MASTERFUL CONSTRUCTION

COMPANY LIMITED.

NAME; CHRISTOHER KILONZO.

P.O BOX: 4223

MOBILE NO: 0708122955

EMAIL: chriskilonzo074@gmail.com

INDEX NO:

CENTER NAME: TOTAL TECHNICAL AND VOCATION COLLEGE

CENTER CODE: 58010

LECTURER: Peter Owino

PRESENTED TO: THE KENYA NATIONAL EXAMINATION COUNCIL PARTIAL

FULLFILLMENT FOR REQUIREMENT AWARD OF CERTIFICATE IN ROAD

TECHNOLOGY.
DECLARATION

I hereby declare that this submission is my own original work and that to the best of my

knowledge and has not presented to any examination body

NAME: CHRISTOPHER KILONZO

DATE: 11TH SEP 2023

SIGN: chris

SUPERVISOR:

DATE:

SIGN:
DEDICATION

I dedicate this plan to my family and those who have greatly supported me on financial part

and advice to enable me complete my course. Also to my friend and any other person who

may have contributed to provide guide to me on how to write this business plan
ACKNOWLEDGEMENT

I do give my gratitude to my lecture Mr. Peter Owino for his support contribution in this

business plan. I would also like to express my thanks to all those who have been supportive in

any way during this moment of undertaking business plan, family, friends my dear

colleagues, May God bless you all.

CHAPTER ONE

1.0 BUSINESS DESCRIPTION

Since the business will be operating under management of a sole proprietor it will require

donors who will boost and make the business to be more effective. The money for starting the

business will be from own savings, contribution from parent’s loan and banks. I will be

making decision since am the owner and I will be required to raise the capital since am the

only beneficially. The donor of the business will be Christopher who is the owner of the

business who joined who joined Total technical and Vocation College on SEP 2022

1.1 BUSINESS NAME

Winners Audit Ltd is a sole business specializing in with auding performances. Our primary

focus is to provide our customers(companies&institutions)with competence and quality of

audit performances so as to ensure the financial information availed by them are of true and

fair views at affordable price

1.2 LOCATION AND ADDRESS

The business will be located at Thika Town. The location of the business has got the potential

infrastructure which includes good roads network which enable employees reach at work in

time and ease customers access for us to offer quality services in and out of the business.
The presence of electricity therefore makes it an ideal place to run such a business and again

there is security light in the market in case of late hour’s operations.

KIAMBU THIKA POLICE MASTERFUL

COUNTY STATION LIMITED
OFFICES COMPANY

CHRISTINA
KBC BANK
GARDENS

1.3 FORM OF BUSINESS OWNERSHIP

The business will run as a sole proprietorship business and will be owned by Christopher

kilonzo from machakos County and the owner of the business intends to run the business

alone since he finds it better to start and manage it. The owner has a diploma in civil

engineering.

A situation may arise where the customer for example may need construction plants within

his institution or company we may require one or two personnel with skills and knowledge to

help us in such instances

1.4SERVICES

Since our main aim is to ensure that we give our customers what they need by provision of

construction materials and plants to minimize man effort.

1.5 JUSTIFICATION OF OPPORTUNITIES

Due to the location of the business the business we may tend to have more customers. This is

because in the area the business will be located has a high population and the area is

growing very fast . Due to demand within the location which will attract more customer since

our services will be of high quality done through the competence people. The business will

prove it right to the government and the customers will have legal document license

1.6 INDUSTRY

The business will have a name Masterful construction LTD. The business will be a large

industry. The business will have modern technology which includes modern services, such

as cheap construction equipments.

1.7 GOALS OF THE BUSINESS

Short term goals

I. To establish a conducive environment for the business operation

II. Provide affordable services to our customers

III. To ensure prosperity of other companies through inspecting their financial operations

Long term

I. To meet its’s vision by 2030

II. To provide employment to as many people as possible

III. To facilitate the development of the area we will be located and development of our

country as well

OBJECTIVES

I. To get maximum profit

II. To earn a living

III. To develop entrepreneurial skills

IV. To create employment to entire society

1.8 ENTRY AND GROWTH

1.8.1 ENTRY

The business will deal with services which are not commonly offered in the area of which

they are much needed in the area. In order the enterprise to prosper and flow in the right way

more study will be carried and put in more consideration to the market place.

