Bath A/W 24/25

From soothing wellness-driven furnishings to functional

industrial solutions, discover the key interior and product
design directions for A/W 24/25 bathrooms

Bonnie Pierre-Davis & Angela Ringo

02.14.23 - 16 minutes

Duravit
Introduction
WGSN’s A/W 24/25 forecasts explore how the macro themes covered in our
STEPIC reports (examining Society, Technology, the Environment, Politics,
Industry and Creativity) will filter down to seasonal product development. This
report is derived from the directions set in the three seasonal forecast trends
and applies them to bathroom categories to inspire interior design and
commercial product ranges.

Expanded Imagination: technology and AI inspire new forms of creativity, with

materials and surfaces that create an immersive atmosphere. This will result in unique
bathroom products and aesthetics. Expect to see more futuristic and fluid forms, as well
as changeable finishes with ombré and sprayed effects. Surreal transparencies and cool
metallic shine will inspire designs that blur the line between the real and digital worlds.
Future Terrains: as designers and consumers speculate about what our future will look
like, we will see bathroom products and aesthetics that appear to have been excavated
from the ground or plucked from the cosmos. Biophilic design will have a bigger
presence, with natural materials and organic textures that enrich bathroom settings. As
consumers and businesses explore the self-care benefits of powering down, spaces that
showcase the beauty of simplicity and support a sense of wellbeing will be paramount.
Inter-Actions: there will be a yearning for flexible and problem-solving products that
make life simpler or have a range of uses in an unpredictable world. This inspires
bathrooms with upgraded details that bring joy to consumers while supporting their
daily routines. Designs will also reappraise the past for a new era. Vintage and antique
themes will be remixed, and craft will appear in elevated contexts or as unusual details.
NIC Design

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Dynamic living
The concept: homes of the future will need to
become more flexible and bathrooms have
become a key area of investment for
consumers who are looking to get the most out
of their living environments. The A/W 24/25
forecast Inter-Actions inspires designs that
make bathroom spaces more accommodating
and adaptable, which will be paramount as
consumers demand more functionality from
their living spaces.
Azzurra x Matteo Ragni Sproos! Joseph Joseph
Ones to watch: the Anfibio bathroom collection
by Matteo Ragni for the Italian brand Azzurra
presents a multifunctional washbasin design
with integrated storage compartments and
shelving that make maintaining bathroom
routines simpler and more convenient. Cape
Town-based retailer Urban Toolshed
collaborated with TheUrbanative to create
clever storage solutions like its Buhle Ring wall
hook which presents a versatile shape that is
sculptural yet functional.
How you can action this:
Inclusivity is essential. Consider
consumers of all abilities and design Pottery Barn The Urbanative x Urban Toolshed Ex.t

