CHAPTER-1-8

St.
Michael’s College
ILIGAN CITY
Chapter 1
THE PROBLEM AND ITS SETTING
Introduction
Health concerns are on the rise these days, for the COVID-19 pandemic
has increased the demand for tissue sheets, particularly from households, offices
and hospitals. Demand for hygienic products such as paper towels, toilet papers
and other hygiene products are expected to continue in high demand around the
world. Tissue paper products function marvelously to promote hygiene by
helping to prevent the spread of germs, bacteria, viruses and disease.
Tissue is an easy and inexpensive way to stop the spread of disease.
Tissue paper are lightweight paper that is easily to tear apart when got exposed
to humidity and vulnerable when not stored properly.
According to the study, Klykens, Pirnay, Verbeken, Giet, Baudoux,
Vanderkelen, and Ectors (2013) emphasize the value of closed containers in
tissue and cell incubators for reducing microbial contamination. They also
investigated the antimicrobial efficiency of an incubator and a laminar airflow
cabinet in a cleanroom setting. According to the study, a monitoring program for
a cleanroom that includes product testing is a workable strategy.
Caja de Pañuelos is the ideal answer of a hygienic tissue container that is
designed to protect tissue paper form dust and other environmental factors. A
St. Michael’s College 2
ILIGAN CITY
decorative tissue box that encourages households to practice proper hygiene to
avoid transmission of viruses and diseases.
The study’s overall goals are to be able to start a tissue organizer
manufacturing firm and create a household and hygienic friendly product. To
deliver customer happiness and encourage to practice proper hygiene using
tissue box by producing a high-quality product. Improve and stabilize the
financial life of outsourcing employees, advocate for alternative answers to local
populations health challenges and develop a product that is feasible.
This study was conducted during second semester of Academic Year 2021 –
2022.
Background of the Project

St. Michael’s College
ILIGAN CITY
Name of the Business : HandyMandy Manufacturing

Name of Product : Caja de Pañuelos
Name of Owner : Faith Aubrey Cuizon
Business Address : Buru-un, Iligan City
9200, Lanao del Norte
Contact Number/s : 09068365025
Email Address : cuizonfaith6@gmail.com
Form of Business : Sole Proprietorship
Nature of Business : Manufacturing and Distribution
HandyMandy Manufacturing is a business that manufactures one-of-a-
kind products out of wood and scrap materials. The proprietor considers not
only profit maximization but also on how the company may assist in reducing
the amount of unwanted wood. As a result, the firm is confident in its ability to
follow government rules and regulations, as well as its financial capacity to
support and face economic expansion.
Increasing the momentum of value-added wood waste utilization can be
achieved through bold, exemplary concepts that capture and demonstrate all of
the benefits along the production chain. It is critical to emphasize the economic
benefits for everyone, including local people, businesses, and the environment, in
order to enable true sustainable resource management.
Theoretical Framework
ILIGAN CITY
This research was based on Maximilian Claessens' Theory of "New
Development Product." The eight major steps in the new product development
process are based on this approach. Caja de Pañuelos is briefly defined in the
new product development process as conducting a survey of 100 hundred
respondents, recognizing the target market, identifying the manufacturing
details of the product, using the 4Ps' analysis strategy based on the survey's
results, presenting the results to three panels from Saint Michael's College's
College of Business Administration, and finally, the product will be evaluated
and corrected before being distributed (Claessens, 2015).
Figure 1: New Product Development
The 8 steps in the New Product Development Process

ILIGAN CITY
Stage 1. Idea Generation. Often called as the New Product Development
Process or “NPD”. This refers to the systematic search for new product ideas.
Caja de Pañuelos was inspired by a combination design that was put on social
media. Survey was done and the data were gathered if the business was feasible
in the local market.
Stage 2. Idea Screening. Means nothing else than filtering the ideas to
pick out good ones. In other words, all ideas generated are screened to spot good
ones and drop poor ones as soon as possible. Caja de Pañuelos was established to
serve the household of Iligan City. The pricing strategy used was Cost-plus
pricing method, wherein selling price is determined by adding a percent margin
for markups. 6
Stage 3. Concept Development and Testing. This step defined the
marketing and engineering details of creating Caja de Pañuelos, as well as who
makes purchasing decisions. Faith Aubrey Cuizon owns and runs HandyMandy
Manufacturing as a sole proprietorship, and she also makes all of the company's
decisions. She is the sole beneficiary of the company's earnings and duties, and
she is in charge of the business operations. Caja de Pañuelos, a one-of-a-kind and
imaginative product built of scrap wood and was developed based on the survey
results. The price of a proposed product was decided by the purchasers' ability to
pay. The cost of production, which includes direct, indirect, packaging, and labor
costs, determined product costing. Caja de Pañuelos conducted a poll of 100
people to examine the product's position if it is possible to be a business venture.

ILIGAN CITY
Stage 4. Marketing Strategy and Development. Caja de Pañuelos
launched within the market using the strategy of 4Ps. The product's strategy
includes its uniqueness, durability, and efficiency. This price was affordable
because it was set at the customer's preferred range, the distribution channels of
the product is high accessible for the convenience of the buyers and it was
promoted through print advertisement, social networks and personal selling.
Stage 5. Business Analysis. The selling price of Caja de Pañuelos was
determined based upon the result of the survey as preferred by the respondents.
The pricing of competitors' products was evaluated and acknowledged in
determining the required profit to make the product price competitive. Total
demand was calculated based on the household population of Iligan City, and
supply will be calculated based on competitor sales.
Stage 6. Product Development. The product was presented to the three
panel members from The College of Business Administration–St. Michael’s
College. The pilot product was evaluated and manuscript was corrected to
enhance the study. Productions commenced after necessary corrections was

7
made and distribution to designated display area followed.
Stage 7. Test Marketing. This is a commercial experiment conducted in a
limit area to assure product feasibility. Caja de Pañuelos was distributed to
retailers. To avoid losing sales, the supply inventory was carefully checked. The
Business Development Time Frame, often known as a Gantt chart, depicts project
timetables from the beginning of product development to the display of the

ILIGAN CITY
product in retail outlets, demonstrating that correct planning has been put in
place and is being followed.
Stage 8. Commercialization. Launching of the product was initiated
through print advertisements, Tarpaulins placed in retail shops to alert
customers of the product's availability, personal selling, which entails marketing
the product to friends and family; and social media, which was used to promote
the product to netizens. Netizens are active members of the internet's online
community. Social media is rapidly becoming one of the most significant
components of digital marketing, offering great benefits that assist to reach
millions of people around the world. Social media networks enable to engage
with the customers, raise brand awareness, and improve leads and sales. It was
hardly a transitory fad, with more than three billion individuals accessing social
media every month throughout the world (Islam and Mahmood, 2018).
Conceptual Framework
This study aimed to determine if Caja de Pañuelos was feasible. It
determined the profile of the respondents in terms of age, sex, civil status,
ILIGAN CITY
occupation, average family monthly income. The framework of the study would
find out the different aspects project that included market, technical,
management, financing, and socio-economic aspects of the study.
Technical study included product classification, product specification,
process flow, process description, shop lay-out, product costing, operating
expenses and cost of goods sold.
Market study included description of the product, comparison of the
product with its competitors, location of manufacturing distribution area, market
area, target market, total demand, market share, selling price, sales forecast,
marketing strategy, marketing budget and survey data.
Management study included form of business, organizational structure,
job description, job specification, job specification, business development, time
frame, and pre-operating expenses.
Financial study includes total projected cost, income statement, cash flow,
balance sheet, break-even point analysis, return on investment and payback

9
period.
Socio-economic aspect included the project’s contribution to the
government and society.
The findings of the study helped the proponents to provide conclusions
and recommendations which will be used among future takers of the project.
ILIGAN CITY
10
Profile of the Respondent

 Age
 Sex
 Civil Status
 Occupation
 Average Family Monthly Income
ILIGAN CITY
Figure 2. Framework of the Study

11
Statement of the Problem
This study aimed to determine the feasibility of manufacturing Caja de
Pañuelos in Iligan City.
Specifically, this study aimed to answer the following:
1. What is the respondents profile in terms of
1.1 age,
1.2 sex,
1.3 civil status,
1.4 occupation, and,
1.5 average family monthly income?
2. What is the conduct of analysis in manufacturing Caja de Panuelos
considering the following aspects:
2.1 purchase decision,
2.2 color,
2.3 size and,
2.4 price of the proposed product?
3. What are the socio-economic aspects that the government and society can
benefit from the project?

