Ecommerce business establishment: (dropshipping and then scaling to

white label)
Three main pillars of dropshipping:

1. Finding winning products

2. Making eye catching store
3. Getting more customers

Principles of finding winning products:

1. Product must have utility for the customer. There should be not a wow like product which do not
have utility. Ask yourself this question: HOW MUCH VALUE THIS PRODUCT WILL PROVIDE TO
THE CUSTOMERS?
2. Do not reinvent the wheel? Means do not try to create a trend or demand for a product which
do not have demand.
3. Upgrading the different things like try to remove the negative things by the customers, make
trustworthy shopify store.

Building of a store:

There are three types of stores:

1. General store (contains hundreds of different products) initially the general store is
recommended to test products.
2. One product store
3. Hybrid store (contains many products related to one product). It targets the one type of people
from the community like moms, men, etc.

Golden principle: YOU MUST UNDERSTAND YOUR TARGETING PEOPLE IN A VERY DEEP AND
SUPHOISTICATED WAY. You should persuade the people in very trustworthy ways like product quality,
good customer service, fast shipping etc.

Getting customers:

There are three main types of getting customer:

1. Facebook ads (has very hard competition nowadays)

2. TikTok ads (before making your own ad you must have to study the same products viral ads and
try to make the ad like it)
3. Organic tiktok marketing (is viable only if you have ton of time and editing skills an know strategy
to entertain as well as sell to customers)
4. Influencers