FASHION

BRAND

Marketing Plan
TEMPLATE

PROJECTFASHIONEMPIRE.COM
 COPYRIGHT

Copyright © 2020 by Lekha | Project Fashion Empire | Fashion Empire

Accelerator. All rights reserved.

You are welcome to print a copy of this document for your personal use.
Other than that, no part of this publication may be reproduced, stored,
or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted
under Section 107 or 108 of the 1976 United States Copyright Act,
without the prior written permission of the author. Requests to the
author and publisher for permission should be addressed to the
following email: hello@projectfashionempire.com

Limitation of liability/disclaimer of warranty: While the publisher and

author have used their best efforts in preparing this guide and
workbook, they make no representations or warranties with respect to
the accuracy or completeness of the contents of this document and
specifically disclaim any implied warranties of merchantability or fitness
for particular purpose. No warranty may be created or extended by
sales representatives, promoters, or written sales materials.

The advice and strategies contained herein may not be suitable for your
situation. You should consult with a professional where appropriate.
Neither the publisher nor author shall be liable for any loss of profit or
any other commercial damages, including but not limited to special,
incidental, consequential, or other damages.

Due to the dynamic nature of the Internet, certain links and website
information contained in this publication may have changed. The author
and publisher make no representations to the current accuracy of the
web information shared.

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Project
FASHION
EMPIRE

Hello there!
I'm Lekha

I'm on a mission to help emerging fashion brands like

you to build your fashion empire that brings audience
and get consistent sales so you can have the freedom to do
things that you love without feeling stuck or stressed.

In this Freebie, You will find:

5 common mistakes to avoid when marketing your fashion brand

Fashion marketing strategy to get visibility and sales

Fashion marketing ideas that you can implement right away

Your next 30 days fashion marketing Plan to unlock consistent revenue

Come find me on instagram Join our Free fashion

@projectfashionempire Entrepreneur community

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Project
6 Common Fashion Marketing FASHION
EMPIRE

Mistakes to avoid

#1 Trying to be everywhere
one

With million options on internet, we tempt to be every single platform and end up with
confusion, overwhelm that kills our time with no great results. Ideal is 2 social media
channels, one to connect daily and other to schedule once a month and forget.

#2 No strategy
Most people just keep posting selfies or lifestyle or whatever they want and some people
two

just keep spamming by posting their product images asking to buy. Both of them are not
going to bring any customers. You probably Knew that by now. Every single post that you
put out there should either attract them to your brand, or get subscribers to your email list,
or educate your reader about your products or asking for a sale one a while.

#3 Followers over Email list

three

Having followers in good but having an email list is great. First you don't own social
media, you can get blocked or your account get deleted. While your email list is totally
yours and you can reach your people whenever you want with just an email. Second is
people like to buy from emails than on social media. People come to social media for
entertainment not for buying.

#4 New vs Old
four

People always try to attract new people but they totally forget what they already had.
Always make sure to keep engaging with your followers, email list because you need to
make sure they don't forget you. You are loosing customers here.

#5 Networking on seller groups

five

I do have a Facebook group for fashion entrepreneurs. I have seen so many people trying
to post their products and ask people to buy. That doesn't make sense because the other
people in the group are designers too... they don't want to buy from you, they can make
their own. That was so annoying and instead of attracting, you repel your people.

#6 Post and ghost

Many people just post once in a while and they don't show up. Always remember,
six

success is in the consistency.

Drop me a DM and let me know which mistake are you making

(Hint: I made all of them in the past) or if you got any questions.

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Project
Fashion Marketing Strategy FASHION
EMPIRE

When I started marketing my business, I tried to be super consistent and started posting and posting and
then waiting. I didn't really see anything working.

I feel like so stuck until I attended a business event and watched how popular brands really do the
promotion. it was great but at the same time it was super complicated that they require a lot of team
which I don't have even today.

So after applying core elements and testing followed by a few trail and errors, I created a system which I
call Marketing Stack which I'm going to showing you now.

Full transparency here: I didn't actually invented these techniques. I pulled elements from different core
marketing techniques from successful brands and created a simplified version that works every time.

Marketing Stack has 3 Phases.

Think of a burger, stacked ingredients one over another. It's the same way, You need to stack these phases
to see the results.

COLD WARM HOT

These people doesn't know that
your brand exist but they are
buying stuff from other brands.
You can find these people in
your competitor sites.
These people are aware of you.
They might follow you on
social media or on your email
list but they haven't purchased
anything from you.
These people are your past
customers. They know your
brand, purchased from you and
they love you.

