let the audience
duke it out. Ultimately, you want your page to become the public forum where everyone
gathers. Flip the script and have your audience write for you.
You can even play around and take a hot position on meaningless topics. This is a clever
attempt at humor but it will still generate engagement. I love to share hot opinions on the
odd things that I do not like: Cats, Eggs, Dividend Stocks. People will get to know your
quirks and it can often lead to interesting exchanges.
What odd quirks do you have?

Make a list. Share them
occasionally with your audience.
It is another way of letting people
into your life.
The more people know you, the

more they will interact with you.
When you drop a hot take, you can start off with the usual “Unpopular Opinion” headline.
It is completely optional, but tweets with this headline get strong engagement.
The tweet on the right uses a 2x3

format. List at the top. Opinion on the
bottom. The section with the opinion
drives home the point. Opinionated
tweets can still look good.
Tip: Talk about mainstream hot topics.

I have included a list at the end of the
chapter. Try not to go too far out there.
If you go too far out, you will just look
like a weirdo. Not good.
Robert Riker nailed it with this

tweet. He took a controversial
subject and turned it into a list.
It looks good and lists have the

effect of getting people to want to
add to it. Everyone wants to tell you
what you left off.
“But you forgot home-economics”
Criticize Both Sides

One technique to induce conversation is to criticize both sides of the aisle.
Do this for two reasons:

1. It will position you as someone who is level-headed.
2. You are able to see both sides of an argument. You have come to the conclusion
it is neither side’s fault. It is the system. Then you attack the system.
In the tweet to the left, we include two figures. One is Dr. Cornel West, a left-wing
speaker. The other is Joel Osten, a preacher who is popular in right-wing circles. Which
one is wrong? Both. We go on to highlight their similarities. Show that they are the same.
The TV show Southpark does a great job criticizing both sides. They are often one step
ahead of the game. The reason for the show’s success? They write their shows quickly.
They do this so they engage with current hot-topics. Always stay relevant.
So, what should we talk about? Turn the page. I have included twenty topics that will get
people talking. This is just a starter pack. Keep coming up with ideas on your own.
Pay attention to what trends. When you see something you like → WRITE IT DOWN.
Engage | The Art of Conflict | Ideas
Twenty Topics for Instant Engagement
1. Public Schools 11. Money Twitter
The most underrated topic. Everyone loves to share their Turn the tables on money Twitter. Flex. Let everyone know
opinions because that all “think” they have the solution. who the is boss. Instant cred.
2. Politics 12. Stoicism
Choose a side but be respectful. Let the other side chime in. Stoicism is so hot. Are you in a rut? Drop a Marcus Aurelius
They are doing you a favor with the Algo :) quote. Talk about the mindset. Instant engagement.
3. Diets 13. Gun Control
Take a stance on carbs or black coffee. Talk about the Let everyone know how you feel. Post a picture of a gun
importance of eating steak. Hate sugar. range or your favorite piece. People love this.
4. Gamers 14. Sports
Instant engagement. Every gamer feels the need to validate No one likes the NFL anymore. Remind everyone how
their importance to the world. Let them know what you think. boring the games are because you are making money.
5. Facebook 15. Depression
No one on Twitter likes Facebook. In fact, I can’t even You aren’t depressed, you are just lazy. Tell the world that
believe this site still exists. I’m amazed every time I log on. and maybe you will inspire people to take action.
6. Social Media 16. Kanye West
Let the world know how you feel about Social Media and Everyone loves Ye. Why? Because he knows how to get
how it plages society while you are on Social Media. attention. Take up space like he does. Talk about him.
7. Porn (Only Fans) 17. The Future of Western Civilization
I avoid this topic personally, but I know that many discuss it This will bring “The Prophets of Doom” to your timeline.
thoughtfully. This topic is mostly left for younger men. Trigger them by saying that you are an optimist. Lots of fun.
8. Dividend investors 18. Popular TV Shows
This is a personal favorite of mine. Every single one of them Be selective. If a particular show gets hot (Game of
wants to tell you how they generated $4 in passive income. Thrones) chime in. Let everyone know what you really think.
9. Anime Fans 19. Classical Music / Synthwave
Similar to gamers. If you say anything negative they come in Both genres have increased their popularity on Money
droves to let you know what you have been missing. Fun. Twitter. Talk about them for an enlightened discussion.
10. Tesla Motors 20. Donald J. Trump
People hate on success. So many want Tesla to fail. This is The “news” talks about him 24/7. Why shouldn’t you?
a great topic because both sides are polarized. Even a slight endorsement will bring an overkill reaction.
Perform| Embrace the Process
“”Man suffers only because he takes seriously, what the gods made for fun” - Alan Watts
Writing is a process. It is a process that you should enjoy. I focus on producing quality
content above all and I want my writing to stand out. Let me share some of my
techniques on how you can mentally prepare yourself to elevate your technique.
Make Writing a Habit...

