RESTRICTED DPR1013 Fundamentals of Retailing

POLYTECHNICS
MINISTRY OF HIGHER EDUCATION
DEPARTMENT OF COMMERCE
1. Name of Course / Module: FUNDAMNETAL OF RETAILING
2. Course Code : DPR1013
3. Name(s) of Academic Staff: AZURA BINTI MOHD SALLEH
4. Rationale for the inclusion of the course/module in the programme:
Elective for Executive Diploma in Business Management
5. Semester and Year Offered: Semester 4 / Year 2
6. Total Student Guided Independent
Total SLT
Learning Time (SLT) Learning Learning

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting 1”
Agencies

2. STRATEGY IN MARKETING
CHANNEL
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED DPR1013 Fundamentals of Retailing

L = Lecture L P T A
P = Practical
78 120
T = Tutorial 40 0 0 2
A = Assessment
7. Credit Value - 3
8. Prerequisite (if any) None

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting
Agencies

2. STRATEGY IN MARKETING
CHANNEL
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED DPR1013 Fundamentals of Retailing

9. Course Learning Outcomes:

Upon completion of this course, students should be able to:

1. recognize clearly the introduction of retailing and changing nature in retail industry
(C1,PLO 1)
2. classify effectively major types of retail institutions and the major component of the
retail mix which covered the core element of the retail institution (C3,PLO 1)
3. present confidently the expected changes in consumer’s characters population,
technology, changes in the level of competition and relate to the social environment in
the future (A2,PLO 3)

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting
Agencies

2. STRATEGY IN MARKETING
CHANNEL
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED DPR1013 Fundamentals of Retailing

10. Transferable Skills:

Skills and how they are developed and assessed, project and practical experience and
internship:
a. Knowledge
b. Communication Skills

Assessment through Quiz, Test, Case Study and Final Examination. 1”

(Refer to the matrix CLO vs. PLO)
11. Teaching-Learning and Assessment Strategy:
Teaching and Learning Strategy:
1. Interactive Lecture

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting
Agencies

2. STRATEGY IN MARKETING
CHANNEL
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED DPR1013 Fundamentals of Retailing

2. Discussion
3. Presentation

Assessment Strategy:
The course assessment carried out in Coursework Assessment (CA) 60% and
Final Examination Assessment (FE) 40%.

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting
Agencies

2. STRATEGY IN MARKETING
CHANNEL
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED DPR1013 Fundamentals of Retailing

12. Synopsis:

FUNDAMENTALS OF RETAILING offers a balanced descriptive, how-to, and conceptual approach

for understanding the retailing and the decisions made by the retailers. Throughout this module,
many different types of both merchandise and service retailers are described. Course content
includes conceptual information so that students will understand why different decisions should be
made in different situations.

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guid

(F2F) Time (NF2F) Lear
(NF
L T P O L T P O
e.g. e-L
1. CONCEPTS OF MARKETING
CHANNEL
1.1. Rolesof Marketing Channel
1.2. Elements of Marketing
Channel
1.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
1.4. Tasks of Wolesalers and
Retailers
1.5. Functions of Supporting
Agencies

2. STRATEGY IN MARKETING
CHANNEL 1”
2.1. Factors affecting Marketing
Channel
2.1.1. Competitive Environment
2.1.2. Economic Environment
2.1.3. Technological Environment
2.1.4. Socio-Cultural Environment
2.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0
Regulatory Environment

2.2. Process of Designing

Marketing Channel
2.2.1. Service Output Levels
2.2.2. Channel Objective and
Constrains
2.2.3. Major Channel Alternative
Teaching and Learning Activities
Guided Learning Student Preparation Guid
Course Content Outline (F2F) Time (NF2F) Learn
(NF2
L T P O L T P O
e.g. e-Le
3. MOTIVATING IN CHANNEL
RESTRICTED EPM4023 Leadership

