hes Carousel : Breakcold sales CRM
44 tools to help you
go from 0 business
idea to cash exit
(a fictional story based on
true stories)
ea Naacelere Retire [e]The ideation#1 Micro SaaS Ideas
It's been a while now that Eric and David have
been subscribing to Micro SAAS Ideas.
After getting access to exclusive insights, they
want to start their SAAS to repurpose video
content into blogposts & LI/Twitter posts.
Micro SaaS Idea
Newsletter for techies and *
elt ToBI
marketers looking for their next eee
profitable Micro-SaaS Idea
1000+ validated Micro SaaS ideas with deep-dive research done for
you.#2 4 Day Week
Eric and David want to start part-time their
Micro Saas.
Fortunately, 4 day week allowed them to find a
nice remote software job to focus on their
project the 3 remaining days of the week.
Find 3 a 4 day week job.
n 100k+ people getting weekly aler#3 Emojipedia
They don’t want to think to create a logo for
their Saas called Repurposly.
Thanks to Emojipedia, in 5 minutes found an
emoji to use as logo:
Emojipedia @#4 Typedream
While Eric is coding the MVP of Repurposly,
David is building a landing page and getting
the first users.
He uses Typedream, which he thinks is easier
to use than Webflow.
Es Oe on a
Launch your e-book in minutes
oer oaiy#5 Crisp
After building the website, he installs Crisp
live-chat software.
The free version is more than enough to start
with.
Give your customer
experience a human touch
The all-in-one business messaging platform that gathers teams, conversations, dat <—
and knowledge, around one place
Use Crisp for free#6 Zero to Sold
Obviously, they want to bootstrap Repurposly.
To avoid mistakes, they read Zero to Sold to
understand the game they put themselves
into.
[ABOOK BY ARVID KAHL
Zero to Sold
How to Start, Run, and Sell a Bootstrapped Business
From your frst idea to successfully selling your business for
ife-changing amounts of money, this book will help you,
become a world-class entrepreneur.
Zero to Sold is a comprehensive and actionable guide through
the four stages of a bootstrapped business: Preparation,
Survival, Stability, and Growth.
The book tells the story of FeedbackPanda, a sustainable,#7 Zero to marketing
Eric and David know nothing about marketing
so they step up their game with real case
studies thanks to zero marketing.
Their conclusion is that they should start to sell
directly before trying some marketing.
Learn marketing
from case studies
~~ a
I'm Andrea, a marketer with over 10 years of experience
growing new websites
Andrea Bosoni, Founder of Zero to Marketing#8 ColdlQ
On Linedin, they saw Michel Lieben’s post
about sales tech stack.
They use ColdiQ tools list to find the perfect
softwares to sell the first version of Repurposly.
Implement outbound systems
that sell for you
We build your prospecting systems to generate opportunities on autopilot,
You book more meetings, get more leads...
And ultimately, More Sales -/#9 Google workspace
They want to validate fast, so they buy a
couple of domains to send many cold emails
per day.
They choose to use Google Workspace to
manage about 8 domains to send 200 emails
per day in total.
MBO6OOa
How teams of all sizes
connect, create, and
collaborate.
A flexible, innovative solution for people and
organizations to achieve more.#10 Apollo.io
To build their prospecting list, they choose
Apollo for its reasonable price.
They focus on leads who are in the creator
economy by using various keywords. They
build lists per segment (eg. Linkedin people, YT
people, etc)#11 Findymail
To find more B2B valid email addresses and
enriching Apollo’s data, they use Findymail.
They also use Findymail to find emails of high
profile individuals that they found with
manual search on google.#12 Cal.com
For meetings, they choose to use the free
version of Cal.com.
They think it’s better than Calendly these days.
12/44
infrastructure for everyone.#13 Smartlead
After building lists of leads, Eric and David use
Smartlead to automate their cold email
outreach.
They enjoy sending cold emails at scale for a
subscription under $40/mo.
(EJ smartiead.ai Products» Solutions» Pricing Integrations Resources
Convert Cold Emails To
Consistent Revenue
Scale your outreach confidently with unlimited mailboxes, unlimited
warmups, a limitless multi-channel infrastructure, and a unibox to#14 Pabbly
They set up webhooks to push the positive
replies of Smartlead into a sales CRM. They
want to automate as much as possible to
focus on what matters.
They chose Pabbly because of its price
compare to Zapier.
