Founder: John Bissell

Presentation On Fab India

LATEST COLLECTION

Yellow Cotton Solids Long Kurta

Material : •Cotton
Style : •Straight
Neck : •Round Neck Placket

Sleeves : •3Q Sleeves

Top Wear Fit : •Regular Fit

Top Wear Length : •Calf Length

Occasion : •Celebration
Natural Cotton Chikankari Midi Dress
Material : •Cotton
Style : •A-Line
Craft : •Chikankari
Neck : •Round Neck
Placket
Sleeves : •Elbow Sleeves
Top Wear Fit : •Regular Fit

Top Wear : •Calf Length

Length
Occasion : •Work
Blue Cotton Pintucks Top
Material : •Cotton

Style : •Regular
Neck : •Band Collar

Sleeves : •3Q Sleeves

Top Wear Fit : •Regular Fit

Top Wear : •Waist Length

Length
Occasion : •Relax
White Cotton Chikankari Midi Skirt

Material : •Cotton
Craft : •Chikankari
Fit : •Regular Fit
Length : •Knee Length
Occasion : •Celebration
Yellow Cotton Silk Printed Salwar Set
Material : •Cotton Silk
Style : •A-Line
Neck : •Round Neck
Sleeves : •Half Sleeves
Length : •Ankle Length
Top Wear Length : •Thigh Length

Type Of Accessory : •Plain Dupatta

Type Of Top : •Kurta

Type Of Bottom : •Salwar
Occasion : •Celebration
Yellow Cotton Hand Block Printed
Kurta Set
Material : •Cotton

Style : •A-Line
Craft : •Hand Block Print

Neck : •Chinese Collar

Sleeves : •Full Sleeves

Top Wear : •Thigh Length
Length
Type Of Top : •Jacket

Type Of Top : •Kurta Long

Occasion : •Celebration
Offwhite Cotton Printed Dress

Material : •Cotton
Style : •Flared
Neck : •Square Neck
Sleeves : •Strappy
Top Wear : •Knee Length
Length
Occasion : •Everyday
Offwhite Cotton Silk Cutwork Nehru
Jacket
Material : •Cotton Silk

Style : •Regular
Neck : •Chinese Collar
Sleeves : •Sleeveless
Top Wear : •Regular Fit
Fit
Top Wear : •Waist Length
Length
Occasion : •Celebration
Beige Cotton Blend Solids Regular Pant

Material : •Cotton Blend

Fit : •Straight Fit
Length : •Full Length
Occasion : •Everyday
INTRODUCTION

• Fabindia is India’s largest private retail outlet for products

that are made for traditional techniques, skills and hand-
based processes.

• Links over 80,000 craft-based rural producers to modern

urban market.

• Fabindia’s products are natural, craft based,

contemporary, and affordable.

• Overall Revenue =$65 million….

MARKET POSITIONING

• By using profitable business strategies Fabindia has positioned

itself as the pioneer in this segment .

• Fabindia has a brand value of 1400 cr .

• From the last three years, its market value has saw a consistent
upward trend .
 MARKET STRATEGY

• Exclusive Products made from traditional techniques attracts the customers .

• They use the business strategy of 4Ps ( Product, place, price, promotion )

• They collab with famous people which helps them to get more customers .

• They use social media like Instagram, Facebook to interact with their customers .