Coca-Cola

We were given information about Coca-cola marketing strategies. I will start my discuss about main
decision problem for the brand. The first huge problem was the appearance of Pepsi in the market.
On this time coca-cola was in trade about 13 years. But the main problem was new marketing
strategies what have Pepsi made. They decide to influence new generation. When coca-cola’s
marketing point was middle-age generation.

The best campaign of Pepsi was: “to taste and then state, which was better coke or Pepsi.”

Coca-cola was presented with serious problem, they saw reduced sales and reduced awareness.

The first mistake what they made was to introduce new coca-cola with new taste. Because, when
company’s release the new product, they always testing. It wasn’t right step.

Coca-cola founders thought that the new taste would be competitive to Pepsi, but it didn’t happen.

People was angry about new taste of Coca-cola. They are calling in company and says bed feedbacks.

Then brand decide to start research and understand what people really want. They interviewed too
many people. Research showed that people like old coke.

In my opinion, for that period coca-cola made many mistakes.

Nowadays their marketing strategies is vital for another companies, but many wrong steps were taken
on the way of brand development.

I think the main problem was imprudence. Because when you start making huge changes, you must
check out everything. The market place, trade, place, people, product and so on.

Tu sum up, every company who decide to change sum thing in their product or strategy. The main
step what they do is research. Maybe it isn’t big survey but small one is also agreeable.