1945-1964

BABY
BOOMERS
Scotte e Belotto
 HISTORICAL CONTEXT
Intense social, technological, and political changes

Space race

movements for civil rights

start end

1946 1964
gender equality
 “BOOM”
This name refers to the demographic changes that occurred during this period.

Intense focus on work and the

pursuit of prosperity
Valuing family
Valuing financial stability
Aversion to major changes
busca pela realização pessoa
SINGERS Led Roberto Pink Marilyn
Zeppelim Carlos Floyd Monroes
OF THE
TIME

Elvis Frank Bob Carmen

Presley Sinatra Dylan Miranda
 ECONOMY

Post World War growth driven by

1 industrialization

2 Emphasis on stability and career advancement

 Cold War EUA

Soviet Union

Politics

End of the
Vargas era

anti-war protests

Participation in:

civil rights
movements
``Fly me to the moon
Let me play among the stars``
frank sinatra, fly me to the moon
 HNOLOG
EC Y
T

Introduction of
personal computers.
Evolution of television
emergence of video
games and cell phones.
CULTURE

sexual
Civil rights movement
revolution

anti-war
Balance between traditional values activism

pursuit of
self-
expression
Music

Emergence of rock 'n' roll with

Elvis Presley and Chuck Berry

1960s psychedelic music with

The Beatles and The Rolling
Stones
 FASHION
Diverse styles, from conservative to bold

3 3 3 3 3
 EXTRAS

The term "boomer"

People who lived at
arose from the
that time are now
demographic
between 55 and 75
explosion that
years old.
occurred after
World War II.
THANKS!!
S2

gsscotte e belott0