7/5/24, 11:03 AM Linde Business Model Canvas

(https://greyknight.co.uk)

Linde Business Model Canvas

 Last updated March 3, 2024(https://greyknight.co.uk/2024/03/03/)
By Aamir Murtaza(https://greyknight.co.uk/author/greyknightukgmail-com/)

Photo By Kelly, Edited By Grey Knight

We value your privacy

TableWeofuse
Contents
cookies to enhance your browsing experience,
1. A Brief
serveHistory of Linde
personalized ads or content, and analyze our

2. Who Owns Linde?

3. Linde Mission Statement
4. How Linde Makes Money?
5. Linde’s Business Model Canvas
5.1. Customer Segments:
5.2. Value Propositions:
https://greyknight.co.uk/linde-business-model-canvas/ 1/14
7/5/24, 11:03 AM Linde Business Model Canvas

5.3. Channels:
5.4. Customer Relationships:
5.5. Revenue Streams:
5.6. Key Resources:
(https://greyknight.co.uk)
5.7. Key Activities:
5.8. Key Partners:
5.9. Cost Structure:
6. Linde’s Competitors
7. Linde SWOT Analysis
7.1. Strengths:
7.2. Weaknesses:
7.3. Opportunities:
7.4. Threats:
8. Concluding Analysis
9. Additional Resources

A Brief History of Linde

Linde plc is a multinational industrial gas company that was formed in 2018 following the
merger of Linde AG and Praxair Inc. The roots of Linde AG can be traced back to 1879,
when Carl von Linde, a German engineer, founded the company in Wiesbaden, Germany.
Linde AG played a pivotal role in the development and commercialization of industrial
gases, such as oxygen and nitrogen, and quickly expanded its operations internationally.

Praxair Inc., on the other hand, was founded in 1907 in Buffalo, New York, and also grew
to become a global leader in the production and distribution of industrial gases. Over the
years, both Linde AG and Praxair Inc. established a strong presence in various industries,
including healthcare, manufacturing, and energy.

The merger of Linde AG and Praxair Inc. in 2018 created Linde plc, now one of the
largest industrial gas companies in the world. The company operates in over 100
countries and serves a wide range of customers, from small businesses to large
corporations. Linde
We value plc continues
your privacy to innovate in the field of industrial gases, constantly
developing new technologies to meet the evolving needs of its customers.
We use cookies to enhance your browsing experience,
serve personalized
Today, Linde ads orprovider
plc is a leading content, and analyze ourprocess, and specialty gases, as well
of industrial,
as engineering and gas equipment worldwide, with a strong commitment to sustainability
and environmental responsibility.

https://greyknight.co.uk/linde-business-model-canvas/ 2/14
7/5/24, 11:03 AM Linde Business Model Canvas

Who Owns Linde?

Linde plc, a global industrial gases and engineering company, has a diverse group of
shareholders who collectively own its stock. The company’s (https://greyknight.co.uk)
ownership is spread out
among various institutional and individual investors, making it difficult to pinpoint a single
owner. Linde plc is listed on several stock exchanges, including the New York Stock
Exchange and the Frankfurt Stock Exchange, which allows investors from around the
world to own shares in the company. As of the most recent data available, the top 10
shareholders of Linde plc are as follows:

1. The Vanguard Group

2. BlackRock Inc.
3. State Street Corporation
4. Capital Research and Management Company
5. Norges Bank Investment Management
6. Massachusetts Financial Services Company
7. UBS Group AG
8. Deutsche Bank AG
9. Capital Group Companies
10. Bank of America Corporation

These shareholders collectively hold a significant portion of Linde plc’s stock and have a
vested interest in the company’s performance and success.

Linde Mission Statement

Linde plc’s mission is to be the leading global supplier of industrial gases and engineering
solutions, providing customers with innovative technologies and sustainable products that
improve their operations and drive progress in various industries. We are dedicated to
delivering reliable and high-quality products and services, while also prioritizing safety,
environmental responsibility, and customer satisfaction. Through continuous innovation
and a commitment to excellence, we strive to meet the evolving needs of our customers
We value
and create your
long-term privacy
value for our stakeholders.
We use cookies to enhance your browsing experience,
HowserveLinde Makes
personalized Money?
ads or content, and analyze our