I force myself to write every single day. I always write early in the morning. My brain is
fresh and there are few distractions. You should make writing a habit. I know some
writers do not believe in routine but as I said earlier, “the best create on-demand.”
Flow does exist and sometimes the writing comes easily. When you are feeling inspired
go the extra mile. Instead of writing ten tweets that day, go for twenty. Once you are in a
groove, do not stop. When you have momentum, keep going. Keep writing.
How do we go about writing a typical post?
Let me show you.
Perform | Embrace the Process | Seven Steps
Seven Steps to a Quality Post
1. Read - Consume quality content. Bookmark Twitter posts. Bookmark the best
blogs. Search for inspiration in your niche. You are what you eat.
2. Reflect - Write thoughts down. Whenever I have an idea, I quickly write it down in
Apple Notes. You can also create a Voice memo. Act quickly.
3. Write - Organize all of your rough drafts. In Apple notes, I keep around 500 tweets
on the back burner. Whenever an idea comes to me that can improve the original
thought, I add to it. Keep building and perfecting the tweet.
a. Tip: Never be harsh on your rough copy. It may evolve into something great.
4. Edit - When I finalize a tweet, I edit on Twitter just to see how it looks. Make sure it
looks neat. Do not post it yet. Come back to it later.
5. Organize - Once a tweet is finished, I place the post into an appropriate folder.
a. Tip: Always label your finished tweets. Keep them organized.
6. Post - Drop the tweet. Evaluate performance.

a. Tip: Remove posts that perform poorly within 24 hours.
7. Keep posted tweets in a separate folder. NEVER delete.