bathroom furnishings for all body types

Build flexibility into bathroom furnishing
lines by including functional and modular
shelving and storage details
Incorporate small elements that make
bathroom routines easier like integrated
hooks for hanging shower products and
built-in shelving and anti-fog mirrors for
shower designs, as seen in the Lookin' Good
2 design by Brooklyn-based Sproos!
 Surprising colour
The concept: bold, high-octane colour amps
up bathroom spaces with unexpected
placements and atypical palette combinations
that animate functional designs, as championed
in the A/W 24/25 forecasts Inter-Actions and
Expanded Imagination.
@klu.studio
Ones to watch: Italian bathroom brand Azzurra
Ceramica uses a bright yellow hue to accentuate
the thin lines of its Elegance Squared collection.
The bold colour choice of the frame uplifts the
Zucchetti Kos Best Practice Architecture
ceramic washbasin while its slim profile
ensures that the overall design doesn't
overwhelm a space. Australia's Købn creates
premium terrycloth towels animated with a mix
of bright high-contrast hues. The incorporation
købn of a bright plain weave stripe brings in an extra
element of dimension and surface interest.
How you can action this:
Give new life to perennial fixtures by
infusing them with bold colour. Faucets,
mirror frames, towel warmers and shelving
all look refreshed when washed in confident
colour
Present atypical colour combinations for
HAY Casa & Jardim Azzurra Ceramica tiled areas and present variations to
consumers who are looking to energise
their bathroom space
For bathroom textiles, explore a mix of
high and low hues to update seasonal
stripe patterns for products like bath
towels, mats and shower curtains.
Experiment with adding colour to the grout
between tiles
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 Dual realities
The concept: the A/W 24/25 forecast trend
Expanded Imagination inspires digital
metaverse aesthetics to update minimalist
bathroom designs with a futuristic take on
industrial styles. Layered transparencies and
strategic daylighting inspire bathroom
Living Cult
environments that play with perception, while
products that offer multiple uses come to the
fore with cool reflective shine.
Ones to watch: Amsterdam and Cape Town-
@teaaalexis Quadro Design
based 3D design studio Color C Studio created
an immersive series that features a bathroom
space on an imaginary moving train. The visual
effect blurs the lines between the real and the
digital while transporting the viewer to another
Charlotte Taylor x Alba de la Fuente time and place. London-based 3D designer
Charlotte Taylor, known for her renderings that
merge real and fictional worlds, created a
Joshua Tree residency that features an open
floor plan, with a glass shower in a bedroom
space to enhance a mixed-reality aesthetic.
How you can action this:
Cool metallic surfaces are key to creating
this futuristic perspective. Include
Axor Design HAY Sorema Bath Fashion brushed metals for bathroom hardware,
fixtures and accessories, for a commercial
interpretation of this direction
Incorporate unexpected colour into
transparent and semi-transparent
materials. Bathtub designs by Germany's
Axor showcase warm amber hues in high-
performance stone resin
For bathroom textiles, experiment with
4 ombré effects and colour gradients to
create a mesmerising effect
Soft presence
The concept: as called out in the A/W 24/25
forecast Expanded Imagination, the desire for
comfort means that hard bathroom fixtures
are becoming increasingly soft, with rounded
contours and gently sculpted shapes creating a
reassuring sense of cosiness and privacy, with a
Vola
warm minimalist aesthetic.
Ones to watch: Netherlands-based Hotbath
present a streamlined shower design that is
mounted flush to the walls for an integrated
look. A curved form and brushed bronze finish Hotbath @sebastien.baert
add an element of understated luxury to the
construction. The free-standing BetteEve Oval
bathtub by Germany's Bette showcases a gently
sloped silhouette that is roomy enough for two.
The tub's oval shape is key for accommodating Tekla Fabrics
smaller bathroom spaces.
How you can action this:
A monochromatic palette is essential for
this aesthetic. Layer tonal hues with bath
linens, rugs, shower curtains and fixtures to
create a total look
Use total washes of neutral hues to elevate
fixtures and bath accessories, and use
powder-coated surfaces for faucets and Bette Ferm Living Bloomingville

drain plugs
Keep bathroom shelving silhouettes slim
and approachable and include multiple
tiers to help consumers maintain an
uncluttered environment
Warm metallics offer an element of luxe
shine. Incorporate brushed copper and
bronze to elevate hardware, faucets and
5 shower systems
Muted rhythms
The concept: linear surface dimension is
essential for creating a soothing minimalist
aesthetic in bathroom spaces, as demonstrated
in the A/W 24/25 forecast Expanded
Imagination. Textural grids and embossed
lines lend intriguing tactility to both hard and
soft bathroom furnishings.
Ones to watch: Stockholm-based Marc O'Polo
presents a hand-made stoneware collection of
bathroom accessories, elevated with fluted
MTI Baths Mango Home Marc O'Polo
textures and a soft-touch finish. Matte
surfaces and muted mid-tone hues enhance
this subtle minimalist perspective. Spanish
brand Mango's textured towel collection
showcases a jacquard pattern that enhances
everyday bath linens. By mixing the
orientation of the woven lines a grid pattern
emerges to elevate towels with a soft graphic
look.
How you can action this:
Australia's Aura Home presents a plusher
version of this direction with its Paros
assortment of bath towels. The use of wider
ribs and the addition of hand-knotted Gerduva Zara Home Aura Home

fringe on the hems enhance the overall

look and feel of the linen collection
Experiment with line orientation and
mixing thick and thin lines to build
appealing surface dimension on products
like soap dispensers, toothbrush holders,
bath mats and linens

