Business Image

Marketing promotion of
Local Business –
<Business Name>
Presented
By ABC XYZ
MBA
(Specialization) DY
Patil
Project

Project Scope
Project
 Executive
Project Summary

Description in short – 2/3 Para

Background

About Local Business, its owner, Its target audience, Geographic co

 Executive
Process

Summary of the Process – involving meetings, Market survey, Vend

Findings & Conclusions

Findings & Conclusions & actions in brief

 Project
Details
1. Local Business Selection
1. Competition Details
2. Current Digital footprint of Competition
3. Business Model & Current reach
4. Client’s current modes of Advertisement &
promotions, if any
5. Current Digital footprint of selected business

2. Client Discussions & Outcome

1. Schedule of meetings
2. Probing FAQ
3. Discussions on creatives – Logo/Product
4. Details on Logo creation – Needs/requirements
5. Details on Creatives – Static/ Dynamic -
Needs/requirements- – Depending on your
previous probing

3. Digital Footprint
1. Current scenario – chosen business &
competition
2. Preparation done for execution of Marketing plan
1. Creative Dimensions
2. Mediums used for the creative preparation
3. USP determination for campaigns
 Project
Details
4. Digital Marketing
1. The need for effective campaigns
2. Current limitations for local businesses in
Digital Marketing
3. Digital Media selection
4. Content Planning – Frequency / Updation /
Followup
5. SEO

5. Outcome of Promotional initiatives

1. Visibility
2. Any incoming leads
3. Any incremental sales
4. Customer feedback
5. Digital Marketing – Before and after scenario

5. Effectiveness of the Project

1. Client outlook
2. Any focus change of client on Marketing budget
3. Target Audience outreach for Digital Marketing
on various social media platforms
4. Opportunity cost of the Efforts
5. Overall Value Addition

6. Further scope of the project