Professional Documents
Culture Documents
AMBROSE BPLAN
AMBROSE BPLAN
I hereby declare that this is the original copy of my own work from the knowledge acquired in
class , researches and findings in various fields and has never been submitted to KNEC for award
of certificate
Sign : …………
Date : …………
Sign: ………………
Date : …………….
DEDICATION
I dedicate this piece of work to my parents, family members and friends for their financial
support and encouragement they offered to me.
ACKNOWLEDGEMENT
I acknowledge the Almighty God for the far ,protection and his faithfulness unto me since I
started this work till now .I acknowledge my parents for supporting me both financially and
maturation in life throughout the period of writing work .
EXECUTIVE SUMMARY
BUSINESS DESCRIPTION
This will contain the nameof the business, location of the business, address of the business, form
of business ownership , type of business, goods and services offered in the business, justification
of the business opportunities, the industry of the business, goals of the business and entity
growth strategies of the business
MARKETING PLAN
Here I will discuss about my customers, the market share, competition, advertising and sales
strategy which will make my business to run smoothly
This contain the business manager and qualification, key personnel, recruitment, training and
promotion, enumeration and incentitives, licence permits and by laws and support service
PRODUCTION/OPERATION PLAN
This will contain production or operational facilities and capacity, production strategy,
production process and regulations affecting operations.
FINANCIAL PLAN
This will discuss about the subtopics which are the main keys for me starting up a business. This
are operation cost and working capital
CHAPTER ONE
Tumaini hardware is the proposed name of my business which will be located at Bungoma –
Kakamega highway. It will be sole proprietorship form of business which will be mainly
sponsored by myself.
The name of my business will be Tumaini hardware. The name Tumaini is a Swahili word which
means giving hope whereby customers Will have hope in whatever they are purchasing. I chose
on this name because it is easy to pronounce, remember and it is attractive to customers.
1.2 LOCATION AND ADDRESS
TUMAINI HARDWARE
P.O.BOX 309
BUNGOMA
EMAIL;ambrosewamalwa001@gmail.com
PETROL STATION
BUNGOMA-KAKAMRGA ROAD
My business will be a sole proprietorship form of business. It shall have one manager qualified
with a PhD in business management. The method of entry will be putting a sign post near
premises posters and also advertisement. I decided that I operate a sole proprietorship because I
would like to invest more than my starting capital. The form of business is easy to manage and
run which will give me a humble time to manage. Also profit realised from the business will be
enjoyed by myself and decision making over the business shall be upon my head.
1.3.1 PROPRIETOR PROFILE
The owner of the business will be Ambrose Wamalwa of age 28 years an accountant officer a
holder of a diploma in accountancy certification.
1.3.2 CAPITAL
The amount of capital that I intend to invest in Tumaini hardware is 500000 Kenyan shillings.
This amount will be raised by my own savings, friends and family members and the loan from
the bank in order to enable me run my business well.
Source amount
Tumaini hardware is a start-up business and intends to sell the products to customers with
moderate price.
The products will be acquired from my different suppliers as I will be dealing with a wide range
of products such as cement, nails, iron sheets, spades, wheelbarrows which will be supplied in
differently. It is a unique business which will involve the provision of service six days in a week
and handling customers in a proper way.
My business will offer the following products services; cement, iron sheets, nails of all inches,
wheelbarrows, spades , all types of wires and the list is long.
Those who will buy in bulk will be offered free services. Since it is a hardware, I will provide
quality products for customers to be happy with the products. When customers makes purchases
I will be in a position to offer quality incentives like t-shirts printed with the business name
which is also a way of advertising.
I chose the title Tumaini hardware because it is unique as compared to the competitors title. The
security around the premises where my business is located is good. The population is so
supportive towards my business and there is also a good transport and communication network
around my hence making it easy to run and manage it.
A part from this my workings hours will be differ from those of my competitors, I will make
sure that my customers are satisfied with the items they buy. I will also ensure I sell the items
with a fair price than the competitors.