1.8.2 GROWTH

The business intends to establish healthy customer relationship introducing new services to

cope up well with competition motivate employees and give quality service offer to

customers to avoid risks factors.

As results of good services being delivered to the potential customer more profits will be

gained and therefore accumulated and later used for expansion of the business to large scale

business enterprise.

CHAPTER TWO

2.0 MARKETING PLAN

The business will be dealing with supply of construction materials and provision of services

such as training the youth on how to use some of the machines . This will aim at improving

the life of our youths.

2.1 CUSTOMERS

The business will be offering services to its potential customers who will be classified into

the following categories

2.2.1 INDIVIDUAL CUSTOMER

These are customers who will owning sole trade ie sole proprietors who maybe needing

our advices ,opinions and way to make their business to prosper accordingly .On the

other hand we may sell products to them as they wish.

2.2.2 INSTITUTIONAL CUSTOMERS

This customers will be most probably companies,institutions such as schools and

hospitals ,partnership.For the companies we will giving them construction machines

and some of our products.

2.2 MARKET SHARE

According to the census of 2019, the population of Machakos town was over 100,000. The

approximate number of potential customers in the locality owing the business and companies

is about 720. Therefore the proposed business targets a share of about 40% which will be met

by rendering good quality

and high quality services.

The business seeks to gain 40% market share of the customers by the end of first year. Its

competitor will hold the remaining 60%.The table below shows the market share of

BRILLIANT AUDIT its competitors

Name of the Entreprise Target market share

Gracious Enterprises 40%

Musa enterprise 35%

Yuso enterprise 25%

Total 100

The pie chart below shows the potential market of our company and its competitors in

the market.

Target market share

Gracious En-
terprises
Musa traders
Total

2.3 COMPETITION

The business will have competition from related enterprise that is within the town and this

include,

1) Kawira company

2) Jam company

3) County enterprice
 4) Mwafrika enterprice.

The location of competitors is well located so the competition is very high. The business need

to work hard of the competitors.

Tables of SWOT analysis

AREA STRENGTH WEAKNESS OPPORTUNITIES THREATS

Location It is easily Slowness in Located near many

accessible as it giving customers auditing institutions

near highway services

Personnel High qualified The business The personnel to be Staff turnover may

personnel will could not be able employed are occur due to pay

be employed to offer good known to the owner package

salaries
customers High demands Large market The layout will Free services are not

for the service share comprising enable customers to offered

exist of those people be able to see

who want to be everything in the

served on credit entreprise

competition The business The customers The competitors The competitors

will use its might ignore the businesses are quite business are well

competitor competitor’s hidden from the known since they

weakness to weakness and main road have been in the

boast services continue market quite some

receiving time

services from

them.

Finance The owner of The tax rate Anticipated for The relatives and

has arranged might go up good capital returns friends may start

adequate therefore asking for their

finance to start creating money before

the business deficiency in repayment period

finances in

finances since
 there are no

additional

finances

available

2.4 ADVERTISING

The business will use the mass media to create customers awareness to services offered

through the local radio, posters, sign posts will also be used to advertise the services are being

offered in the enterprise

The business will always use posters and Facebook to advertise product and services, the

posters will be carrying the products we offer for sale and their price tags, in Facebook they

will appear as they are.

Business will as well employ competitive methods of promotion on regular basis as this will

be beneficial to the business. The business will also use cold calling method basically to

improve their effectiveness and efficiency.

2.4.2 PROMOTIONS

The business has to do the following so as to promote its products.

I. Giving out samples. By giving out free samples such as calendar’s printed t-shirt and

caps.

II. Giving advices and opinions after audit

2.6 PRICING STRATEGY

The enterprise is to use cost based pricing method to set the prices of services, The business

enterprise will take into consideration the different between small institutions and big

campanies where they will charnged differently.

CHAPTER THREE

3.0 MANAGEMENT AND ORGANISTIONAL PLAN

The business will need organizational manager who will be under the umbrella of the

managing director who is the owner of the business.

The business enterprise is to run as a sole proprietor from business organization as the

manager is a sole owner of the business.

The manager has arranged job positions based on qualifications, experience and

responsibilities,

It also involves the process of organizational, managing and planning the business in order to

achieve its objectives.

