GSO.pptx

We will create a
Grand Slam Offer

for this LIVE in the workshop
Are y’all ready?
Write a “YESSSSSSS” in the chat if you are!
LET’S UNDERSTAND FEW TERMS FIRST
Lifetime Value: The gross profit accrued over the entire lifetime of a
customer. This is gross profit multiplied by the number of purchases an
average customer will make over their lifetime. Using the example
above, if the average customer stays five months, and they pay
$1,000/mo while it costs me $100 per month to fulfill, then their lifetime
value is $4,500 = Lifetime Value (LTV)

What is an OFFER?
The starting point of a conversation made to initiate a
transaction with a customer.
It is literally what YOU are offering to them in exchange for their

money.
What is a GRAND SLAM OFFER?
An offer so freaking good, people feel
stupid saying no.
REMEMBER: People love to buy,

they hate being sold.
The GOAL of a GSO?
Make an offer so unique that….
There are no People don't They look at the

competitors compare your prices value you deliver
Why is this so important?
It allows you to create a new market for yourself where you are
the only seller for that service. It allows customers to purchase
based on value instead of price leading to ZERO competition.
You are able to de-commoditize your offer.
This leads to: More leads, More sales, Higher selling price, More
profit
Let’s take the example of a
GYM MEMBERSHIP
OFFER 1
GENERIC OFFER
6 Month Membership
At Rs 6,000
-
Book Now to get Rs 1000 off.
OFFER 2
Fat to Fit Challenge Program
Join our GYM for Rs 8,000, lose 8 KGs in 6 Months & Get
50% Money Back
+
Get Customized Diet Plan Get 25% on Protein Powder Ready 4 You Workout Plan
(Rs 2000 FREE) (Rs 2500 FREE) (Rs 3000 FREE)

Which one would you choose?
OFFER 1 OFFER 2
GENERIC OFFER VS Fat to Fit Challenge
Program
1. Picking your market: 3 Levers, 4 Variables, 3 Markets
2. Charging what your product/service is worth: Price Value Discrepancy,
High Value High Price
3. Delivering the right value: Dream Outcome, Probability, Time & Effort
4. Creating Grand Slam Offers: Problem Identification & Solving
5. Bonuses: Anchoring, Secret Checklist & Pay to Offer Bonuses
6. Scarcity & Urgency: 3 Types of Scarcity, 4 Types of Urgency
7. Guarantee:
8. Naming your products: The MAGIC Formula
9. Solving ALL problems to start your Million Dollar Business
How to pick the right market?
1. Three Levers of Success
2. Four Variables When Picking a Market
3. Three Main Markets – Find Your Sub Market
Market ✅ > Offer ✅ > Persuasion ✅

Growing - Ed-Tech (Post Pandemic)
Stable - FMCG (Selling Biscuits)
Declining - Newspaper Industry
4 Variables I look for when picking a
market
Pain Purchasing Power Easy to Target Growing
+ + +
3 Main Markets & How to find your
submarket
Wealth
Health
Stock
Doctor
Market
Marketer
General
Financial
Clinic
Analyst
Doctor
Digital Marketer (40k/Month)
(200/ visit)
(35k/Month)
👇
Investment
DM Banker
for Coaches for M&A
& Consultants
Cardiologist (4 Lakh/ Op)
(Rs 1.2 Lakh/Month)
(80k/Month)
Your offer might not be doing well
because you are charging the
wrong price
❌
Most business owners are not competing on price or value. In fact,
they’re not actually competing on anything at all. Their pricing
process typically goes something like this:
1. Look at marketplace
2. See what everyone else offers
3. Take the average
4. Go slightly below to remain “competitive”
5. Provide what their competitors offers with a “little
more”
6. End up at a value proposition of “more for less”
How to pick the right price ✅
1. Price to Value Discrepancy
2. High Price High Value Psychology
Price to Value Discrepancy
Option #2#2
Option
↑ Value
↑ Price
Option #1
↓ Price
High Price High Value Psychology
What car is better?
Maruti Car Lamborghini Car

How to pick the right price ✅
1. Price to Value Discrepancy
2. High Price High Value Psychology
because you are not providing
enough value
❌
The Value Equation
Dream Outcome: How meaningful is the result they will get by using your product/service?
Probability: How likely do they think they can achieve the dream outcome?
Time Taken: How much time it will take for them to achieve the Dream Outcome?
Efforts Needed: How much effort they need to put to achieve the Dream Outcome?
Save
Try
Growing
Letto
aRsget
doctor
2000
aan
business
auto
with
in taxes
1bymonth
using
going
every Growing
Let
Double
a doctor
your
a business
with
salary
20 in
years
using
60
experience
SEO to the
(Organic
auto-stand
year
operate
Search)
you VS Book an OLA Auto on phone
Paid
experience
Ads
days
thator
operate
are
less
scalable
you
The Value Equation
(My Secret to Increase Value)
🏆Dream x 🤔Probability
Outcome
= Value
⌚Time Taken x 💪Efforts Needed
Let’s do it for our Offer
because you are not solving
all your customer problems
❌
How to solve all their problems ✅
1. Identify the Dream Outcome
2. List down all perceived problems
3. Turn these problems into solutions
Identify the Dream Outcome
OUTCOME
y
Eas
Time Period
Case Study:
Imagine you are a Dietician

wanting to get more clients.
Identify the Dream Outcome
OUTCOME
LOSE WEIGHT FAST & EASILY
y
Eas BY FOLLOWING A DIET
Time Period
List down all perceived problems
LOSE WEIGHT FAST & EASILY
BY FOLLOWING A DIET
….grocery shopping
….meal prepping
….cooking
Each of these have multiple problems within ….eating tasteless food
them that you can solve. All these problems ….cleaning dishes
lead back to our value equation. ….feeding family
….avoid eating out
….etc
Grocery Shopping will be…
“Not worth it”
“Diet Food Too Expensive”
Dream Outcome
“Won’t work for me”
“Won’t be able to follow continuously” Probability
“Too Hard”
“Too Confusing” Efforts Needed
“Not enjoyable”
“Will take me too long” Time Taken
“Too busy for it”
….grocery shopping
….meal prepping Each of these steps have
….cooking
….eating multiple problems that you
….cleaning dishes can solve. All these problems
….feeding family lead back to our value
….avoid eating out equation.
….etc
Web development will be…
“Not worth it”
Dream Outcome
“Too Expensive”
“Won’t give me consistent results” Probability
“Too Hard”
“Coding”

