BUSINESS PROPOSAL

MINI BUSINESS PROPOSAL

DRINK OH!
Social Science & Philosophy (The Entrepreneurial Mind)

Course Instructor: Prof. Karl Joshua G. Besilla

BUSINESS PROPOSAL
MEET OUR TEAM
 BUSINESS PROPOSAL
TABLE OF 01. BUSINESS LOGO
CONTENTS 02. EXECUTIVE SUMMARY
03. STATE THE PROBLEM OR NEED
04. PROPOSE A SOLUTION
05. MARKETING STRATEGY
06. SHARE YOUR QUALIFICATIONS
07. COSTING
08. PRICING OPTIONS
09. CONCLUSION
OUR BUSINESS LOGO
 BUSINESS PROPOSAL
EXECUTIVE
SUMMARY
Drink Oh! offers unique bottled drinks like Sweet Mango Tapioca, Sweet Coffee
Jelly, Sweet Choco Jelly, and Sweet Ube Jelly, standing out from traditional
options such as milk tea. However, the company faces challenges in
marketing, competition, and seasonal sales fluctuations. To overcome these,
Drink Oh! will develop a strong brand, secure reliable suppliers, and run
targeted promotions. Emphasizing unique flavors and eco-friendly practices
will set Drink Oh! apart. Competing with milk tea and coffee chains requires
continuous innovation and customer feedback. During off-peak seasons like
rainy weather, Drink Oh! will expand its lineup to include warm drinks and
snacks. With a team experienced in food delivery, running small businesses,
and customer service, Drink Oh! is ready to meet the demands of millennials
seeking affordable, refreshing beverages. Drink Oh! aims to thrive by offering
distinctive drinks, adapting to customer preferences, and ensuring quality and
value.
 BUSINESS PROPOSAL
MARKETING
It's hard for Drink Oh! to become
recognizable in the crowded food and
beverage industry, and finding stable
suppliers is another big challenge.

STATEMENT COMPETITION

OF THE
Stiff competition from similar
businesses makes it difficult for Drink
Oh! to establish a unique identity and
expand its customer base.

PROBLEM RAINY SEASON

Seasonal changes, especially the rainy
season, pose serious threats to sales,
as cold beverages become less
popular in bad weather.
 BUSINESS PROPOSAL
PROPOSED SOLUTION
MARKETING
1. Brand Recognition
Develop a branding strategy with eye-catching packaging,
collaborations in food bazaars, and captivating social media
campaigns.

2. Supplier Partnerships
Network with suppliers, attend trade shows, and ensure backup
suppliers to maintain a consistent supply chain.

3. Customer Awareness
Use social media, websites, local promotions, sampling events, and
advertising to build an online presence and connect with clients.
 BUSINESS PROPOSAL
PROPOSED SOLUTION
COMPETITORS
1. Market Differentiation
Highlight what makes Drink Oh! unique, such as distinctive flavors,
adaptable choices, environmentally friendly practices, and excellent
customer support.

2.Targeted Marketing
Network with suppliers, visit trade shows, and establish favorable
terms to ensure a dependable supply chain.

3.Continuous Innovation
Regularly introduce new products, services, and advertising tactics
based on customer feedback and trends.
 BUSINESS PROPOSAL
PROPOSED SOLUTION
RAINY SEASON
1.Seasonal Offerings
Add warm or hot beverages to the menu during the rainy
season to attract customers.

2.Promotional Campaigns
Launch targeted deals, discounts, bundle offers, and loyalty
rewards to encourage visits regardless of the weather.

3.Diversification
Expand the product line to include snacks, sweets, or
comfort meals to maintain sales during seasonal changes.
 BUSINESS PROPOSAL
MARKETING STRATEGY
CLEAN AND AESTHETIC PACKAGING:
Drink Oh! will use clean and aesthetically pleasing bottles to stand out on shelves and in social media
posts, enhancing the overall customer experience.

TARGET AUDIENCE:
We aim to reach workers, students, and social media-savvy individuals who enjoy discovering trendy and
unique beverages.

MARKETING CHANNEL:
We will use Facebook and Instagram to connect directly with customers through engaging posts, stories,
and videos, building strong relationships and loyalty.

ACTIVE CELLPHONE NUMBER:

A dedicated phone number will ensure easy customer contact for questions, feedback,
and support, enhancing satisfaction and trust.

