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Blue Ocean Performance Dashboard: For Google'S Search Engine
Blue Ocean Performance Dashboard: For Google'S Search Engine
Dr.RodKing Consultant&TraineronBusinessModelAnalysis,Design,andInnovation
rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
GeneralInformationontheToolofBLUEOCEANDASHBOARD
WHAT? TheBlueOceanPerformanceDashboard isatoolthatseamlesslyintegratesthe threemostpowerfultoolsforbusiness management:Value(Supply)Chain;Blue OceanStrategy;BalancedScorecard WHO? Businessexecutives;managers Businessplanners;strategicplanners Small,medium,andlargeenterprises PractitionersofBlueOceanStrategy PractitionersofBalancedScorecard WHERE? Online: http://businessmodels.ning.com Talks;Seminars Workshops;Training Consulting
BLUEOCEANDASHBOARD:
ASimplerandMoreProfitableWayto ManageStrategiesandBusinessModels
BOBM8B.BlueOceanBusinessModels.Copyright2009.Dr.RodKing.rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
CompanyOverviewofGOOGLEINC.SearchEngine Author(s):Dr.RodKing(rodkuhnking@sbcglobal.net)
COMPANYBACKGROUND Location:MountainView,California Founder(s):SergeyBrin;LarryPage Revenue:US$21.79billion(2008) No.ofDirectCompetitors: BUSINESS/INDUSTRY
Date:April4,2009 Ref.:...
COMPANYOVERVIEWOF:
GOOGLESearchEngine
BOBM8A.BlueOceanBusinessModels.Copyright2009.Dr.RodKing.rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
BlueOceanMapforGOOGLEsSearchEngine(vs.ClassicSearchEngines/Portals):StrategicJourneytotheBlueOcean
IDEALBLUEOCEAN(FINALRESULT) BLUEOCEANExperience: GooglesSearchEngine/AdPlatform ClassicInternetSearchEngines/Portals
Highly differentiated and premium-priced/free business model
FractalMarketSegmentationofKnowledge/AdManagementTools
Revenue
BlueOceanStrategy
(+):DELIGHT
RedOceanStrategy
(UncontestedExperience,MarketSpace,orNewCategory)
():PAIN
No.ofCompetitors
BOBM1.1.BlueOceanBusinessModels.Copyright2009.Dr.RodKing.rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
BlueOceanDashboardforGOOGLEINC. NameofProduct/Service/Facility:GoogleSearchEngine/AdPlatform
Date:April4,2009
Functionality:SearchEngine/AdvertisingPlatform Business/Industry:Computer(Software)/Advertising
CustomerValueProposition:Accurateresults;Targetedads;Monetization
Goal/Objective:Tocreateanuncontestedcustomerexperienceanduncontestedbusinessmodelaswellasmakethecompetitionirrelevant
BUSINESSSYSTEM (SEMPORCE) RELATIONSHIPS S:Suppliers/Materials E:Employees/Know ledgeAssets/Culture M:Machinery,etc. P:Processes/Activities O:Outputs Product Service Description ofBestCurrent/ FutureResources PerformanceObjectives:2008 Cost ($) Revenue ($) Other Criteria
Defects Productivity Innovation Defects Quality;ROI Customer Experience Quotient(EQ) ServiceEQ
Create (+)
Fun/play R&D Customers Unobtru siveads Otherapps
Reduce ()
Absenteeism Waste Cost Clutter Complexity ITcosts
Eliminate ()
Defects Turnover Delays Defects Defects Purchased rankingfor websites
Other
Initiatives/ Projects
Highlyproductive/ creativeworkers Efficientdatacenters PageRank;etc. GoogleSearchEngine/ Bidding&advertising platform/OtherApps Searchplatform; Adwords;Adsense Websiteowners Webusers;Website owners;Advertisers; Enterprises(Search) Yahoo/AOL/AltaVista/ Lycos/MSN Usersofclassicsearch engines/portals Websiteowners/Affili ates/Contentproviders
Freesearch Saleofads (appliance) Freesearch Saleofads Saleofads ChannelEQ Saleofads: CustomerEQ CostPerClick &Retention Saleofproduct Env.quality (CostPer Marketshare Impression) No.of prospects Saleofads: PartnerEQ Jointventures CostPerClick Share price No.ofProjects
Retention
Loyalty
Exit/Entry barriers
Exit/Entry barriers
Entry/Exit barriers
(Competitive Strategy)
BlueOcean Program
BOBM5.1.BlueOceanBusinessModels.Copyright2009.Dr.RodKing.rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
Checkliston4PerspectivesandQuestionsforBalancingaBlueOceanDashboard
INVESTORPERSPECTIVE Howwillthebusinessmakemore money(extraordinaryprofit)? EMPLOYEEPERSPECTIVE Whatattributes,skills,resources,and outputsshouldemployeeshavein ordertosustainaworkflowand culturethatdeliverextraordinary valuetocustomersandinvestors?
Focusof(Non)Customer:Product/Service/Facility;Purchase/Delivery/Usage/Supplements/Maintenance/Disposal BreakthroughQuestion:HOWTOMAKE(THEPRODUCT/ENTERPRISE/INDUSTRYOF)CLASSICSEARCHENGINES/PORTALSIRRELEVANT?
(Non)CustomerNeeds() Reduce/Eliminate (RelativetoIndustryStandard) (+) Raise/Create 1 Value/Functionality 2 Quality/Automation 3 Performance/Productivity 4 Differentiation/Novelty/ 5 Speed/Agility 6 Aesthetics/VisualAppeal/Color 7 EaseofUse/Simplicity 8 ConvenienceofUse 9 CustomerService/Support 10 Fun/Entertainment/Adventure 11 StarPerformers/Celebrities 12 Prestige/Legacy/Amenities 13 WideChoice/Versatility 14 Hygiene/Cleanliness 15 Integration/Connectivity 16 Power/Strength/Wisdom 17 Accuracy/Reliability 18 Security/Safety/Health 19 Collaboration/Communication 20 Customization/Personalization 1 Cost 2 Mainten ance/ Upgrade 3 Time (Delivery/ Aging) Google 4 Defects/ Complaints/ Waste 5 Weight/ Size/ Tool 6 Effort/ Friction/ Energy 7 Staff Depend ency 8 Complexity/ Information Overload Google 9 Rigidity/ Inaccess ibility Google 10 Pain/ Barriers/ Pollution
Google Google Google Google Google Google Google (MySpace) Google Google Google (Facebook) (MySpace)
Google (Facebook)
Eliminatedtradeoff(othertradeoffsarepartiallyresolvedandthereforepresentopportunitiesforinnovation)
BOBM7.BlueOceanBusinessModels.Copyright2009.Dr.RodKing.rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
REFERENCES
1. 2. 3. Battelle,J.(2005)TheSearch.NewYork:PortfolioTrade. Jarvis,J.(2009)WhatWouldGoogleDo?NewYork:CollinsBusiness. King,R.(2009)TheInfinitelyZoomablePage:TheIdealToolforBlue OceanThinking,Design,andInnovation.Fresno:IdealSolution Management. Ross,E.;Holland,A.(2006)100GreatBusinessesandtheMinds BehindThem.Illinois:Sourcebooks,Inc.
Dr.RodKing Consultant&TraineronBusinessModelAnalysis,Design,andInnovation
rodkuhnking@sbcglobal.net&http://businessmodels.ning.com
4.