Powerful Applications to Scale &
Grow Your Business. 4 a
Get access to business-critical applications like form creation, email marketing, billing,
automation, and many other enhanced features at just one single price.
14/44#15 Breakcold CRM
The positive replies from Smartlead are
pushed inside Breakcold CRM.
From there, their 3 positive replies/day and
work hard on them before and after the sales
call to close them via email & socials.
Sales CRM & Sa
The simple sales CRM for
email & LinkedIn power users | 4
Nurture B2B contacts effortlessly in less than 30 minutes per day using email & socials to close deals faster#16 trumpet
After each sales calls, they send to prospects
a sales pod using the free version of trumpet.
This strategy, from #9 to #16 helped them to
close their first 1OO customers.
Se Colao ECU ce
digital sales rooms.#17 Senja
With these first 1OO customers, Eric and David
started to collect testimonials using Senja.
From there, they added social proof on their
landing page and used it in their sales email
follow-ups, which boosted their results.
Tectimoniale Made Easy
Collect twice as many video
and text testimonials x
Wake up to an inbox full of new testimonial alerts, Share them everywhere in
seconds. Get more visits, convert more, and close more deals. Senja makes it
17/44
easy.#18 Product Hunt
With their first 1OO customers, they realized
that LinkedIn people & Youtubers were the 2
most performing buying personas equally
(50/50).
They decided to do a quick Product Hunt to
see if they could attract other types of
customers. It attracted the wrong audience.
e Product Hunt Search (26 + k Products Categories Community Ma!
18/44
Welcome to Product Hunt!
‘The place to launch and discover new tech products. Take a tourThe growth
@
phase#19 Rewardful
In their first 1OO customers, they managed to
get big Linkedin & Twitter names.
They loved their product and were asking for
referral programs so they built one using
Rewardful.
Product started to spread like wildfire.
unch Your Affiliate Program) x-—
With Ease 19/44#20 Guideflow
With the feedback of all the new customers
and existing ones, they upgraded their Crisp
free plan to the last tier to get the knowledge
base too.
They also used Guideflow to build an
interactive knowledge base which reduced
support a lot.
GUIDE USERS INTO THE FLOW
Create interactive demos to
supercharge your sales
Create interactive demos & step-by-step guides in
seconds with Guideflow, the interactive product demo
platform. Capture, customize, share & analyze your#21 Chart Mogul
They're now at $5K/MRR, things start to get
serious for them.
They track their MRR performance using Chart
Mogul.
nlock the Full Growth Potential
of your SaaS Business
inect ChartMogu!’s Subscription Analytics Platform to your billing system and empower yo
team to make data-informed decisions for faster, more efficient growth.#22 Bentonow
Before $5K/MRR, they had zero email nurturing
sequences.
They picked Bentonow for its ease of use and
by nurturing sign-ups, they jumped their
conversion rate.
relies Perna for Fast
Growing Startups
Pere ee Cun aur eer Sunes
Deemer neues#23 Tally
They also used Tally forms in their nurturing
sequences on people who never signed up or
that canceled their account to understand
how they could become better.
It helped us tackle objections and prioritize
new features.
The simplest way to create form
Say goodbye to boring forms. Meet Tally — the free,
intuitive form builder you've been looking for. KS
Cee 23/44#24 PostHog
Now at $10K/MRR, they want to start
optimizing the UI/UX, especially on the
onboarding.
They set up PostHog to know what blocks
users, their number 1 metric is activation: user
has successfully repurpose a Ist piece of
content.
low engineers build better products =
r an feature
24/44#25 Simple Analytics
Thanks to Simple Analytics, they start to see
word of mouth is really kicking in but they also
realize from there that they have 0 passive
traffic.
So they want to start investing in SEO.
i] Simple Analytics Pricing Resources Does
The privacy-first
Google Analutics alternative.
GB EU-based & hosted. No cookies and a direct yes from
your legal team. = =#26 Ghost
Because they’re using Typedream, they pick
Ghost to build a blog fast.
They now have to start keyword research.
Turn your audience
into a business. | 2+#27 Ahref
Keyword research is done via Ahref.
They build a massive list of BOFU, MOFU, TOFU
keywords, about +8000s.
Everything you need to
rank higher & get more
aa) oe
Sra cay ea
BCT#28 Byword
Eric and David don’t want to spend time on
SEO.
So they make 3 choices:
* they'll produce 1000°s of articles via Byword
+ they'll wait & see then optimize the articles
that have potential to rank
* they'll hire a backlink agency to rank the
whole domain and the promising articles
Generate high quality, KG
Al-written articles at scale. 28/44#29 IndexMeNow
To rank rapidly the articles from Byword, they
used IndexMeNow.
