Guesstimates

ULTIMATE GUIDE by Rohit Shelar

Population
first logical slice

Undeveloped Developing Developed

1 billion 5.5 billion 1.5 billion

1.4 billion 8 billion

65 & 15-35
0-14 15-64
above

42%
25% 68% 7% 600
million
Income
Segmentation
Percentage of
Income Group
population

BPL 20%

Lower Middle Class 40%

Upper Middle Class 30%

Upper Class 10%

Per capita income of India: Rs. 1,72,000/yr

Per capita income of the world: $ 12,000/yr

High income Poor

7% 10%
Upper Middle Income
15%

Middle Income
17%
Low Income
51%
Parametric
Comparison
India World

Rural: Urban 70: 30 20: 80

Literacy 75% 86%

Employed 40% 56%

Formal
10% 40%
employment

4.5
Avg Family
4-Urban, 5
Size
5-Rural
Expenditure
Spending shares across categories
Housing
Others 15%
22%

Restaurant Transportation
2% 15%
India
Apparel
6%

Healthcare
5%

Education
5%

Food
30%

Others
25%
Housing
32%

Developed world

Restaurant
5%

Apparel
3%

Healthcare
6% Transportation
Education 12%
2%
Food
15%
 Connectivity
Smartphone users in
650 India
million *to cross 1 billion mark by 2025

1.1 billion mobile

phone users
(active SIM)

Internet
penetration
52%
(World = 60%)
750 mn
(MAU)
Product pricing
benchmarks
Average mobile subscription prices for iOS
and Android for the period 2021-22

Period iOS

1 week $6 $5

1 month $6 $5

3 months $27 $11

6 months $26 $22

1 year $27 $18

Business to Business (B2B)

45% of memberships charge $25-$49 per month.

25% of memberships charge $50-$99 per month.

The average free-to-premium conversion rate for SaaS or B2B Web

Apps is 3% . Range is 2-5 %
Social media
User base

Monthly Active
Total Users Users (MAU)

450 M 3B

470 M 2.5 B

490 M 2B

250 M 2B

NA 1.3 B

NA 1B

22 M 450 M

310 M (MAU)
100 M 930 M
(total users)

*On an average,a person spends about 145 minutes on social media every day
Major cities
Population
City (UN Population estimate,
2018)

Tokyo 37 M

Delhi 28 M

Shanghai 25 M

Mexico 21 M

Mumbai 20 M

Beijing 20 M

New York 19 M

Kolkata 15 M

Bangalore 12 M

Moscow 12 M

Paris 11 M

Chennai 11 M

Surat & Pune 6.5 M

Dubai 3.5 M
Pocket Stats
Avg meal cost in India at an avg restaurant without
an alcohol: Rs.250/person

Population growth rate: roughly 1 % per yr

Global Employment growth rate: 1 % per yr

Female labor force participation(FLPR) is the share

of women over 15 years who are economically active

FLPR in percentage
75

50

65%
25
50%

25%
0
India World Developed world
Pocket Stats
Avg train speed in India = 80 km/hr
Avg train speed in developed countries= 120 km/hr

Avg speed of a commercial plane= 650 km/hr

Avg number of runways per airport in India: 2
Delhi airport, handles around 1000 flights/day
(takeoffs + landings) with three runways
Mumbai airport handles around 800 flights/day
with a two cross runways