EVER 2024 BUSINESS CASE

Institution /Team Identification: Benha uni. / Shoubra Racing Team

Analysis of Market Data
The Egyptian electric vehicle (EV) market is tiny, less than 1% of the total car market (190,000
units in 2022). However, it's expected to grow rapidly, (CAGR 2024-2028) of 17.79%, resulting in
a projected market volume of US$4.1m by 2028. This growth is driven by government incentives,
rising fuel costs, and environmental concerns. Challenges remain, like high upfront costs, limited
charging infrastructure, and lack of awareness.

Company Strategy
CustomEV Solutions aims to capitalize on the growing demand for electric cars by offering a range
of standard basic models that can be personalized according to the customer's preferences. Our
strategy focuses on providing a seamless and user-friendly customization experience, leveraging
advanced design technologies and efficient production processes to deliver high-quality, luxurious
vehicles to our customers.

Product/Service Strategy & Performance

Our product is the CustomEV, a customizable electric car platform that allows customers to choose
from a variety of standard basic models and customize them according to their preferences.
Customers can personalize various aspects of the vehicle, including exterior design, interior
features, performance specifications, and technology options. Our goal is to provide a unique and
personalized driving experience that exceeds customer expectations.
Plans for Efficient Design/Development (and Manufacturing/Production)
CustomEV will collaborate with automotive designers, engineers, and manufacturing partners to
develop the CustomEV platform. Utilizing advanced design software and manufacturing
techniques, we will streamline the customization process and ensure the efficient production of
custom-designed electric cars. Additionally, we will establish partnerships with local suppliers to
source high-quality components and materials at competitive prices.
Target Selling Price (per kWh) can change based on level of EGP 3,500,000
customization
Target Product/Service Production Cost EGP 2,000,000
Target Annual Profit in the first year EGP 5,000,000
Target cars produced in the first year 10
Key Product/Service Features
Customization Options: Customers can choose from a wide range of customization options based
on our standards.
High-Quality Construction: Custom EV vehicles are built to the highest standards of quality and
craftsmanship, utilizing premium materials and components for durability and longevity.
Sustainability: CustomEV vehicles are powered by electric propulsion systems, offering zero
emissions, and reduced environmental impact.