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 Restorative focus
The concept: consumers will continue to
prioritise wellbeing, and this will inform the
design of the bathroom as the ultimate space
dedicated to it. Restorative qualities will be
paramount, and need to engage all the senses.
Complement your range with scentscaping
Baina
items such as diffusers; consider how light will
impact the mood and the environment;
propose accessories that foster wellbeing; and
help implement all this in the shower
alongside the bathtub, as consumers become
@leylauluhanliinteriors Maana Kyoto
more mindful of water consumption.
Ones to watch: bathroom spaces in The Maana
Kyoto Villa, a boutique hotel with a luxe
Japanese aesthetic, showcase a blend of
THG Paris x Studio Putman x Christofle soothing materials that work together to create
a tranquil setting. The use of weathered wood
and sanded stone engages the senses with
welcoming tactility.
How you can action this:
Organic forms in smooth stone create
textural complexity that heightens
everyday bathroom accessories. The
Anima collection by Italy's Salvatori
Salvatori Marc O'Polo Virginia Sin showcases smoothly sanded marble or
limestone in sinuous shapes, which are
comforting to hold and engage with
Foster a sense of wellbeing in bathroom
spaces with a soothing palette of stony
hues and warm neutral tones that can be
layered effortlessly
For linen collections, include waffle
textures to build subtle dimension, and
7 incorporate embossed wavy lines on floor
mats to enhance a sense of comfort
underfoot
Biophilia-connected
The concept: as the climate crisis continues to
alter our planet and inform consumers'
spending decisions, nature will remain a key
driver for both bathroom interiors and
furnishings. The A/W 24/25 forecast Future
Terrain highlights how natural materials and
organic textures are essential considerations
that bring an element of the outdoors inside.
Ones to watch: Wood is a fundamental
material for this direction as it lends a rich and
ZROBIM Architects Luks Linen
comforting look and feel to modern bathroom
surfaces. Paris-based interior design and
architecture firm Liaigre showcases a wooden
bathtub design in its Kanagawa project, located
in Japan. The contrast between the wood and
the surrounding stone walls and flooring
creates an alluring mix that is suitable for
residential and hospitality spaces. Guatemalan
architecture firm Iconico4 Arquitectura echoes
this contemporary use of wood with a slatted
outdoor shower design, perfect for
contemporary settings.
How you can action this:
Natural pigments are integral to bringing BoND @liaigre_official @iconico
this concept to life. Incorporate vegetal
greens for bathtubs, countertops and wall
tiles to support an immersive experience
Favour reclaimed and responsibly sourced
timber for walls, flooring and bathroom
furnishings
For bathroom textiles, tap into the allure of
botanical prints and use puckering and
textural stitching to build moss-inspired
8 dimension. Twisted fringe enhances the
overall organic effect
Softly rough
The concept: weathered textures combine with
minimalist silhouettes to create a light
industrial aesthetic that celebrates the beauty
found in the passage of time.
Ones to watch: Amsterdam-based interior
designer Anne Claus included a striking sink
design with a rich patina finish in a residential
space on the Amstel river. The distressed
appearance of the cabinetry's surface creates
a sophisticated industrial look that
Unidrain Nordic Nest Taller Maya x Joel Escalona
counterbalances the stark minimalist aesthetic
of the room. Mexican collective brand Taller
Maya presents a collection of bathroom
accessories designed in collaboration with Joel
Escalona. This assortment is hand-crafted from
Mayan cream stone and has a tactile
appearance that recalls a wind-worn surface.
How you can action this:
Keep bathroom furnishings and fixtures
streamlined and simple for a heightened
industrial look. A simple curved line makes
a distinct statement, as seen in the
blackened steel toilet-paper dispenser
design at UK's Nordic Nest Att Pynta Ltd Luks Linen Anne Claus Interiors