Linde plc operates by providing industrial gases and engineering solutions to various
industries, including manufacturing, healthcare, and energy. The company makes money
through several revenue streams, including the sale and distribution of gases, equipment,
and related services. Linde also generates revenue through long-term contracts with
customers for the supply of industrial gases, as well as through leasing and sales of gas

https://greyknight.co.uk/linde-business-model-canvas/ 3/14
7/5/24, 11:03 AM Linde Business Model Canvas

equipment and related products. Additionally, the company provides engineering and
project management services, generating additional revenue from the design,
construction, and commissioning of gas plants and related infrastructure. Overall, Linde
plc’s business model is built on the sale, distribution, and long-term supply of industrial
(https://greyknight.co.uk)
gases, as well as the provision of engineering and project management services to a
wide range of industries.

Linde’s Business Model Canvas

(https://www.linde-engineering.com/)
The Business Model Canvas is a strategic management tool that allows companies to
visualize and assess the key components of their business model. It provides a
comprehensive overview of the organization and helps in identifying potential areas for
improvement and growth. In this business model canvas, we will outline the key aspects
of Linde plc’s business model, including customer segments, value propositions,
channels, customer relationships, revenue streams, key resources, key activities, key
partners, and cost structure.

Customer Segments:
1. Industrial customers
2. Healthcare and life sciences customers
3. Research and development institutions
4. Food and beverage industry
5. Electronic and semiconductor manufacturers

Value Propositions:
1. Industry-leading industrial gases and engineering solutions
2. Innovative healthcare and medical gas products and services
3. Cutting-edge research and development support
4. High-purity gases and chemicals for semiconductor manufacturing
We value
5. Food-grade your
gases privacy
and equipment for the food and beverage industry
We use cookies to enhance your browsing experience,
Channels:
serve personalized ads or content, and analyze our

1. Global network of sales and distribution centers

2. Online platforms for product information and ordering
3. Direct sales and technical support teams
4. Partnerships and alliances with industry leaders
5. Training centers for customer education and development

https://greyknight.co.uk/linde-business-model-canvas/ 4/14
7/5/24, 11:03 AM Linde Business Model Canvas

Customer Relationships:
1. Personalized customer service and support
2. Tailored solutions and product development (https://greyknight.co.uk)
3. Ongoing technical assistance and troubleshooting
4. Regular communication through newsletters and industry updates
5. Customer feedback and input for continuous improvement

Revenue Streams:
1. Sales of industrial and healthcare gases
2. Equipment and engineering services
3. Research and development collaborations
4. Licensing and technology transfer
5. After-sales services and support contracts

Key Resources:
1. Production facilities and gas plants
2. R&D laboratories and technical expertise
3. Distribution network and logistics infrastructure
4. Brand reputation and customer relationships
5. Intellectual property and patents

Key Activities:
1. Gas production and purification
2. Research and development
3. Sales and marketing
4. Customer service and support
5. Quality control and regulatory compliance

Key Partners:
We value your privacy
1. Suppliers of raw materials and equipment
We use cookies to enhance your browsing experience,
2. Technology and engineering
serve personalized partners
ads or content, and analyze our
3. Distributors and resellers
4. Research and academic institutions
5. Industry associations and regulatory bodies

https://greyknight.co.uk/linde-business-model-canvas/ 5/14
7/5/24, 11:03 AM Linde Business Model Canvas

Cost Structure:
1. Production and material costs
2. Research and development expenses (https://greyknight.co.uk)
3. Sales and marketing costs
4. Distribution and logistics
5. Operational and administrative expenses

Linde’s Competitors
Linde plc faces strong competition in the industrial gas industry from several key players.
Some of its top competitors include Air Products and Chemicals, Inc., Praxair, Inc., Air
Liquide S.A., Messer Group, and Taiyo Nippon Sanso Corporation. These companies
also specialize in the production and distribution of industrial gases and thereby represent
significant competition for Linde plc in the global market.