“Not get Immediate result
Video Marketing will be…
“Not worth it”
Dream Outcome
“Don’t Need”
“My Customers don’t like watching videos” Probability
“Too Hard”
“Too much Hustle”

“Not get Immediate result
The “HOW TO” method 😎
Problem: Grocery Shopping
“Is hard, confusing, not fun” ➡ How to make buying healthy food easy & enjoyable so
anyone can do it!
“Takes too much time” ➡ How to buy healthy food quickly
“Is expensive” ➡ How to buy healthy food that costs less than your current grocery
“What about my family’s food” ➡ How to cook healthy meals that is tasty and even
your family will love!
The “HOW TO” method 😎
Problem: Web Development
“Is hard, confusing” ➡ How to make High converting website without coding!
“Takes too much time” ➡ How to make website in next 24 hours
“Is expensive” ➡ How to get website at one time cost which gives you yearly
consistent result
“What about Results ➡ How to get 200+ leads in next 7 days without putting lot of
time and efforts!
DREAM OUTCOME: AMAZING, LONG TERM
RELATIONSHIP IN 90 DAYS
PROBLEMS:
no good options
not attractive
not available
boring
no chemistry
Poor Communication
no intellectual stimulation
not enough effort into relationship
no time
insecurity
“needs” not met
too many unmet expectations
acting crazy emotional
relationship Is dull
want different things.
not good at relationships
DREAM OUTCOME: AMAZING, LONG TERM
RELATIONSHIP IN 90 DAYS
HOW TO METHOD:
How to get a list of your prospective partners to invite into 90 days chase
How to be attracted to your partner
how to find an available partner
how to make sure 90 days is exciting and never boring
How to create chemistry like you've never before
How communicate in sexy, fun and meaningful ways
How to create intellectual stimulation
How to put the effort in the relationship
7. Add Guarantees:
Let me ask you a question…
Which offer would likely make you buy?
10 Teacups for Rs 500

1 Teacup for Rs 500
+ 9 Teacups for FREE
This is called the Anchor Effect
Option 1 Option 2
10 Teacups for Rs 500 1 Teacup for Rs 500
+ 9 Teacups for FREE
Anchor Value: Rs 50/cup Anchor Value: Rs 500/cup
Value you think you will get: Value you think you will get:
Rs 50 * 10 Rs 500 * 10
= Rs 500 = Rs 5000
My secret checklist for Top-Class Bonuses
1. Try to make the bonuses more valuable than the core offer.
2. Always offer them (no matter what)
3. Give them a special name:
Ex: “Done-for-you Sales Scripts to Skyrocket your Revenue”
4. Tell them how it solves one of the value equation elements.
a. How it makes them reach their Dream Outcome
b. How does it increase the probability of reaching D.O?
c. How does it make it faster for them to reach D.O?
d. How will it make it easier for them to reach their D.O?
etc
5. Provide proof (testimonials, video feedback, etc)
6. Make them imagine what their life would look like after they
get it
7. Always mention the value of the bonus
8. Tools, Frameworks, Checklists >>> More Services
Are you MIND BLOWN right
now?
Write “Mind Blown” in the chat

if you are!
Let’s see all the bonuses for our skill
because prospects are
not buying fast enough (need to
make them decide fast)
❌
How to make them buy faster ✅
+
1. Group Urgency: “Next shipment arrives on Monday” / “Next

Onboarding Call happens on Monday”
2. Seasonal Urgency: “Monsoon Sale Only” / “Black Friday Offer Only”
3. Pricing Urgency: “Price increases to X after 30 mins”
4. Bonus Urgency: “Bonuses go away after 30 mins”
5. Opportunity Urgency: “Invest in Crypto or the ship will sail soon”
Let’s do it for our offer
1. Limited Supply of Seats/Units of Product: “We can only serve

10 more clients, 8 are already reserved”
2. Limited Supply of Bonuses: “Bonuses only for first 10
customers”
3. Never available again deal: “Doing this only once”

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We will create a

Grand Slam Offer

customer. This is gross profit multiplied by the number of purchases an

value is $4,500 = Lifetime Value (LTV)

It is literally what YOU are offering to them in exchange for their

REMEMBER: People love to buy,

There are no People don't They look at the

You are able to de-commoditize your offer.

(Rs 2000 FREE) (Rs 2500 FREE) (Rs 3000 FREE)

Market ✅ > Offer ✅ > Persuasion ✅

Maruti Car Lamborghini Car

Imagine you are a Dietician

“Will take me too long” Time Taken

“Will take me too long” Time Taken

10 Teacups for Rs 500

Anchor Value: Rs 50/cup Anchor Value: Rs 500/cup

Write “Mind Blown” in the chat

1. Group Urgency: “Next shipment arrives on Monday” / “Next

1. Limited Supply of Seats/Units of Product: “We can only serve

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