13. Mode of Delivery

Compliance to PLO
Recommended
Course Learning Outcome (CLO) PLO PLO PLO PLO PLO PLO PLO PLO PLO Assessment
Delivery Methods
1 2 3 4 5 6 7 8 9
LD 1 LD 2 LD3 LD4 LD5 LD6 LD7 LD8 LD9
recognize clearly the introduction of √

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Teaching and Learning Activities
Guided Learning Student Preparation Guided Total
Course Content Outline
(F2F) Time (NF2F) Learning Time
(NF2F)
L T P O L T P O
e.g. e-Learning
6. CONCEPTS OF MARKETING
CHANNEL
6.1. Rolesof Marketing Channel
6.2. Elements of Marketing
Channel
6.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0 11
Marketing Channel
6.4. Tasks of Wolesalers and
Retailers
6.5. Functions of Supporting
Agencies

7. STRATEGY IN MARKETING
CHANNEL
7.1. Factors affecting Marketing
Channel
7.1.1. Competitive Environment
7.1.2. Economic Environment
7.1.3. Technological Environment
7.1.4. Socio-Cultural Environment
7.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0 16
Regulatory Environment
RESTRICTED EPM4023 Leadership

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11
Teaching and Learning Activities
Guided Learning Student Preparation Guided Total
Course Content Outline
(F2F) Time (NF2F) Learning Time
(NF2F)
L T P O L T P O
e.g. e-Learning
6. CONCEPTS OF MARKETING
CHANNEL
6.1. Rolesof Marketing Channel
6.2. Elements of Marketing
Channel
6.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0 11
Marketing Channel
6.4. Tasks of Wolesalers and
Retailers
6.5. Functions of Supporting
Agencies

7. STRATEGY IN MARKETING
CHANNEL
7.1. Factors affecting Marketing
Channel
7.1.1. Competitive Environment
7.1.2. Economic Environment
7.1.3. Technological Environment
7.1.4. Socio-Cultural Environment
7.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0 16
Regulatory Environment
RESTRICTED EPM4023 Leadership

14. Assessment Methods and Type

The course assessment comprises two components, namely :

i. Coursework Assessment (CA) – 60%

Coursework assessments that measures knowledge, practical skills and generic skills are carried out in the form of
continuous assessment. Coursework assessments total score comprises the knowledge and practical marks ONLY. It does
not include the mark of generic skills.

ii. Final Examination (FE) - 40%

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11
Teaching and Learning Activities
Guided Learning Student Preparation Guided Total
Course Content Outline
(F2F) Time (NF2F) Learning Time
(NF2F)
L T P O L T P O
e.g. e-Learning
6. CONCEPTS OF MARKETING
CHANNEL
6.1. Rolesof Marketing Channel
6.2. Elements of Marketing
Channel
6.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0 11
Marketing Channel
6.4. Tasks of Wolesalers and
Retailers
6.5. Functions of Supporting
Agencies

7. STRATEGY IN MARKETING
CHANNEL
7.1. Factors affecting Marketing
Channel
7.1.1. Competitive Environment
7.1.2. Economic Environment
7.1.3. Technological Environment
7.1.4. Socio-Cultural Environment
7.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0 16
Regulatory Environment
RESTRICTED EPM4023 Leadership

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11
Teaching and Learning Activities
Guided Learning Student Preparation Guided Total
Course Content Outline
(F2F) Time (NF2F) Learning Time
(NF2F)
L T P O L T P O
e.g. e-Learning
6. CONCEPTS OF MARKETING
CHANNEL
6.1. Rolesof Marketing Channel
6.2. Elements of Marketing
Channel
6.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0 11
Marketing Channel
6.4. Tasks of Wolesalers and
Retailers
6.5. Functions of Supporting
Agencies

7. STRATEGY IN MARKETING
CHANNEL
7.1. Factors affecting Marketing
Channel
7.1.1. Competitive Environment
7.1.2. Economic Environment
7.1.3. Technological Environment
7.1.4. Socio-Cultural Environment
7.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0 16
Regulatory Environment
RESTRICTED EPM4023 Leadership

Remark:

Topic 1 : Philosophy And Basic Concepts Of √ Refers to the CLO to be assessed through the indicated assessment task.
Leadership
Topic 2 : Common Theories On Leadership *(#) # refers to the quantity of assessment.