ILIGAN CITY
4. What are the possible conclusion and recommendation that can be drawn
out the study?

12
Scope and Delimitation
This study focused in the assessment of Caja de Pañuelos with 100
respondents and to measure its feasibility to bring into a new business.
This feasibility study was conducted outside the campus of St. Michael’s
College and the data collection was limited to researcher’s respondents. A self-
made questionnaire was provided to be filled out by 100 respondents 30 from
Barangay Poblcaion, 35 from Barangay Buru-un, and 35 from Barangay Tubod.
The profile was limited only to the respondents age, sex, civil status,
occupation and average family monthly income.
The researchers considered the data gathered in the survey as a source of
information for the completion of this study.

ILIGAN CITY
13
Significance of the study
Taking scrap woods has a huge help in providing solutions to
environmental issues. Moreover, Covid-19 has a big impact for today’s situation
that affects everyone’s health. Consequently, this proposed project came up with
a way in exhibiting the importance of recycling and gives plan of action of
coping up proper hygiene and avoid getting transmitted disease. Furthermore, it
will help the relevance of the study in business establishments, consumer, and
society and eco-friendly community was considered. Thus, this study would
benefit the following:
Researchers. The results of this study support the researchers by assisting
them in broadening their market awareness and motivating them to develop a
product that have a positive effect on others.
Entrepreneurs. The results of this study will make a smart business
decision based on the study's findings. It will also assist them in fine-tuning their
product production in order to keep up with current trends.
Community. This study will benefit in a way that they will be informed
and aware about the potential products that will be launched in the market
incorporated with research and development.

ILIGAN CITY
Local Government. The research will help support the government by

14
generating revenue from collection of tax.
Environment. This study will benefit the environment through collecting
and using the recycled materials specifically, scrap wood into an innovative
product.
Students. This study would help the students improved their
understanding and provides additional information used in a business.
Future Researchers. This research will provide them with additional
knowledge for future studies on the concept of innovating new product ideas.
Teachers. The study's findings will be shared with the students in class
discussion specifically in product making and computation of financial standing
of the business.
ILIGAN CITY
15
Definition of Terms
The following terms were frequently used in the study. For better
understanding, the words or groups of concepts are conceptually and
operationally defined in this study.
Competitors. This term refers to a person, business, team, or organization
that competes against you or your company (Market Business News, 2021). For
the purpose of this study, the term refers to direct and indirect competitors who
are selling the same product such as Shopee, Lazada and Alibaba.
Customers. This refers to an individual or business that purchases another
company’s goods or services (Bloomenthal, 2020). For the purpose of this study,
the term refers to the people who will buy Caja de Pañuelos.
Place. This term refers to a particular location or space or the particular
area normally occupied by something (Your Dictionary, 2021). For the purpose of
this study, the term refers to the distribution channels of the product and
manufacturing area of the business and Purok 8, Buru-un, Iligan City
respectively.
ILIGAN CITY
Price. This term refers to the cost at which something is obtained
(Merriam-Webster, 2021). For the purpose of this study, the term refers to the
suggested retail price of the product amounting Php 640.00. 16
Product. This term refers to anything that can be offer to a market for
attention, acquisition, use or consumption that could satisfy a need or want
(Claessens, 2021). For the purpose of this product, the term refers to the proposed
product Caja de Pañuelos.
Proponents. This term refers someone who proposes something, or at
least supports it by speaking and writing in favor of it (Merriam-Webster, 2021).
For the purpose of this study, the term refers to the researchers proposing the
creation of Caja de Pañuelos.
Scrap. This term refers to a fragment of discarded or leftovers of
something (Merriam-Webster, 2021). For the purpose of this study, the term
refers to the scrap woods used in creating the Caja de Pañuelos.
Wood. A porous and fibrous structural tissue present in trees and other
woody plants' stems and roots. It's a natural composite of cellulose fibers that are
strong in tension and are embedded in a lignin matrix that resists compression
(Donell, 2023). The term refers to the materials used for the hygienic tissue
container.
ILIGAN CITY
Chapter 2
RESEARCH METHOD
This study presents its methodology, a systematic and theoretical analysis
of the methods as applied in this study. The topics discussed in this chapter were
the research design, locale of the study, respondents, sampling procedure used,
procedures in the data gathering, tool or instrument used in the data gathering
and statistical tools in analyzing the compiled data.
Research Design
In this study, the researchers used the descriptive research method to
obtain information in which data was collected for the objectives of the study. It
aims to assess and used to answer the self-made questionnaire that contains the
required information of the project and to determine the consumer’s preference
about the proposed project in terms of its price, features and design.
Survey method was used to gather descriptive data.
Locale of the Study
This study was conducted in various parts of Iligan City, specifically
Barangay Buru-un, Barangay Poblacion, and Barangay Tubod. These barangays
were chosen because of the number of population and scrap materials were
available in the area.

ILIGAN CITY
Barangay Buru-un is a barangay in the city of Iligan. Its population as
determined by the 2015 Census was 15,164. This represented 4.43% of the total
population of Iligan (Philatlas, 2015).
Barangay Poblacion is a barangay in the city of Iligan. Its population as
determined by the 2015 Census was 3,470. This represented 1.01% of
the total population of Iligan (Philatlas, 2015).
Barangay Tubod is a barangay in the city of Iligan. Among the 44
barangays comprising Iligan City, barangay Tubod was the most populous. Its
population size was posted at 10.0 percent of the total population of the city
(PSA, 2013). Its population as determined by the 2015 Census was 31,913. This
represented 9.31% of the total population of Iligan (Philatlas, 2015).
Figure 3.1 Map of Locale of the study 19
The Respondents
ILIGAN CITY
There were 100 respondents involved of this study, particularly
from the households of selected Barangays in Iligan City specifically Barangay
Buru-un, Barangay Poblacion, and Barangay Tubod.
Table 1.
Distribution of Respondents
Place of Distribution No. of Respondents
Barangay Buru-un 35
Barangay Tubod 30
Barangay Poblacion 35
Total 100
Sampling Procedure
The researchers used simple random sampling under the probability
sampling method wherein an unbiased representation of a group must take
place. Each sample has an equal probability of being chosen. The researchers
distributed the questionnaire to 100 residents in the locale of Iligan City. A
sample is the true representative of the entire population and the values driven
out form that sample are held to true for the entire population. It is deemed
essentially important that the right sample is determined for the purpose of
research.
20
Data Gathering Procedure

ILIGAN CITY
The researches chose their prospect respondents randomly coming from
locale of Iligan City. The researchers politely asked for the prospect respondents’
permission to give them sufficient time to explain accurately what the product is
for and what are the questions that would part take in the questionnaire they are
about to answer. If prospect respondents agreed, then he/she was humbly
requested to answer the questionnaire honestly. In connection with the IATF
guidelines and advisory the researchers wore face masks, face shield, bring
alcohol and practice social distancing. While the prospect respondents read and
filling out the given questionnaires, the researchers were ready to answer any
possible questions and queries, and to accept suggestions and ideas that the
prospect respondents would like to add. After fulfilled questionnaires were
gathered and prepared, the data were organized and compiled for further
analysis.
Research Instrument
The major tool used in the survey was a self-made questionnaire. The
questionnaire included the demographic profile of the prospect respondents
such as age, sex, civil status, occupation, and average family monthly income
level and occupation. The questionnaires also highlighted the prospect
respondents’ preference in terms of the product’s desired price, color and design.
After the data gathering, tallied and equated as the basis for manufacturing the
21
product.
Statistical Treatment of the Data

