SUMMER HOLIDAY HOMEWORK-2024-2025

MARKETING

Project Title: STP Strategy for Launching a New Product

1. Introduction

• Brief overview of the project’s goals

• Importance of STP in marketing

2. Product Overview

• Detailed description of the product

• Key features and benefits
• Unique selling points (USPs)

3. Market Segmentation

• Define the market segments using various bases of segmentation

4. Segmentation Analysis

• Identify and describe the distinct segments

5. Targeting

• Criteria for selecting target segments:

6. Positioning

• Develop a positioning strategy for the fitness tracker

1. Paste the pictures of selected products

2. Conclusion
3. Bibliography

Write the assignment on the following: (2 pages each)

a. Marketing concept in day-to-day life.

b. Scope of Marketing
c. Societal marketing is earning profits by working for society.