Table three Company employees

PERSONNEL NO.REQUIRED

Owner (director) 1

Manager 1
 Supervisor 2

Accountant 1

marketers 2

Graunds man 1

cookers 2

Watchman 1

3.2 THE MANAGEMENT TEAM

3.2.1. OWNER (MANAGER)

The manager of enterprise will be Christopher kilonzo is the sole owner of the business

management

QUALIFICATIONS.

I. He is the sole proprietor (owner) of the business enterprise

II. He is has an experience of 5years in various companies.

III. He is a holder of diploma in civil engineering.

DUTIES
 I. Handling of the business correspondence

II. Formulating operational plan

III. Controlling the business

IV. Coordinating the activities of all supervisors and directing orders to various personnel.

RESPONSIBILITIES

I. Responsible for general management of the enterprise

II. He is to lease with the work force to the formulation of strategies and implementation

of the business plan

III. Enforcement and implementation of the enterprise objectives and policy goal that are

to be achieved successfully

RENUMERATION

The owner as the sole proprietor and taking the profits bears the risk of losses having a

variable salary, a minimum of Ksh ten thousand depending on the service offered and number

of customers, and a house allowance of Kenya shillings two thousands

3.2 .2 SALESMAN

QUALIFICATIONS

I. Must be computer literate

II. Self- motivated and teamwork person

III. Should have knowledge on accounting

IV. Holder of related craft in stock keeping

V. Must have craft certificate in sales and marketing

VI. Must be fluent in English and Kiswahili

RESPONSIBILITIES

I. Carrying out market research

II. Ensuring that the business is working towards its goal

III. Controlling of transactions and more so carrying out payment with private potential

DUTIES

I. Ensuring that the customers are handled with courtesy

II. Ensuring that there is enough stock of the spare parts by liaising with the manager

III. Arranging for the advertisement

IV. Display products at the shows and juakali exhibitions

RENUMERATION

The starting salary is seven thousands and expecting an increment when there is increase in

profit margin. Earns house allowance of one thousand two hundred per month, while all other

expenses including travelling and lunch will be met.

3.3.3ACCOUNTANT

QUALIFICATION

I. Must poses a craft in public accounting (CPA 1)

 II. Should be a computer literate

III. Age between 22-28 years

RESPONSIBILITIES

I. Approving all budget allocations in the firm

II. Prepare payments for the employees in the firm

III. To report to the manager

RENUMERATION

His / her starting salary is Kenyan shillings eight thousand and a house allowance of two

thousand per month

Other incentive will be given including travelling allowance and lunch.

3.3.4 SKILLED LABOUR

QUALIFICATINS

I. Should have three technician certificates

II. Should have a work experience of at least three years

RESPONSIBILITIES

I.

II. Away from pilferage

III. Ensuring that the order made are genuine parts

RENUMERATION
The starting salary is to be Kenyan shillings eight thousand per month and a house allowance

of Kenyan shillings three thousand per month, other incentives are to be added including

travelling and lunch.

3.3.5 GRAUNDS MAN

QUALIFICATIONS

I. Should have a store keeping certificate from a recognized institution

II. Should be a male

III. Should be a computer literate

RESPONSIBILITIES

I. Responsible for all the sales part in a store

II. Make monthly stock of the store

III. Receive spare parts when ordered

DUTIES

I. Supply all the parts on requisition

II. Make monthly report as pertaining the store

III. Report to the manager on any pilferages.

RENUMERATION

Her salary is Kenyan shillings six thousand five hundred per month plus house allowance of

Kenyan shillings of one thousand two hundred

The firm will also gather for other incentives such as lunch and travelling allowances

3.3.6 ATTENDANT
QUALIFICATIONS

I. Should be fluent in English and Kiswahili

II. Should have primary certificate

III. Must be well versed to sanitation

RESPONSIBILITIES

I. Cleaning the whole firm

II. Report the store keeper through manager any requirement for sanitation

DUTIES

I. Cleaning and sweeping the premises

II. Messenger of the firm

III. Give a hand a task arise

RENUMERATION

The salary of the attendant will be Kenya shillings three thousand per month with a house

allowance of Kenyan shillings five hundred per month. Other incentive will be gathered by

the firm such as lunch.