Use engaging tactility to update linen

ranges, and incorporate fringe details and
slubbed yarns for added dimension

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 Ultra marble
The concept: the A/W 24/25 forecast Future
Terrains inspires the use of marbled stone and
veined motifs to create abstract surface
dimension, which transforms bathroom
environments with an organic, otherworldly
appearance.
Ones to watch: Athens-based architecture and
interior design firm Avgi Papaioannou
showcased a stunning blue marble vanity in its
recent residential project in Kolonaki, Athens.
Zucchetti Kos Sorema Bath Fashion CB2
By keeping the other details to a minimum, the
marbled sink becomes the focal point of the
room, lending dynamic dimension to a modern
minimalist space. This approach is key for both
residential and hospitality environments.
Portuguese bathroom brand Sorema uses a
marbled motif to elevate its line of shower
curtains. This use of swirled patterns can
easily be adapted for printed perennial linen
ranges as well as bath mats and accessories.
How you can action this:
Look to coloured marble varieties like
verde, blue sodalite and black portoro to
Gerduva @avgipapaioannou Graccioza Collection create a statement with bathroom
furnishings
Use marbled stone to add an element of
luxury to caddies, trays and soap dispensers
For bathroom textiles experiment with
printed iterations at varying scales to
create intriguing patterns that elevate
everyday items like rugs and linens

10
Ornate retro
The concept: the A/W 24/25 forecast trend
Inter-Actions inspires a continued appreciation
of historical references and a re-examination of
the past to create a blend of old and new
aesthetics, lending a sense of antique-inspired
grandeur to bathroom settings. This direction is
Ex.t
key for consumers who are trend-aware and
love vintage, as well as consumers who lean
more traditional.
Ones to watch: Florence-based Ex.t created a
collection of bathroom furnishings that BC Designs @_theavalon_
references past designs in a clean
contemporary way. Titled Nostalgia, its
assortment of bathroom furniture showcases
unexpected colour and classically-inspired
silhouettes to refine bathroom spaces. @jacobdelafon.officiel

How you can action this:

Test this vintage-inspired direction with
small details. Faucet handles, towel rings
and bath accessories are great inroads for
adding ornamentation to bathroom spaces
Restore vintage hardware and fixtures that
have value for cost-conscious consumers
who are seeking authenticity
Ex.t Ana Engelhorn Britannia Flooring
Be brave with colour, which can revive and
lend impact to retro-inspired furnishings
like bathtubs and cabinetry
Explore vintage textile archives for print
and pattern inspiration and experiment
with off-kilter colourways to bring an
upbeat graphic look to retro designs
Include antique details like claw feet for
slipper tubs and telephone handles for
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shower systems
 Rural revisited
The concept: rural and cabin-inspired
narratives presented in the A/W 24/25 forecast
trend Inter-Actions create bathroom spaces that
showcase bucolic patterns and decorative
details that evoke a sense of comforting
nostalgia.
Ones to watch: surface pattern is key for
creating this aesthetic, whether working with
tile, stencils or wallpaper. UK's Marks &
Spencer's Marrakech towel collection, created
Mindy Gayer Design Co. Oliver Bonas
in collaboration with ceramic brand Fired
Earth, translates traditional tile motifs into a
unique jacquard pattern that elevates everyday
bath linens.
How you can action this:
Use simple decorative elements to refine
functional and often overlooked items like
toilet-paper holders, toilet-cleaning brushes
and towel racks, as demonstrated by the
flower-inspired towel hook at UK's Oliver
Bonas
Incorporate classic brass and aged bronze
shine for fixtures, hardware and mirror
Your Home & Garden Rejuvenation Marks & Spencer frames
Enamelled cast iron sinks are built to last
and can be a great solution for smaller
bathroom spaces and powder rooms

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Layered craft
The concept: the A/W 24/25 forecasts Inter-
Actions and Future Terrains inspire a renewed
focus on traditional materials and handcrafted
techniques, which are essential for creating
decorative furnishings that enrich bathroom
spaces with an eclectic point of view.
Smallable
Consumers will value this artisanal perspective
as they seek to bring more authentic one-of-a-
kind designs into their personal spaces.
Ones to watch: Poland-based Etsy shop
Drewnokreacja presents handmade wooden Bloomingville Hathorway
bathtubs made from high-quality oak. Uniting
craftsmanship with an ultra-modern
silhouette creates a visually captivating
statement piece. Anthropologie showcases the
other side of the woodworking spectrum with Drewnokreacja
an intricately hand-carved design in painted
acacia wood, which transforms a simple vanity
into a dimensional work of art.
How you can action this:
Showcase traditional wrapping and
weaving traditions to elevate and lend an
authentic handmade appearance to bath
products made from cane, rattan, seagrass
and bamboo Anthropologie West Elm Pottery Barn

