Professional Documents
Culture Documents
5031112288 Denzel Namuchevule Wekesa
5031112288 Denzel Namuchevule Wekesa
COURSE CODE:2707
I declare that this business plan is my original work and it has never been presented to any
examination body for any award of academic qualifications.
SIGNATURE: ...........................................
DATE:......................../...................../2024
SIGNATURE :.........................................
DAT : ............................./............/2024
DEDICATION
I dedicate this business plan to my lovely family for their financial and moral support they have
accorded to me throughout my studies.
ACKNOWLEDGEMENT
I would like to extend my sincere gratitude to my parents and siblings who contributed to the
success of my business plan.
Special thanks also to my supervisor for guiding me throughout this research. May God bless us
all.
Table of Contents
DEDICATION............................................................................................................................................iii
ACKNOWLEDGEMENT.............................................................................................................................iv
Table of Contents................................................................................................................................v
EXECUTIVE SUMMARY.........................................................................................................................1
FINANCIAL PLAN............................................................................................................................2
CHAPTER ONE......................................................................................................................................3
1.0 BUSINESS DESCRIPTION.....................................................................................................................3
1.1 BUSINESS NAME...............................................................................................................................3
1.2 BUSINESS LOCATION AND ADDRESS..................................................................................................3
1.3 FORM OF OWNERSHIP.......................................................................................................................3
1.4 TYPE OF BUSINESS.............................................................................................................................3
1.5 PRODUCTS AND SERVICES.................................................................................................................3
1.6 JUSTIFICATION OF OPPORTUNITIES...................................................................................................4
1.6.1 The market.....................................................................................................................................4
1.6.2 Infrastructure..................................................................................................................................4
1.6.3 Suppliers of items...........................................................................................................................4
1.6.4 Electricity, water and security........................................................................................................4
1.7 INDUSTRY..........................................................................................................................................5
1.8 BUSINESS GOALS AND AMBITIONS....................................................................................................5
1.8.1 Long-term Goals.............................................................................................................................5
1.8.2 Short-term Goals............................................................................................................................5
1.9 ENTRY AND GROWTH STRATEGY.......................................................................................................5
CHAPTER TWO.....................................................................................................................................7
2. 0 MARKETING PLAN.............................................................................................................................7
2.1 POTENTIAL CUSTOMERS....................................................................................................................7
2.1.1. Hawkers.........................................................................................................................................7
2.1.2 Institutions......................................................................................................................................7
2.2 MARKET SHARE..................................................................................................................................7
2.3 COMPETITION....................................................................................................................................7
2.4 PROMOTION AND ADVERTISING.......................................................................................................9
2.4.1 Promotions.....................................................................................................................................9
2.4.2. Advertising.....................................................................................................................................9
2.5 PRICING STRATEGY............................................................................................................................9
2.6 SALES TACTICS.................................................................................................................................10
2.7 DISTRIBUTION STRATEGY.................................................................................................................10
CHAPTER THREE.................................................................................................................................11
3.0 ORGANIZATIONAL PLAN..................................................................................................................11
3.1 ORGANIZATIONAL STRUCTURE........................................................................................................11
3.2 KEY MANAGEMENT PERSONNEL.....................................................................................................11
3.3 OTHER BUSINESS PERSONNEL.........................................................................................................12
3.4 RECRUITMENT, TRAINING AND PROMOTION..................................................................................12
3.4.1 Recruitment..................................................................................................................................12
3.4.2 Training.........................................................................................................................................12
3.4.3 Promotion.....................................................................................................................................12
3.5 REMUNERATION AND INCENTIVES..................................................................................................12
3.6 LICENSES AND PERMITS...................................................................................................................13
3.7 SUPPORT SERVICES..........................................................................................................................13