ILIGAN CITY
The compiled questionnaires were tallied, computed, tabulated and lastly
interpreted, and analyzed based on the requirements needed in the study.
A frequency distribution is a table that displays the frequency of various
outcomes in a sample. Each entry in the table contains the frequency or count of
the occurrences of values within a particular group or interval, and in this way,
the table summarizes the distribution of values in the sample. Percentages were
also used in this study to have a clear and comprehensible data (Statistics
Canada, 2012).
Chapter 3
ILIGAN CITY
TECHNICAL STUDY
This part of the study includes the product classification, product
specification, process flow chart, process description, shop layout, product
costing, operating expenses and cost of goods sold.
Product Classification
Caja de Pañuelos was a consumer product under the classification of
shopping goods. Shopping goods are items in which customer typically
compares for suitability, quality, price, features, etc. before selection and
purchase (Marketing Dictionary, 2021).
Product Specification
The item is a beautiful decorative tissue box made of premium type of
scrap wood. Its distinctive shape provides the dual function of shielding tissues
from dust and other environmental influences while also adding a sense of
elegance to any room. Individuals can maintain appropriate hygiene and foster a
healthier environment by using these attractive tissue boxes. Twenty pieces per
month were the intended production volume for this product, which will be sold
to households in Iligan City. Each tissue box cost Php 640.00, which reflects its
high quality and attractive appearance.
23
Process Flow Chart

ILIGAN CITY
The process flow chart provides a visual representation of the steps in a
manufacturing of the product. The process was represented by a chart. It
followed legend indicated below.
Figure 4: Process Flowchart

ILIGAN CITY
Process Description
Production processes in making Caja de Pañuelos are the following:
Step 1: Gather the materials namely: Scrap wood, saw, hammer, nails, hinge,
paint brush, paint.
Step 2: Measure and cut the wood according to preferred sizes.
Step 3: Cut the woods and carve one of the woods with a smiley face in it
Step 4: Assemble the cut woods into box.
Step 5: Nail the corners to form the box.
Step 6: Apply wood fillers to uneven areas and make it dry.
Step 7: Put the hinge to assemble the door of the tissue box.
Step 8: Mix the paint well in preparation for painting.
Step 9: Paint the finished outcome of the product and let it dry.
Step 10: Inspect if the product is in good quality and;
Step 11: Store the finished product ready for distribution.

ILIGAN CITY
Shop Layout
A shop layout is a visual view of floor plan that shows the manufacturing
and product display area.
Figure 5: Shop Layout

ILIGAN CITY
Table 2.
Product Costing
Materials Unit Price Quantity Unit Cost Monthly
Cost X 33 pcs
Direct Materials:
Scrap Wood Php 120.00/bundle 1 bundle Php 120.00 Php 3,960.21
Nails # 1 Php 14.95 (1/4= 45 pcs 2.37 78.21
284 pcs)
Paint (White) Php 160.00/can 1/4 40.00 1,320.00
Hinge Php 10.00/pc 1 pc 10.00 330.00
Knob Php 20.00/pc 1 pc 20.00 660.00
Magnetic Lock Php 45.00/pc 1 pc 45.00 1,485.00
Total Direct Php 237.37 Php 7,833.21
Material
Indirect Materials:
Paint brush Php 8.00/pc 1/33 Php 0.24 Php 7.92
Sand paper Php 8.00/pc 1 sheet 8.00 264.00
Total Indirect Php 8.24 Php 271.92
Total Materials Php 245.61 Php 8,105.13
Material
Add: Packaging
Cost
Sticker paper Php 45.00/sheet 1/45 Php 1.00 Php 45.00
Total Packaging Php 1.00 Php 45.00
Cost
Add: Labor Cost
Assembling Php 200.00 1 unit Php 200.00 Php 6,600.00
Finishing Php 25.00 1 unit 25.00 825.00
Total Labor Cost Php 225.00 Php 7,425.00
TOTAL Php 471.61 Php 15,563.13
PRODUCT COST
Note: Other manufacturing materials such as ruler, pencil, saw, hammer, and
wood fillers are provided by the outsource worker.
27
Operating expenses
ILIGAN CITY
Schedule 1:
Office Supplies
Supplies Quantity Price TOTAL COST
Ballpen 12 pcs Php 5.00 Php 60.00
Record Book 1 pc Php 45.00 45.00
Calculator 1 pc Php 100.00 100.00
TOTAL Php 205.00
Schedule 2:
Executive Salary
Salary Monthly Yearly
Executive Salary Php 500.00 Php 6,000.00
TOTAL Php 500.00 Php 6,000.00
Schedule 3:
Promotional Expenses
Advertising Expense Quantity Price Yearly
Tarpaulin (2ft x 3ft) 1 P 250.00 P 250.00
28
Schedule 4:
Transportation Expense
Transportation Monthly Yearly
ILIGAN CITY
Php 76.00 x
Jeepney Purchase of Materials: 12 Months
Tubod to City Proper Php 9.00 = Php 912.00
City Proper to Tubod. 9.00
Deliver to Outsource Worker:

Tubod to Buru-un 20.00
Buru-un to Tubod 20.00
Delivery of finish product to Outlet

City Proper to Poblacion 9.00
Poblacion to City Proper 9.00
Schedule 5:
Rental Expense
Rental Expense Monthly Yearly

(Space and amenities) Php 200.00 Php 2,400.00
29
Table 3.
Cost of Goods Sold

COST OF Year 1 Year 2 Year 3
Php 186,757.56 Php 196,095.43 Php 205,900.20

ILIGAN CITY
GOODS SOLD
Cost of Goods Sold per Month Php 15,563.13

12
Multiplied by no. of months in a year
Php 186,757.56
Cost of Goods Sold (Year 1)
0.05
Multiplied by increase per year
Php 9,337.87
Total
186,757.56
Add: Cost of Goods Sold (Year 1)
Php 196,095.43
Cost of Goods Sold (Year 2)
0.05
Multiplied by increase per year
Php 9,804.77
Total
196,095.43
Add: Cost of Goods Sold (Year 2)
Cost of Goods Sold (Year 3) Php

Php205,900.21
205,900.20
Note: Cost of Goods Sold is projected to increase by 5% per year.
Chapter 4
MARKET STUDY
ILIGAN CITY
This part of the study includes the description of the product, comparison
of the product with its competitors, location, market area, target market, total
demand and market share, selling price, sales forecast, marketing strategy,
marketing budget and survey data results of this study.
Description of the Product
The product name is Caja de Pañuelos, was primarily made out of scrap
wood. Caja de Pañuelos is from a Spanish word which means “Tissue Box”. The
wood was sort according to its sizes. Scrap woods were left over from the maker
of wood furniture in Iligan City. The scrap woods were cut and assembled into a
box, with a smiley face carved in front on it. The smiley face is a design of
convenience, wherein the mouth serves as the pathway of the tissue paper. Paint
was also added by the proponents and the feature was based on the preferences
of the respondents. Caja de Pañuelos is not only for the purpose for home
decoration, but also a unique way of storing tissue paper and practicing hygiene.
In this way, it gives the importance of recycling and be part of the solution of
environmental problems.
31
ILIGAN CITY
Figure 6. Actual Picture of Caja de Pañuelos
FOR ONLY
PHP 640.00
Figure 7. Sticker of the Product
32
Comparison of the Product with its Competitors

ILIGAN CITY
There were several suppliers selling tissue box in Iligan City, however
most of their items are made of glass and plastic, which is bad for the
environment. When compared to the products of these competitive, Caja de
Pauelos stands out as a unique choice. This environmentally friendly tissue
container was built from repurposed wood and offers affordability, toughness,
and sustainability. Customers who chose Caja de Pauelos do so in order to obtain
a distinctive product as well as to support sustainable methods and lessen their
environmental impact.
Table 4:
Comparison of the Product with its Competitors
Indirect Competitors
Comparison Shopee Lazada Alibaba HandyMandy
Image
Price Php 750.00 Php 800.00 Php 1,000.00 Php 640.00