Explore embroidery and needlepoint

traditions on the borders of bath linens to
create bohemian surface dimension
Combine traditional weaves and digital
printing techniques to achieve new pattern
effects on bath mats and shower curtains

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1 234
Action points
Prioritise wellbeing
Bathrooms are a key investment area for
consumers who are looking to create a
restorative space for self-care. Address
this with products that showcase
rounded forms that are hard to resist
and feel-good textures that create a
sense of comfort. Use dimensional
weaves for bath linens, rugs and shower
curtains, and tap into the allure of
curves for items like drawer-pulls and
faucets. Address consumers of all
abilities in product ranges, with
inclusive designs that enhance an
independent lifestyle
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Tap into the appeal of natural
materials
Marbled stone, travertine and sandstone
are key materials that can elevate both
residential and commercial bathroom
spaces. Contrast hard materials with
ultra-soft textiles that have subtle
surface dimension, including waffle
textures and textural grids. Explore the
contrast between rough and smooth
surfaces to build intriguing tactility on
countertops and sinks. Include wood,
which is a key material for adding an
element of warmth to bathroom spaces
Be bold with colour and pattern
Colour and pattern have the ability to
refresh perennial ranges and give them
a new point of view. Use colour in
unexpected ways to call out typically
overlooked bathroom features and
accessories. Play with high-contrast
colour combinations for textiles like
bath mats, shower curtains, and linens
to bring in a playful, eye-catching
element. Play with geometry and off-
kilter colourways to animate wall tile
compositions. Alternatively, tap into
soothing hues to create a calming
bathroom aesthetic
Invest in functional and
adaptable design details
As consumers spend more time in their
homes, their bathrooms need to
perform just as much as other rooms.
Present consumers with bathroom
furnishings that make their daily
routines more efficient, with
multifunctional designs that are
adaptable. Flexibility is key, with
integrated shelving and storage being
paramount. Include modular bath
furnishings that can be mixed and
matched to offer consumers a unique
customising opportunity
WGSN trend matrix 2025
Mapping the continuity between the themes covered in our STEPIC Drivers, STEPIC Innovations, Big Ideas
and Product Forecasts.

STEPIC STEPIC Drivers STEPIC Innovations Big Ideas Forecast

Diversity for Survival
The Polycrisis Era Flex-Abilities
From Personalised to Individualised

Society
Digital Duality
Decentralised
Layered Realities
Digital Culture Expanded
Adaptive Design
Technology Imagination

Bio-Synthetic Streams
Nature As a
Resource-Ready
Environment Board Member
Sleep for Sustainability
Future Terrains
Beyond Borders
Politics The Great
Migration Urgent Optimism
All the Rage

Industry
Future Mining Inter-Actions
The Second Preservation
Space Age Mode
The End of Abundance
Creativity

Conscious Subcultures
Synthetic Strategic
Creativity Imagination
AI Surrealism

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WGSN 2025 forecast schedule
Your guide to when WGSN's 2025 forecast reports will be published.

STEPIC STEPIC Big Future Personas/Product Product

Drivers Innovations Ideas Consumer Opportunities Forecasts

The six global macro- The 12 areas of innovation
economic drivers that that will lead transformation
will shape 2025, and across industries in 2025 and
strategies for success their implications for
business, culture and design
STEPIC Drivers and STEPIC
Innovations contextualised
for the fashion, beauty,
interiors, food and drink,
and consumer tech
industries
The key consumer
sentiments and profiles
that will disrupt
industries in 2025
The Future Consumer
profiles contextualised for
the beauty, food and drink,
consumer tech and
interiors industries
Product Forecasts present
the design directions for
each industry and product
category, with more than
80 reports throughout the
year across WGSN

Business Strategy Business & Product Strategy Product Strategy Business & Consumer Strategy Consumer Strategy Product Strategy
Insight Insight, Fashion, Beauty, Interiors, Fashion, Beauty, Interiors, Insight Beauty, Food & Drink, Fashion, Beauty, Interiors,
Food & Drink, Consumer Tech Food & Drink, Consumer Tech Consumer Tech, Interiors Food & Drink, Consumer Tech

November 2022 December 2022 January 2023 January- February 2023 December 2022 - March 2023

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