ENT530: PRINCIPLES OF ENTREPRENEURSHIP

FACULTY OF BUSINESS AND MANAGEMENT

SOCIAL MEDIA PORTFOLIO

GROUP : BA242 4C

ENT530 - U

DYRAA HIJAB

PREPARED BY :

NO. NAME MATRIC NUMBER

1. NURSHAHIRA SHAFIRA 2022841808

2. NUR ADRIANA QISTINA BT MOHD 2022660404

HUZAIKIRAN

PREPARED FOR :
MADAM NOOR JANNAH

SUBMISSION DATE : 30/6/2024

 ACKNOWLEDGEMENT

I would like to extend my deepest gratitude to Madam Jannah, our committed ENT 530
lecturer, whose constant assistance, direction, and encouragement have been important in
finishing this assignment. My understanding and acceptance of the subject matter have been
greatly improved by her wide knowledge and enthusiasm for teaching. The sharp feedback I
received from Madam Jannah has been very helpful in improving my ideas and increasing the
quality of my work.

Madam Jannah has continuously given us the materials and tools we need to do well in this
course. Her dedication and preparedness to help out whenever necessary created a supportive
and productive learning atmosphere. She has supported us to challenge our assumptions and
research new points of view by encouraging an environment of questioning and reasoning.

Madam Jannah's dedication to our academic progress and achievement is incredibly

motivating. She frequently goes above and above to support our learning process and has
invested a great deal of time and energy into making sure we understand every detail of the
subject. Her kind feedback and encouraging words have motivated me to put in my best effort
and strive for greatness.

This assignment would not have been possible without Madam Jannah's continual support
and belief in my abilities. Her mentorship and the positive impact that she has had on my
academic growth are for which I am incredibly thankful. I am very grateful to you, Madam
Jannah, for being an amazing teacher and an inspiration to all of us during this course. I am
profoundly grateful for her mentorship and the positive impact she has had on my academic
development. Thank you, Madam Jannah, for being an exceptional educator and a source of
inspiration throughout this course.

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EXECUTIVE SUMMARY

An overview of the assignment turned in for ENT 530, with assistance from Madam Jannah,
is given in this executive summary. This assignment's main goal is to teach the student
knowledge about entrepreneurship, which is covered in this course.

The assignment starts with a topic introduction that summarises the subject matter of the
business plan. To provide an adequate basis of current knowledge and identify gaps that this
assignment is meant to fill, an in-depth assessment of the works was performed.

To sum up, this assignment has given us insightful knowledge about business portfolios and
highlighted the importance of customer attention-grabbing strategies. The direction and scope
of this study have been greatly influenced by Madam Jannah's advice and assistance, for
which we are very grateful.

This executive summary provides an easily understood overview of the study's results,
conclusions, and ideas, summarising the key components of the project. The comprehensive
review and well-considered results given here are consistent with the high academic
standards maintained in ENT 530

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TABLE OF CONTENTS

NO. CONTENTS PAGES

NUMBER

ACKNOWLEDGEMENT 1

EXECUTIVE SUMMARY 2

1. GO-ECOMMERCE REGISTRATION 4

2. INTRODUCTION OF BUSINESS 8-10

● NAME AND ADDRESS OF BUSINESS
● ORGANIZATIONAL CHART
● MISSION
● VISION
● DESCRIPTIONS OF PRODUCT
● PRICE LIST

3. FACEBOOK 12-32
● FACEBOOK PAGE
● TEASER PRODUCT
● HARDSELL PRODUCT
● SOFTSELL PRODUCT
● GRAPHIC MARKETING

4. CONCLUSION 33

5. APPENDIX 34

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1. GO - ECOMMERCE REGISTRATION

4
ECOMMERCE Registration

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MASMED YOUNG ENTREPRENEUR (MyENT)

6
MASMED CERTIFICATE

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 2.0 INTRODUCTION OF BUSINESS

2.1 NAME AND ADDRESS OF BUSINESS

BUSINESS LOGO

Name Of Business : Dyraa Hijab by Ady dan Araa

Address Of Business : Taman Serdang Perdana Seri Kembangan, Selangor.

Welcome to Dyraa Hijab, where our excellent selection of shimmer shawls combines
brightness with elegance. At Dyraa Hijab, we value the ability of fashion to empower and
allow for personal expression. Our goal is to produce elegant, high-quality shawls that will
make any woman feel attractive and self-assured. Our shimmer shawls are the ideal addition
to any outfit, which provides a glamorous touch that can be worn for special events or every
day. They are expertly crafted using the best fabrics and diligent attention to detail.

Our excitement started with a passion for the manufacture that makes beautiful hijabs that
satisfy the many preferences and tastes that define modern women. We take great satisfaction
in staying ahead of fashion trends and creating and modifying the designs all the time to
provide shawls that are chic and classic. Our collection's pieces are all made to be easily
transitioned from day to night thanks to their versatile designs. Our shawls' flawless design
demonstrates the dedication to quality, guaranteeing that they are not only gorgeous but also
cosy and easy to wear.

At Dyraa Hijab, customer happiness is our top priority. From exploring our selection to
receiving your order, we aim to deliver an awesome experience when you shop. WeOalways
there to help with any queries or issues, making sure that everything goes smoothly and you
have enjoyable. At Dyraa Hijab, we value uniqueness, self-assurance, and beauty rather than
just being a clothing line. Look through our selection to get the ideal shimmer shawl to go

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with your individual look. We are appreciative that you selected Dyraa Hijab, where your
elegance shines through.

