Real talk

Creative playbook for businesses

5 KEY POINTS

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1.
Reels with human
presence are more
successful
Research showed that Reels with a human presence
were 25% more successful than those that did not.

Including people in your videos helps make your

business more relatable, so don't be afraid to put
yourself, a member of your team, a spokesperson or
even your customers in your videos.

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2.
Reels with lower
production value
have better results
According to Meta, Reels and campaigns with
lower production value had more success that
content with higher production value.

84% of young consumers said that they "like it

when content from brands is not perfect".

So focus less on the quality od the video,

expensive equiptment and polished graphics and
focus more on making your brand relatable to
your audience.

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3.
Things successful
Reels have in common
According to Meta, successful Reels have these
things in common: They are entertaining, relatable
and digestible.

Entertaining: Come up with a strong hook and

encourage people to watch until the end by
promising a payoff at the end.

Relatable: Show the day-to-day process of

running your business by sharing behind-the-
scenes footage.

Digestible: To make Reels digestible use text and

audio to make it clear what the Reel is about and
what you want your audience to do next.

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4.
8 types of Reels that
work super well:
According to Meta these types of Reels work
super well:

Photo dump: A collection of images or videos

synced to music. Turn video clips into a mini
entertaining or informative story that shows off
details of your service/product or how your
service/product can make someone feel.

The types of: Come up with five recognisable

characters or customers. How would they use
your service? Or what pain points does it help
them solve?

The listicle: Make a list of the three features or

benefits of your product or tips related to your
industry.

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The transition sequence: Using transitions such
as jump cuts or swipe cuts to bring visual magic
to a collection of video clips.

Before & After: Think about how your product or

service would change someone's life. What
does it look like before vs after? Consider using
a comedic, relatable angle to grab attention.

POV: Show the narrator's perspective on a

situation that's usually relatable to the audience.
Example

Tutorial: Give back to your audience by sharing

some knowledge or expertise, or making
something complex feel accessible

Behind-the-scenes: Show your audience a

peek behind the curtain.

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5.
Use templates for
planning Reels
STORYBOARD:

Meta suggests using a storyboard to plan your Reels

frame-by-frame and add transitions. This will make it
easier for you to film.

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 CREATIVE BRIEF:

Meta also suggest using a creative brief to plan Reels,

which includes choosing a Reel type and describing the
copy, video and audio for all 3 parts of the Reel -
beginning, middle and the end.

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