EMPOWERMENT

FOURTH QUARTER REVIEWER

TECHNOLOGIES
Susi, Jeo Patrick N. | 12 - Jehoshaphat Second Semester | 2023 - 2024

FACTORS FOR ICT SUCCESS AND FAILURE

SCOPE OF THE EXAM
Success
1. Vision and Strategy
1. Planning, Conceptualizing, And Research for ICT 2. Government Support
1.1. Social Change 3. External Pressure and Donor Support
2. Designing And Copywriting for ICT Projects 4. Rising Consumer Expectations
2.1. Guidelines In Designing an ICT Project 5. Technological Change, Modernization, and
2.2. Copywriting for ICT Project Globalization
3. Sustaining an ICT Project for Social Change 6. Effective Project Coordination and Change
3.1. Problem Management Management
3.2. Change Management 7. Good Practice
3.3. Infrastructure Management
3.4. Operations Management Failure
4. Publishing an ICT Project 1. Infrastructure
4.1. Design Techniques That Should Be Considered 2. Finance
4.2. Promotion, Traction and Traffic Monitoring 3. Poor Data Systems and Lack of Compatibility
5. Audience Profile 4. Skilled Personnel
6. Reflecting on the ICT Learning Process 5. Leadership Styles, Cultures, and Bureaucracy
6.1. ICT in Education Trends 6. Attitudes
6.2. ICT and Society
6.3. Impacts Of ICT on Society DESIGNING AND COPYWRITING FOR ICT PROJECTS
Slogan
➢ Used specifically to market
PLANNING, CONCEPTUALIZING, AND RESEARCH FOR ICT ➢ Are used to sell a product or service
In planning a specific ICT project, especially those that ➢ Are often used in advertising campaigns,
want to advocate or promote changes in society, we promotional materials, and brand messaging to
need to follow steps to make it effective. create brand awareness and evoke specific
emotions or associations.
SOCIAL CHANGE
Social Change Taglines
➢ According to Encyclopedia Britannica, it is the ➢ Used to help brand
alteration of mechanisms within a structure. ➢ Are used to sell the brand to people
o Examples of Social Change. ➢ Are commonly used alongside a brand’s logo on
▪ COVID-19 Pandemic various marketing materials such as websites,
▪ Technological Revolution packaging, advertisements, and social media
▪ Mental Health Awareness profiles to reinforce the brand’s message and
▪ In line with the following examples, several positioning.
ICT Projects were created to address the
Engineering Designing Process
issues of our society.
➢ It is a progression of steps that engineers follow to
ICT Projects and Social Change come up with an answer for an issue
➢ ICT Projects range from community improvement to
STEPS IN ENGINEERING DESIGN PROCESS
larger economy involvement.
➢ Innovations in different fields such as
entrepreneurship and business are being
strengthened with ICT.

BEHAVIORS OF PEOPLE IN SOCIAL MEDIA

1. The Ultras – checks their feeds dozen times a day
2. The Deniers – social media do not control their lives but
get anxious when unable to access networks.
3. The Virgins – taking first tentative steps in social media.
4. The Peacocks – netizen with high number of followers,
fan, likes and retweet.
5. The Lurkers – watches others what are saying, but
rarely (if ever) participates.
6. The Ranters – the highly opinionated citizens
7. The Informers – seeks kudos by being the first to share
the latest trends with audiences 1. Identify the Problem or Need
8. The Changelings – people that adopts a different ➢ Figure out what problem needs to be solved or
personality online, so no one knows their real identities. what opportunity exist.
9. The Ghosts – create anonymous profiles, for fear of 2. Research and Gather Information
giving out personal information to strangers. ➢ Collect all the necessary information like
10. The Approval Seekers – constantly checks feeds and technical details and constraints to understand
timelines after posting until people respond. the situation better.
11. The Quizzers – asking questions that allow them to start 3. Brainstorm and Generate Ideas
conversations. ➢ Come up with different solutions to the problem.
12. The Dippers – access their pages infrequently, even ➢ Be creative and explore various options
days or weeks without posting.