CHAPTER FOUR..................................................................................................................................15
4.0 OPERATIONAL PLAN........................................................................................................................15
4.1 PRODUCTION FACILITY AND EGUIPMENT........................................................................................15
4.1.1 Tools and Equipment....................................................................................................................15
4.2 PRODUCTION STRATEGY..................................................................................................................15
4.2.1 Monthly materials required..........................................................................................................16
4.3 PRODUCTION PROCESS....................................................................................................................16
4.4 REGULATION AFFECTING OPERATION.............................................................................................16
4.4.1 Safety regulations.........................................................................................................................16
4.4.2 Labor Hour....................................................................................................................................16
4.4.3 Cleanliness....................................................................................................................................16
CHAPTER FIVE....................................................................................................................................17
5.0 FINANCIAL PLAN..............................................................................................................................17
5.1 PRE-OPERATIONAL COSTS...............................................................................................................17
5.1.1 Pre-operational expenses.............................................................................................................17
5.2 WORKING CAPITAL..........................................................................................................................18
5.3 CASH FLOW STATEMENT.................................................................................................................20
5.4 PROFORMA INCOME STATEMENT FOR SANBALAT BUILDING AND CONSTRUCTION COMPANY
LIMITED.................................................................................................................................................24
5.4.1 Proforma income statement for the year ending Dec YEAR 1......................................................24
5.4.2 Proforma income statement for the year ending Dec 2...............................................................25
5.4.3 Proforma income statement for the year ending Dec 3...............................................................26
5.5 Proforma balance sheet forSANBALATBuilding and Construction company limited.......................27
5.5.1 Proforma balance sheet as at 31st Dec 2024.................................................................................27
5.5.2 PROFORMA BALANCE SHEET AS AT 31ST DEC 2024.......................................................................28
5.5.3 PROFORMA BALANCE SHEET AS AT 31ST DEC 2025.......................................................................29
5.6FINANCIAL ANALYSIS........................................................................................................................30
5.6.1 BREAK EVEN FOR THE YEAR 2024.................................................................................................30
5.6.2 BREAK EVEN FOR THE YEAR 2024.................................................................................................31
5.6.3 BREAK EVEN FOR THE YEAR 2025.................................................................................................32
5.7 DESIRED FINANCING........................................................................................................................32
5.8 PROPOSED CAPITALIZATION............................................................................................................32
5.9 EXPECTED PROFITABILITY RATIO.....................................................................................................33
EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
The proposed business will engage in the selling of a wide variety of valuable building and
construction materials and goods and provision of services such as painting and also provision of
safety clothes from different collections. It will be located in Kanduyi town in Bungoma
county.The proposed business will be called SANBALAT Building and Construction company
limited.
MARKETING PLAN
The business will advertise it's commodities through the local media such as radio, television,
use of posters and also publicity. Potential customers will be able to know more about the
business through these. The business will also use social media platforms such as Facebook,
Twitter, Instagram so as to reach the intended target group.
ORGANIZATIONAL PLAN
The proposed business will be a private limited company managed by a board of directors
chosen by the shareholders. The decisions in the business will be made consultatively. The
business will be organized from the top management to the juniors from the board of directors,
general manager, supervisor and finally operatives.
Recruitment will be done through advertisements on posters and social media after which the
shortlisted candidates will be invited to an interview and the best ones selected. In order to
operate smoothly the business will acquire a trade license from the county government and use
other support services such as banking, postal and insurance.
OPERATIONAL PLAN
The proposed business will require a premise from which it will operate from, whereby it should
be spacious, free air circulation and free from accidents also more room for business expansion.
1
Lovell Building and Construction company limited intends to obtain high quality, durable goods
at an appropriate retail price in bulk and offer it at market price that facilitates a good profit
margin and maintains its customers on the other hand. The business will operate as from 8am to
5pm on week days and from 8am to 12 pm on Saturdays.
FINANCIAL PLAN
The proposed business will require capital of Ksh.1million to start. Part of this amount will be
raised from a bank loan and the rest from personal savings and family funding. The loan will be
taken from Equity bank and expected to be repaid in a period of three years after the start of the
business.
The proposed business intends to achieve a firm and sound financial management system which
will help it in making informed financial decisions to avoid misuse of funds.
2
CHAPTER ONE
Kanduyi,
email address;sanbalatconstructioncompany@gmail.com.
3
1.6 JUSTIFICATION OF OPPORTUNITIES
This business will be necessary in this location because there will be a ready market. This is the
fact that it is centrally placed in town and also the growing population will provide large number
of customers from all groups of people from varying races ages and sexes will have their needs
satisfied. It will provide employment for the people from the local community.
Also availability of materials from the local community such as sand and natural stones.
Availability of water and electricity in the area which makes it easy to run the machines and also
availability of a good transport and communication system to enable transportation of materials.