Materials Plastic Plastic Plastic Wood
Impact to the Hazardous to the Hazardous to the Hazardous to the Good to the
Environment Environment Environment Environment Environment
Expensive, Expensive, Expensive, Affordable,

Features 33
Fragile Fragile Fragile Durable
Location
The product was manufactured at Purok 8, Buru-un, Iligan City.
Furthermore, the product display and store were located at Michaelite Shoppe in
ILIGAN CITY
Marian Annex Building, underground, Saint Michael’s College, Quezon Avenue,
Iligan City. The location of the product display had been chosen for the following
reasons: accessible place for the customers; Michaelite Shoppe was designated as
the outlet for feasibility study products; and no investment in building or rental
was needed.
Figure 8: Location Map of Manufacturing Area
34
Market Area
Figure 9: Location Map of Display Area
The market area of the product is Iligan City. The City of Iligan is highly
urbanized city in the province of Lanao Del Norte, Philippines. It was part of
central Mindanao and now under Northern Mindanao. Iligan has a total land
ILIGAN CITY
area of 813.37 km2 (314.04 sq. mi) and has 44 barangays. Making it one of the 10
largest cities in the Philippines in terms of land area. There are about 342,618
population as year 2015. Iligan city is a melting bowl of interfaith and
intercultural community. Its population of 308,046 within its 44 barangays
consists largely of Cebuano, Bisaya, Maranaos and few Higaonons tribe. The
intermarriages of Maranao and Higaonon resulted to the formation of Kolibugan
tribe.
Iligan City is considered as the Industrial Center of the South as it produces
hydroelectric power using the Maria Cristina Falls for the whole Mindanao
region through the National Power Corporation (NAPOCOR). It also houses
industries like steel, tinplate, cement and flour mills. The National Steel
Corporation, one of the largest steel manufacturers in the Southeast Asian region,
now Global Steelworks International Incorporated was re-opened in 2003.
Known to be the City of Iligan Majestic Waterfalls, Iligan City has 23 waterfalls
surrounding it. The most famous is the Maria Cristina Falls which is the main
source for hydroelectric power in the whole Mindanao region (Philippines Cities,
35
2019).
Iligan along with its neighboring City, Iligan City and Cagayan de Oro
City, are the two major components for the Cagayan de Oro-Iligan Corridor, the
fastest developing area in Northern Mindanao, thus the city is a potential area
for business (Iligannews, 2014).
Target Market
ILIGAN CITY
Caja de Panuelos made to serve the household population of Iligan City.
The product also targets business owners since it is good furniture to be
displayed in their offices or establishments, this can help their employees to
practice proper hygiene.
Total Demand
Based on the Philippine Statistics Authority census in year 2015 the
number of households in Iligan City is 76, 593 (PSA, 2015). During the survey
there are 85% out of total respondents answered that they will buy the product.
Therefore, it implies that there is really an existing demand for the product.
Figure 10. Household Population Census

36
Total Demand
Population ……………………. 76, 593

X .85
Total Demand ………………… 65, 104
Table 5:
Supply of Competitors
ILIGAN CITY
Name No. of Products Sold per Year

Shopee 900
Lazada 800
Alibaba 1,200
TOTAL SUPPLY 2,900
Market Share
Total Demand …………………… 65, 104
Less: Supply ……………………. 2, 900
GAP/Market Potential ……….. 62, 204
Market Potential % = Gap / Total Demand
= 62,204
65,104
= 95.55%
Market Share = Production per Year
Demand
= 396 units
65,104 37
Market Share = .61%
Selling Price
The selling price was based on “Cost plus Method”. Cost plus Method is
one of the pricing strategies based upon cost. It is exactly that, a mark-up usually
expressed as a percentage, added to the cost of price of a product or service.
Product Cost = Php 471.61

Add: Mark up (35.7%) = 168.36
ILIGAN CITY
Selling Price = Php 639.97 ˜ Php 640.00
Table 6.
Sales Forecast
Year 1 Year 2 Year 3
SALES
FORECAST Php 253,440.00 Php 278,784.00 Php 306,662.40
Price per product Php 640.00
Multiplied by no. of products produced in a
month 33
Total sales in a month Php 21,120.00

Multiplied by no. of month in a year 12
Sales (Year 1) Php 253,440.00
Multiplied by projected increase 0.10
Total Php 25,344.00
Add: Sales (Year 1) 253,440.00
Multiplied by projected increase 0.10
Total Php 27,878.40
Add: Sales (Year 2) 278,784.00

ILIGAN CITY
38
Market Strategy
To make the product feasible there should be an effective market strategy
to use Market strategy provides an organization an edge over its competitors. It
helps in discovering the areas affected by organizational growth and thereby
helps in creating an organizational plan to cater to the customer needs. It helps in
fixing the right price for organization’s goods and services based on information
collected by market research (Juneja, 2021).
Product Strategy
A product strategy draws from the ultimate vision of the product. It
enables the company to focus on a specific target market and set of feature.
HandyMandy Manufacturing created a product that focuses on its quality and
uniqueness that the customers were satisfied on every product they purchase.
The product was made excellent, and undergoes quality check that guaranteed
the durability of the product with affordable price. The proponents extended its
care to the environment by using scrap wood as primary materials of the product
that helped minimize waste in the community and minimize environmental
problems.
ILIGAN CITY
39
Price Strategy
Pricing strategy refers to methods used to price the product. This study
used cost-plus markup strategy in setting the price in such the proponents
calculate the cost of production and added on mark up to the product cost that
resulted in its selling price. The proponents also used the penetration pricing that
offered low prices to a new product in its initial offering in order to attract
customers away from its competitors. According to Klenton (2020) the lower
prices helped a new product or service penetrate the market and attract
customers to Caja de Pañuelos had the product cost of Php 471.61 plus the mark-
up of 35.7%, the selling price of Caja de Pañuelos was Php 640.00 a price that was
worth enough for the customers in exchange of the product that was such made
with quality.
Distribution Strategy
A distribution strategy is a plan of action designed to move goods and
services from the source through a distribution channel, to the final customer.
Caja de Pañeulos was displayed both in Michaelite Shoppe (First Level
Distribution) and its manufacturing area (Zero Level Distribution). This study
used the first level distribution because they used the services of the Michaelite
ILIGAN CITY
Shoppe as their primary distribution channel. It is sort of selective distribution
because aside from the Michaelite Shoppe, there are only few partners who
distributed the product. The benefits of this type of distribution were under
40
selective coverage. The marketer deliberately seeks to limit the
locations in which this type of product was sold. Another is the zero-level
distribution since there were no intermediaries wherein the producer sells
directly to consumers; it is fast and economical since manufacturer has a full
control over distribution (Patel, 2021).
Figure 10. Zero Level Distribution Channel
Figure 11. One Level Distribution Channel

ILIGAN CITY
41
Promotional Strategy
Promotion is the method used to spread the word about product or
service to customers, stakeholders and the broader public. In promoting Caja
de Pañuelos, print advertisement and social networking sites were used. The
tarpaulins were displayed at the different distribution stores. A business page
was created so that customers could access information about the product and
could directly make orders. Word of mouth by satisfied customers was
expected to transpire because of the superior quality and uniqueness of the
product. HandyMandy Manufacturing can have direct contacts of potential
customers and update them the latest promos and innovation of the product.
ILIGAN CITY
42
FOR ONLY
PHP 640.00
Figure 12. Print-Ad Layout

ILIGAN CITY
43
Marketing Budget
Print advertisement were used in promoting the product. The proponents
also used the social media and the internet because it was widely used, fast,
reliable and easy to access. Hence, the only cost it incurred was for a total
marketing budget amounting to Php250.00. The tarpaulins were displayed in
Michaelite Shoppe and at the production site at Barangay Buru-un Iligan City.
Table 7.
Marketing Budget
Promotion Strategy Unit /Price Amount
Print Ad (2x3sq.ft) 2 x P 100.00 P 250.00
Total P 250.00
Survey Data
A survey was conducted to 100 respondents in different households in
Iligan City to gather necessary information which could be used in the
development of this study.

