Marketing Brief for Hotel Damson Plum

1. Key Objectives
Brand Awareness: Position Hotel Damson Plum as the ideal destination for primarily
wedding events for localites and also for corporate events and leisure stays, highlighting its
luxurious amenities and prime location in Lucknow.
Market Penetration: Increase bookings and drive sales by showcasing the hotel as a top
choice for wedding and corporate events, with targeted marketing campaigns and special
offers.
Customer Retention: Enhance visitor recovery and implement retargeting strategies.

2. Target Audience & Detailed Buyer Personas

Corporate Clients: Business professionals, executives, HRs, event organizers. Focus:
Proximity to business hubs, luxury meeting facilities, convenience for corporate events and
conferences.
Tourist Guests: Cultural enthusiasts, families, leisure travelers. Focus: Easy access to local
attractions, luxury leisure amenities.
Wedding and Event Market: Family Guardians, Couples, Event Planners. Focus: Hotel’s
suitability for weddings and large events, proximity to the airport for guest convenience.

3. Comprehensive Marketing Strategy

Google My Business: Enhanced visibility in local searches, optimized business listings, and
targeted keywords.
Instagram Marketing: A multifaceted approach showcasing luxury accommodations, events,
local culture, and culinary delights.
Email Marketing: Campaigns focused on promotions, visitor retargeting, and loyalty building.
Reviews on Third Party Apps: Post-stay emails to all guests requesting their feedback on
public review websites (Tripadvisor, Booking.com, Expedia, Hotels.com, Google, etc)

4. Content and Engagement Plan

Diverse Offerings Showcase: Develop themes around the hotel's amenities, corporate
facilities, tourist attractions, and event hosting capabilities.
Audience-Specific Engagement: Engage with diverse audience segments through targeted
posts, stories, and user-generated content.
Seasonal and Cultural Highlights: Tailor content to showcase seasonal events, weather-
specific amenities, and cultural festivals in Lucknow.

5. KPIs & Performance Metrics

Social Media Engagement: Track Instagram growth, engagement, and reach.
Review Impact: Assess feedback impact on third-party platforms.