2.2 ORGANIZATIONAL CHART

DYRAA HIJAB

PARTNERSHIP

(MARKETING) (SALES)

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2.3 MISSION
Dyraa hijab is a shawl that makes you “shimmer in every step”. Dyraa Hijab mission is :

Shimmer Shawl is committed to producing beautiful, superior shawls that perfectly combine
elegance and cosiness. Our goal is to empower people with fashion by providing unique
looks that encourage self-expression and confidence. We guarantee that every shawl is
produced with consideration for both people and the environment because we are dedicated
to sustainability and ethical manufacturing."

2.4 VISION

Our goal is to lead the luxury shawl industry and be recognised for our creativity,
craftsmanship, and dedication to moral business conduct. Our goal is to positively impact the
fashion industry by producing classic designs that honour variety and beauty in all its forms,
while also encouraging greater sustainability and welcoming.

2.5 DESCRIPTION OF PRODUCT

Experience the appeal of Dyraa Hijab's stunning shimmer shawls, where refinement and
grace blend flawlessly. Our shimmer shawls are a must-have accessory for ladies who wish to
stand out because they're made to offer a hint of glitz to every ensemble. High-quality,
lightweight fabric that drapes wonderfully and feels incredibly soft against the skin is used to
precisely make each shawl. Our meticulous attention to detail guarantees that each shawl we
create is a masterpiece, seamlessly fusing comfort and style.

Our shimmer shawls add a gorgeous visual effect to any outfit with their delicate, dazzling
sheen that captures the light. This particular shimmer effect is ideal for both special occasions
and everyday use, adding a touch of elegance and grace. Our shawls are a versatile piece of
clothing that can be worn with any outfit, whether you're attending a formal event, hanging
out with friends, or just going about your daily business. The opulent material promises
longevity as well as refinement, so you may continue to appreciate your shawl's beauty for
many years to come.

The shimmer shawls from Dyraa Hijab come in a variety of colours and designs, so there's
something to suit every taste and style. With a range of colours from striking hues to timeless
neutrals, our variety lets you show off your individuality. Because each shawl is large
designed to offer plenty of style options and coverage, creating various looks and achieving
the ideal drape is made simple. Every woman can discover a shawl that matches her outfit
and accentuates her natural beauty thanks to our wide selection.

At Dyraa Hijab, we're dedicated to giving our customers an amazing shopping experience in
addition to great items. Our shimmer shawls combine stylish patterns with useful
functionality, all with an eye towards the modern woman. Discover the allure of Dyraa
Hijab's shimmer shawls and allow your grace to radiate. Our shimmer shawls are the ideal

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option for every event, whether you're looking for a classic complement to your wardrobe or
a bold piece to make a statement.

2.6 PRICE LIST

Dyraa Hijab offers an affordable price for every piece of our hijab. The price is RM10 only
excluding the delivery charge. Since it’s a well designed hijab cloth, the price of the cloth is
affordable. The price will be cheaper than the original one. It is our intention to make sure
that every customer is able to afford to buy the cloth they want. Also, the price will be
determined based on the quality as well. We want to ensure that the prices fit with the
condition cloth. The price range of the cloth starts from RM 9 to RM 12, the most expensive
one. We also make a promotion where if you buy three items it will be free postage. Since
postage will be charged differently. We show the price on every posting of the product. To
make it clear to customers.

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3.0 FACEBOOK PAGE

3.1 FACEBOOK PAGE

As we are starting our business, we have created a Facebook Page. This is to promote our
products and services among Facebook (FB) users, especially those who are nearby to our
business area, and then create awareness of our product which is Dyraa Hijab.

URL Facebook page : https://www.facebook.com/profile.php?id=61560473545782

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3.2 TEASER OF PRODUCT

TEASER 1

TEASER 2

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TEASER 3

TEASER 4

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TEASER 5

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3.3 SOFTSELL PRODUCT

SOFTSELL 1

SOFTSELL 2

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SOFTSELL 3

SOFTSELL 4

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SOFTSELL 5

SOFTSELL 6

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SOFTSELL 7

SOFTSELL 8

19
SOFTSELL 9

SOFTSELL 10

20
SOFTSELL 11

SOFTSELL 12

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SOFTSELL 13

SOFTSELL 14

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SOFTSELL 15

SOFTSELL 16

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3.4 HARDSELL PRODUCT

HARDSELL 1

HARDSELL 2

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HARDSELL 3

HARDSELL 4

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HARDSELL 5

HARDSELL 6

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HARDSELL 7

HARDSELL 8

27
HARDSELL 9

HARDSELL 10

28
HARDSELL 11

HARDSELL 12

29
HARDSELL 13

HARDSELL 14

30
HARDSELL 15

HARDSELL 16

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3.5 GRAPHIC MARKETING

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4.0 CONCLUSION

In conclusion, it's difficult for us to start a firm because we have to acquire clients first and
earn their trust. Similar to how we all constantly view social media, starting a small business
is not comparatively easy. Since we have witnessed so many successful business ventures, we
as consumers mistakenly believe that operating a store is a simple process. We began the
business with the assumption that it would be simple, as we could see, but in reality, it takes a
lot of time and effort to sustain and attract new clients. To reach that objective, a great deal of
patience was needed. We write a lot of text for soft sells and come up with a lot of concepts
merely to draw in new clients and keep the ones we already have. Our Facebook page
provides updates on our business's success. Although it is not high, the feedback we receive
indicates that people trust what we sell, which is already a positive indicator. From this, it is
evident that launching a business is a serious endeavour that requires much planning and
commitment to meet the goals we have set for ourselves. To succeed, it takes more than one
night many nights. This project serves as evidence that we have business management
experience.

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APPENDIX

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