4. Evaluate and Select Concepts

 EMPOWERMENT
FOURTH QUARTER REVIEWER
TECHNOLOGIES
Susi, Jeo Patrick N. | 12 - Jehoshaphat Second Semester | 2023 - 2024

➢ Review each idea carefully, considering factors 2. Critical Thinking – using logic and reasoning to identify
like cost, effectiveness, and safety, and choose strengths and weaknesses of solutions, conclusions, or
the best ones approaches
3. Time Management – managing own/others’ time
GUIDELINES IN DESIGNING AN ICT PROJECT 4. Effective Writing – communicating effectively in writing
1. Quality
as appropriate for the needs of the audience
➢ Produce value for money
5. Reading Comprehension – understanding written
➢ Product is useful and provides solution
sentences and paragraphs in work related documents
➢ Conveyed in proficient way
6. Speaking – talking to others to change their minds
2. Timeliness
7. Active Learning – adjusting actions in relation to others
➢ Project must be finished on time
8. Persuasion – persuading others to change their minds
➢ Flexible in uncommon scenarios
9. Coordination – adjusting actions in relation to others
3. Teamwork
10. Equipment Selection – determining the kind of tools
4. Consistency
and equipment needed to do a job
➢ Project must be overseen in a predictable
11. Monitoring – assessing performance to make
manner
improvements
5. Business Value
12. Complex Problem Solving – identifying complex
➢ Project should be connected to business goals
problems and reviewing related information to
6. Communication
develop and evaluate options and implement
7. Flexibility
solutions
8. Required Format
13. Judgment and Decision Making – putting more
➢ Consisting of layout and typography
thoughts and considering the cost and benefits of an
9. Organization
action
➢ Enumerates the sections essential for proposal:
14. Instructing – teaching others how to do something
i. Title page
15. Leaning Strategies – using training methods and
ii. Summary
procedures appropriate for the situation or learning
iii. Table of contents
new things
iv. Statement of the problem
v. Objectives SUSTAINING AN ICT PROJECT FOR SOCIAL CHANGE
vi. Technical approach
vii. Project management flow PROBLEM MANAGEMENT
Problem
COPYWRITING FOR AN ICT PROJECT ➢ It is the unknown underlying cause of one or more
Copywriting
incidents.
➢ It is the key component of all product promotions,
campaigns, and marketing Problem Management
➢ According to Edmondson (2020), it is the skill or field ➢ It aims to resolve the root cause of incidents.
of working of writing sales promotion and other ➢ To minimize the adverse impact of incident caused
marketing materials by errors.
➢ Copy refers to the written content or text used in ➢ Aims to primarily find and resolve the root of a
various marketing materials, advertisements, problem and thus prevent further incidents.
websites, social media posts, emails, and other
promotional materials. This content is specifically Problem Management Process
crafted to communicate a message, promote a 1. Problem Detection
product or service, persuade the audience to take 2. Problem Logging
action, or achieve other marketing objectives. 3. Investigation & Diagnosis
➢ Its goal is to persuade people to take action, 4. Provide workaround
whether it’s buying something, enter an email ➢ A workaround refers to overcoming a problem
address, donate money, or clicking a button. or limitation in a program or system.
5. Create known error record
KINDS OF COPYWRITER ➢ A known error refers to a condition identified by
1. Marketing Materials - are leaflets and brochures successful diagnosis of the root cause of a
2. Advertising - has several distinct media kinds with problem and the subsequent development of a
scripted advertising material, which include: banners, workaround.
television advertisements, broadcast commercials, 6. Closure
internet sites, catalogs 7. Resolution
3. Websites - writing content for online publication …along with ongoing communication and
4. SEO (Search Engine Optimization) - writing content for monitoring.
websites in such a way that it appeals to search
engines CHANGE MANAGEMENT
5. B2B (Business to Business) - writing communications Change
from one business to another ➢ An event that results in a new status of one or more
6. B2C (Business to Consumer) - helping companies sell configuration items which are approved by the
to the public management.
➢ However, change is usually accompanied by
SKILLS NEEDED IN COPYWRITING uncertainty, poor communication, power-plays,
1. Active Listener – giving full attention to what other and chaos.
people are saying; taking time to understand the
points being made Change Management
 EMPOWERMENT
FOURTH QUARTER REVIEWER
TECHNOLOGIES
Susi, Jeo Patrick N. | 12 - Jehoshaphat Second Semester | 2023 - 2024

