Despite their

popularity,
India Never
Had an Ice
Pops “Brand”

Until Skippi
Came in 2020

Here's a Must-Read Story

for Every D2C Brand
Surprising, isn't it?
In a country like India,
where you find brands in
almost every segment,
there was never an ice
popsicle brand despite
a $5 billion global
market size.

Then in 2020, Skippi Ice

Pops launched, becoming
India's FIRST-EVER ice
popsicle brand.

And from
there, it
skyrocketed
to success.
A Habit
of Doing
“First-Evers”
Skippi Ice Pops is the
FIRST-EVER company in
Shark Tank India's history
to secure an All-Shark
deal.

Imagine a product so
appealing that every
Shark was eager
to invest.

Their success is
undeniable and their
numbers really do speak
for themselves
Numbers Don’t Lie
Revenue 100 Cr
100

80
70 Cr

60

40
30 Cr

20

0
FY 2022-23 FY 2023 -24 FY 2024-25

100x
Present in

Growth in Sales
Since Shark Tank
22,000
Outlets

But it’s not like they had no competition while hitting

these numbers
Chuski - Ice Pepsi,
Remember? Remember?

Even if there wasn't a

"brand", India's ice popsicle
market has always been
bustling with local makers.

Being as readily available

as local vendors was a
challenge for Skippi.

Chuski has been a familiar

sight in markets since the
1900s – in a time when
having ice was considered
a luxury.

Ice? Luxury? What?

A Brief Detour
Through History
Chuski isn't as “uniquely
Indian” as one would think.

It originated in the form of

shaved ice in Japan, where
ice from mountains was
stored in 'himuro'—
Japanese for 'ice room.'

Back then, ice was a rare

luxury, and shaved ice was
reserved exclusively for
royalty.

Later, Chuski evolved into various

forms, but there was a MAJOR FLAW
The FLAW in Evolution
As ice became more readily available in the late
1900, people began experimenting with shaved ice.

Soon, it was whipped in artificial flavoured syrups

and wrapped in low quality packaging and sold in
India in two popular forms: Gola and Ice-Pepsi

Skippi knew that while the

older generation tolerated
artificial colours and poor-
quality packaging, the newer
generation wouldn't accept it.

Here’s Why
India is Becoming
Food Conscious
I actively try to eat healthy

I try to avoid plastic packaging when eating food

Food must be convenient and fast

I avoid artificial flavors and preservatives

0 10 20 30 40 50 60 70

This helped Skippi build its USP

Made in 100% No artificial

100% natural colours/
RO water ingredient preservatives
/sweetener

And their packaging? We’ll let the pictures

do the talking
This is How a Premium
Product Looks Like

The X-Factor in Skippi's Strategy

Affordable Price Point,
Profitable Unit Economics
70Ml Ice Popsicle MRP ₹20
Skippi Selling Price (Exc. GST) ₹11.4
Cost of Goods Sold ₹4.2 (37%)
Gross Margin ₹7.2 (63%)
Freight Outwards ₹0.4
Contribution Margin 1 ₹6.8 (59%)
0 2 4 6 8 10 12

32Ml Ice Popsicle MRP ₹10

Skippi Selling Price (Exc. GST) ₹5.7

Cost of Goods Sold ₹2.2 (38%)
Gross Margin ₹3.5 (62%)
Freight Outwards ₹0.3
Contribution Margin 1 ₹3.2 (57%)
0 1 2 3 4 5 6

They also had a plan for impulsive buyers

Reaching Directly
to Consumers
More than the taste, the
real appeal of local
Chuskis was their easy
availability.

Skippi knew that to

really become an
alternative to local
Chuskis, they needed
to be as readily
available.

So, in 2022, Skippi

rolled out freezer EVs,
designed to deliver
their products
anywhere—be it public
parks, corporate
complexes, or schools
and colleges.

But Skippi's vision extends beyond

India—they aim to be readily available worldwide.
SKIPPIng Across The Globe

Current Global Footprint

Canada Uganda UAE Nepal New zealand

Hongkong Singapore Kuwait Bhutan

The Founders’ Big Dream

Skippi Dreams
to Bleed Blue
If you remember their Shark Tank episode,
Anuja Kabra and Ravi Kabra, founders of
Skippi Icepops, shared their dream of
seeing their brand on the Indian cricket
team's jerseys.

Given their growth, that day may not be far

off.
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