PusLic woRLos Dilip Gaonkar and Benjamin Lee Series Ei votume 4 ius of Globalization ARJUN APPADURAI Cultural of Globa Modernity at Large Dime ions PUBLIC WORLDS, VOLUME + UNIVERSITY OF MINNESOTA PRESS MINNEAPOLIS LONDON‘The Public Words series isa product of Publ Works Publications, which includes Pablic Planet Books andthe journal Pubic Copyright 1996 by the Regents of che University of Minnesota (Chapter c reprinted in vevied form from Publi Cire 2.2 (1990): [-24. Copyright (Center for Transnational Cultural Sudies, Chapter 3s reprited in revised form Anropoagy: Waking it Pract ed. Richard G, Fox. School of Amer ‘an Research Adanced Seminar Series, 191-210. Copyright 1991 School af American Research Press, Santa Fe, New Mexico. Chapter 4s reprinted in revised form from Al ihe Ne part of his putin may be reproduce, sare arial lta. ay fom by anya econ, mel ir write esi of te uber Published by the University of Minnesota Press ird Avenue South, Suite 290, Minneapolis, MN 55401-2520 hutpufwwwcupress.umn.eda Printed in the United States of America on aci-free paper ith Inches bibliographical ferences and index ISUN 0-6166.2792-4 ISBN 0.8166. 1 Culture. 3, Ch media —Socil aspects Hitio1 Aas 1996 306—de20 96-5076 3, Ethnicity, 4. Mass ‘The Univers eaual-cppoe f Minnesora san ity educator snd employer, For my son Alok, My bome in the world