Linde SWOT Analysis

Strengths:
1. Strong global presence with operations in over 100 countries
2. Leading market position in industrial gases and engineering
3. Diverse product portfolio serving various industries
4. Strong research and development capabilities

Weaknesses:
1. Dependence on a few key customers for a significant portion of revenue
2. Exposure to commodity price fluctuations
3. Limited presence in emerging markets

Opportunities:
We value
1. Growing demand your
for privacy
industrial gases in the healthcare and electronics industries
2. Expansion
We use into developing
cookies to enhancemarkets with increasing
your browsing experience, industrial activities
3. Potential
serve for mergers ads
personalized andoracquisitions
content, and to strengthen
analyze our market position

Threats:
1. Intense competition in the industrial gases market
2. Economic downturns impacting demand for industrial gases
3. Regulatory changes impacting operations and costs

https://greyknight.co.uk/linde-business-model-canvas/ 6/14
7/5/24, 11:03 AM Linde Business Model Canvas

Concluding Analysis
So, as I wrap up my analysis of Linde plc’s business model, I can’t help but feel optimistic
about the future of the company. With a strong focus on innovation, sustainability, and
(https://greyknight.co.uk)
customer satisfaction, Linde plc is well-positioned to continue its growth and success in
the global industrial gases market. The company’s strategic partnerships, operational
efficiency, and commitment to excellence make it a standout player in the industry. From
my perspective as an analyst, I see a bright future ahead for Linde plc, and I’m excited to
see how the company will continue to evolve and thrive in the years to come.

Additional Resources
To keep learning and advancing your career, we highly recommend these additional
resources:

Business Model Canvas of The Top 1,000 Largest Companies by Market Cap in 2024
(https://greyknight.co.uk/business-model-canvas-of-the-top-1000-largest-companies-by-
market-cap-in-2024/)

A List of 1000 Venture Capital Firms & Investors with LinkedIn Profiles
(https://greyknight.co.uk/top-1000-venture-capital-firms-investors-with-linkedin-profiles/)

Peter Thiel and the 16 Unicorns: The Legacy of Thiel Fellowship

(https://greyknight.co.uk/peter-thiel-and-the-16-unicorns-the-legacy-of-thiel-fellowship/)

9 Biggest IPOs of All Time (https://greyknight.co.uk/top-9-biggest-ipos-of-all-time/)

List of Fortune 500 Companies in 2023 (https://greyknight.co.uk/list-of-fortune-500-

companies-in-2023/)

    

We value your privacy

We use cookies to enhance your browsing experience,
serve personalized ads or content, and analyze our

Search... 

https://greyknight.co.uk/linde-business-model-canvas/ 7/14
7/5/24, 11:03 AM Linde Business Model Canvas

INTERESTING ARTICLES

(https://greyknight.co.uk)

(https://greyknight.co.uk/business-model-canvas-of-the-top-1000-largest-companies-by-
market-cap-in-2024/)

HEDGE FUND
17 Most Common Hedge Fund Strategies Explained (https://greyknight.co.uk/17-most-
common-hedge-fund-strategies-explained/)

ECONOMICS
Investments to Protect Yourself from Inflation: A Guide by Warren Buffet
(https://greyknight.co.uk/investments-to-protect-yourself-from-inflation-a-guide-by-warren-
buffet/)

STUDENT GUIDE
A Summary of Security Analysis by Benjamin Graham (https://greyknight.co.uk/mastering-
the-art-of-value-investing-a-summary-of-security-analysis-by-benjamin-graham-warren-
buffet/)

BUSINESS WeMODELS
value your privacy
Warren Buffett’s Road to Success: How A Paperboy Became A Billionaire Investor
We use cookies to enhance your browsing experience,
(https://greyknight.co.uk/warren-buffetts-road-to-success-how-a-paperboy-became-a-
serve personalized ads or content, and analyze our
billionaire-investor/)

INVESTMENT BANKING
7 Financial Models Used by Investment Bankers (https://greyknight.co.uk/7-financial-models-
used-by-investment-bankers/)

https://greyknight.co.uk/linde-business-model-canvas/ 8/14
7/5/24, 11:03 AM Linde Business Model Canvas

EDITOR'S PICK

(https://greyknight.co.uk)

(https://greyknight.co.uk/business-model-canvas-of-the-top-1000-largest-companies-by-
market-cap-in-2024/)

British Airways Business Model Analysis (https://greyknight.co.uk/british-airways-business-

model-analysis/)

Understanding Sephora’s Business Model (https://greyknight.co.uk/understanding-sephoras-

business-model/)

Revolutionising Energy Economics: Finland And Nuclear Energy

(https://greyknight.co.uk/revolutionising-energy-economics-how-finland-achieved-a-75-
decrease-in-electricity-prices-with-nuclear-power/)

