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8860_MARKETING - FIRST TERM SS 3 - WEEK 2 NOTE(0)
8860_MARKETING - FIRST TERM SS 3 - WEEK 2 NOTE(0)
Managing a marketing outlet effectively is important because your clients rely on you to promote their
image.
Here are the basic steps for setting up and operating a personal marketing outlet:-
1. Securing of funds:- Money is a key element that must be given a place of importance in the
preparation for the setting up of a personal out.
2. Opening of a bank account:- The amount secured is deposited in a bank account meant for the firm.
3. Identification of precise location for the marketing outlet:- Good location should be selected for the
business.
4. Business registration:- Marketing outlet after securing the location, then apply for the registration of
the business.
5. Procurement of tools and equipment:- It is necessary for a firm to acquire some assets in the
marketing of goods.
6. Identification of suppliers of goods:- The quality of goods and reliability of suppliers are vital,
particularly in the case of consumer products.
7. Staffing:- It involves filling the various positions in the organizational hierarchy. The firm should
employ the best possible staff it can serve and afford.l