Home Designers

BUSINESS PLAN

Prepared by
Armaghan Khalil, 153, 6th D
Osama Amir, 154, 6th D
Home Designers Rimsha Alam, 167, 6th D
Khalid, 188, 6th D
Salman Khan, 194, 6th D
Dure Laiba Saleem,190, 6th D
1st June, 2022
Executive Summary

Our Vision:

 Our vision is to improve accessibility of home designing

 Promote the idea of this new technology among local market.
 Make homes, offices, and interiors designing and building better and more affordable
 To be the best organization to provide an online platform for daily wagers and skilled
personalities of the society to work through our channel.
 To cover the designing market for decoration of homes and buildings during special
events especially like Eid, Independence Day and weddings.

Goals & Objectives:

 To provide an online platform for daily wagers and skilled personalities of the society to
work through our channel.
 To work on big co-projects with builders.
 To develop job and business opportunities for the local people

About Us

Home designers will be one of the most reliable and successful designing association. We are
proud to be a well-established and dynamic incoming and outgoing agent. The company will be
based in Peshawar and provides all type of designing services
Services

Our services include: Interiors designing, renovations and affordable building projects.
as well as providing affordable and best materials from the market.
Thereby making your work convenient regarding homes and offices designing

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Market Summary:

 App design combines the user interface (UI) and user experience (UX). While UI lends
itself to the overall style of the app (including the colours, fonts, and general look and
feel), UX focuses on the actual functionality and usability. A large number of users
abandon an app after using it for the first time. Since users are picky about which apps
they use and so quick to abandon those they don’t enjoy, it’s essential to invest time and
effort in creating a great user experience.
 The local market for this kind of e designing apps is on small scale in Pakistan however
in abroad it is one of the grooming industries.
 The shift to cloud-based solutions and software-as-a-service models in the past couple
of years has been analyzed to be one of the major factors assisting market growth. An
increase in data usage and internet penetration has been one of the major factors
driving the growth of the market. Also, the number of online buyers has significantly
increased owing to growth in the e-commerce industry, product assortment, attractive
offers, and various discounts that are available only on e-platforms. Furthermore, the
benefits such as high scalability, improved customer relationships, and real-time project
access have positively anticipated in propelling the growth of the global app design
software market.

Target Market

We will target those customers who are intrested in convience and likes work done from home
with just an online application, also we will target the projects of offices and buildings because a
professional always looks for professionalism.

Opportunities:

 New technology that may improve the company`s services

 Increasing demand with the help of videography and social interface
 Growing market of e-commerce and Online applications.
 The market can grow if promotion strategy is strong.

Competition

The company competes with the following digital agencies in KPK:

1. Sketchup
Its sole purpose is to provide designing services by 2D work. But there firm is not that vast their
services are limited.
2. Luminion

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This is also an Application which provides which provides basically same services like its rival
Sketchup but they work on 3d designing.

Business Strategy:

 The company will follow two phases according to its current business concept
 Phase 1 of the marketing plan will be to use the company`s website and social media
accounts to attract its target market’s attention and collect prospect information that will
become leads. This will be carried out using content marketing strategies and search
engine advertising.
 Phase 2 of the plan will be to gather the leads collected from Phase 1 of the plan. These
leads will be assessed and qualified by the sales team and will mark as the beginning of
the sales process. The sales team contacts these leads and will present a pitch, selling the
services of the company.

SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Has a wide Shortage of funding to New technologies that Notable and well-
information about all these activities may improve the known
Designing interiors, company’s services competitors
exteriors

Have well passionate Lacking workforce in Increasing demand with Old traditional
and experienced the Social Media the help of videography physical firms of
team Department and and social media constructions etc
promotions

Marketing Plan

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The company will follow two phases in its current marketing plan.

Phase 1 of the marketing plan will be to use the company’s website and social media accounts to
attract its target market’s attention and collect prospect information that will become leads. This
will be carried out using content marketing strategies and search engine advertising.

Phase 2 of the plan will be to gather the leads collected from Phase 1 of the plan. These leads
will be assessed and qualified by the sales team and will mark as the beginning of the sales
process. The sales team contacts these leads and will present a pitch, selling the services of the
company.

Social Media Interface:

 App;
-Will include all online designing, constructions, decoration and renovation packages
-Will show the list of skilled workers and materials.
-Users can customize their own rooms and interiors using 3d sketch model technology
through our app
-The cost of each Project, product calculated will be shown at the end screen.

 Website;
-Will have all the data about the company and legal documents
-Will have detailed information about the services and products of the company along with
photos and videos

Resources Requirement:

 Office
 Financial support
 Social Media ( App and website)
 Online promotions
 Dealers of materials
 Servicemen, labours
 Media manager

Risks & Rewards:

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Risks
 Notable and well-known competitors
 Old traditional physical firms of constructions etc
Rewards
 Growth and boost in Economic activities
 Representing the country
 Source of employment generation

Financial Plan:

Department Description Amount Total

Marketing App development 150000 27,0000
Department Web development 20,000
Youtube & Social 100,000
media advertisement
Finance Department Accountant 20,000 50,000
Instruments 30,000

Media Department Media man 15,000 15,000

Designing department Interior designers 80,000 140,000
Servicemen 60,000
Management App developer 80,000 13,0000
Department overall Management 50,000
Total: Rs.605,000
Feasibility Report:

Average Package Estimated clients Revenue Profit (25%)

price
8,000 100 800,000 200,000
9,000 250 2,250,000 562,500
9,000 300 2,700,000 675,000
Total 650 Rs. 5,750,000 Rs. 1,437,500

Why to Choose HOME DESIGNERS

1. Detailed knowledge about culture and traditions

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 2. Delivering most experienced services
3. Serving with skillfull workers and best products
4. Providing the overall services
5. Problem solving and focus on solution-oriented methods for all customers’ requests and
requirements

EXECUTIVE SUMMARY
The following are the key individuals managing the business.

1. CEO: Armaghan Khalil

2. HOD: Osama Amir
3. Operations Manager: Rimsha Alam
4. Marketing head: Dure Laiba Saleem
5. HR Department Manager: Salman Khan
6. Finance Manager: Khalid