When you are marketing, you need to keep these 3 people in your mind. You can just put one message to all
these people and expect sales. It doesn't work.

Phase #1 Show up

This is where you show up to all these 3 groups of people.

First you attract new people to your brand through social media.
Second you need to make sure these warm audience remember you, so you need to engage with these
people on social media or send weekly emails
Third You need to excite your past customers. Send emails just like a friend, say thank you and be vulnerable
with these people.

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Project
Phase #2 is sell FASHION
EMPIRE

This is where you ask for a sale

For people who haven't purchased anything yet, each month you will run a 3-5 days campaign promoting a
low end product. Your goal is to convert them to customers.
For people who are past customers, you run a 3-5 days campaign to promote another product. You goal is to
turn them into repeated buyers.

Phase #3 is Plan

This is where you map out your monthly plan.

You can stack these by:

Monthly: or Weekly Or Daily

Week 1: Attract Monday-Tuesday: Attract Morning: Attract
Week 2: Engage Wednesday- Thursday: Engage Evening: Engage
Week 3: Sales Friday-Saturday: Sales Once a Week: Sales

Here's the process:

Brainstorm ideas to Attract, engage, Nurture and sales (pull ideas

from marketing ideas sheet)

Hot Promotion:
Pick a product to sell for hot audience
Create offer by adding discounts etc...
Mark Promotion dates

Warm Promotion:
Pick a product to sell for hot audience
Create offer by adding discounts etc...
Mark Promotion dates

Show up
Mark dates to attract
Mark dates to engage
Mark dates to Nurture

Create
Block 3-5 days to create all this content and schedule

Use the worksheets below to map out your next month.

Feel free to DM me or Email me if you have any questions

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM


Marketing Ideas
Add pop up in your website to
collect emails
Publish a blog post
Attract
Facebook post on page
Facebook live on page
Instagram post with hashtags
Instagram story with mentions
Boost facebook post
Create Pinterest account and start
pinning
Engage
Respond to all comments and
mentions
Respond to all emails
Create a Facebook group for your
community
Ask a question on Facebook page
Ask a question on IG
Flash sales
Limited time offer
Sales
Free shipping
Buy one get one free
Bonus with purchase
Discount
Bundles
FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM
Project
FASHION
EMPIRE
Comment on 5 posts for a hashtag
Guest post on other people blog
Make friends with complimentary
business owners
Join facebook groups
Comment on quora
Run facebook ads
Get on other people podcast
Start a podcast
Start youtube channel
Publish on medium
Ask people to spread a word
Run a style challenge
Share behind the scenes
Share top styling tips
Social games
Run giveaway
Send weekly emails
Leave messages to 5 IG stories
Win a discount
Everything is under $50 offers
Everything is on sale upto 30% off
10 days of deals
Gift guide
Offer free style Consultation
 Project
Marketing Stack Brainstorm FASHION
EMPIRE

Brainstorm ideas for each sections. Feel free to pull ideas from marketing ideas sheet

Engage
Attract
Nurture

Sales

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Month of

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Example Planning Sheet
7 14 21 28
Monday

Attract: Schedule
pins for the month BLOG POST

1 8 15 22 29
Tuesday

Engage: Newsletter Engage: Newsletter

CREATE AND SCHEDULE CONTENT FOR NEXT MONTH

Engage: Newsletter to subscribers
to subscribers to subscribers
Engage: Newsletter
to subscribers

2 9 16 23 30
Wednesday

Attract: Attract: Attract:

Instagram Post Instagram Post Instagram Post
Attract:
Instagram Post

3 10 17 24 31
Thursday

Nurture: Nurture: Nurture:

Newsletter to Newsletter to Newsletter to
Nurture:
Customers Customers Customers
Newsletter to
Customers

4 11 18 25
Attract: Attract:
Friday

Promo email
for non Instagram Post Instagram Post
buyers Attract:
Instagram Post
Promo email
for past
customers
WARM PROMOTION

5 12 19 26
HOT PROMOTION
Saturday

Promo email
for non
buyers

Promo email
for past
customers

6 13 20 27
Sunday

Promo email
& reminder
email for
non buyers
and past
customers

FASHION EMPIRE ACCELERATOR // © COPYRIGHT PROJECTFASHIONEMPIRE.COM

 Project
FASHION
EMPIRE

Loving this Resource?

Snap a photo and Share it in

your Instagram and tag me at
@projectfashionempire