BRANEIN G

BesND: is name tevn,

whiki
o
s
sevvcces
comlina hon
intendedneto se idenEy
lley
good
selere asd to dlnheem
those
BeaND NaME : that pavt da brane
whiek can be vocabued- he ulevabk.
BeanD
cohiek MaRk : that port d a brond
can be
ar a

Teape MaRK: a byand o port f brand

hat isoprotécha becare
fexelsive
WHy OF BRANDING,
1. Order-
2. Pracking Ptlemy Jeikkht
Can
3. Brand
4.Brandkng Mlp h. Sele- I.
s.Good Bond Hep In Buileling
QUALITIES OE A GOD BRAND NAME
1.Z# Skeuld SulfetSmehiny Ahofa RodibBemfd.
.Tt slulstRedtabhes.
4.Z! Skeuld Be 7 ranoune, faaynie &kmtmba
 BRAND DECISIONSFAMIL &RAND
BRANDING BRA ND SPONSOR BRAND QURLITS
DECISLON DECIS/ON PEGLELON DECISION.
Should A Should fack
BeFo he
Develaped
|Who
Sheul What fualty |Rodu ct B
Zluiluall
|Spon sey Buil! Inth
Roduct? Ze Bvand
|he Bramd? Bra

Bvand. Mamftrgfuali Bva

No Bvand. Rivak Brand BName
ketany
|Mixed Brand
Name
Rroduet Nant.

BRAND EYTENSION MULTI BRAND BRAND REPOSITIONING

DECISION
Sheuld Ohey
PECISLQN DECISQN.
Moe Byand Be Should he Bra
Spodaeth Be
BrandN Develops |epornkined?

Brand Extenus One Bvand Brand kapacsih

Wo Bramd More KanOne
Exfension Byanol.
BndRepahomig