The intended business will be expected to grow strong through sales, promotions, advertisement
and free services. This location is more favorable due to the following factors;
1.6.2 Infrastructure
There is favorable infrastructure around the business location because many tarmac feeders roads
pass through the Centre.
In the center, there are many people who will be employed under various forms hence making it
easier for cheap labor availability.
4
1.7 INDUSTRY
The proposed business will fall under service industry and also sales industry which will deal in
the provision of wide variety construction goods and materials as well as service provision.
The business will succeed its competitors by getting more customers by purchasing quality
goods and products and also services and selling them at affordable prices to these customers.
Market research to find out what is wanted in the market so as to know what currently sales
The entry strategy will be based on public relations, advertisements and pricing tactics. The
business will publicise itself through posters and flyers to ensure that all potential customers are
aware of it's existence. The first services will be offered at affordable prices so as to attract many
customers. Advertisement through the media will be used.
GROWTH STRATEGY
The business will expand by maintaining equitable services and good relation among the
employees and customers. Provision of 15% discount for every month to my regular customers
5
There will be ploughing back of profits to facilitate growth
The business will use it's profits and savings to expand the business by opening other branches in
the region.
6
CHAPTER TWO
2. 0 MARKETING PLAN
2.1.1. Hawkers
They are traders who sell their products alongside streets in the open.SANBALATBuilding and
Construction company will provide items such as tiles at a wholesale price so that they can get
profit as they sell items outside. The kind of customers will buy on a daily basis from the
company increasing sales in the intended business.
2.1.2 Institutions
Various institutes such as secondary schools, primary schools will be potential customers
toSANBALATBuilding and Construction company. This kind of customers will be frequent
customers purchasing construction materials for building the schools and also repairing it.
Due to the growing population 60%of the people are carrying out construction works for both
residential and commercial purposes, this rises the need for construction of more Houses.
2.3 COMPETITION
The proposed business will have competitors from the surrounding environment providing the
same products and services but the business will thrive due to the following factors :
7
Better location of the business
Better and equitable services due to high skilled and knowledge obtained by the employees.
Jumbo Eight 9.00am Partnership No skills Good Scale Well- Kenyatta avenue
suppliers years 5.00 pm No image rules, equipped but opposite bank of
motivation levelling no wearing Africa
staffs, out
Elegant Three 8.30 am Partnership Poorly Poor Safety Not well Lusaka road opposite
Wholesalers years 6.00 pm trained image boots, equipped County hospital
No ranging
motivating rods
tactics
No uniforms
Lovell To be Will open Private Will have Will , Well equipped Kanduyi town,
Building and started from limited well trained have cement ,bu with best Bungoma town
Construction in 1 8.00 am company Will have very ilding quality and
company year 5.00 pm uniforms good stones,ove quantity
limited. time Allowances image ralls, iron materials
sheets ,
tiles,
Reflectors,
tapes
8
2.4.1 SWOT Analysis table.
2.4.1 Promotions
The business proposes to practice various promotions methods such as giving discount,
providing hire purchase service, giving after sales service and providing free sample.
2.4.2. Advertising
The proposed business will use posters and notices for advertising. The proposed business will
also use media such as local newspaper and television to advertise their goods. The business will
use 3% of its capital for advertising and this will be done during weekends and part time to
attract many customers.
9
ITEM PRICE PER ITEM DISCOUNT
Iron sheets Ksh900-2000 Discount will be 20% for more
At expansion, the business will have its own means of transportation which help the customers to
transport goods to their destination hence customers will not have difficulties on transporting
their goods.
The proposed business will motivate those involved in distributing by giving them a commission
on extra item distributed above the allocated number for each day. This will increase sales.
10
CHAPTER THREE
Board of directors
General manager
The general manager will be the one managing SANBALAT Building and Construction
company while assisted by the supervisor. The manager should be academically qualified.
3.2.2 Supervisor
The supervisor helps the manager. The supervisor will have to be a diploma holder in purchasing
suppliers management, must possess qualities such as ability to work without supervision. Good
11
communication skill and innovative. The responsibilities of the supervisor are to keep sales.
Purchasing of equipment and items for selling, collecting cash from daily distribution and
ensuring that the cash is distributed, sold and carrying out stock taking weekly to ensure that
physical stock of items match as per records.