Topic 3 : Leaders As An Individual  Indicates the topic (s) to be covered under the assigned/ identified assessment tasks. For
merged topics, lecturers have the options of choosing the preferred topic(s).
Topic 4 : The Leader As A Relationship Creator ** The generic skills are to be assessed separately. The total score for generic skills is 100%.
And Builder However, it is NOT PART of the coursework assessment mark.

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11
Teaching and Learning Activities
Guided Learning Student Preparation Guided Total
Course Content Outline
(F2F) Time (NF2F) Learning Time
(NF2F)
L T P O L T P O
e.g. e-Learning
6. CONCEPTS OF MARKETING
CHANNEL
6.1. Rolesof Marketing Channel
6.2. Elements of Marketing
Channel
6.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0 11
Marketing Channel
6.4. Tasks of Wolesalers and
Retailers
6.5. Functions of Supporting
Agencies

7. STRATEGY IN MARKETING
CHANNEL
7.1. Factors affecting Marketing
Channel
7.1.1. Competitive Environment
7.1.2. Economic Environment
7.1.3. Technological Environment
7.1.4. Socio-Cultural Environment
7.1.5. Legal, Ethical and
8 0 0 0 8 0 0 0 16
Regulatory Environment
RESTRICTED EPM4023 Leadership

15. Mapping of the Course Learning Outcome (CLO) to the Programme Educational Objectives (PEO)

Programme Educational Objectives (PEO)

Course Learning Outcome
1 2 3 4 5
explain the comprehensive understanding of
leadership in organizations. (C3, PLO1) √
illustrate properly the personal side of leadership and
the leader as relationship creator and builder.(C3, √
PLO1)
discuss new perspectives, ideas, skills and a depth of
knowledge that drives best practice and thought
leadership in their own lives and organisations. (C5,
√ √

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
11. CONCEPTS OF MARKETING
CHANNEL
11.1. Rolesof Marketing Channel
11.2. Elements of Marketing
Channel
11.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
11.4. Tasks of Wolesalers and
Retailers
11.5. Functions of Supporting
Agencies

12. STRATEGY IN MARKETING

CHANNEL
12.1. Factors affecting Marketing
Channel
12.1.1. Competitive
Environment
12.1.2. Economic
Environment
12.1.3. Technological
Environment
12.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
12.1.5. Legal, Ethical and
Regulatory Environment

12.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
RESTRICTED EPM4023 Leadership

16. Mapping of the Course Learning Outcome (CLO) to the Programme Learning Outcomes (PLO)

Programme Learning Outcomes (PLO)

Course Learning Outcome
1 2 3 4 5 6 7 8 9
explain the comprehensive understanding of leadership in
organizations. (C3, PLO1) √

illustrate properly the personal side of leadership and the

leader as relationship creator and builder.(C3, PLO1) √
discuss new perspectives, ideas, skills and a depth of
knowledge that drives best practice and thought leadership in √ √
their own lives and organisations. (C5, PLO1) (A4, PLO9)

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
11. CONCEPTS OF MARKETING
CHANNEL
11.1. Rolesof Marketing Channel
11.2. Elements of Marketing
Channel
11.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
11.4. Tasks of Wolesalers and
Retailers
11.5. Functions of Supporting
Agencies

12. STRATEGY IN MARKETING

CHANNEL
12.1. Factors affecting Marketing
Channel
12.1.1. Competitive
Environment
12.1.2. Economic
Environment
12.1.3. Technological
Environment
12.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
12.1.5. Legal, Ethical and
Regulatory Environment

