COQUETTE

CORE
SUKARIA MARKET
29-30 June, 2024
At Urban Forest, Cipete, South Jakarta
01 SUKARIA MARKET
 SUKARIA MARKET
Welcome to Sukaria Market – a thematic local market, the
sister of Folkaland under PT. Folkacommunal Kreasi
Sukaria – which caters more specifically to Gen Z and taps
into the latest trends among this generation.

Our vision is to create an immersive experience that

sparks joy, fosters creativity, and cultivates connections
among like-minded souls.

We are bringing an enchanting rendezvous blending the

nostalgia of yesteryears with the vibrancy of today's Gen Z
spirit. Our event is designed to capture the essence of
vintage charm through a modern lens, appealing to the
young and the young-at-heart.

With an high-spirited festive energy, Sukaria invites

everyone to embrace the spirit of celebration by joining us
in our themed dress code, accompanied by carefully
curated tenants that adhere to the overarching theme.
 2023 RECAP WITH FOLKALAND

26-27 August @ Urban Forest 26 November @ Pertamina Eco Run, 9-10 December @ CIBIS Park, TB
72 tenants l Visitors: 5,000 Istora Senayan Simatupang
30 tenants l Visitors: 18,500 35 tenants l Visitors: 3,500
CONSUMER AUDIENCE
💜 95% Female

📊 70% Gen Z | 30% Young millennials

💫 70% 19 - 26 Years old

🛍 SES B to B+ | Spend more than 200k / visit

📀 Trendsetters, social media enthusiasts, and seekers of

unique experiences
 COQUETTE CORE
The #coquette trend has racked up nearly 18 billion
views and 1.2 million creations.
While most of the videos feature people putting
bows on different objects, the trend is part of a style
that has been around for much longer.
The fashion aesthetic includes pastel colours and
lots of clothes with materials like lace and chiffon.

Sukaria will transport visitors to a whimsical world

where the vintage meets the contemporary,
curated especially for the Gen Z audience. Imagine
stepping into a realm where retro vibes mingle
effortlessly with today's trends, creating an
ambiance that is both captivating and
Instagram-worthy.
MOODBOARD
LOCATION

2 days event
29 - 30 June, 2023
10.00 - 19.00

Location:
Urban Forest
Indoor
Outdoor

Target tenants:
75 tenants
 EVENT ACTIVITIES

BEAUTY BAR 01 04 CRAFT WORKSHOP

CURATED VINTAGE MARKET 02 05 PHOTO AREA & PHOTOBOX

COLLABORATION WITH
TEA PARTY 03 06 COMMUNITY
BEAUTY BAR
Sukaria will collaborate with a beauty
partner to create a beauty bar.

Visitors will have the opportunity to channel

their inner coquette & try coquette makeup
& hairstyles by experts.

Activities (tbc):

🎀 Coquette Hairdo
🎀 Vintage & girly makeup
🎀 Coquette nail-art
🎀 Ribbon-themed
temporary tattoo
CURATED VINTAGE MARKET
Sukaria will collaborate with 3 to 5 Coquette
Muses & vintage brands to open a curated
outdoor vintage market, aiming to capture
the attention of thrift enthusiasts.

KOL & brands wishlist (tbc):

🎀 @vlrieval
🎀 @svsscurated
🎀 @heptacular
🎀 @aiiness
TEA PARTY

A tea party hosted by Sukaria &

@hitauchi.jkt (tbc), where visitors can
enjoy a cup of tea with assorted snacks in a
picnic setting, accompanied by lovely tunes
by @arumtala_musik (tbc)
CRAFT WORKSHOP
Sukaria & @_blossomlab (tbc) will craft
workshops where attendees can create their own
Coquette-themed accessories, such as lace
chokers, floral headpieces, or vintage-inspired
brooches.
 COLLABORATION WITH COMMUNITY
Sukaria seeks to collaborate with communities
sharing similar energy to co-create collaborative
events and activities. Romance & Magical
Creature Book Club

Simple Make Up

Scrapbook & Dream Journal

PHOTO AREA
PHOTOBOX
MARKETING ACTIVITIES
Digital Activities:
1. Ads
2. Tiktok & reels contents
3. KOL Marketing
4. Online Media platform

Offline:
1. Radio
2. ATL: Outdoor
3. KOL Marketing Campaign; Treasure Hunt
 PRE-EVENT: KOL MARKETING
In our pursuit to craft an unforgettable Coquette-themed event, we
recognize the significance of leveraging Key Opinion Leaders (KOLs)
to enhance engagement, expand reach, and solidify the event's
prominence within relevant communities. Here's a strategic overview
of how we intend to integrate KOL marketing into our event plan:

1. We will collaborate with 10 KOL(Coquette Muses) to create

and share curated content reflecting their daily lives, infused
with Coquette themes. Examples include: "How to Achieve
Coquette Style," "Getting Ready with Me Coquette Style," and
"Coquette Hair Tutorial."