➢ It aims to ensure that standardized methods and 1. How people view a webpage
procedure are used for efficient handling of all a. (Audience profiling)
changes. b. F pattern but it is only applicable to average
➢ It refers to thoughtfully and carefully re-aligning the persons
organization. 2. Design techniques that should be considered
a. Using of thumbnails has a huge impact to the
Change Management Process audience as they base their interest on what is
1. Request for change
depicted on the thumbnail
2. Impact analysis
3. The option of changing a website
3. Approve/deny
a. Updates of the page or site that showcases its
4. Implement change
new features/updates
5. Review/reporting (then repeat.)
4. File formats that are acceptable when uploading a
How do we manage change successfully? website
If you are managing a change, ensure that you: a. One rule in uploading a website is to keep the
a. Communicate the threat of not changing. quality of the website while minimizing storage
b. Involve your team in decision making (when space usage. There are 4 major supported
possible). image formats:
c. Minimize uncertainty. i. GIF (Graphics Interface Format)
d. Celebrate successes in moving towards the goal. ii. JPG (Joint Photographic Experts
e. Keep explaining the reasons to change. Group)
f. Be transparent as possible. iii. PNG-8 (Portable Network Graphics
8-bit)
Aims Of Change Management iv. PNG-24 (Portable Network Graphics
1. Minimal disruption of services 24-bit)
2. Reduction in back-out activities
3. Economic use of resources in the change. GIF JPG PNG-8 PNG-24
24-bit 24-bit
Request Fulfillment Supports 8-bit color 8-bit color
color color
➢ It focuses on fulfilling service requests, which are Photogra
minor (standard) changes or request for information. Logos, Logos, phs with
Photogra
Best for drawing, drawing, needed
Standard Change phs
cartoons cartoons transpare
➢ It means pre-approved, repeatable, pre-defined, ncy
low risk changes. Type of
compres Lossless Lossy Lossless Lossless
INFRASTRUCTURE MANAGEMENT
sion
Infrastructure
➢ IT Infrastructure - are the basic hardware, software, Well
supporte
networks and facilities upon which an organization’s All All All Not on IE6
d in
information technology are built.
browsers
➢ Examples:
Varying
o Network equipment levels of
o Telecommunication services Transpar opacity
1 color No color 1 color
ency and
Infrastructure Management
transpare
➢ The process of managing equipment, software, and
ncy
services. It is also another branch of Information
Animati
Technology Library (ITIL). Yes No Yes Yes
on
➢ The goal of infrastructure management is to use
proven, repeatable processes. DESIGN TECHNIQUES THAT SHOULD BE CONSIDERED
➢ According to an online article by Conversion XL
OPERATIONS MANAGEMENT
Founder Peep Laja, one design technique that
Operations Management
works effectively is that the first paragraph of an
➢ This provides the day-to-day technical supervision of
article in a webpage should be slightly larger that
the ICT infrastructure.
the rest of the content.
Technical support o A user focuses on the logo for about 6.48
➢ These are people who monitor and maintain seconds before moving on.
computer systems and networks within an o The navigation menu is the second most viewed
organization. part of the webpage; subjects spent an
➢ Provide assistance to those who experience average of 6.44 seconds viewing the menu.
technical, hardware, or software issues. o The search box was viewed for 6 seconds.
o Social networking links were viewed for 5.95
PUBLISHING AN ICT PROJECT seconds before moving on.
Uploading and Website Management o The site’s main image was viewed for 5.94
➢ There are multiple ways to upload a website: seconds.
o Purchasing a domain name. o The site’s written content was viewed for 5.9
o The use of 3rd party websites that enables us to seconds.
create a sub website (e.g. wix.com) o The site’s bottom part was viewed for 5.25
seconds.
Before considering uploading a website, a designer must
consider the following in chronological order:
 EMPOWERMENT
FOURTH QUARTER REVIEWER
TECHNOLOGIES
Susi, Jeo Patrick N. | 12 - Jehoshaphat
By taking these factors into account, a designer would be
better armed for what website’s design must be to avoid
content being ignored.
PROMOTION, TRACTION AND TRAFFIC MONITORING
A. Website Promotion
➢ The process of increasing exposure of a
website to bring in visitors.
• Search Engine Optimization - It is a
methodology of techniques, tactics, and
strategies to increase the amount of visitors
to a website by obtaining a high ranking
placement in the search engine (SERP).
• Search Engine Submission - It is the process
of submitting a website directly to a search
engine.
• Web Content Development - It is the
process of gathering, researching, waiting,
organizing, and editing information.
B. Traction
➢ It is achieved when your website is being used
by many others.
C. Traffic Monitoring
➢ Traffic or website traffic is determined by the
number of users of a website including the
number of pages they visit.
➢ When monitoring web traffic, the following
information are often gathered:
• The count of visitors
• The average number of pages viewed by
visitors
• The most visited pages
• Most requested entry pages
• Most requested exit pages
AUDIENCE PROFILE
Audience Profile
➢ Economic and social characteristics of the
listenership, readership, or the viewership of
particular advertising medium.
➢ Purposes of audience profiling:
o Make a targeted marketing choice that ensures
profitable pond.
o Crafts a unified goal and vision for your business.
Psychographics
➢ Is a study of personalities, values, attitudes, interest,
or lifestyle.
➢ In planning a specific ICT project that wants to
advocate or promote changes in society, there are
steps we need to follow to make it effective.
➢ According to Rebecca Dye:
o A lot of people admit behaving differently in
social media to how they behave in the real
world.
o It is important to be aware on how we deal with
customers of such behavior through a variety of
channels.
Psychographic Segmentation
➢ A process of dividing your market based upon
consumer personality, values, attitudes, interest
and lifestyles.
➢ It explains “why” they buy based on different
factors, such as:
o Personality
o Values
o Attitudes
o Interest
Second Semester | 2023 - 2024
o Lifestyle
Demographics
➢ Study of population which identifies and
distinguishes a target population or market.
➢ Include important data such as age, race,
religion, gender, income level, profession, family
size, education level.
➢ Used by governments, corporations, and non-
government organizations.
➢ It explains “who” your buyers are.
Buyer Persona
➢ A personality profile of your typical or ideal client.
Social Media Manager
➢ They are in charge of representing a company
across social channels as the “Sole Voice” of the
brand.
➢ They respond to comments, compile campaigns,
and create content.
➢ There are four characteristics that clients look for
in a Social Media Manager:
o Passionate about social media
o Can communicate with specific audiences
properly.
o Can think outside the box.
o Is willing to learn more.
REFLECTING ON THE ICT PROCESS
ICT In Learning
➢ Transforming the way of communicating,
networking, seeking help, accessing information,
and learning.
➢ The utilization of ICT in instruction focused on
learning settings.
➢ Successful utilization of ICT in education tends to
showcase learning process and learning aspirations.
ICT IN EDUCATION TRENDS
According to Bui (2020), the following are some
Educational Technology trends in 2020 – 2021:
1. Online and Blended Instructions
2. STEM Based Learning
➢ These are new Edtech improvement over the
STEM programs. It applies meaningful science,
technology, engineering, art (new element),
and math to solve real-world problems through
hands-on learning activities and creative
design.
3. Gamification
➢ A method where games are used for learning
and engagement to motivate and set
competition for different users of the
app/software.
4. Video-Assisted Learning
➢ The use of videos to enrich lessons and make
content comprehensible.
ICT AND SOCIETY
Digital divide
➢ A term that refers to the gap between
demographics and regions that have access to
current technology and those that don’t have
access.
Information and Communication Technologies for
Development (ICT4D)
➢ It alludes to the use of ICTs in the fields of financial
improvement, worldwide advancements, and
human rights.
 EMPOWERMENT
FOURTH QUARTER REVIEWER
TECHNOLOGIES
Susi, Jeo Patrick N. | 12 - Jehoshaphat Second Semester | 2023 - 2024