12.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
RESTRICTED EPM4023 Leadership

17.
Teaching and Learning Activities

Guided Learning Student Preparation Guided Total

Course Content Outline (F2F) Time (NF2F) Learning Time
(NF2F)
L T P A L T P A e.g. e-
Learning
1.0 PHILOSOPHY AND BASIC
CONCEPTS OF LEADERSHIP
1.1 What is
leadership?
1.2 The nature of
leadership
1.3 The evolution
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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
RESTRICTED EPM4023 Leadership

17.
Teaching and Learning Activities

Guided Learning Student Preparation Guided Total

Course Content Outline (F2F) Time (NF2F) Learning Time
(NF2F)
L T P A L T P A e.g. e-
Learning
3.0 LEADER AS AN
INDIVIDUAL
3.1 Major personality
dimensions and
understand how
personality influences

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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
RESTRICTED EPM4023 Leadership

Teaching and Learning Activities

Guided Learning Student Preparation Guided Total

Course Content Outline (F2F) Time (NF2F) Learning Time
(NF2F)
L T P A L T P A e.g. e-
Learning
5.0 CREATING VISION AND
STRATEGIC DIRECTION
5.1 The relation.1ship among
vision, mission, strategy,
and implementation
mechanism
5.2 Shaping culture and values
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11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
RESTRICTED EPM4023 Leadership

Student Preparation Total

Continuos Assessment F2F Percentage %
Time Time
1. Quiz 1 3 10 4
2. Test 1 2 20 3
3. Case Study 0 15 30 15
Student Preparation Total
Summative Assessment F2F Percentage %
Time Time
1. Final Examination 2 16 40 18

TOTAL SLT 120

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Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
RESTRICTED EPM4023 Leadership

18. Main reference supporting the course:

1. Daft, R.L. (2013). The Leadership Experience. 6th Edition. USA :South Western, Cengage Learning.
(ISBN13: 978-0-14-35462854)

Additional references supporting the course:

1. Yukl, G. (2006). Leadership in Organization. 6th Edition New Jersey: Pearson-Prentice Hall
2. Dudrin (2007). Leadership. 2nd Edition. Australia: Wiley
3. Robbins, S.P. (2012).Organisational Behaviourt. 9th Edition. NJ : Prentice Hall
4. R. Wayne Mondy, Judy Bandy Mondy (2013).Human Resource Management 13th Edition. USA :
Pearson. (ISBN13: 978-0-13-255300-1)
5. Raymond A Noe, John R. Hollenback, Barry Gerhart, Patrick M. Wright (2012). Human Resource

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Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
RESTRICTED EPM4023 Leadership

19. Other additional information-

Version: 200316_1.0_Effective: October2016 19/8 RESTRICTED

11
Teaching and Learning Activities

Course Content Outline Guided Learning Student Preparation Guided

(F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning
16. CONCEPTS OF MARKETING
CHANNEL
16.1. Rolesof Marketing Channel
16.2. Elements of Marketing
Channel
16.3. Functions and Flows of
5.5 0 0 0 5.5 0 0 0
Marketing Channel
16.4. Tasks of Wolesalers and
Retailers
16.5. Functions of Supporting
Agencies

17. STRATEGY IN MARKETING

CHANNEL
17.1. Factors affecting Marketing
Channel
17.1.1. Competitive
Environment
17.1.2. Economic
Environment
17.1.3. Technological
Environment
17.1.4. Socio-Cultural
Environment
8 0 0 0 8 0 0 0
17.1.5. Legal, Ethical and
Regulatory Environment

17.2. Process of Designing

Marketing Channel
Teaching and Learning Activities
Guided Learning Student Preparation Guided
Course Content Outline (F2F) Time (NF2F) Learning
(NF2F)
L T P O L T P O
e.g. e-Learning