2. KOLs will subsequently post slidable content featuring a

selection of curated tenants.

3. In the final leg of the journey, the KOLs will visit Sukaria Market
and post Instagram Stories mentioning the event.
D-DAY ACTIVATION:
#CoquetteHunt
● This campaign is dedicated to tenants.
● The campaign serves as a means to help increase
awareness of each tenant through Sukaria’s Key
Opinion Leaders (KOLs)
● Each tenant must allocate/provide 5 products to
be given to the KOLs (minimum value of Rp
50,000,- with Sukaria's approval).
● On the event day, KOLs will draw lots containing
the names of participating brands.
● KOLs will then visit the brand's tenant, post IG
Story and redeem the agreed-upon products.
 COQUETTE MUSE(s)
Wishlist

Collaborating with 10 KOL to become

the stars of our event. Creating
contents during pre-event & ??

@etennx @j.noviena @tangerinegirl @steffisanta @bilasuryanto

IG: 47,8k IG: 10,8k IG: 20,4k IG: 15,1k IG: 43k

All names are to be confirmed

 SITE PLAN ALL AREA

Rivareno Entry
Little Talk
Bistro

Pizza Solo

Total Booths:
1. Indoor 35 Booths
2. Outdoor 40 Booths

En
try
02 PARTNERSHIP PACKAGE
BEAUTY BAR PARTNER

In this opportunity, brands can effectively boost product

awareness through a subtle marketing approach, inviting
visitors to experience coquette makeup at the booth. Brands
have the option to offer complimentary trials for
promotional purposes or to bundle with sales.

Sukaria Market will provide the space for the brand to set up
the beauty bar and its amenities. We will proudly announce
your brand as our exclusive partner and display signage in
your designated area, as well as include details in our
partnership package.
 No Benefit Worth

BEAUTY BAR Exclusive area 2x2m for beauty bar & branding brand
*excludes props for beauty bar (mirror, dressing table, chair,

PARTNER
decoration etc.)
1 *include flooring & electricity 440 watt 10,000,000

2 1x booth outdoor (2x2m) 3,500,000

Rp 30.000.000,-
Total worth Rp 51.000.000,-
Dedicated post collaborating with @sukariamarket,
2 highlighting brand as exclusive beauty bar partner 10,000,000
3 Event coverage (mention & tag sponsor)
1x IG Story Session by 5 Nano KOL (#TemanSukaria) 2,500,000
1x IG Reel by 5 Nano KOL (#TemanSukaria) 5,000,000
1x Event Attendance by 5 Nano KOL (#TemanSukaria) 5,000,000
4 Logo publication: 15,000,000
Instagram feed, story & reels @sukariamarket
Tiktok @sukariamarket
Instagram feed & story @urbanforest.cipete
Urban Forest Banner (in front of main road) & promotional
banner
Community partner
Each tenant poster (70+ tenants)
 CUSTOMIZE COQUETTE PACKAGE

In our tailored Coquette customization package, we extend

an invitation for brands to explore diverse collaboration
opportunities. You could become our exclusive partner for
payment gateways, a mandatory inclusion for all
participating brands, or our designated ticketing partner,
where all event activities are registered under your brand.

Engage with us to outline your specific objectives, whether

it's a target number of registered brands or a desired volume
of downloads. We'll craft a bespoke package tailored
precisely to your needs.
Sukaria promises to be an unforgettable experience that
celebrates the timeless allure of vintage charm while
embracing the spirit of today's Gen Z generation. Join us
on this enchanting journey as we blend the nostalgia of
the past with the vibrancy of the present, creating
memories that will last a lifetime.

Let's make magic together at Sukaria - where vintage

dreams come to life!

CONTACT US HERE:
Hakim +62 878-2403-4533
Project Leader

Vera +62 811-1634-327

Partnership: Media Partner & Special Package

Juju +62 816‑1122‑483

Partnership: Goodiebag

@sukariamarket
folkacommunal@gmail.com