Create a

Customer Persona
and Journey
Worksheets
Target Audience
Craft a target audience for your selected business

Target Audience Name: Cookie Connoisseur Brock

Needs

Cookie Connoisseur Brock seeks delicious, artisanal cookies that offer unique flavors and
textures. He desires convenient access to high-quality cookies without compromising on
taste or freshness. He values supporting local businesses and seeks eco-friendly options
that align with his sustainability values.

Demographics

Age: 16-30

Gender: All

Household Income: 60K to 500k

Education/Occupation: High School, Undergraduate,

Professional Place image here

Location: Delhi NCR, India

Interest Behaviors

BAKING AND COOKING ONLINE/SOCIAL MEDIA

ENGAGEMENT
FOODIE CULTURE
INCLINATION TO SHOP ONLINE
SUSTAINABILITY
SEEKING UNIQUE EXPERIENCES

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Map Your Customer’s Journey
Answer the questions below for each phase of the customer journey using the
target audience you developed for your selected business

Phase
Awareness When is my target most receptive?
During the Awareness phase, the target customer, Cookie Connoisseur Brock, is most receptive
when he encounters engaging and visually appealing advertisements or content showcasing
Dohful Cookies and Coffee's delicious artisanal cookies. This could be when he's scrolling through
his social media feed, browsing food-related websites or blogs, or when he comes across enticing
visuals or promotions while shopping online. At this stage, Brock is open to discovering new
culinary experiences and is receptive to learning more about Dohful's offerings.

Interest How can I relate my product to my target’s needs?

In the Interest phase, Dohful Cookies and Coffee can effectively relate the product to Cookie
Connoisseur Brock's needs by highlighting key aspects that resonate with his preferences and
values. This includes emphasizing how Dohful's handcrafted cookies align with Brock's desire for
delicious, high-quality treats that bring joy to his life. For example:- Emphasize unique flavour and
textures, convenience and accessibility, commitment to sustainability

Desire How can I show my target my product really fits in their life?
In the Desire phase, it's essential to showcase how Dohful Cookies and Coffee's products can
seamlessly integrate into Cookie Connoisseur Brock's life, enhancing his daily experiences and
bringing joy to special occasions. For example adding a touch of luxury or enriching social
gatherings.

Conversion How can I get my target to take action?

In the Conversion phase, Dohful Cookies and Coffee can effectively provoke Cookie Connoisseur
Brock to take action by implementing persuasive strategies that encourage him to make a
purchase. For example: Providing Limited Time Offers, Social Proof and Testimonials, Personalised
recommendations, e.t.c

Advocacy How can I make my target into an advocate?

In the Advocacy phase, the goal is to transform Cookie Connoisseur Brock from a satisfied
customer into a passionate advocate for Dohful Cookies and Coffee. This can be done by
encouraging user recommendations, loyalty programs and rewards, partner with influencers,
hosting viral campaigns, e.t.c

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