ILIGAN CITY
44
Problem 1. What is the profile of the respondents?
Table 1.1:
Age of the Respondents
Age Frequency Percentage
12-18 13 13
19-40 86 86
41-65 1 1
Total 100 100
Table 1.1 shows the frequency and percentage distribution in terms of the
age of the respondents. The result shows that the highest frequency is 86% that
belonged to the age bracket of 19-40 years old.
The results implied that more of the respondents are young adults.
According to Kendra (2014) on her article entitled Erik Erikson Stages of
Psychosocial Development, individuals that belong to this stage are intimate,
friendly, and loving persons. This trait of young adults is on great advantage in
business because of the influence that they have on the purchases of others such
as parents and friends.
Therefore, the proponent should consider the buying preferences of
young adults.
ILIGAN CITY
Table 1.2
Sex of Respondents
Sex Frequency Percentage
Male 47 47
Female 53 53
Total 100 100
sex of the respondents. The result revealed that 53% are females.
The result implied that most of the respondents are women. According to
Brennan (2020), contributor of Forbes Women is driving changes in the consumer
marketplace that younger generations of all genders not only appreciate but also
expect quality product. Women are a compass for a changing world. Women are
the original social network and their influence has grown in parallel with their
spending power. Women not only have the buying power; they have the
influence to shape consumer spending. That fact alone provides a valuable
compass for navigating and winning the future.
Therefore, the proponent should study the buying behavior of women.
Table 1.3
Civil Status of Respondents
Civil Status Frequency Percentage
Single 97 97
Married 3 3
Total 100 100
ILIGAN CITY
civil status of the respondents. The result revealed that out of the total
respondents, 97% are single.
The result implied that most of the target markets are single individuals.
The result implied that single individuals are having financial benefits since they
have 100 percent in control in choosing and spending their money to buy a
product they really want (Tigar, 2015).
Therefore, single people are the potential target market of the business.
Table 1.4
Occupations of the Respondents
Occupation Frequency Percentage
Student 30 30
Self-Employed 19 19
Employee 36 36
Unemployed 15 15
Total 100 100
occupation of the respondents. The result illustrates that out of the total
respondents 36% were employed.
The results implied that most of the respondents were income earners.
This suggests that the target market can afford to purchase the proposed product
because they are wage earners who receive monthly income to spend on their
wants and needs.

ILIGAN CITY
Therefore, the customers have the potential capacity to buy the product
because they were employed.
Table 1.5
Average Family Monthly Income of the Respondents
Family Monthly Income Frequency Percentage
Php10,000.00 and below 16 16
Php10,001.00-Php15,000.00 58 58
Php15,001.00-Php20,000.00 10 10
Php20,001.00-Php20,500.00 3 3
Php20,501.00-Php25,000.00 2 2
Php25,001.00 and above 11 11
Total 100 100
average family monthly income of the respondents. The result illustrates that out
of the total respondents 58% had the monthly income of Php10,001.00 to
Php15,000.00.
The result implied that most of respondents have the average family
monthly income of Php10,001 to Php15,000.00.
Therefore, the proponents must consider the buying capacity of potential
customer.
48
Problem 2. What is the conduct of analysis in manufacturing Caja de Panuelos

considering the following aspects:
ILIGAN CITY
Table 2.1
Willingness to buy the Caja de Pañuelos
Desire to Buy Frequency Percentage
Yes 85 85
No 15 15
Total 100
buying decisions of the respondents. The result illustrates that out of the total
respondents 85% answered YES and wanted to purchase Caja de Pañuelos.
The result implied that majority of the respondent are willing to buy the
proposed product.
Therefore, the proposed product is feasible to start a new business.
Table 2.2
Preferred Color of the Respondents
Color Frequency Percentage
White 37 42
Natural 30 36
Mahogany 12 14
Others 6 7
Total 85 100
ILIGAN CITY
preferred color of the proposed product. The result illustrates that out of the total
respondents 42% chose white.
The result implied that most of the respondents preferred white painted
Caja de Pañuelos .
Therefore, the proponent should produce the color preference of the
respondents.
Table 2.3
Preferred Size of the Respondents
Size Frequency Percentage
5-6 inches 74 87
10-11 inches 6 7
14-15 inches 5 6
Total 85 100
respondents’ size preference. The result illustrates that out of the total
respondents they preferred 73% the size range of 5-6 inches.
This implied that majority of the respondent preferred the size 5-6 inches.
Therefore, the proponents must create the size within the preference of the
respondents.
ILIGAN CITY
Table 2.4
Preferred Price of the Respondents
Price Frequency Percentage
Php 550.00—Php 700.00

74 87
Php 701.00-Php 850.00

6 7
Php 851.00-Php1,000.00
5 6
Total 85 100
respondents’ price preference. The result illustrates that 87% of the total
respondents preferred the price at a range of Php 550.00-Php 700.00.
The result implied that more of the respondents preferred the price and
size range of Php 550.00-Php 700.00.
Therefore, the proponents must create set the price within the preference
of the respondents.
ILIGAN CITY
Chapter 5
MANAGEMENT STUDY
This part shows the organization and management aspect of the study
which includes the form of business, organizational structure, organizational
chart, job description and specification of the owner and worker, business
development time frame and pre-operating expense.
Form of Business Organization
The business will be registered under the name “Handy Mandy
Manufacturing” in the form of sole proprietorship; to be owned and managed by
Ms. Faith Aubrey Cuizon. She is responsible for all the activities and operation of
the business. She will be taking the full responsibilities in terms of the
organization’s sales growth and deficit. She will be the one who handles the
procedures and oversees the whole business operations.
Organizational Structure
The business is owned and managed by Ms. Faith Aubrey Cuizon who
will act as the sole owner. Since it is a small business, it will be managed in an
informal way. However, strict rules will be implemented regarding quality
standards and production.

ILIGAN CITY
Figure 13. Organizational Structure
Job Description of Owner/Manager
The owner is responsible for planning, directing, and overseeing the
operations and financial health of a company’s business entity, division,
department, or operating unit. In certain cases, the owner is in charge
supervising and directing the work of a group. She is responsible for developing
and sustaining work processes, procedures, and policies that allow and promote
the optimum performance of the business’ people and other resources.
Job Specification of Owner/Manager
The owner/manager is the one who manage the business and ensure the
business adheres to quality and service standards, increases revenue, and make
sure the business accomplish its goals. Hire and train, motivate and coach
employees as they provide attentive, efficient service to customers, develop and
implement business strategies. Delegating responsibilities and supervising
business operations. Maintaining a clean and tidy business workplace. Ensuring

ILIGAN CITY
staff members follow company policies and procedures. She also sees to it that
the products will be made with quality and delivered on time to distributors.
Job Description of Workers
The workers must have the knowledge of the manufacturing the product,
and the policies and regulations of the business/company. The workers’
responsibilities include keeping the manufacturing area clean, prepares tools and
equipment for use, operating the manufacturing process as directed, and strictly
adhering to health and safety standards.
Job Specification of Workers
The worker must be hard-working and should be able to work on the
production line with consistent speed and accuracy. Maintain production
standards and work towards improving productivity without compromising
quality. Must have pleasing personalities and good communication skills.
Business Development Time Frame
Business Development Time Frame is the detailed schedule of the project.
A project schedule is usually represented by a Gantt Chart. Gantt Chart is a
visualization that helps scheduling, managing, and monitoring specific tasks and
resources in a project. It is a type of chart that shows the start and finish dates of
several elements of a project. It is developed by an American mechanical
engineer, Henry Gantt (Grant, 2021).

ILIGAN CITY
Table 8.
Gantt Chart
Activities Months
Januar June
February March April May
y 2022
2022 2022 2022 2022
2022
Planning
Organizing
Research and
Survey
Purchasing of
Materials
Production
Start of
Display at
Shop
The chart shows the projected start and finish of the business and
summarizes it per month.
The business started by planning and organizing on the month of January
to February. By the third month research and survey was conducted. By the last
week of March 2021 and first week of April 2021, results of the research and
surveys were analyzed and after it, purchasing of raw materials was done for the
production to start. The production began in the mid-month of April to May 2021
onwards. On the month of June was the displaying of the finished product at the
Michaelite Shoppe. When purchases were done, preparation of financial
statements was being process so as to monitor the progress of the business.

