18TH APRIL 2024

CASE STUDY DETAILS

 RULES AND REGULATIONS

Attach your solution and mail it to us at

consilium.mlnce@gmail.com. The body of the email must
include the team's name, and names of all the team
members, and their contact details (phone numbers and
email addresses).
The deadline to submit the solutions is 11:59 PM, 22nd
April 2024. Late entries shall be disqualified altogether at
the discretion of Consilium . The solution has to be
submitted in PDF format, named
“TEAMNAME_INCEPTION24”. Any other format will be
deemed ineligible.
The solution to the case should be at most 6 slides
(excluding the title, appendix & reference pages). Failure
to adhere to the instructions shall lead to penalties.

The judgements shall be made based on the following

parameters:
Overall thought process and approach
Clarity of thought
Analysis
Critical thinking
Factual accuracy
Creativity
 RULES AND REGULATIONS

Any assumptions made must be stated and justified.

Please ensure that the PPT is NOT too text heavy.

Use of the internet is permitted, and even

encouraged, to strengthen your arguments. However,
any plagiarism shall be strictly penalized.

More than one submission will result in immediate

disqualification unless we are informed and a valid
reason is stated.
The decision of the Team Consilium would be final &
binding, in case of any conflict.
.
 COMPANY PROFILE

COMPANY OVERVIEW

Name: FutureYatra PVT. Ltd.

Location: Bangalore, India
Established: 2017

COMPANY BACKGROUND
FutureYatra Pvt. Ltd., headquartered in Bangalore, India,
has established itself as a significant player in the online
travel industry since its inception in 2017. Operating through
its user-friendly website, futureyatra.com, FutureYatra offers
a broad spectrum of travel services, providing users with
comprehensive information, pricing, availability, and
booking facilities.
FutureYatra serves as a leading platform for
accommodation options, facilitating real-time bookings for
over 70,000 hotels in India. The company's commitment to
providing diverse travel solutions aligns with its vision to be
a one-stop solution for all travel-related needs.
In line with this vision, FutureYatra offers a range of services
covering various aspects of travel. From air travel, including
both domestic and international flights, to hotel bookings
that span from budget-friendly options to luxury resorts
worldwide, FutureYatra caters to a wide audience.
 COMPANY PROFILE

SERVICES PROVIDED

The company extends its services to include curated holiday

packages, integrating flights, hotels, and local activities for a
comprehensive and seamless travel experience. FutureYatra
further facilitates bus and train bookings, providing options
for both intra-city and inter-city travel, contributing to its
holistic travel services.
Recognizing the evolving preferences of modern travelers,
FutureYatra offers in-city activities, allowing users to explore
and engage in various experiences. The platform also
provides convenient options for inter-city and point-to-point
cabs, meeting the diverse transportation needs of its users.
Beyond traditional hotel accommodations, FutureYatra
enhances the travel experience by offering homestays,
providing a more personalized and local touch. The
company also caters to maritime enthusiasts by facilitating
cruise bookings, ensuring a variety of leisure experiences for
its users.
In essence, FutureYatra's commitment to real-time bookings,
a diverse range of accommodation options, and a
comprehensive suite of travel services reflect its dedication
to providing a seamless and enriching travel experience for
its users in the dynamic tourism industry.
 INDUSTRY ANALYSIS

"The outlook for the next decade is looking very positive with
India accounting for one in five of all new Travel & Tourism
jobs globally,"

The Indian Tourism sector ranks among the fastest-

growing economic sectors in the country. The industry
significantly impacts employment and drives regional
development, while also creating a multiplier effect on
the performance of related industries. India takes pride
in its diverse geography, which includes a variety of
world heritage sites and niche tourism offerings like
cruise tourism, adventure tourism, medical tourism,
and eco-tourism. These unique attractions have led to a
significant increase in tourist arrivals, creating
numerous job opportunities.
 MARKET DRIVERS
“Government of India envisions $56 Bn forex, creating around
140 Mn jobs in tourism by 2030 through inclusive growth and
particularly focusing on cruise tourism, ecotourism and
adventure tourism”

Tourism growth depends on various factors. A strong

economy leads to increased consumer spending on
travel and tourism. Technological advancements and
globalisation have made travel more accessible and
convenient. Changing consumer preferences towards
experiential, sustainable, and personalised travel drive
industry offerings and market demand. Government
initiatives, such as policies, infrastructure investment,
and marketing campaigns, can stimulate tourism
growth and attract visitors to destinations.

CONTRIBUTION TO GDP 199.6 B USD

GDP SHARE 5.8%

DESPITE THE BOOM IN THE INDIAN TOURISM INDUSTRY, FUTUREYATRA STILL FACES
CHALLENGES IN TAPPING INTO THE FULL POTENTIAL OF INDIAN TOURISTS.
 PROBLEM STATEMENT

Address Environmental Sustainability:

Highlight the importance of environmental sustainability in
the proposed solutions, Considering the Yatra’s future and
its ability to adapt to changing landscapes.

Understanding the Latest Travel Trends:

Millennials and Gen Z travelers prioritize unique
experiences over luxury and are more budget-conscious.
This means the industry needs to cater to a new kind of
wanderlust, with a focus on authenticity and sustainability.
What are the most common types of Tour Packages that
tourists prefer and how they have evolved?
Building a road map:
Providing a comprehensive roadmap for the companies
for the next 5 years aligned with their values and interests
and also including major problems that could emerge and
hinder the progress.

Analyzing Market Trends and Competition: -

The rise of peer-to-peer accommodation sharing (like
Airbnb) shook up the traditional travel agent model.
Participants should analyse the market trends in the
Tourism Industry and competition in it and provide
insights into Future Yatra’s position.