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Copy of Sustainability-clothes-marketing-plan.pptx 20240619 222559 0000
Copy of Sustainability-clothes-marketing-plan.pptx 20240619 222559 0000
with a
Mission
OUTLINE
01 Situation Analysis
02 Problem Identification
03 Big solution
04 Goals & strategy
05 Cost Structure
06 Feasibility
guess
SOPHISTICATED FUN
LET’S PLAY!
Home About Catalogue
FAST
FAshion
Search Product
Home About Catalogue
FaST
fASHIon
Search Product
Home About Contact
Cheaply
Large Production
and High Demand
Design Piracy
Short Life
cycle
Search
at ac t
Wh is the ually
True COST
ENVIRONMENTAL VALUE
2024 Trends
Violation of Worker's Rights
1.Low wages
2.Long working hours
3.Unsafe Conditions
4.Forced Labour
5.Discrimination and
harrasment
2024 Trends
WHAT IS THE
BIG SOLUTION
We Introduce
A New Term
FABECS
WHAT FABEC REPRESENTS :
F A B E C S
Awareness Ethical Slow
Campaigns Fashion Fashion
designed to educate and Advocates for quality and
Focuses on creating
inform the public about longevity in clothing,
clothing in ways that
critical issues, driving encouraging mindful
value social welfare,
social change and consumption and
workers' rights, and
encouraging responsible sustainable production
environmental
consumer behavior. practices.
conservation
.
Website :
FABECS
Overview of FABECS: Briefly introduce the core
values and mission.
Sustainable Products Store: An online store
featuring fair trade, biodegradable, ethical,
circular, and slow fashion products.
Sustainability Tips: Tips on how to dispose of
products responsibly
Swap and Share Platform: A community
platform for swapping and sharing clothing
items.
Repair and Upcycle Guides: DIY guides for
repairing and upcycling old clothes
Our goals
Short term
Changing our lifestyle, changing our wardroves.
Long term
Series 1 Series 2 Series 3
50
40
30
20
10
0
Item 1 Item 2 Item 3 Item 4
The overall goal of the company is to expand into new
markets. Develop and implement a strategy to reduce
environmental impact and increase sustainability and do
cultural Shift, do advocacy and influence.
More Solution
INDIVIDUALISTIC CHANGE :
Think we just need to be INTENTIONAL. We can’t buy a peice of clothing that
was made perfectly with no problems. But be INTENTIONAL. If you buy
thrifted clothes, make sure you don’t over consume. If you buy fast fashion,
make sure you get maximum use out the piece. If you buy sustainable
clothing, make sure you spend your money wisely. Be intentional about
ever piece of clothing.
SYSTEMIC CHANGE :
Fast fashion is kind of a deeply rooted problem so We also have
to rely on systemic change. now we know that this is the era of
social media so we have to try for upcycling which we know is
already a trend going on in Instagram. It’s a hashtag with
upcycling we can start putting sustainable fashion standard in
our clothing world.
#UPCYCLING
3. Less Manufacturing, Fewer
How Does Upcycling Help the Planet? Carbon Emissions
Minimizing the consumption of
resources has two benefits:
1. Minimizes the Extraction of Natural Resources preserving natural resources
When you upcycle something, you reduce the need to extract raw and reducing the need for
materials or create synthetic materials because you already have manufacturing.
The process of turning raw
what you need. This can go a long way for industries that
materials into a finished product
consume a lot of resources—both natural and unnatural. Think can come with hefty carbon
about how many trees we can save if all our furniture is made emissions, especially during
with pre-used wood. mass manufacturing. In the U.S.
alone, the industry sector
produced about 23% of carbon
emissions in 2019, according to
2. Reduces Landfill Waste the Environmental Protection
Upcycling also saves your original product from a fate in the landfill. Agency (EPA).
Even if the original product is recyclable, plastics can only be Plus, recycling still produces
downcycled once or twice before the product breaks down. carbon emissions. While
downcycling is much better than
Eventually, our recyclables may end up in a landfill, which can be sending something to the
harmful—especially if they aren't biodegradable. But with upcycling, landfill, it's even better to
products can be turned into something that can last much longer. upcycle.
INNOVATION
INPIRATION
VEENA SAHAJWALLA'S WORK SFS BASED SUCCESSFUL BRAND STORY
Patagonia, Eileen fisher, Veja, Reformation, Stella
Veena is renowned for developing
Mccartney, Pact, Bodice Studio, No Nasties,
"microfactories," small modular recycling
Kanelle, People Tree (UK), Amour Vert (USA), Nudie
plants that convert waste into valuable new Jeans (Sweden), Kowtow (New Zealand), Thought
products using advanced thermal technology. (UK) - These brands demonstrate that sustainability
- Her microfactories can process various can be integrated successfully into fashion brands
waste streams, including electronic waste, across different countries and regions, catering to a
plastics, glass, and textiles global market that values ethical and eco-friendly
choices in clothing.
For Brands
Brands benefit from flexibility, market
advantage by showing care for the planet
and people, and enhanced credibility
through trust gained via certification.
Innovation Cost :