ILIGAN CITY
Table 9.
Pre-Operating Expenses
Pre-operating Expense Total Cost
Cost of Pilot Product 471.61
Transportation Expense during the survey and

Purchase of materials for the pilot product creation
Php 9.00 x 4 trips Php 36.00
Php 20.00 x 2 trips 40.00 76.00
Printing of Original Questionnaire Php 5.00

Photocopy of Questionnaire
100 copies x Php 0.60 60.00 65.00
Printing of Original Manuscript
Colored: 18 pages x Php 5.00 Php 90.00
Black & White: 66 pages x Php 1.00 66.00 156.00
Photocopy of Manuscript
85 pages x 4 copies x Php0.60 204.00
Clips used during defense
5 clips x Php 5.00 25.00
TOTAL PRE-OPERATING EXPENSE Php 997.61

ILIGAN CITY
Chapter 6
FINANCIAL STUDY
This part shows the financial aspect of this study which includes the
computation of the total projected cost, the general assumptions and financial
analysis of income statement, cash flow, balance sheet, break-even point, return
on investment, and payback period.
Table 10.
Total Projected Cost
ITEMS EQUITY TOTAL
Pre-operating Expenses Php 997.61
Product Cost per month 15,563.13
Operating Expenses:
Office Supplies Php205.00
Executive Salary 500.00
Transportation Expense 76.00
Promotional Expense 250.00
Rental Expense 200.00 1,231.00
TOTAL PROJECTED COST Php 17,791.74
57
General Assumption
ILIGAN CITY
1. Business will start by June 2022.

2. The proprietor will have an initial investment in the amount of
Php 17,791.74.
3. Sales projected are based on the sales forecast and will increase by 10% on
the next succeeding year.
4. The operating expense will increase by 5% each year to cover increases in
fare, supplies and promotional expenses.
5. Executive salary will remain constant for the next succeeding years.
6. An increase of 5% based on the first business year will be added to the
cost of goods sold on the next succeeding years.
FINANCIAL ANALYSIS
Break-even Point Computation:
Fixed Cost
Executive Salary Php 500.00
Rental Expense 200.00
Total Fixed Cost Php 700.00
Variable Cost
Product cost (Monthly) Php 15,563.13
Office Supplies Expense (Php205.00/12) 17.08
Transportation Expense 76.00
Promotional Expense (Php200.00/12) 16.67
Total Variable Cost Php 15,672.88
Divided by Quantity Produced per month 33 units

58
Variable Cost / unit Php 474.94
Break-even Analysis:
ILIGAN CITY
Selling Price (SP) : Php 640.00
Variable Cost per unit (VC) : Php 474.94
Total Fixed Cost (TFC) : Php 700.00
Break-even Point = TFC

SP – VC/unit
Break-even Point = Php 700.00

Php 640.00 – Php 474.94
= Php 700.00
Php 165.06
= 4.24~ 4 units
Break-even Point on Sales = Selling Price x Break-even Point

= Php 640.00 x 4 units
= Php 2,560.00
ILIGAN CITY 59
HANDYMANDY MANUFACTURING
Statement of Cash Flow
For Year Ended 2022-2024
Cash Inflow
Initial Investment Php 17,791.74
Sales Php 253,440.00 Php 278,784.00 Php 306,662.40
Total Cash Inflow Php 271,231.74 Php 278,784.00 Php 306,662.40
Cash Outflow:
Cost of Goods Sold Php 186,757.56 Php 196,095.43 Php 205,900.20

Executive Salary 6,000.00 6,000.00 6,000.00
Office supplies Expense 205.00 215.25 226.01
Transportation Expense 912.00 957.60 1,005.48
Promotional Expense 250.00 262.50 275.63
Rental Expense 2,400.00 2,400.00 2,400.00
Pre-Operating Expense Php 997.61 _____________ _____________
Total Cash Outflow Php 197,522.17 Php 205,930.99 Php 215,807.32
Net Cash Flow Php 73,709.57 Php 72,853.22 Php 90,855.08
Add: Cash Beg. Balance 0 73,709.57 146,562.79
Cash End Balance Php 73,709.57 Php 146,562.79 Php 237.417.87
ILIGAN CITY
HANDYMANDY MANUFACTURING
Income Statement
Sales Php 253,440.00 Php 278,784.00 Php 306,662.40
Less: Cost of Sales Php 186,757.56 Php 196,095.43 Php 205,900.20
Gross Profit Php 66,682.44 Php 82,688.57 Php 100,762.20

Less: Operating Expense
Executive Salary 6,000.00 6,000.00 6,000.00
Office supplies Expense 205.00 215.25 226.01
Transportation Expense 912.00 957.60 1,005.48
Promotional Expense 250.00 262.50 275.63
Rental Expense 2,400.00 2,400.00 2,400.00
Pre-Operating Expense Php 997.61 ____________ ____________
Total Operating Expense Php 10,764.61 Php 9,835.35 Php 9,907.12
Net Income Php 55,917.83 Php 72,853.22 Php 90,855.08
61
HANDY MANDY MANUFACTURING

ILIGAN CITY
Statement of Financial Position

Asset
Cash Php 73,709.57 Php 146,562.79 Php 237,417.87
TOTAL ASSET Php 73,709.57 Php 146,562.79 Php 237,417.87
Liabilities and
Owner’s Equity:
Owner’s Equity Php 17,791.74 Php 73,709.57 Php 146,562.79
Add: Net Income Php 55,917.83 Php 72,853.22 Php 90,855.08
TOTAL Php 73,709.57 Php 146,562.79 Php 237,417.87

LIABILITIES AND
OWNER’S
EQUITY
ILIGAN CITY
61
Return on Investment Computation:

Return on Investment = Average Net Income
Given:
1st year net income : Php 55,917.83
2nd year net income : Php 72,853.22
3rd year net income : Php 90,855.08
Total Projected Cost : Php 17,791.74
Average Net Income = Php 55,917.83+ Php 72,853.22+Php 90,855.08
3 years
= Php 219,626.13
3 years
= Php 73,208.71
Return on Investment = Average Net Income

= Php 73,208.71
Php 17,791.74
= 4.11 x100%
= 411%
Payback Period Computation:

Payback Period = Total Projected Cost/Average Net Profit
1/12
= Php 17,791.74/ Php 73,208.71
1/12
= 0.24
0.08
= 3 months
ILIGAN CITY
Chapter 7
SOCIO-ECONOMIC ASPECT
HandyMandy Manufacturing is a business that manufactures smiley
tissue box made primarily of scrap wood. It aspires to be at the peak of the
competitive environment and to be remembered by customers as it seeks to
address their needs and desires. Producing Caja de Pañeulos will assist the
individuals in hygienic storing of tissues. The business is dedicated to fostering
people's hygienic well-being by providing a high-quality, low-cost product that
is accessible to everyone. It will also contribute to the current health concerns by
practicing hygiene activity in the city. Furthermore, if income is generated,
consumption will increase and business will prosper resulting to higher taxes
paid to government. Taxes will help the government in raising money for public
service and government programs. The proposed business would also benefit the
city and our fellow citizens by giving employment and will generate income.
This product Caja de Pañuelos promotes the 3R’s, Reuse, Recycle and
Reduce. The proponents acknowledged that large supply of scrap woods that are
abundant in the city particularly at high land area and junk shops, due to the
abundant availability of the supply the cost can be attainable.

ILIGAN CITY
Chapter 8
CONCLUSIONS AND RECOMMENDATION
Conclusion
This study covers various areas making the product to be a multi-purpose
creation of HandyMandy Manufacturing. The business does not only help the
surroundings, it also creates job opportunities, and it creates and generates
income. The HandyMandy Manufacturing was not only concerned with making
a profit, but also with providing the best design possible, provided that the
preferences of the respondents were also prioritized in terms of the price, size,
and color of the product. The product is feasible in terms of the financial aspect
because of its average net income which is Php 73,208.71. It has a breakeven
point of 4 units and a breakeven point in sales of Php 2,560.00 that could be
attain in 3 months. As for the value of the entire project of the business it has a
411% return on investment, which means that the business is efficient.