Starbucks: Is It A Bank or A Coffee Shop? (https://greyknight.co.uk/starbucks-is-it-a-bank-or-

a-coffee-shop/)

The Middle East’s Top 10 Sovereign Wealth Funds: A Look at $3.8 Trillion in Assets
(https://greyknight.co.uk/the-middle-easts-top-10-sovereign-wealth-funds-a-look-at-3-8-
We value your privacy
trillion-in-assets/)
We use cookies to enhance your browsing experience,
Top 5 Takeaways from the Essays of Warren Buffet (https://greyknight.co.uk/top-5-takeaways-
serve personalized ads or content, and analyze our
from-the-essays-of-warren-buffet/)

https://greyknight.co.uk/linde-business-model-canvas/ 9/14
7/5/24, 11:03 AM Linde Business Model Canvas

(https://greyknight.co.uk)

Related Articles

(https://greyknight.co.uk/occidental-petroleum-business-model-canvas/)

Occidental Petroleum Business Model Canvas (https://greyknight.co.uk/occidental-

petroleum-business-model-canvas/)

We value your privacy

We use cookies to enhance your browsing experience,
serve personalized ads or content, and analyze our

(https://greyknight.co.uk/palantir-technologies-business-model-canvas/)

https://greyknight.co.uk/linde-business-model-canvas/ 10/14
7/5/24, 11:03 AM Linde Business Model Canvas

Palantir Technologies Business Model Canvas (https://greyknight.co.uk/palantir-

technologies-business-model-canvas/)

(https://greyknight.co.uk)

(https://greyknight.co.uk/motorola-solutions-business-model-canvas/)

Motorola Solutions Business Model Canvas (https://greyknight.co.uk/motorola-

solutions-business-model-canvas/)

We value your privacy

We use cookies to enhance your browsing experience,
serve personalized ads or content, and analyze our

(https://greyknight.co.uk/top-15-lululemon-competitors/)

Top 15 Lululemon Competitors (https://greyknight.co.uk/top-15-lululemon-

competitors/)

https://greyknight.co.uk/linde-business-model-canvas/ 11/14
7/5/24, 11:03 AM Linde Business Model Canvas

(https://greyknight.co.uk)

(https://greyknight.co.uk/crh-business-model-canvas/)

CRH Business Model Canvas (https://greyknight.co.uk/crh-business-model-canvas/)

(https://greyknight.co.uk/atlassian-business-model-canvas/)
We value your privacy
We Business
Atlassian use cookiesModel
to enhance your(https://greyknight.co.uk/atlassian-business-model-
Canvas browsing experience,
canvas/)
serve personalized ads or content, and analyze our

https://greyknight.co.uk/linde-business-model-canvas/ 12/14
7/5/24, 11:03 AM Linde Business Model Canvas

(https://greyknight.co.uk)

(https://greyknight.co.uk/pioneer-natural-resources-business-model-canvas/)

Pioneer Natural Resources Business Model Canvas (https://greyknight.co.uk/pioneer-

natural-resources-business-model-canvas/)

We value your privacy

(https://greyknight.co.uk/autodesk-business-model-canvas/)
We use cookies to enhance your browsing experience,
Autodesk Business
serve Model
personalized ads Canvas (https://greyknight.co.uk/autodesk-business-model-
or content, and analyze our
canvas/)
(htt
(htt (htt ps:/
ps:/ ps:/ /w
/w (htt /w ww.
ww. ps:/ ww. link
fac /tw (htt pin edi
https://greyknight.co.uk/linde-business-model-canvas/ 13/14
7/5/24, 11:03 AM Linde Business Model Canvas
fac pin edi
ebo itte ps: ter n.c
ok. r.co //Yo est. om
co m/guTuco. /co
m/t rey be. uk/ mp(https://greyknight.co.uk)
he kni co gre any
Gre ght m) ykn /gre (https://greyknight.co.uk)
yKn _uk ight y-
ight ) uk/ kni
About
/) ) ght
Contact Support Us Cookie Policy Terms & Conditions Privacy Policy
/)
© 2024 Grey Knight. All Rights Reserved. No part of this site may be reproduced without our written permission.
Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not
necessarily reflect the official policy or position of companies in context.

We value your privacy

We use cookies to enhance your browsing experience,
serve personalized ads or content, and analyze our

https://greyknight.co.uk/linde-business-model-canvas/ 14/14