➢ It is an initiative aimed at bridging digital divide and

aiding economic development by ensuring
equitable access to up-to-date communications
technology.
➢ Four Developments under ICT4D:
• ICT4D for Poverty Alleviation
• ICT4D for Agriculture
• ICT4D for Healthcare
• ICT4D for Education

IMPACTS OF ICT ON SOCIETY

A. Positive Impacts
a. Faster interactions – we can send emails to our
friends, business partners, or to anyone efficiently.
b. Low-cost communication – the internet allows
people to access large amount of data a very low
cost.
c. Paperless environment – ICT helped documents to
be stored and retrieved through the digital
medium instead of paper
d. Effective sharing of information – ICT enables
knowledge sharing which contributes to the
development of a knowledge-based society
B. Negative Impacts
a. Social problems – a person prefers to be isolated
and engage in different negative activities like
online gaming, identity theft, and hacking
b. Health problems – can be physically, mentally, or
emotionally;
i. Body Dysmorphia Disorder – it is a condition
where an individual becomes obsessive about
a perceived flow in their appearance. A person
experiencing this condition becomes more
conscious and believes other people are
noticing and judging them
ii. Seizures – it occurs when nerve cells in the brain
send out sudden, excessive, uncontrolled
electrical signals. Focal seizures occur when
nerve cells in a part of the brain are involved.
The way the child acts during a focal seizure
depends on the area of the brain that is
affected.
iii. Bad Postures -- Conditions like this are mostly
triggered by means of continuously engaging
on the four demands of social media websites.