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 Keywords: “Cellular” vs “Handsets” to generate questions
SAMPLE FOCUS GROUP
DISCUSSION GUIDE
TOPIC: factors influencing Gen Z’s intention to use Threads.
TECHNIQUE TO INTERVIEW:
OBJECTIVES OF THE RESEARCH: gain insights and
understandings into factors influecing gen Z’s intentions towards using
Threads.

PREAMBLE (5 MINUTES)

 Thank and welcome

 Nature of a focus group (informal, multiway, all views acceptable, disagree)
 There are no right or wrong answers – all about finding out what people think
 Audio and video recording
 Going to be talking about using social media
 Questions or concerns?
INTROS AND WARM-UP (5 MINUTES)

 Tell us your name

 Do you like using social media
 How often do you use?
 Which social media do you usually use?
PAST EXPERIENCE USING SOCIAL MEDIA (10 mins)

 Which social media do you prefer most?

 Activity that u often do most when online on social media?
KEYS – FACTORS INFLUENCING INTENTIONS USING THREADS (30 mins)

 Why do you install Threads?

 After using Threads, which features do you think attract you and remain your engagement in
using Threads?