a. Tip: Rewrite the poor performers. If you organize
the tweet in a different format, it might perform
much better. Change templates.
Always keep tweets organized
Perform | Embrace the Process | Become Inspired
Become inspired...
So, you know about all of the steps. But what do you do on days when you are not feeling
the creative spark? Change your environment.
Go for a walk. Read a blog. Read a book. Go to the gym. Get the blood flowing toward the
brain. Working out can do wonders for your mental state.
What if that does not work? I want to give you my secret. How do I write content
continually? This may sound silly but I want this to stick in your mind. I believe it to be
true more than anything: Simply, have fun.
Writer's block doesn’t exist when you are having fun.
I view everything in life like it is a game. I view my character as one that must experience
the world in order to level up. When you do this you will approach challenges in a much
more enjoyable manner. Face it, the world is meant to be enjoyed. You should be
enjoying your Twitter experience.
If you are not, just quit and do something else.
Every day, I get on Twitter I have a blast. That is my goal. I interact with my audience. I
interact with my friends in DMs. It is so easy to write because I thoroughly enjoy the
process every single day.
You should too.
Perform | Embrace the Process | Guidelines
Guidelines for Writing Great Tweets
1. Avoid Prepositions 1. Do Use Strong Language
I have a rule. No more than three prepositions in a Strong language in the headline is very effective. Issue a
sentence. Prepositions confuse the reader. command. Tell them what to think in the body. Be clear.
2. Avoid Adjectives 2. Do Use Adverbs and Verbs
Adjectives make things overly complicated. Instead of Verbs signal action. Actionable language makes for
saying the “blue car” just say “car.” Keep things simple. stronger, more compelling writing.
3. Avoid Hashtags 3. Do Tag
Hashtags are ugly. You want your tweets to look good. Tagging is a much better option. But use this tactic
I would just avoid using hashtags altogether. sparingly. I only tag someone if I know they will RT.
4. Avoid Commas 4. Do Use Proper Punctuation
Commas often break the rhythm of the sentence. In the early stages an RT can change everything. Big
Use them sparingly. Let your words flow. accounts will not RT tweets with poor grammar.
5. Avoid CAPS 5. Do Organize Structure
Seriously, this is ugly and very painful to read. Use capital Create a picture with words. Organize the structure of your
letters sparingly. Aesthetics are Ethics. tweets. Take every opportunity to make things look good.
6. Avoid Asking for Retweets 6. Do Ask for RTs in Your Comments
Never ask for a retweet in the body of the tweet. To me this If someone comments with, “this is the best post I have ever
is juvenile. You lose respect from your audience. seen.” You can reply back asking for an RT. They invited it.
7. Avoid Talking at People 7. Do Talk with People
Understand you have a Twitter voice. Your tone matters. Become a “man of the people” no matter how powerful you
Poor tone comes across as socially awkward. become. Speak with your audience. You will be loved.
8. Avoid Writing to Please Your Ego 8. Do Think About Your Audience
I swear some people are on social media just to please their Think about how your content will be consumed. Will your
ego. They live in an echo chamber and fail to grow. audience want to pass your content along to others?
9. Avoid Taking this Too Seriously 9. Do Have Fun
In the end, it's just Twitter. You will just look like a dweeb if Make friends. Have fun. When you have fun ideas will come
you take this platform too seriously. Grow up. to you easily. Enjoy the process.
Synergize| An Infinite Wheel of Content
“”Induction for deduction with a view to construction” - Auguste Comte
Creating original content is the most important thing you can do. Once you get the ball
rolling, you cannot be stopped. Ideas never end. Let me explain.
When you build a library full of works, you will have a library that will inspire you to create
more content. Consider your works never fully complete. All ideas are like legos. They
stack upon each other. Nothing, in reality, is ever truly finished. All we can do is
keep building. This is simply how the world works.
Note: All scientific knowledge is considered tentative. There is no such thing as proven
knowledge. If this rule applies to the scientific method, it applies to your timeline.
I have written dozens of threads, many blog posts, and well over 1000 tweets. I will never
run out of material. Why? I have one rule when I have looking for inspiration:
Thou Shall Not Steal. Except from Yourself. That is Allowed.
Use your OWN content to draw inspiration. No one knows the material better than you.
Synergize | An Infinite Wheel of Content
Questions → Posts → Lists →Threads → Blog
Step 1 - Questions
If you have no idea what to write about, ask your audience a question. They will tell you
what interests them. In a way, you are surveying. This is a healthy procedure for any
account to do. Take the pulse of the Twitterverse. Don't be shy.
Example Question: What books influenced the way you handle finances?
I asked this question to my audience, to find out what they knew. Perhaps you can ask a
similar question. A well-placed question can generate over one-hundred responses.
When I asked this question, I realized there are books about finances that people have
completely forgotten about. Maybe your audience is missing something. If so, you can
create a post that enlightens your audience. There is a gap of knowledge that needs to
be filled. Take action.
Step 2 - Posts
Questions lead to posts. Now that you know how your audience thinks, write appropriate
material. Research relevant subjects. Become an expert and produce quality content.
Use the templates in the previous chapters to keep content fresh. Execute well.
Example Post: One day you can become a millionaire.
Believe it. It is all about habits.
I want you to read these two books on investing.
How to Make Money in Stocks - W. O’Neil

Random Walk Down Wall Street - B. Malkiel
Also read:
The Millionaire Next Door

Your Money or Your Life
Learn that money and time go hand in hand.
This post built on what my audience told me from my previous question. I went through
their responses and noticed many have never read some of the best books on trading
and personal finances. My audience told me to write something like this.
The material often writes itself.
All you need to do is listen and respond.
Step 3 - Lists
When you create enough posts, you can consolidate the information into one list for your
readers. Lists in a way can summarize your previous content into one simple list.
Example List: Learn about money by reading these books:
- Beating the Street

- Rich Dad Poor Dad
- Think and Grow Rich
- One Up on Wall Street
- The Millionaire Next Door
- I Will Teach You to Be Rich
- Reminiscences of a Stock Operator
Which books influenced you?
You can even create lists that summarize all of the good information conveyed in the
books. There are multiple ways to approach it. Have fun and embrace the idea.
TIP: It is actually a good idea to read these books if you recommend them.
Step 4 - Threads
I view lists as threads that have not been fully developed. We have asked questions,
created relevant posts, and have created appropriate lists. If they are all getting good
engagement, it is now time to write an appropriate thread on personal finance. At this
point, you should have a good gauge of your audience and how they respond.
Potential Threads
List Threads Story Threads
Ten Habits that Will Make You Wealthy I paid off my students loans in just 3 years.
This is how you can do it.
Seven Rules Every Stock Trader Must Know
How I became a millionaire.
Five Habits to the Lead to Minimalism
I turned $5 into $100K. My Journey Flipping.
Financial Independence in Seven Steps
The Simple Life. Minimalism made me
Six Mental Models of the Greatest CEOs financially independent.
TIP: It takes time to write great threads. Be patient if the first few fall flat. Follow all of
the procedures previously described and hone in on building your craft. It is worth it.
Step 5 - Blogs (optional)
Not everyone has a blog, but if you do this is the last step. Take your winning threads and
turn them into blog posts. Your readers obviously enjoyed the content. Take the ideas
and flesh them out, into long-form.
Face it, Twitter only allows 280

