Research & Strategy

1. Google Trends
Not so highly searched.

2. Practical walkthrough
Name of the business: Glow up
Make a slogan: No scars you’re beautiful.
Industry: Cosmetic Products
Business Nature: Providing all kind of beauty products for all types of skin and skincare products.
List few USP’s: providing good quality and brands products, non-harmful, affordable prices.

3. SWOT Analysis
 Strength: providing different kinds of cosmetic and skincare products, affordable prices,
free delivery charges,
 Weakness: competitive products and business, bad reviews using the products for the
first time,
 Opportunities: cosmetic products are mostly used by the youths, can collect more
numbers of customers, high selling product
 Threats: will be known as scam, low reviews using the product first time,

4. Competitors Analysis

 Mishisa Cosmetics

What are they good at? = selling natural products, providing hair care, skincare, makeup with 12
different brands, offering different kinds of offers,

Their Content Strategy? = to increase the range of original brand of Nepal

Their marketing channels? = active in facebook, instragam and website

Engagement in their post? = engaged with new collections

Review and Feedback? = ratings 5 stars and valuable feedbacks

How is their website? = attractive, mentioned all kind of products, contacts and emails, good color
combinations,

Their communication strategy? = slogan: Mishisa is the place where everyone can find some beauty to
highlight one’s individuality! We are waiting right for you!
 5. Audience Analysis

Samantha Nepali
PROFESSIONAL INFORMATION:
PERSONAL DETAILS:
Income: 30k to 40k
Age: 22-35
Working status: must be working at banks/accounts
Location: Pokhara
Educational Status: master’s completed
Gender: Female

Marital Status: Married

BACKGROUND: Samantha is suffering from her skin
problems so, she is searching for the genuine products
for her skin which suits her type.
THEIR MAIN PROBLEMS: not finding the proper
skincare products and getting low quality products.

Interest : more likely to try new skin and hair products Internet Usage: Active mostly searching skincare product
available on internet. brands.