The proposed business will hire an accountant who will be in charge of business transactions and
operatives who will be helping out the clients . As the business grows, number of operatives will
be increased .
3.4.1 Recruitment
This is the process of searching for prospective employees and stimulating them to apply for jobs
in an organization.SANBALATBuilding and Construction Company intends to utilize the
qualified people who reside from neighboring region.
Other people shall access the information about the advertisement on website, social media
platforms and posters. Applicants shall be invited for interview and qualified personnel will be
considered for interviews.
3.4.2 Training
To ensure that the workers are up to date in technology and everyday to day current issues in
building and construction field by sending them to seminars and workshops to enhance
performance and productivity.
3.4.3 Promotion
This will be done at the expansion of the business in that vacant position will be created.
Excellent capabilities for development must been shown in a state in order to quality for
promotions and a determined staff in his/her work will deserve promotion. Promotion in the
intended business will also be for motivational purpose to the staff.
12
Job Title Number Basic Pay Incentives Mandatory Net Pay
required
General Manager One (1) Ksh 18,000 4,000 1,500 23,500
Supervisor One (1) Ksh. 14,000 2,000 500 16,500
Accountant One (1) Ksh 12,500 1,500 300 14,300
Operatives Four (5) Ksh 50,000 4,000 1000 55,000
Banking services
PO BOX 50200-30
BUNGOMA
Insurance services
The proposed business will require this service for insurance cover of the firm assets, which
include human resource, properties from fire, theft, accident while at work.
The insurance service comfortable for the intended business will be;
Bungoma
13
Postal services
Postal services will be needed for sending and receiving letters and documents to and from the
proposed business customers.
ADDRESS
PO Box 50200-33
Bungoma
14
CHAPTER FOUR
The business will require furniture such as table and chairs which will cost approximately Ksh
10,000.The business will require telephone for communicating with potential customers which
will cost Ksh2, 000. The facility that will be required by the construction company will be as
follows;
Total 18 30,000
15
4.2.1 Monthly materials required
Type of Source Quantity Cost per Total ( Ksh)
material material ( Ksh)
Receipt sheet Bungoma 14( 8*10 inch) 1,200 1,214
Catalogue Stationaries Box 24 7,200
Ink Box 600 1,000
Cello tape 2 Dozens 120 240
Paper bags 36 dozens 36 1,296
Total 7,380 15,950
4.4.3 Cleanliness
This will be observed in the entire premise as it will be done every morning and thoroughly on
weekends .Cost incurred regarding safety regulations and cleanliness of the business will be
included.
16
CHAPTER FIVE
This chapter is dedicated to exploring various financial status of the business when a capital of
Ksh 1,000,000/= is raised. The capital will be from the following source as listed below.
The loan from the bank will be repaid within the first three years of operation at interest of 16%
per annum. This loan will be obtained from Equity bank of Kenya.
17
5.2 WORKING CAPITAL
The working capital for the business will be as follows; the year 2023, 2024 and2025
18
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTAL
S
Cash inflow Ksh. Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh
Beginning cash - 69180 95660 133520 178700 222850 265233 286073 346723 393723 467473 554323 3,253,43
8
Sales 870,000 9000 10600 121500 135000 150000 156000 165000 171000 180000 200000 220000 2,388,10
0
Debtors 4200 1000 20000 25,200
Total cash in flow 1110000 78180 106260 259200 313700 372850 422233 451073 517723 593723 667473 774323 5,666,73
8
cash outflow
pre-operational 195060 195,060
