eway © crm

Click to Success:
Digital Marketing Step-by-Step
Guide for Beginners
— Ondrej Svoboda,
Marketing Manager eWay-CRM
eWay-Book
Table of contents
Introduction................................................................................................06

Step 1: Create Your Marketing Strategy..................................................0Z

Set Your Marketing Goals.........................................................................0Z

Set Your Communication Objectives.......................................................08

Get to Know Your Target Audience..........................................................08

Focus on Marketing Tools.........................................................................09

How to Create Your Marketing Strategy...................................................09

Internal analysis.........................................................................................09

Competitor analysis...................................................................................09

Get to know your target audience............................................................09

Set marketing and communication goals............................................... 10

Get to know the importance of each of the marketing tools................10

Step 2: Be Efficient with See Think Do Care Framework...................... 11

See Stage................................................................................................... 11

Think Stage................................................................................................ 12

Do Stage..................................................................................................... 12

Care Stage................................................................................................. 13

Step 3: Create Your Business Website....................................................14

Guide How to Create a Business Website...............................................14

Defining your website goals.....................................................................14

eway©crm 2
Who is the visitor to your website

eway©crm 3