My business will be under building and construction industry whereby all materials that are used
in the building and construction are available. This industry will largely occupy my business
because all the materials that my business will be requiring will be coming from this industry
hence it’s very largely depended on.
1.8 BUSINESS GOALS AND OBJECTIVES
I want to be my own boss, create job opportunities in order to earn a living and satisfy customers
needs by supplying goods and services to them
I intended to open up more branches of my business , create more job opportunities in order to
improve and earn a living for the people. Purchase of lorry which will met transportation of
goods and services to make it easier.
I will make by business popular and known through advertising using posters, printed t-shirts
and signboards. Increase in sales and materials will lead to expansion of my business by using
retained earnings and profit. I will offer free services to those who will be buying on large scales.
CHAPTER TWO
2.0 MARKETING PLAN
2.1 CUSTOMERS
Tumaini hardware will serve all types of customers of all level. My major target is on locals
where I think they will largely buy my products like those building in Bungoma National
Polytechnic and around. My hardware will sell quality and quantity products to customers and
they will pay for their products either on the counter by selling cash for the low and middle level
earners but for the higher level earners they will use the checks or credit cards.
The size of the market will be 100% where by Tumaini hardware will target to occupy 50% of
the market while other hardware like Faulu will occupy 30% and Ebenezer hardware will occupy
20% of the share.
The business will be closing at 9.00 pm unlike others which always closes at 7.30pm to 8.00pm.
My hardware will be opening at 7.00am compared to other competitors who open at 8.30am so
as to achieve my target and get more profit
Sales
Tumaini hardware 50
Faulu hardware
Ebenezer hardware
2.3 COMPETITION
My main competitors will be Faulu hardware and Ebenezer hardware. My business will
encourage use of modern skills and technology in production and much sells leads to higher
quality production and much sales.
I know Tumaini will not encounter stiff competition due to our location and also workers are
committed to work hard in achievement of our goals that have been set. I will make sure that it
has enough capital and employ qualified personnel who will improve the productivity of the
business enterprise. I will also make sure that the opening and closing hours of my business
differ from the competitors to avoid stiff competition.
At the start of the business, I will offer the goods and services at a discount prices to lure
customers into a business deal. The money after sell will be received in cash form, cheque and
through M-pesa services. My business will not standardize the price but will encourage
negotiation with customers.
Tumaini hardware will be using motor vehicles to reach many customers and sending
personalized messages. I will also be demonstrating the functions and importance of my products
and encouraging customers to come for more other products and services.
My business will employ a direct distribution channel where I shall be dealing directly with the
customers all through. This will enable in bonding with them to build genuine relationships with
them. I will also buy a pick up for transporting goods to distance customers at a negotiable price
and carts to supply products to the nearby customers
CHAPTER THREE
3.0 ORGANIZATION AND MANAGEMENT PLAN
GENERAL MANAGER
TOTAL 213,200
TOTAL 104,200
3.3 TRAINING, RECRUITMENT AND PROMOTION
Using newspaper
Through interview
Application of forms
The business will train it’s members so that they gain skills and knowledge required to increase
the profits.
The training Will be by the role of playing and outdoor training. The business will promote its
workers after every two years based on performance education level.
3.4 RENUMERATION
For smooth running of my business within an organisation must adhere to the laws and
regulations governing the business in terms of providing products. I will ensure I get a truck
licence from local government offices and licenced.
Tumaini hardware will have the advisory services from the business experts and the potential
advisors who will stimulate proper running of the business to attain it’s goals in future.
II Security
This service will be offered by the mwangaza being the major security company.
Address:www.mwangaza.co.ke
They will ensure that they report unwanted people around the premises to the authority and
patrol the whole night to make sure that the premises is well safe guarded. Premium pay rolls per
year ksh.210000.
II Insurance
The services will be provided by the mwangaza insurance company to the business.
Address :Mwangazacamp@gmail.com
TOTAL 230,000
CHAPTER FIVE
5.0 FINANCIAL PLAN
INTRODUCTION
This strategic plan is showing on how Tumaini hardware will be operating to achieve its future
goals. The business will create a working schedule on which it will be able to show assets,
finance and liabilities will be managed.
ITEM COST
Stock 50000
Debtors 10000
Cash at hand 100000
Cash at bank 150000
Total working capital 310000
Liabilities Cost
Creditors 50000
Short term loan 100000
Total 150000
Working capital=310000-150000
=ksh160000
ITE JAN FEB MAR APRI MAY JUNE JULY AUG SEPT OCT NOV DEC TOTA
M L
Bal 8329 63392 42872 37222 33110 35922 41942 45762 47862 52522 56252 60292 59842
b/d 20 0 0 0 2 0 0 0 0 0 0 0 40
Sales 3500 22000 19000 20000 25000 25300 26000 25900 27200 27500 27900 28500 32895
0 0 0 0 0 0 0 0 0 0 0 0
Debto 1500 43300
20000 22000 21000 26000 25000 44000 35000 60000 55000 54000 60000
rs 0 0
Total
8833 67592 64072 59322 58702 63722 71942 75162 81062 85522 89552 94792 89977
cash
20 0 0 0 0 0 0 0 0 0 0 0 40
flow
Purch 5000 74900
55000 51000 56000 60000 61000 65000 62000 70000 75000 68000 70000
ase 0 0
Paym
ent to 6000 67900
50000 65000 61000 50000 48000 45000 56000 58000 60000 61000 65000
credit 0 0
ors
salarie 3140 37680
31400 31400 31400 31400 31400 31400 31400 31400 31400 31400 31400
s 0 0
rent 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 2000 24000
water 1500 1500 2000 2500 2400 3200 3000 2500 1600 1700 2200 3300 27400
electri
2000 1500 2200 1100 1000 2000 1700 2000 2500 1100 1300 1600 20,000
city
transp
1500 2000 1600 1900 1500 1600 2200 2500 2100 2300 2500 2600 24300
ort
teleph
1000 1200 1100 1500 1300 3200 1500 1400 1300 1200 1500 1600 17500
one
statio
3000 2500 1500 1900 1500 2000 2500 2300 2600 3000 1500 2900 27200
nery
Loan
2000 31400
paym 25000 22000 21000 25000 18000 30000 27000 29000 30000 32000 35000
0 0
ent
Intere 6000 77100
61000 63000 65000 64000 28000 68000 70000 74000 71000 72000 75000
st 0 0
Repai
4000 3000 6000 2000 1500 7000 2000 25000 2200 2400 3000 4000 40100
r
Adver
2000 1500 1700 2500 1600 1700 1900 2000 1600 3500 3300 3900 27200
tising
Taxes 5000 4500 6000 2000 2500 2200 2500 6100 2100 2200 2400 3500 41000
Mail 1000 1100 500 900 1100 3000 1500 1300 2000 1500 2000 1900 17500
Other 5000 4000 5500 2500 3500 3500 1600 2000 3000 4400 6000 5000 46500
s
Total
2494 24720 26850 28220 22780 21780 26180 27300 28540 29270 29260 31520 32136
out
00 0 0 0 0 0 0 0 0 0 0 0 00
flow
Net 6359 42872 37222 31102 35922 41942 45762 47562 52522 56252 60292 63272 57841
Cash 20 0 0 0 0 0 0 0 0 0 0 0 40
PARTICULARS AMOUNT
Fixed assets
Machine 600000
Buildings 194000
Current assets
Cash at bank 769000
Cash at hand 640000
Debtors 300000
Stock 100000
Current liability
Creditors 350000
Bank overdraft 750000
Owners equity 1503000
2603000
Sales-variable cost
BEP=fixed cost/variable cost
=937200/2643300
=0.355 or 0.355x100%=35.5%
Item Amount
Source Amount