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[Students' Copy] of T2W3 Lecture Handout
[Students' Copy] of T2W3 Lecture Handout
[Students' Copy] of T2W3 Lecture Handout
The Media
What do you use the media for? What do you expect to get out of it? features of media:
mass media refers to technology used by a small group of people to communicate with a larger group of people - accesibility and reach
- volume of info
functions of media: - speed
traditional media: broadcast, television, newspaper etc - to educate - engagement
A&R: more accessible through literate
vs - to entertain - control of info
more extensive
new media: social media etc - to profit - flow of info
tend to be more passive acting
as a receiver of information .
rather than producer or ;
creator, slower to disseminate,
;
INFLUENCE VS REFLECTION
TRUTH VS NARRATIVE
CONFLICT VS CONSENSUS
RELEVANCE
I ……………………………………………
ssues
A ……………………………………………
ssumptions
C ……………………………………………
ontext
K ……………………………………………
eywords
Assumptions
Text
Case Studies: Why are they (stakeholders who created the content) doing this?
T.I.C.C.
TRENDS IMPLICATIONS
CONTEXT CONNECTIONS
Other Notes: