www.windmillbd.

com

WE GO
Below The Line

FOR YOU
PEOPLE CHANGES THE WAY
BRANDS CONNECTS
WITH CONSUMERS
WE ARE IN AN ERA OF PERSONALIZED EXPERIENCE,
WHERE ONE WAY COMMUNICATION IS NO LONGER
DESIRED BY THE CONSUMERS AND THE IMPACT OF
TRADITIONAL MEDIA IS IN STEADY DECLINE.
 HOW DO YOU
INFLUENCE
YOUR AUDIENCE?
 Since 1999

WE
BREAK
THE
CLUTTER
FOR YOU
Windmill Advertising Limited (WAL) is among the fastest growing
Below The Line agencies in Bangladesh. By utilizing our People as
Media™ approach to connecting brands with consumers, we execute
hundreds of thousands of consumer engaging events, retail visits,
digital, PR and social strategies since our inception.

• Started journey in 1999

• 2nd largest BTL Agency by projects and HR engagement
• Working in 35 Districts with 6 zonal offices and 15 representative centers
• More than 130 organization in home and abroad connected for the services
 IM
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p thg comor proer nee
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To rketin rvice nsum
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OU
PHILOSOPHY
WE BELIEVE IN
We believe that our advertising should not only stand out but also
should be memorable to the consumers. It should stimulate
the target audience’s mind towards a positive action.
STRATEGIC
THINKING
How we find the 'perfect' answer:

• Consumer research, market research, brand research and client briefs

• Brand personality & brand positioning Rational argument vividly
demonstrated or emotional affinity vividly displayed or both
• Evaluation extendibility over time, region and audience
• Strategic media planning
• Creative pre-testing, post evaluation
• Continuous thinking for continuous planning
 OUR
RULES
Whatever serves the clients best,
serves the agency best!
We are a team of 180+ experience professionals comprising of Planners, Designers, Project Managers,
Software Engineers, Mystery Shoppers, Visual Merchandisers, Auditors, Trainers and Sales Promoters.
NATIONWIDE
FOOTPRINT
Here’s what we can bring on the table while working with us:
Your single partner for nationwide coverage with Offices in Dhaka,
Chittagong, Bogra, Khulna and Sylhet.
 BRAND ACTIVATION

EXPO
TRADE EXPERIENTIAL
OOH

OUR
HOSPITALITY MGT.
SUMMIT PR

OUR

SERVICES RURAL CAMPAIGN

SERVICES
DIGITAL PRINT &
PRODUCTION EVENTS

STRATEGY
ROAD SHOW CONTENT
WEB & APP
We are a team of 180+ experience professionals
comprising of Planners, Designers, Project AV & CG
Managers, Software Engineers, Mystery Shoppers, MEDIA BUYING
Visual Merchandisers, Auditors, Trainers and Sales
Promoters. DOCUMENTARY

OVC & TVC

SOCIAL MEDIA
Portfolio.
since 1999
HOSTING
BANGLADESH
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ICPC WORLD
FINALS DHAKA
Client: ICT Division
ICPC World Finals is the yearly flagship event of the ICPC
Foundation where the top IT talents from across the world compete
for the ultimate laurel of programming game. Bangladesh is the
proud host of the event in the year 2022.
GLOBAL & LOCAL PR

WORLD CONGRESS ON
INFORMATION TECHNOLOGY
(WCIT 2021)
Client: ICT Division
The WCIT is a signature event of the World Information Technology & Services
Alliances (WITSA) - a consortium of leading information and communication
technology associations of the world. The World Congress on Information
Technology (WCIT) is one of the most important and prestigious ICT events in the
world. 11-14 November 2021 where the WCIT is hosted in Dhaka, Bangladesh.
DIGITAL PROMOTION

WORLD CONGRESS ON
INFORMATION TECHNOLOGY
(WCIT 2021)
Client: ICT Division
The WCIT is a signature event of the World Information Technology & Services
Alliances (WITSA) - a consortium of leading information and communication
technology associations of the world. The World Congress on Information
Technology (WCIT) is one of the most important and prestigious ICT events in the
world. 11-14 November 2021 where the WCIT is hosted in Dhaka, Bangladesh.

3.1 M 1.3 M

1.1 M 2.1 M 5.1 M

 Accommodation & Travel Management

WORLD CONGRESS ON
INFORMATION TECHNOLOGY
(WCIT 2021)
Client: ICT Division
The WCIT is a signature event of the World Information Technology & Services
Alliances (WITSA) - a consortium of leading information and communication
technology associations of the world. The World Congress on Information
Technology (WCIT) is one of the most important and prestigious ICT events in the
world. 11-14 November 2021 where the WCIT is hosted in Dhaka, Bangladesh.
 SOUTH ASIAN
CARRIERS MEET
A Windmill Initiative
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.
In February, 2014, SACM will be organized for the second time in Kolombo, Srilanka.

SACM 2012, Dhaka

SACM 2014, Colombo
 CALL CENTRE EXPO
@UK
Client: Bangladesh Telecommunication Regulatory Commission
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.

GO BANGLADESH
@UK
Client: Bangladesh Association Call Centre & Outsourcing
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.
 INTERNATIONAL
FURNITURE FAIR IN
@DELHI, INDIA
Client: Bangladesh Furniture Industry Owner Association
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.

SRI LANKA
TRADE SHOW
Client: High Commission of Sri Lanka & Export Promotion Bureau
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.
 Inauguration
Ceremony
Client: Japan Bangladesh Chamber of
Commerce and Industry (JBCCI)
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.

International
Investor Conference
Client: CitiBank, N. A.
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.
 International
Conference

Client: Asian University for Women

First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.

NSDP
Conference 2007
Client: NSDP
First ever South Asian telecom wholesalers’ conference initiative by Windmill in 2012.
More than 300 delegates across the world participated.
 WINDY
EVENTS
Here are some handpicked work our team members
have created together as a group, or otherwise

12
 NATIONAL LEVEL
COMPETITION

IDEATHON
Client: iDEA Project

BANGABANDHU INNOVATION GRANT

Client: iDEA Project

23
 NATIONAL LEVEL
COMPETITION

Bangabandhu National Skills Competition

Client: National Skills Development
Authority (NSDA), Prime Minister’s Office
 NATIONAL
OBSERVANCES

National Youth Day 2022

Client: Youth Ministry

Digital Bangladesh Day

Client: DoICT

23
NATIONAL
OBSERVANCES
Sheikh Rasel Day 2021-22
Client: DoICT
 DEVELOPMENT
SECTOR

ILO Symposium
Client: ILO
UNDP Festival of Tolerance
Client: UNDP
 DEVELOPMENT
SECTOR

International Day of Girls

Client: Plan International Bangladesh
Actionaid Festival of Residence
Client: Actionaid
 EXPO AND
FAIR

BASIS Soft EXPO

Client: ILO
Digital Device & Innovation Expo 2019 & 2021
Client: UNDP
 CORPORATE
EVENTS

Dhaka Town Hall

Client: BRAC Bank
Study UK Alumni Award
Client: British Council
 SPORTS
EVENTS

Gemcon Victory Day Golf Tournament

Client: Gemcon Group
BRAC Bank DOUR
Client: BRAC Bank
 MUSICAL
CONCERT

UNFPA-BAMBA Concert
Client: UNFPA

Miles 40 Years Anniversary Celebrations

Client: Miles

30
 CORPORATE
EVENTS

IGLOO Ice Cream Festival

Client: Abdul Monem Ltd.
Airtel YOLO Fest
Client: Airtel
 ACTIVATING
BRANDS
Here are some handpicked work our team members
have created together as a group, or otherwise

12
 RURAL ACTIVATION

E-Uthanboithok
Client: Grameenphone LTD

The Result
- Educate and give taste of 4 variants
- 250+ schools covered in 3 months
- 1,500+ hands on trials, 8,000+ reach
 URBAN ACTIVATION

CHRISTMAS DAY
ACTIVATION
Client: Aarong Dairy
 SCHOOL ACTIVATION

ALPENLIEBE SCHOOL
ACTIVATION
Client: Perfetti Van Melle

The Result
- Educate and give taste of 4 variants
- 250+ schools covered in 3 months
- 1,500+ hands on trials, 8,000+ reach
 TRADE MARKETING

GRAMEENPHONE
CF BRANDING
Client: Grameenphone LTD
 RURAL ACTIVATION

KRISHI SHAFOLLO
Farmers Awareness Campaign

Client: KATALYST
 URBAN ACTIVATION

E-BOOK FAIR
Client: Grameenphone LTD
 BEACH ACTIVATION

BEACH CARNIVAL
Client: Grameenphone LTD
 MARKETPLACE ACTIVATION

HAAT-BAZAR
ACTIVATION
Client: Grameenphone LTD

BOOTH ACTIVATION

STOP OVER
ACTIVATION
Client: Grameenphone LTD
 BRAND ON WHEEL

ROADSHOW
Client: Grameenphone LTD

INTER-PERSONAL COMMUNICATION

FOOT SOLDIERS
Client: Grameenphone LTD
 DESIGN &
CONTENT
Here are some handpicked work our team members
have created together as a group, or otherwise

12
UNIQUE IDENTITY

LOGO &
MNEMONIC
CREATING ARTWORK

GRAPHICS &
ILLUSTRATION Key visual
Infographic
Animation
Comic Character
Computer Graphic
PRINT MEDIA

PRESS
ADVERTISEMENT
 IMPACTFUL COMMERCIAL

TVC & OVC

TVC: NSDA, PRIME MINISTER’S OFFICE

TVC: NSDA, PRIME MINISTER’S OFFICE

ENGAING NETIZENS

DIGITAL
CONTENT
MERCHANDISING & PRODUCTION
BRANDS
WE’VE SERVED
Here are some handpicked work our team members
have created together as a group, or otherwise
Millennium Castle, Flat B8, House 47, Road 27, Block A, Banani, Dhaka 1213 Phone: 09612300400