Project

Based
Internship
Empathizing &
Understanding
User Problems
1 Definition

Important empathizing &

2 understanding

3 Action/tools

4 Case study
Definition
Empathizing:This involves stepping into the
user's shoes and understanding their
feelings, needs, and frustrations.

Understanding User Problems:

This is the process of gaining a
deep insight into the issues or
challenges that users face when
interacting with a product or
service
Why this important?

1 User-Centric Solutions 4 Strategic Decision Making

2 Effective Problem Framing 5 Competitive Advantage

3 Improved User Experience

Then, what we can do?

1 User Interviews
6 Customer Journey Mapping

2 Surveys and Questionnaires

7 Social Listening

3 User Testing

8 Feedback Analysis

4 User Personas

9 Collaboration with customer support

team
5 Empathy Maps
Case Study: Problem
User feels tired & lazy to fill biodata

We face a problem where users are tired, lazy,

unenthusiastic, and confused about filling in
their bio, because so many platform that need
to fill biodata

While their bio is important to fill in completely

and needs to be updated so companies can
easily recruit them.

How do we get feedback regarding

this problem?
Case Study: Solution
Fill biodata with small part with motivation
Feature: fill biodata

Feature to trigger for

user to fill and update
their biodata

User interview &

User testing
(usability testing)
Thank You!