This allowed them to index within days
hundreds of articles per week.
PNaM are diaremcoXel Mm anret mace LON Ae) deme) a)#30 LinkedIn
Thanks to all their efforts and the new SEO
strategy, they finally reached $40k/mo.
It was now time to build a personal brand to
spread awareness of the software even more.#31 AuthoredUp
They picked AuthoreduUp to schedule their
Linkedin content.
Main reason how easy it is to use from
Linkedin itself.
Authored dp
vy) tool
ie) g
Coca me ay 1a (ey)Follow
When doing their Linkedin scheduling tools
research, they found this gem: Follow.
Using it, they improved their cold email
strategy to also target people liking content
repurposing on Linkedin.
Turn LinkedIn Post
Ll cw Into Pipeline
ee ECL Ree Tea eae
Beemer bone mea a riieet oes##33 Black Magic
David didn’t want to invest time in Twitter but
Eric wanted to reach Youtubers there.
He picked Black Magic to make sure he builds
strong bonds with this audience.
for pro tweeters
‘Superior Twitter Analytics Increase Engagements
ee] See nei)
eT TORO TS
Pa a#34 Feedhive
For their company account, they also wanted
to start content.
To cross-post on all socials, they used
Feedhive.
Create content at.scale. x
Social media using Al & Automation.
cr at
34/44
BOOBETER “rosa wee#35 VidIQ
As part of their growth strategy, they also
invest YouTube by hiring an agency for it.
But they still have to find topics themselves
that can rank, so they use VidIQ for it.
Designed to boost
your YouTube views
Get free insights and guidance to keep your
YouTube channel growing.#36 Veed
Most of the videos are edited by their Youtube
agency.
But for others videos, they do it themselves
using Veed.io
Anyone can make a great video.
That means you.
Your audience prefers video. Wow them with VEED, the
fastest and easiest way to make professional-quality videos.
Tyatemplate >#37 Submagic
For shorts on YouTube, Reels, & TikTok, they
wanted to hire a short-film agency too.
But they found Submagic to reduce costs for
better results and hired a virtual assistant to
prepare the videos and schedule them.
Elevate your videos with Al-Powered Captions
\rtless Captions with perfect emojis and intelligently highlighted keywords, all generated b
c
doe
(loved by + 200,000 content creators)#38 Contrast
With their top customers who also have big
brands on Linkedin, they attract Linkedin users
into high-quality webinars to share value on
content repurposing.
They use Contrast for the whole process.
Make webinars
e e e a
exciting again. | ="
The new way to run webinars.
Fun, engaging and authentically you.The acquisition#39 Growth Assistant
Now at $50k/mo with a few agency hires,
David and Eric want to make the business run
without them.
They still handle many things in the company.
They choose Growth Assistant to find top
talents.
Elite offshore talent
to support your
Marketing team
GrowthAssistant embeds the best offshore Growth#40 Lavender
To help the few reps who are managing the
campaigns and who prospect high-value
accounts, they made them use Lavender.
They also made them consume their
resources to step up in email copywriting.
4 oT#41 Passionfroot
What made Eric and David go from $50K/mo
to $88K/mo was when they decided to invest
massively in sponsorships.
For that, they used Passionfroot to find new
audiences and invested a lot in nano-
Supercharge your | “,
_.| sponsorships _
creators.#42 beehiiv
Throughout this Passionfroot process, they
discovered beehiv, a rising newsletter tool.
They picked it up and used it to build their
personal newsletter now that they have some
clout on social because of Repurposly success.
THE NEWSLETTER
PLATFORM BUILT FOR
GROWTH. xe
Built by newsletter people#43 Acquire
Eric and David are satisfied. They reached in 3
years $1 million ARR bootsrapped. The
business runs mostly without them.
They think it’s time to sell on Acquire and enjoy
a X6 revenue exit as churn is very low on their
Saas.
tke successful deals
The best online marketplace
to buy and sell startups.
Join 200k+ entrepreneurs closing life-changing deals. Buy and sell startups
in as little as 30 days, supported by the best advisors and tech.#44 Signaturely
A strategic buyer is interested and they reach
an agreement to sell for $5.2 million dollars.
They used Signaturely to complete the
transaction documents.
Super simple signatures
Upload a document now — get it legally
signed blazing fastWant to thank me?
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