ILIGAN CITY
Recommendations
The following are the recommendations based on the results of the study;
1. HandyMandy Manufacturing must create more innovative, durable, and
one-of -a-kind products from scrap woods.
2. HandyMandy Manufacturing may add more designs and colors of the
tissue box to cater consumer’s preferences.
3. The owner must look more store outlets of the products to create more
job opportunities.
66
ILIGAN CITY
REFERENCE LIST
Website
Bloomenthal, A. (2020). Definition of customer. Retrieved March 9, 2022 from

https://medium.com/a-cuppa-academy/what-are-the-differences-
between-customer-experience-and-user-experience-based-on-practical
Brennan, B. (2020). How women’s economic power is reshaping the consumer market.
Retrieved March 28, 2022 from
https://www.forbes.com/sites/bridgetbrennan/2020/02/10/how-
womens-economic-power-is-reshaping-the-consumer-market/
Claessens, M. (2015). The new product development process – obtain new products.
Retrieved March 9, 2022 from https://marketing-insider.eu/new-
productdevelopment-process/
Claessens, M. (2015). Definition of product. Retrieved March 9, 2022 from

https://marketing-insider.eu/definition-of-product/
Donell, W. (2023) Definition of wood. Retrieved March 9, 2022 from

https://woodbelt.eu/materials/
Grant, M. (2021). Definition of gantt chart. Retrieved April 10, 2021 from
https://www.investopedia.com/terms/g/gantt-chart.asp
Iligannews. (2014). History of Iligan City. Retrieved April 11, 2022 from
https://www.iligannews.com/history-of-iligan-city/
Islam, S., Mahmood, M. I. (2018). A qualitative study on the outcomes of social media
advertising. advances in journalism and communication, 06(02), 61–73.
Retrieved April 19, 2022 from https://doi.org/10.4236/ajc.2018.62006
Juneja, P. (2021). Marketing strategy - meaning and its importance. Retrieved March
10, 2022 from https://www.managementstudyguide.com/marketing-
strategy.htm
Kendra C. (2014). Understanding erikson’s stages of psychosocial development.

Retrieved March 12 from
https://www.explorepsychology.com/author/kendracherry/
67
ILIGAN CITY
Klenton, W. (2020). Customer: definition and how to study their behavior for
marketing. Retrieved April 10, 2022 from Investopedia.
https://www.investopedia.com/terms/c/customer.asp
Klenton, W (2020). Definition of penetration pricing. Retrieved March 10, 2022

from https://www.investopedia.com/terms/p/penetration-pricing.asp
Klykens, J., Pirnay, J.-P. ., Verbeken, G., Giet, O., Baudoux, E., Jashari, R.,
Vanderkelen, A., Ectors, N. (2013). Cleanrooms and tissue banking how happy
i could be with either GMP or GTP? cell and tissue banking, 14(4), 571–578.
Retrieved March 19, 2022 from https://doi.org/10.1007/s10561-012-9355-
Market Business News. (2021) Definition of competitors. Retrieved March 12, 2022
from https://marketbusinessnews.com/financialglossary/competitor
definition-meaning/
Marketing Dictionary. (2021) Definition of shopping goods. Retrieved from March

12, 2022 from https://www.monash.edu/business/marketing/marketing
dictionary/s/shopping-goods
Merriam-Webster Dictionary (2021). Definition of price. Retrieved March 12, 2022

from https://www.merriam-webster.com/dictionary/price
Merriam-Webster Dictionary (2021). Definition of proponent. Retrieved March 12,

2022 from https://www.merriam-webster.com/dictionary/proponent
Merriam-Webster Dictionary (2021). Definition of scrap. Retrieved March 12, 2022

from https://www.merriam-webster.com/dictionary/scrap
Patel, N. (2021). Distribution channels: what are they, types & examples. Retrieved
May 19, 2022 from https://neilpatel.com/blog/distribution-channels/
Philatlas (2015). Buru-un. Retrieved March 19, 2022 from

https://www.philatlas.com/mindanao/r10/iligan/buru-un.html
Philatlas. (2023). Poblacion, Iligan profile – PhilAtlas. Retrieved May 5, 2022 from
https://www.philatlas.com/mindanao/r10/iligan/poblacion.html
Philatlas (2015). Tubod. Retrieved March 19, 2022 from

https://www.philatlas.com/mindanao/r10/iligan/tubod.html
68
ILIGAN CITY
Philippine Cities (2021). Iligan City, Lanao del Norte. Retrieved May 5, 2022 from
https://www.philatlas.com/mindanao/r10/iligan.html#sectionBrgys
Philippine Statistics Authority (2013). Population of Iligan City was recorded at 323
thousand (Results from the 2010 census of population and housing). Retrieved
May 5, 2022 from https://psa.gov.ph/content/population-iligan-city-
wasrecorded-323-thousand-results-2010-census-population-and-housing
Philippine Statistic Authority (2015). 2015 Census of population. Retrieved May 5,

2022 from https://psa.gov.ph/statistics/census/2015-census-of-
population\
Statistics Canada. (2012) Statistics: power from data! organizing data: frequency
distribution tables. Retrieved May 5, 2022 from
https://www150.statcan.gc.ca/n1/edu/power-pouvoir/ch8/5214814-
eng.htm
Tigar, L. (2015). 6 Financial benefits of being single. Retrieved March 28, 2022 from
https://www.bustle.com/articles/130561-6-financial-benefits-of-being-
single
Your Dictionary (2021). Definition of place. Retrieved March 10, 2022 from
https://www.yourdictionary.com/place
69
Appendix A
ILIGAN CITY
Permission Letter to Conduct the Study
ST. MICHAEL’S COLLEGE

QUEZON AVENUE, ILIGAN CITY
COLLEGE OF BUSINESS ADMINISTRATION
March 2022
Dear Ave Z. Danganan, DM :
In partial fulfilment of the requirements of the Degree of Bachelor of Science in

Business Administration, we are presently conducting feasibility study entitled:
Caja de Pañuelos.
In line with this, we would like to ask authorization to conduct a survey.
Your cooperation will be very much appreciated.
Thank you very much and God bless!
Respectfully yours,
FAITH AUBREY A. CUIZON
HANS PATRICK B. HICETA
LEA XYZA S. SIMAN
Noted by:
KORSINEY N. CABASIS, DBA 70

Feasibility Study Adviser
Appendix B
Informed Consent Form
ILIGAN CITY

Iligan City
Higher Education Department
ACCREDITED: Philippines Accrediting Association of Schools, Colleges and Universities (PAASCU)
TW Form 7. Informed Consent Form for Respondents/Participants

1. I have read and understood the information about the research study, as provided in the request letter
dated _______________.
2. I have been given the opportunity to ask questions about the study and my participation.
3. I voluntarily agree to participate in the research study.
4. I understand I can withdraw at any time without giving reasons and that I will not be penalized for
withdrawing nor will I be questioned on why I have withdrawn my participation.
5. The procedures regarding confidentiality have been clearly explained (e.g., use of names, pseudonyms,
anonymity of data, etc.) to me.
6. I agree to participate in this research study and that my answers in the survey questionnaire indicate
my true/honest perception and opinion.
7. The use of the data in research, publications, sharing and archiving has been explained to me.
8. I understand that other researchers will have access to this data only if they agree to preserve the
confidentiality of the data and if they agree to the terms I have specified in this form.
9. Select only one of the following:
• I would like my name to be used and I understand that what I have said or written as part of
this study will be used in reports, publications, and other research outputs so that anything I
have contributed to this project can be recognized.
• I do not want my name to be used in this project.
10. I, along with the Researcher, agree to sigh and date this informed consent form.
SIGNED INFORMED CONSENT WITH CONFIDENTIALY CLAUSE
I, the undersigned, confirm that (please check box as appropriate):
Participant:
Name of Participant Signature Date

Confidentiality Clause
This is to acknowledge the right of each respondent to privacy; thus, the researcher
pledges to keep all collected data with utmost confidentiality.
Researcher/s:
Name Signature Date
Name Signature Date

71
Name Signature Date
Appendix C
Questionnaire
QUEZON AVENUE, ILIGAN CITY
ILIGAN CITY
COLLEGE OF BUSINESS ADMINISTRATION
Name (Optional):
Part I. Demographic Profile
Age:
12-18 19-35
36-55 56 and above
Civil Status:
Single Married
Divorced Widowed
Sex:
Male Female
Occupation:
Student Employee
Self-Employed Unemployed
Family Monthly Income:

Php10,000.00 and below Php20,001.00 – Php20.500.00
Php10,001.00 – Php15,000.00 Php20,501.00 – Php25,000.00
Php15,001.00 – Php20,000.00 Php25,001.00 and above
72
Part II. Psychographic Profile
Are you willing to buy the proposed product “Caja De Pañuelos”?