characters per slide. There is no
possible way to convey all of the
relevant material needed. Your ideas
deserve to expand upon. A blog is
the final form.
TIP: You can even turn a thread into

a lead magnet or a book.
The Infinite Wheel of Content
Once you flesh out these ideas even more on your blog, you can then select the best
lines and turn them back into a post. That’s right. The cycle begins again.
I do this all of the time and these

posts perform extremely well. It also
primes your audience for your blog
posts. Take the content you have
already written re-frame it. Later you
can expand on it even more.
Remember the FACT: Ideas never end.
Program| Ready, Aim, Fire
“”Man suffers only because he takes seriously, what the gods made for fun” - Alan Watts
Now that we have all of this content, we need to know when to fire our shots. I pay close
attention to what works and when they work. Timing your posts is almost as important
as writing the posts themselves. Different tweets work at different times. Read the room.
Your goal is to have your tweets dominating the timeline 24 hours a day. Let’s program.
I view Twitter like it is a golf course. My tweets are like golf clubs and I select the
appropriate tweet based on the landscape. Each type of tweet serves a different
purpose. I selectively take my shots to maximize the potential of posts.
How do we do this? First, you need to find out

where your audience is located and time your
posts based on their time zones. Head to
Tweepsmap for a full analysis. I am located in
the United States so I schedule my posts
primarily with the East Coast (NYC) in mind.
Also, think about other countries. India is roughly
12 hours ahead and Europe is 6.
Program | Read, Aim, Fire | Morning
Morning - Prime Time

I consider morning (7 - 10 AM EST) to be prime time for my account. Why? Every single
one of my primary countries is awake. It is morning in the United States. It is the
afternoon in Europe and it is the evening in India. I have 100% of my audience available
to read my tweets. Tweets posted in this time-slot can reach their maximum potential.
You need to know your optimum time-slot. Find out ASAP.
I will always put out at least three tweets in the morning. If you are an account with less
than 5000 followers just stick with two. TIP: Accounts with fewer followers should post
less on their timelines and engage more with larger accounts. You will be seen more.
The morning is the perfect time to drop a thread. I only post threads between Tuesday
and Friday mornings. Those are the most active days and the most active times. Save
your BEST content for the BEST times.
Your objective: Get Retweets. They lead to follows.
I will only post lists 3 or 4 times per week but I post them only in the morning. I try not to
spam them because they take up real estate. I do not want to annoy the audience.
On Sundays, I change my content completely. I

do not talk about money. The Art of Purpose
values tradition above all. He is above talking
about money on Sunday. I share my values with
the public. This is like sharing a quirk. When you
are online you are always playing a character.
Remember that.
Program | Read, Aim, Fire | Afternoon
Afternoon
The afternoon (12 - 3 PM EST) according to my research is the worst time to post. It
makes sense, America is at work and India is asleep. This is not optimal. But, our goal is
to dominate the timeline. We are not taking any time off. Let’s not waste these hours.
You have a couple of options in the afternoon.

1. You can retweet a post from the morning or last evening.
2. You can ask a question.
Questions get massive engagement and comments are an underrated approach toward
increasing exposure. Each time someone makes a comment, it shows that post to their
audience’s timeline. Even when Twitter is on off-peak hours, you will still be seen.
Mid-Afternoon
Twitter will pick up again around (4 - 6 PM EST). At this time, I fire off another solid post.
I usually stick with a Classic Tweet. In the evenings I switch gears and I tend to talk
about philosophy/mindset. Why? Maybe people are in a reflective mood after work.
For some reason, they do well for me there.
In the morning, I tend to talk about money. People have more of a hustle mindset in the
morning. Money tweets perform poorly for me in the evenings.
This is why you want to organize your

future posts. If certain posts perform well
for you at certain times, you want them
ready to go. Clearly label them.
The tweet on the right → is an example

of a typical mid-afternoon post.
Program | Read, Aim, Fire | Evening
Evening
In the evening, (7 - 10 PM EST) I post my simplest content: One-Liners and Quotes.
This is the best way to end every single day. Why?
It makes sense. In the evening of North America, people are tired. They want to read
something easy to digest. They are winding down. On top of that, it is morning in India.
English is not the first language in that country. They LOVE simple content.
At night, stick to simple.

