Platform for Medical Education

PROBLEM

• Mandatory continuing medical education and accreditation (CME)

• The rising prevalence of burnout among medical professionals
• Increased price of participation in medical conferences
• Time shortage
PAIN POINTS
mandatory accreditation and CME
limited financial resources, time shortage

Georgia 500 Accelerator I Pitch Deck I 2023

 SOLUTION
MEDU.am - is the platform that enables medical staff collect
mandatory CME credits anywhere & anytime

Georgia 500 Accelerator I Pitch Deck I 2023

 Current stage: Pre-Seed
Product Features and BENEFITS
MEDU platform
• Desktop, iOS and Android versions are available • Collection of CME credits online
• Double encryption is used for data protection • Connection to online webinars and conference translations
• Download from marketplaces is FREE • Availability 24/7
• User friendly platform • The interface allows:
• Availability of several subscription plans • To have a personal account
• Three types of product: • To see all available courses and choose an appropriate one
• Recorded video lessons • To receive the digital version of certificates
• Broadcast the conferences
• Foreign courses
 SUBSCRIPTION PLANS

Business model: B2B, B2C, B2G, B2B2C

1 month 1 year 1 year

(monthly
payment)

35 USD 130 USD 150 USD

For Medical Professionals
• Time and money saving
• Variety of courses
• Online access to different medical conferences
• MEDU partners’ discounts
• Free consultation for CME accreditation
• Membership in MEDUclub community

For Hospital Managements

• Increased confidence in medical specialists’ knowledge
• No need for lengthy absence by their medical staff to attend VALUE PROPOSITION
offline professional development lectures/seminars.

For Healthcare system

• Increased confidence in medical specialists’ knowledge
• Availability of knowledge and continuous medical education to all
medical specialists regardless of their place of residence and
work
• Improvement of the quality of medical care
 Over 4000 subscribed medical pofessionals

Over 37,000 hours of viewing lectures and courses

Partnership with over 18 professional medical associations

Market
Launched in Armenia in 2022 Current position in Armenia
Current market / business location - Armenia Corporate and individual sales
More than 10 companies provide discounts for MEDUclub members
Social media activity (facebook, instagram, linkedin)

Launch of the platform in Georgia in 2024

Office location: Tbilisi

Product Category: Service Product
Barriers to entry: No barriers
Market: Over 125,000 medical professionals
and over 10,000 medical students

Future plans: Market size in 2023 – 19,6 billion

Market size in 2028 – 66,7 billion
• Implementation of AI which is translating the content into 14 languages

2027
(including English, Russian, Georgian, Kazakh, French etc.) in 2024
• Release the MEDU token in 2024
• Opening the offline training and conference center in Armenia in 2025
• Launch the platform in Kazakhstan in 2025
Competitors in Georgia
Name Mobile Price Courses Accreditation User friendly Costumer Specialities
App oriented

+ + - -
Tbilisi State - N/A Full
Medical University

Meducator.ge N/A

Med.ge
- N/A - - + - Partial

Medu.ge
- N/A - - - - Partial

Medu.am
+ 130 USD
Per year
+ + + + Full
Sales and Marketing strategy
The platform will be promoted using a number of tools:
• Advertisement
Break-even point in Georgia: July 2025
• Personal Sales
10000
• PR 8700
8000
• Sponsoring Events
6000
5500
• Mobile Marketing
4000 3700
2000
1500
The company's communication will be implemented using
0 10
1
the PENCILS toolkit: 2023 2024 2025 2026 2027
• Publications Medical Professionals

• Events
Year 1 – 2.88% of market
• News Year 5 – 17% of market
Break-even point – 8.65% of market
• Community involvement
• Identity media
• Lobbying
• Social Responsibility
 No exit in
first two
Financials
Seat in BOD
8% of
company
years equity

We offer a valuable business that is expected

to thrive in a fast growing industry and
with relatively low costs
Revenue generated
IRR – 60% NPV – USD 892K Break-even point is July
based on medical
5 years forecasted 2025
professionals’
EBITDA – USD 2.5 M
subscription fee.
Other revenue streams

For 350.000 USD

unaccounted for in this
model.

investment we are
offering
Thank You
#bemeducated

ggrigoryan@medu.am

+374 91 41 50 01