CUSTOMER SATISFACTION SURVEY OF SUNLIGHT DETERGENT POWDER

Table No 3.23

Table showing quality response

Quality of sunlight that

motivates you to buy No of respondents Percentage
Quality 20 40
Price 5 10
Brand Name 18 36
Others 7 14
TOTAL 50 100

Chart 3.23

Chart showing quality response

45
40
35
30
25
20
15
10
5
0
Quality Price Brand Name Others

No of respondents Percentage

Interpretation: 40% give more preference to quality, 10% give importance to price, 36%
look for brand name while 14% go for other factors like goodwill of company, quantity etc.

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JAI BHARATH COLLEGE OF ARTS AND SCIENCE, PERUMBAVOOR
 CUSTOMER SATISFACTION SURVEY OF SUNLIGHT DETERGENT POWDER

CHAPTER-4

FINDINGS, SUGGESTIONS & CONCLUSIONS

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JAI BHARATH COLLEGE OF ARTS AND SCIENCE, PERUMBAVOOR
 CUSTOMER SATISFACTION SURVEY OF SUNLIGHT DETERGENT POWDER

FINDINGS

The main objective of this study is to find out the customers satisfaction about sunlight detergent
powder. After carrying out the study of sunlight detergent powders satisfaction among customers in
vengola gram panchayath , the following findings have been reached;

1. Out of 50 respondents, most of the customers prefer sunlight detergent powder as their
favourite detergent powder. Only 28% don’t consider sunlight as their personal favourite.

2. 40% of the customers select sunlight detergent powder with reference to the advertisement
,30% through relatives and the rest through other ways like friends etc.

3. quality and brand are the two important factors that attract the sunlight detergent powder to
customers. While price and other factors make less influence in consumers mind.

4. The opinion of respondents about sunlight detergent powder is satisfying.

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JAI BHARATH COLLEGE OF ARTS AND SCIENCE, PERUMBAVOOR