It will get you easy RTs
and it’s easy to produce.
The tweet on the right →
Is a typical final evening
Post. It feels good to wake
up to 50 more follows.
After Hours
I do not post after 10 PM. This is a personal decision.
Program | Read, Aim, Fire | The Secret
Final Thoughts - The Secret to Getting Really Good

I have been involved in the arts for my entire life. It has been a part of my life since I was
five years old. I have seen it all. Let me tell you what separates the strong from the weak.
The ones that succeed, love getting better.
This is a universal truth in any subject. On a personal level, I know this is true. I love
getting better and better. The process of finding out how things work and then powering
through my limitations is what moves me.
You might get frustrated at times with how Twitter works. That is ok. Trust me. That
means you want to improve. You have the desire to get better.
That is what matters most.
I started on Twitter back in May. I had never written a tweet before in my life. The only
reason that my account quickly grew to well over 14K followers is because I really
wanted to learn how social media worked. Nothing could stop me.
You now have all of my notes. You are well AHEAD of where I was back in May. If you
apply this knowledge properly and combine it with your own, there is no way that you can
lose. The only thing that's missing is for you to take action.
Get to work.
Get Hyped
Hypefury has an EXCLUSIVE deal with our community.
50% off your first THREE months
Promocode: HYPEFURYLOVESCREATE247
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Prepare | The Journey Begins……………………………….…….……………………………………….…………………………………3

Design | The Art of Structure…………..………………………….………..……….………………………….……………………………8

Create | The Art of Writing Threads…….……………..………….…….…………..…………………….……………………………25

Engage | The Art of Conﬂict…….…………………………..…………….……………………….………….……………………………34

Compose | Embrace the Process………..…….……………….…….…..…………………….………….……………………………39

Synergize | An Inﬁnite Wheel of Content..………………………….……………………….………….……………………………43

Program | Ready, Aim, Fire..………………………..……….…………….……………………….………….……………………………49

Free Up Your Time

Create a List of Mentor Accounts

Do not mentor accounts that follow-for-follow.

Bookmark Posts That You Love

Bookmark every great post and reﬂect.

When you begin to consume better content,

I personally use Apple notes. I prefer it

Force Yourself to Create

The best artists can create on-demand.

Uninstall your Ego

Establish a Powerful Writing Voice

When you write, always project conﬁdence.

1. The Classic Tweet

Act 1 - The Headline

with the reader in one line. How can we do this?

Five Guidelines to Clear Headlines

1. Issue a Command (Key Words: Stop/Don’t)

2. Make a Surprising Statement (Unpopular Opinion/Defund)

3. Leave the Reader with a Question (Key Words: Maybe/Instead)

4. Issue an Incomplete Thought (see below)

5. The Golden Rule: Use Simple Words

I often see great thoughts get lost in a sea of words. It is tragic.

Observe the Tweet to your right →

The headline, “Your thoughts

determine your success” is an

incomplete thought. The reader

must continue to ﬁnd out which

thought. This leaves the reader

Act 2 - The Body

The Power of You

Now, let’s explore my three favorite methods of composing a solid body.

Method One - Repetition

Repetition is a favorite tactic of mine. It

creates a hypnotic effect with the reader.

Create tweets that groove. Write content

that feels like a song. People love music.

Take a look at the tweet on the right →

It uses both Repetition and The Power

Of You. It is not a surprise that it was

Method Two - Compare

When you compare, you discuss two

ideas that are unrelated and reveal their

Read the tweet on the right →

We compare “Debt” vs “Self-Mastery”

Each difference is highlighted one-by-one.

Comparing is a point-by-point process.

Tip: The more divergent the topic, the

more interesting it will be.

Method Three - Contrast

←Read the tweet on the left-hand side.

When you write a tweet that uses the

Act 3 - The Finisher

Observe the tweet to the right →

Investor’s Theory used contrast in

his body and then frames the tweet

with a perfect last line: