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Contemporary Business Reports, 5th edition

Chapter 10 – Planning the Research
A. True/False - For the items below, write T for true statements and F for false ones.
1. A typical research plan includes 12 parts; therefore, a formal proposal must have 12
parts. (F)
2. In most business environments, an employee is expected to submit a plan for ap-
proval before beginning a major project. (T)
3. The report writer alone is responsible for identifying the audience for the report.
(F)
4. The plan for a complex report has little similarity to the plan for a simple report. (F)
5. A research plan should not include a plan for presenting the results of the study. (F)
6. A request for approval is intended to protect the researcher, the company, and the
company’s client. (T)
7. Information on the Web that cannot be indexed by a regular search engine is called
dynamic content. (T)
8. The Open Directory Project led to a comprehensive directory of the Web in 2010.
(F)
9. Other names for the Deep Web include Invisible Web and Undernet. (T)
10. A research proposal must be written in manuscript format. (F)
11. A research proposal must include all factors that will be studied. (T)
12. While planning a study, a researcher may exclude some related factors because it
will be impractical to analyze them within the time allowed for the study. (T)
13. When a researcher chooses not to study a factor that could be related to the prob-
lem, he or she should not mention that fact in the proposal. (F)
14. Generally, a plan for presenting research results may be excluded from a proposal
because everyone assumes results will be presented in a written report. (F)

B. Multiple Choice – For the following items, select the most appropriate choice (a-d).
1. Assume you and your supervisor discussed a project that you will begin soon. The
supervisor identified the problem to study and the purpose of the study but asks

Contemporary Business Reports, 5th edition Test Bank – Chapter 10.1

 that you prepare a proposal before beginning the work. What factor can you safely
exclude from the proposal? (d)
a. Definition of problem and purpose
b. Delimitations
c. Estimate of resources needed
d. Limitations
2. The managerial problem— (a)
a. describes observable facts.
b. is identical to the research problem.
c. is identical to the research purpose.
d. is always stated in question form.
3. Which statement does NOT describe the research problem? (b)
a. It differs from the managerial problem.
b. It is the same as the research purpose.
c. It may be divided into smaller elements.
d. It may be stated as a question.
4. Which of the following definitions BEST describes a Web portal? (a)
a. A site, such as Netvibes, that has the ability to search and gives users entry to
various Web services
b. A small search engine, such as Blackle, that is powered by a larger one
c. A search engine, such as Yippy, that compiles the search results of multiple
search sites
d. A search engine, such as Leapfish, that sorts search results into categories
5. Which of the following search engines does NOT qualify as a deep-search engine?
(c)
a. Biznar
b. Complete Planet
c. Quickbrowse
d. Scirus

Contemporary Business Reports, 5th edition Test Bank – Chapter 10.2

 6. Which meta-search engine is known for its ability to process natural language in
place of Boolean search terms? (a)
a. Wolfram-Alpha
b. WebCrawler

c. Pandia
d. Dogpile
7. What aspect of data collection and analysis would normally NOT be included in a
proposal? (d)
a. Copy of proposed interview guide
b. Estimate of time required for collecting data
c. Identification of statistical tests to be used
d. Summary of interviewee’s responses
8. Which of the following statements is NOT a delimitation? (b)
a. The decision to use a telephone interview instead of a face-to-face interview
b. The fact that it rained heavily every day during the time you did street-corner in-
terviews
c. The sample size selected
d. The time span chosen for a survey
9. Which statement BEST describes the limitations of a project? (c)
a. They are restrictions placed on the study.
b. They have no effect on the validity of the data if recognized in advance.
c. They may be identified after the data have been collected.
d. They must be identified in the proposal.
10. Which of the following is LEAST likely to be interpreted as a violation of ethical
standards with respect to a research proposal? (b)
a. Assigning part of the project to less-qualified associates if you run short of time
b. Completing the project before the proposed deadline
c. Proposing to do a project for which you are under qualified
d. Severely underestimating the cost of the project

Contemporary Business Reports, 5th edition Test Bank – Chapter 10.3

 11. Ideally, which report format should be used for a proposal? (d)
a. letter format
b. manuscript format with transmittal letter
c. memorandum format
d. format preferred by the recipient

C. Essay Topics – Use examples to support your discussion of the following items.
1. Explain the importance of using deep-search engines for doing research.
2. Explain the importance of obtaining authorization for a major research project.
3. Explain the importance of including an accurate time schedule in a proposal.
4. Explain the importance of including an estimate of resources needed in a proposal.

Contemporary Business Reports, 5th edition Test Bank – Chapter 10.4

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