LEVERAGE SOCIAL PROOF:

Positive customer feedback will be shared on social media to build credibility and attract
new customers through authentic endorsements.
 BUSINESS PROPOSAL
SHARE YOUR
QUALIFICATIONS
Food Delivery Experience:
I have two years of experience delivering food during
the pandemic, which taught me customer service and
logistics.

Barbecue Skewers Business: From 2022 to 2024, I ran

a barbecue skewer business, learning food
preparation, sales, and small business management.

School Event Hotdog Sales: As a grade 11 student, I

sold hotdog sandwiches at a school event, learning
how to handle money, market products, and interact
with customers.
SHARE YOUR

BUSINESS PROPOSAL
QUALIFICATIONS
Chicharon Business: Since 2023, I have been
part of a chicharon business with my sister,
gaining experience in teamwork, shared
responsibilities, production, and sales.

Palitaw, Pastil, and Tapsihan Experience: In

2022, I gained experience making and selling
Palitaw, Pastil, and Tapsihan, which taught me
about different food businesses and financial
management.
 BUSINESS PROPOSAL
COSTING SWEET MANGO TAPIOCA

Medium Bottle: 49.00 per bottle x 4 pieces = 196.00

Large Bottle: 59.00 per bottle x 4 pieces = 236.00
Medium and Large Bottle:
Total bottles: 8 pieces
Total sales : 432.00
Total cost of expenses: 302.00
Total sales - Total cost of expenses =
Total earned
432.00 - 302.00 = 130.00
 BUSINESS PROPOSAL
COSTING SWEET COFFEE JELLY

Medium Bottle: 49.00 per bottle x 4 pieces = 196.00

Large Bottle: 59.00 per bottle x 4 pieces = 236.00
Medium and Large Bottle:
Total bottles: 8 pieces
Total sales : 432.00
Total cost of expenses: 228.00
Total sales - Total cost of expenses =
Total earned 432.00 - 228.00 = 204.00
 BUSINESS PROPOSAL
COSTING SWEET CHOCO JELLY

Medium Bottle: 49.00 per bottle x 4 pieces = 196.00

Large Bottle: 59.00 per bottle x 4 pieces = 236.00
Medium and Large Bottle:
Total bottles: 8 pieces
Total sales : 432.00
Total cost of expenses: 246.00
Total sales - Total cost of expenses =
Total earned 432.00 - 246.00 = 186.00
 BUSINESS PROPOSAL
COSTING SWEET UBE JELLY

Medium Bottle: 49.00 per bottle x 4 pieces = 196.00

Large Bottle: 59.00 per bottle x 4 pieces = 236.00
Medium and Large Bottle:
Total bottles: 8 pieces
Total sales : 432.00
Total cost of expenses: 222.00
Total sales - Total cost of expenses =
Total earned 432.00 - 222.00 = 210.00
 BUSINESS PROPOSAL
TOTAL EXPENSES AND EARN

Medium Bottle: 49.00 per bottle x 16 pieces = 784.00

Large Bottle: 59.00 per bottle x 16 pieces = 944.00
Medium and Large Bottle:
Total bottles: 32 pieces Total sales : 1,728.00
Total cost of expenses: 998.00
Total sales - Total cost of expenses =
Total earned 1,728.00 - 998.00 = 730.00

Total earned = 730.00

 BUSINESS PROPOSAL
DUCT
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Ube Je
Sweet
Medium Bottle: 49.00

Large Bottle: 59.00

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 CONCLUSION

BUSINESS PROPOSAL
Drink Oh! offers a variety of unique bottled drinks such as Sweet
Mango Tapioca, Sweet Coffee Jelly, Sweet Choco Jelly, and Sweet Ube
Jelly. Despite a competitive food and beverage market, Drink Oh!
stands out with its focus on distinctive flavors, appealing packaging,
and effective marketing strategies.

To tackle marketing challenges, we will develop a strong branding

strategy and secure reliable supplier partnerships. By leveraging
social media and emphasizing our unique flavors, we aim to connect
with our target audience of workers, students, and social media
enthusiasts.

While facing tough competition, highlighting Drink Oh!'s uniqueness

and continual innovation based on customer feedback will help us
build a loyal customer base. To mitigate seasonal fluctuations,
particularly during the rainy season, we plan to diversify our product
line by introducing warm beverages and snacks.

With a team experienced in various facets of the food industry from

food delivery to managing small businesses we are well-equipped in
financial management, customer service, and teamwork.

By addressing these challenges head-on, Drink Oh! aims to carve out

a distinct market identity, satisfying customers with high-quality,
 BUSINESS PROPOSAL
THANK YOU
FOR YOUR
ATTENTION