Purchases 29000 30000 35500 40500 45000 5000 52000 55000 57000 60000 65000 69000 588,000
Salaries &wages 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 18000 216,000
Insurance 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24,000
Electricity 1800 1800 18000 18000 18000 1800 1800 1800 1800 1800 2000 2000 22,000
Telephone 900 1000 1000 1500 1500 1500 1500 3000 3000 2000 2000 5000 19,400
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60,000
Transport 1000 1000 10000 1000 500 500 1000 1000 1000 1500 1500 1500 13,000
Loan repayment 10000 10000 10000 10000 10000 10000 10000 10000 80,000
19
Interest on loan 3200 3200 3200 3200 3200 3200 3200 3200 25,600
Repair & maintenance 500 500 200 500 500 500 500 500 500 500 500 500 5,700
Miscellaneous 2000 2000 2000 2000 2000 2000 2000 2000 2500 2500 2500 2500 28,000
Total cash outflow 257840 63500 67340 73700 90850 96617 130160 103850 121000 122250 126250 146650 1,396,40
0
Net cash 852160 14680 38920 185500 222850 276233 292073 347223 396723 471473 541223 627673 4,270,38
8
20
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTA
LS
Cash inflow Ksh. Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh
Beginning cash 626673 666673 701473 727413 755613 815513 874163 927068 927068 994118 1133160 1225218 104998
03
Sales 204000 207000 207000 21000 210000 216000 225000 234000 240000 255000 264000 270000 274200
0
Debtors
Total cash in flow 830673 873673 908473 937413 965613 1031513 1099163 1161068 1234118 1307718 1397160 1495218 132318
03
cash outflow
Purchases 68000 69000 69000 70000 70000 72000 75000 78000 80000 85000 88000 90000 914000
Salaries &wages 50000 50000 50000 50000 50000 50000 50000 50000 5000 50000 50000 50000 600000
Insurance 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 36000
Credit
License & permits 7,000 7,000
Stationary 1800 2000 1850 2100 800 900 700 2500 1200 1300 25000 2500 20150
Advertisement 1500 5000 6000 7300 19800
Water 400 400 400 400 450 450 450 450 450 450 450 450 5200
Electricity 1800 1800 1800 2000 2000 2000 2000 2000 2000 2000 2000 2000 239000
Telephone 1500 1600 1600 1800 900 1000 2000 2000 2000 2000 2000 2000 20400
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
Transport 1500 1500 1500 2000 2000 2000 2000 2000 2000 2000 2500 2500 23500
Loan repayment 10000 10000 10,000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000
Interest on loan 3200 3200 3200 3200 3200 3200 3200 3200 3200 3200 3200 5200 40400
21
Repair & 800 800 800 800 800 800 800 800 800 800 800 800 9600
maintenance
miscellaneous 2500 2500 2500 2500 2500 2500 2500 2500 3000 3000 3000 3000 32000
Total cash outflow 164000 172200 181060 181800 150100 157350 172095 166950 181400 174550 171950 183950 205740
5
Net cash 666673 701473 727413 755613 812213 874163 874163 927068 994118 1133160 1225218 1311268 101317
67
PARTICULARS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTA
LS
Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh Ksh
Cash inflow Ksh.
Beginning cash 1311268 1348268 1399208 145551 1513251 1570901 1619951 1689301 1738601 1819101 1899551 1975501 193446
13
Sales 255000 267000 270000 270000 270000 285000 294000 303300 351000 315000 288600
0
Debtors 6283 6283
Total cash in flow 1566368 1615268 1675551 1729551 1789351 1855901 1913951 19992301 2053601 2134101 2223551 2555301 116800
0
cash outflow
22
Purchases 85000 89000 90,000 90000 92000 95000 98000 101000 105000 105000 108000 110000 36000
Salaries &wages 109000 100000 100,000 100000 100000 100000 100000 100000 100000 100000 100000 100000 20000
Insurance 300 300 300 300 300 300 300 300 300 300 300 300 3600
Credit 1000 10000 20000
License & permits 7000 7000
Stationary 2000 2000 2000 2000 2000 2000 2500 2500 3000 3000 3500 3500 30000
Advertisement 700 1000 1400 6000 7300 20000 29900
Water 500 500 500 500 450 450 450 450 500 550 550 550 30500
Electricity 2500 2500 2500 2500 2500 2500 2200 2200 2500 2500 2500 3000 120000