3.3.7 WATCHMAN

QUALIFICATION

I. Should be able to communicate in English and Kiswahili

II. Should be a Kenyan citizen

III. Should be a Form four leaver with at least men grade of D+ in Kenya certificate of

secondary education.
RESPONSIBILITY

I. In charge of security firm

II. Report to the management in case of any theft

III. Ensuring safety to the business property

DUTIES

I. Provide security to the employees

II. Gide all the firm property

III. Receive direct customers

RENUMERATION

He is to receive salary of Kenyan shillings four thousand plus house allowance of Kenyan

shillings one thousand and other incentives including supper.

Table of employees’ salaries

POSITION NO SALARY ALLOWANCE TOTAL

MANAGER 1 20,000 2,000 22,000

ACCOUNTANT 1 18,000 1,500 19,500

SALESMAN 2 10,500 1,200 11,700

SUPERVISOR 2 10,500 1,200 11,700

COOKER 1 10,000 1,000 11,000

MARKETER 1 7,500 800 8,300

GRAUNDS MAN 1 6,500 1,000 7,500

 WATCHMAN 17 4,000 800 4,800

TOTAL 87,000 9,500 96,500

3.3 ORGANIZATIONAL CHART

MANAGER

SUPERVISOR

DISTRIBUTORS
MARKETER

ACCOUNTANT

SALESMAN GUARDS CLEANERS

3.4 RECRUTIMENT

The job vacancies are advertised to the public through mass media, magazines and posters

(a)Application for the job

All candidates who need to apply for various jobs application submitted to the manager

(b)Interview

Interviews are conducted in the manager’s office whereby recruits are interviewed by the

manager.

The following will be the procedure of carrying out an interview

The business through the human resources manager shall advertise on the available job posts

in the business.

The business shall undertake an interview to determine the competence of the candidates

The business will give employment test to those who will express the interviews during the

interview session.

3.4 TRAINING

The qualification recruits are trained as they continue working in reference to their

qualification.

The business will also finance workers to train and attain the necessary knowledge, this will

be done before job briefing where senior employees will give instructions to their recruits on

what to do or not do during a certain activity. This will give high experience to those who

have little or no skill.

3.5 PROMOTION

Maximum profits will therefore be achieved by motivating the workers as offering of

allowance is given to them.

They will be promoted on the basis of exemplary performance, improved skills and time

spent on the firm.

3.6 RENUMERATION AND INCENTIVES

3.61 RENUMERATION

The business intends to pay its employees worth their services. This will be in form of

Salary each employee shall be getting him or her salary at the end of the month.

Wages: all over times and pays to casual workers. Everyone shall be paid as per the rate or

time agreed upon or at the end of contract.

Awards: the most outstanding employees shall receive an award for showing hard work,

great sense, discipleship and delight workmanship.

3.6.2 INCENTIVES

Apart from the basic salary the employees will have other gains which are divided into two

main parts

3.6.3 FINANCIAL INCENTIVES

This is where employees get cash together with their basic salary

The also get

I. House allowance: This will provide the employees to pay their rent.

II. Medical allowance: This will cater for the employees medical services.

3.6.4 NON FINANCIAL INCENTIVES

These are gains given to an employees but don’t involve cash, they include
Leaves- every employee will be given a compulsory leave of four weeks in a year.

Other leaves provided are:

I. Parental leave

II. Bereavement leave

III. Maternity leave

3.6.3 SUPPORT AND SERVICES

For effective operation of the firm, it will require services such as financial accounting and

auditing after every year to reap any shortcoming in the business.

There are also other shortcoming that may arise as the calamities therefore all these must be

covered.

3.6.4 BANK ACCOUNT

A bank is necessary to provide loans to the business and employees. To make deposit

withdrawals the business will require a bank account. This will reduce the risk of theft and

robbery cases, it will also facilitate smooth payment of salaries to the workers.

3.6.5 INSURANCE SERVICES

There are shortcomings that hinder the smooth running of the business such as theft, fire, and

other calamities all this will be covered by an Britam insurance company.

3.6.5 COMMUNICATION

A postal and Safaricom services will enable the business in communicating and receiving

messages from the customers concerning their compliments and companies as well as making

orders
3.6.6 LICENSES, PERMITS AND BY –LAWS

These are legal obtained essential for running a business which is required by the

government,

These documents are obtained from the ministry of trade and industry which has got the date

upon expiry

These documents include:

I. Permits

II. Trade license

III. Public health

IV. Value added tax

V. Certificate from the society of automotive engineers

VI. ISO certificate attained through the bureau of standards