(If not, do not proceed to the questions below)
Yes No
ILIGAN CITY
What specific color do you prefer?

Paint White Varnish Mahogany
Varnish Natural Others (Please specify) _______
What price and size do you prefer? (by height)
Small (5 – 6 inches)
Php 550.00 –Php 700.00)
Medium (10- 11 inches)
Php 701.00 – Php 850.00
Large (14 - 15 inch)
Php 851.00 – Php 1,000.00
Noted by:
AVE Z. DANGANAN, DM Korsiney N. Cabasis, DBA

Dean of College of Business Administration FS ADVISER
73
Appendix D
Certificate of Similarity
ILIGAN CITY
74
Appendix E
Curriculum Vitae
PERSONAL BACKGROUND
ILIGAN CITY
Full Name : Faith Aubrey A. Cuizon

Address : Purok 8, Buru-un, Iligan City
Gender : Female
Age : 22
Date of Birth : January 06, 2000
Civil Status : Single
Religion : Roman Catholic
Nationality : Filipino
Contact Number : 09751103816
Email Address : cuizonfaith6@gmail.com
EDUCATIONAL ATTAINMENT
Primary : Sgt. Miguel Canoy Memorial Central School
Purok 1, Buru-un, Iligan City
Secondary (JHS) : Our Lady of Perpetual Help Academy
Secondary (SHS) : Our Lady of Perpetual Help Academy
Barangay Poblacion, Linamon, Lanao Del Norte
Tertiary : St. Michael’s College, Quezon Avenue, Iligan City
Department : Bachelor of Science in Business Administration
Major in Marketing Management
FAMILY BACKGROUND
Father’s Name : Renante A. Cuizon
Occupation : Welder
Mother’s Name : Marcelina A, Cuizon
Occupation : Housewife
SPECIAL SKILLS
MSword, Powerpoint, and Excel Proficient
Design and Layout
75
Curriculum Vitae
PERSONAL PROFILE
Full Name : Lea Xyza S. Siman
ILIGAN CITY
Address : Prk-6-A Buru-un Iligan City

Gender : Female
Age : 22
Date of Birth : February 04, 2000
Email Address : lx.siman@my.smciligan.edu.ph
EDUCATIONAL ATTAINMENT
Primary : Sgt. Miguel Canoy Memorial Central School
Secondary (JHS) : Iligan City National School of Fisheries
Secondary (SHS) : Iligan City National School of Fisheries
FAMILY BACKGROUND
Father’s Name : Francisco Buyco Siman
Occupation : Retired Police
Address : Prk 6 A Buru-un Iligan City
Mother’s Name : Nieves Soliven Siman
Occupation : Housewife
Address : Prk 6 A Buru-un Iligan City
SPECIAL SKILLS
MSword and Powerpoint Proficient 76
Photo and Video Editing
Curriculum Vitae
PERSONAL PROFILE
Full Name : Hans Patrick B. Hiceta

Address : Tubod, Iligan City
ILIGAN CITY
Gender : Male
Age : 22
Date of Birth : March 16, 2000
Email Address : hanshicetap@gmail
EDUCATIONAL BACKGROUND
Primary : Iligan City Central school
Mahayahay, Iligan City
Secondary (JHS) : Corpus Christie Parochial School of Iligan
Secondary (SHS) : Saint Michael’s College
FAMILY BACKGROUND
Father’s Name : Avelino B Hiceta Jr.
Occupation : Government Employee
Address : Del Carmen Iligan City
Mother’s Name : Cristita B. Hiceta
Occupation : Government Employee
Address : Poblacion Iligan City
SPECIAL SKILLS
Encoding, Layout and Printing

CHAPTER-1-8

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

CHAPTER-1-8

Uploaded by

Copyright:

Available Formats

St.

world. Tissue paper products function marvelously to promote hygiene by

helping to prevent the spread of germs, bacteria, viruses and disease.

Tissue is an easy and inexpensive way to stop the spread of disease.

to humidity and vulnerable when not stored properly.

According to the study, Klykens, Pirnay, Verbeken, Giet, Baudoux,

Vanderkelen, and Ectors (2013) emphasize the value of closed containers in

investigated the antimicrobial efficiency of an incubator and a laminar airflow

cabinet in a cleanroom setting. According to the study, a monitoring program for

a cleanroom that includes product testing is a workable strategy.

Caja de Pañuelos is the ideal answer of a hygienic tissue container that is

decorative tissue box that encourages households to practice proper hygiene to

avoid transmission of viruses and diseases.

The study’s overall goals are to be able to start a tissue organizer

manufacturing firm and create a household and hygienic friendly product. To

deliver customer happiness and encourage to practice proper hygiene using

tissue box by producing a high-quality product. Improve and stabilize the

financial life of outsourcing employees, advocate for alternative answers to local

populations health challenges and develop a product that is feasible.

Background of the Project

Name of the Business : HandyMandy Manufacturing

HandyMandy Manufacturing is a business that manufactures one-of-a-

follow government rules and regulations, as well as its financial capacity to

support and face economic expansion.

Increasing the momentum of value-added wood waste utilization can be

order to enable true sustainable resource management.

This research was based on Maximilian Claessens' Theory of "New

new product development process as conducting a survey of 100 hundred

respondents, recognizing the target market, identifying the manufacturing

College of Business Administration, and finally, the product will be evaluated

and corrected before being distributed (Claessens, 2015).

Figure 1: New Product Development

The 8 steps in the New Product Development Process

Stage 1. Idea Generation. Often called as the New Product Development

in the local market.

pricing method, wherein selling price is determined by adding a percent margin

Stage 3. Concept Development and Testing. This step defined the

marketing and engineering details of creating Caja de Pañuelos, as well as who

she is in charge of the business operations. Caja de Pañuelos, a one-of-a-kind and

costs, determined product costing. Caja de Pañuelos conducted a poll of 100

people to examine the product's position if it is possible to be a business venture.

Stage 4. Marketing Strategy and Development. Caja de Pañuelos

promoted through print advertisement, social networks and personal selling.

Stage 5. Business Analysis. The selling price of Caja de Pañuelos was

The pricing of competitors' products was evaluated and acknowledged in

supply will be calculated based on competitor sales.

Stage 6. Product Development. The product was presented to the three

panel members from The College of Business Administration–St. Michael’s

enhance the study. Productions commenced after necessary corrections was

Stage 7. Test Marketing. This is a commercial experiment conducted in a

limit area to assure product feasibility. Caja de Pañuelos was distributed to

timetables from the beginning of product development to the display of the

place and is being followed.

Stage 8. Commercialization. Launching of the product was initiated

through print advertisements, Tarpaulins placed in retail shops to alert

customers of the product's availability, personal selling, which entails marketing

community. Social media is rapidly becoming one of the most significant

components of digital marketing, offering great benefits that assist to reach

This study aimed to determine if Caja de Pañuelos was feasible. It

management, financing, and socio-economic aspects of the study.

Technical study included product classification, product specification,

process flow, process description, shop lay-out, product costing, operating

expenses and cost of goods sold.

Market study included description of the product, comparison of the