Telephone 2000 2000 2000 2000 2000 2000 2000 2500 3500 3000 3000 3500 30000
Rent 10000 10000 10000 10000 10000 10000 10000 10000 1000 10000 10000 10000 120000
Transport 2000 2000 2000 2000 2500 2500 2000 3000 3000 3000 3000 3000 30000
Repair & 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12000
maintenance
Miscellaneous 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3500 3500 37500
Total cash outflow 218000 216000 216200 216200 218450 235950 224650 224560 2345500 234550 248050 281050 279710
0
Net cash 1348268 1399268 1459551 1513351 1570901 1619951 1689301 1738601 1819101 1899551 1975501 2274451 203071
96
23
5.4 PROFORMA INCOME STATEMENT FOR SANBALAT BUILDING AND
CONSTRUCTION COMPANY LIMITED
5.4.1 Proforma income statement for the year ending Dec YEAR 1
Year 2020 Ksh Ksh
Sales 1,782,000
Add debtors 24,180
Less purchase 588 000
Gross profit 1,218,180
Less expense
Salaries & wages 216, 000
Insurance 24, 000
License & permits 6, 000
Stationary & postage 13, 020
Advertisement 25, 500
Water 4,750
Electricity 22, 000
Telephone 19, 400
Rent 60, 000
Transport 13 ,000
Bank charges 25,600
Repair & maintenance 6,000
Miscellaneous 27,000
Total expenses 462 270
Net profit 755,910
10/100*755,910/provision for 75,591
tax
Net profit after tax 680,319
24
5.4.2 Proforma income statement for the year ending Dec 2
Year 2021 Ksh Ksh
Sales 2,742 000
Less purchase 914000
Gross profit 1,828,000
Less expense
Salaries & wages 600,000
Insurance 30,000
License & permits 10,000
Stationary & postage 19,650
Advertisement 33,300
Water 5,150
Electricity 23,900
Telephone 19, 400
Rent 60, 000
Transport 23,500
Bank charges 38,400
Repair & maintenance 9,600
Miscellaneous 32,000
Total expenses 904,900
Net profit 923,100
10/100*923,100/provision for 92,310
tax
Net profit after tax 830,790
25
5.4.3 Proforma income statement for the year ending Dec 3
26
5.5 Proforma balance sheet for SANBALATBuilding and Construction company limited
27
5.5.2 PROFORMA BALANCE SHEET AS AT 31ST DEC 2024
Fixed assets KSH KSH LIABILITIES KSH KSH
Furniture & fitting 45,200 Capital + net profit 392,173
Computer 25,000 Gross profit 830,790
Tools & equipment 40,000 1222963
Total fixed assets 110,200
28
Furniture & fitting 60200 Capital + net profit 1,808 859
Computer 50,000 Gross profit 909 075
Tools & equipment 45,000 2717934
Total fixed assets 155,200
Current assets Current liabilities
Debtors 256283 Creditors
Cash in hand 274451 20,000
Stock 200000 Total current /
Total current assets 730,734 liabilities 20,000
Total assets 885,934 2,737,934
29
5.6FINANCIAL ANALYSIS
Break even =
= Ksh. 562,66
30
5.6.2 BREAK EVEN FOR THE YEAR 2024
FIXED COSTS VARIABLES COSTS
Item Cost Item Costs
Salaries & wages 216000 Stationary postage 19650
Insurance 24000 Advertisement 33300
License & permits 6000 Water 5150
Rent 60000 Electricity 23900
Repair & maintenance 6000 Telephone 19400
Bank charges 25600 Transport 23500
Miscellaneous 32000
Purchases 914000
= sale s- 274200
= Ksh. 1,228,243
31
5.6.3 BREAK EVEN FOR THE YEAR 2025
FIXED COSTS VARIABLES COSTS
Item Cost Item Costs
Salaries & wages 1200000 Stationary postage 30200
Insurance 36000 Advertisement 57000
License & permits 120000 Water 6000
Rent 60000 Electricity 29900
Repair & maintenance 12000 Telephone 30500
Transport 30000
Miscellaneous 37500
Purchases 1,168,000
= sale s- 3504000
= Ksh. 2,299,536
ITEM AMOUNT
Preparation 100,000
Working capital 600,000
Fixed assets 300,000
TOTAL 1,000,000
5.8 PROPOSED CAPITALIZATION
Owner’s contribution =400,000
Bank loan = 600,000
Total capital =Ksh1, 000,000
32
5.9 EXPECTED PROFITABILITY RATIO
Gross profit margin for the First 3 years
Year 1
Gross profit = sales-total direct cost
= 1,782,000-462,270
Ksh 1,319,730
=
= 74.06%
Year 2
Gross profit = sales-total direct cost
= 2742000-904900
Ksh. 1,837,100
=
= 67%
Year 3
Gross profit = sales-total direct cost
= 3 504 000- 1 582,000
Ksh 1,922,000
=
= 55%
33