4/10/24, 6:05 PM Plan your online business strategy : Google

SEARCH

Get a business online / Plan your online business strategy / Plan your online business strategy

Previous Activity
Next steps

Passed on April 10, 2024

Plan your online business

strategy
By Google Published: Mar 23, 2023 (5) Add review Report

Plan Favorites

100 %

Assessment Passed
Congratulations! You answered enough questions correctly to receive
a passing grade.

Total Points: 5/5 Correct Answers: 5/5

View Response Details

https://skillshop.exceedlms.com/student/collection/651326/path/1164219/activity/1163833#assessment-response-details 1/5
4/10/24, 6:05 PM Plan your online business strategy : Google

Get a business online / Plan your online business strategy / Plan your online business strategy

Next Path
Build your online shop

https://skillshop.exceedlms.com/student/collection/651326/path/1164219/activity/1163833#assessment-response-details 2/5
4/10/24, 6:05 PM Plan your online business strategy : Google

Get a business online / Plan your online business strategy / Plan your online business strategy
Response Details
Print

Your Responses

Question 1 of 5

What is the first step in creating an online business

strategy? 22833283

Identifying business goals

Understanding what the competition is doing

Knowing the market

Aligning goals to the strategy

Question 2 of 5

What is the purpose of the 'See, Think, Do, Care'

framework? 22833283

To help determine a marketing strategy

To help a business understand the customer journey online

To help a business reach a global audience

To give insight into specific customer groups

Question 3 of 5
https://skillshop.exceedlms.com/student/collection/651326/path/1164219/activity/1163833#assessment-response-details 3/5
4/10/24, 6:05 PM Plan your online business strategy : Google

Why is optimising customer touchpoints online beneficial for

businesses? 22833283
Get a business online / Plan your online business strategy / Plan your online business strategy

It allows brands to add pop-up ads at every point of the customer journey,
ensuring high visibility

It gives businesses the opportunity to save money on online advertising

It provides customers with value every time they come into contact with a
brand, helping build trust

It gives businesses an opportunity to collect more data from potential

customers

Question 4 of 5

Once you've worked out your Unique Selling Point (USP), how
would you use it in a long-term online strategy? 22833283

Incorporate it within marketing materials across all channels to help raise

customer awareness

Create an email campaign letting your customers know why you are unique

Film a video explaining your unique selling point and send it to employees

Create a press release and distribute it through your channels

Question 5 of 5

What type of information can KPIs provide? 22833283

Audience segmentation

Long-term projections

Financial viability

https://skillshop.exceedlms.com/student/collection/651326/path/1164219/activity/1163833#assessment-response-details 4/5
4/10/24, 6:05 PM Plan your online business strategy : Google

Board decisions

Get a business online / Plan your online business strategy / Plan your online business strategy

https://skillshop.exceedlms.com/student/collection/651326/path/1164219/activity/1163833#assessment-response-details 5/5