ASADULLAH LAKHO

OBJECTIVE
To leverage my expertise as an academician in the field of marketing to contribute to an academic
institution. I aim to utilize my strong knowledge and passion for marketing to engage students, conduct
innovative research, and make meaningful contributions to the advancement of marketing theory and
practice. By leveraging my academic background, teaching experience, and research skills, I aspire to
create a stimulating learning environment, publish influential research papers, and actively participate in
collaborative projects that enhance the field of marketing and drive real-world impact. My key academic
CONTACT areas of interest are Marketing, Branding, New Product Development & Entrepreneurship.
Address:
Gulistan e Johar,
SCHOLASTIC S
Block 10, Karachi.
Phone: Year Institution Qualification
+92-334-7366799 February 2022 – PhD (Marketing)
Present Iqra University (Passed Proposal Defense)
+92-346-3295344
Email: MBA – Marketing (equivalent to
Sep 2014 - May 2017 Institute of Business Management
asadullah.lakho2 M.Phil)
(IoBM-CBM)
7@gmail.com
Aug 2009 - Aug 2013 Iqra University BBA (hons)
PERSONAL
Intermediate
Aug 2007 - May 2009 Gulshan-e-Iqbal govt. degree college,
(science)
Father’s Name Karachi
Ghulam Mustafa Matriculation
Aug 2005 - Mar 2007 New Century School
Lakho (science)

Date of Birth WORK EXPERIENCE

26th – September –
1990 Duration Organization Designation Job Tasks
 Curriculum development as per
Marital status: HEC guidelines & NBAEC
Unmarried  Lecture development & delivery
 Exam paper development and
checking
Senior Lecturer
 Student Counselling
(Marketing)
 Guest speaker session
FIELD OF arrangement
INTEREST October 2023 - Courses:
Iqra University  Industrial visit arrangement
Present - Marketing for
 Marketing Managers
 Project display arrangement
 Member of SAR development
 Research - Fundaments of
team
Marketing
 Member of Corporate Advisory
- Marketing
Board (CAB) for Marketing
Planning and
 Writing and publishing quality
Application
research Papers

Academic:
 Curriculum development as per
HEC guidelines & NBAEC
 Lecture development & delivery
 Exam paper development and
checking
 Student Counselling
Lecturer (Marketing)
Administrative:
Courses:
March 2022- Indus  Successfully launched and
- International
October 2023 University conceived the Experiential
Marketing
Learning Project (ELP) which
- Marketing
serves as key project for BBA
Management
degree completion.
- International
 Organized & hosted “Career
Business
Counselling and Alumni Meetup
- Entrepreneurship
Session”
- Psychology
 Organized and hosted panel
discussion with corporate guests.
 Organized the first ever ELP
 Poster exhibition in which
students showcased their final
year projects to internal and
external guests and students.

 Curriculum development as per

Visiting Faculty
HEC guidelines & NBAEC
 Lecture development & delivery
July 2023 – (Teaching
Iqra University  Exam paper development and
September 2023 “Marketing for
checking
Managers course to
 Student Counselling
MBA students)

Journal of
Policy  Reviewing and providing
feedback for research paper
November 2022 – Research
Reviewer  Key stakeholder in the decision
Present (HEC of accepting, declining or
recognized, Y revising research papers.
category)

 Development of effective lesson

plans
 Lecture delivery during physical
and online classes
 Conducting online classes using
Zoom & Moodle
 Recording lectures for virtual
Lecturer- college project
The Citizens
Oct 2019 – May Communications  Curriculum designing
2021
Foundation (for physical and  Examination paper design and
College virtual college) Checking
 Counselling students as a faculty
advisor
 Preparing monthly report and
submission to the HOC
 Organized and managed “Mobile
Application Development
workshop” for students

 Research writing on various

Jan 2018 – Jul Livingston Freelance Marketing
topics related to marketing and
2020 Research Researcher
management.
  I worked as a team leader for a
team of 7 talented individuals
 Planned the marketing campaigns
and allocated tasks to group
Marketing team members
May 2016 – May Eye sight
Lead  Handled all contingencies
2018 Trust  Developed marketing roadmap for
the next 3 years including all
aspects such as ROI, brand
positioning and service
development plans.

 Reporting to the marketing & PR

Manager
 Meeting corporate donors to pitch
for funds.
 Developing corporate proposals
and presentations.
 Meeting with existing and
Green potential clients to pitch for funds.
Mar 2015 – Aug
Crescent Marketing Officer  Monitoring and controlling the
2015
Trust development of marketing
material such as Newsletter,
Brochures etc.
 Handling social media promotions
and content.
 Vendor management
 Maintaining donor records and
monitor receipts against pledges
 Teaching secondary English
Literature and Language
English Teacher &  Weekly checking of planners of all
Aug 2013 – Mar New Century
coordinator for the teachers of secondary section
2015 School secondary  Making paper, checking and
making finalized results
 Recommend course books.
 Learning and applying different
Civil Aviation
June 2013- aspects of SCM functions of the
July 2013
Authority of Intern
organization, including logistics,
Pakistan oracle, ERP, warehousing etc.

Research Publications

Year-Month Research Topic Journal/Vol/Pg

The paradox surrounding a higher
2024 – January education institute: dilemma of the
business administration program.
A Qualitative Study of Behavioral
2023 - December Biases Among Pakistani Investor
Decisions
Examining Customer Retention
2023 – October Dynamics: Impact Of Organizational
Factors In Karachi, Pakistan
Role of Axiological Values in Branding,
2023 - September
Product Packaging and Design
Social Media Marketing and Consumer
Purchase Intention-Phenomenological
2023 - September
Study on Women Fashion Apparel in
Karachi
Influence of Social Networking Sites’
2023 - August
Content on Consumer Decision
International Journal of Learner
Diversity and Identities (IJLDI)
(Scopus Indexed Y – category HEC
recognized Journal)
Bulletin of Business and Economics
(BBE) 12 (4), 1-5 (Y – category HEC
recognized Journal)
Bulletin of Business and Economics
(BBE) 12 (3), 18-27 (Y – category HEC
recognized Journal)
Journal of Policy Research 9 (3), 172-
177 (Y – category HEC recognized
Journal)
Journal of Marketing Strategies 5
(3), 261-285 (Y – category HEC
recognized Journal)
Journal of Policy Research (JPR) (Y-
category HEC recognized Journal)
 Making: A Systematic Literature
Review
The Role of Online Customer
Journal of Positive School
Testimonials in Brand Trust: Utilization
2023-June Psychology (JPSP), 7(6), 1-18, (X-
of The Expectancy-Disconfirmation
category HEC recognized Journal)
Model
Adoption of Blockchain Technology in
JISR management and social
Pakistan’s Pharmaceutical Supply
sciences & economics (JISR-MSSE)
2023-Febraury chain to fight Counterfeit Medicine
20(2), 111-130, (Y-category HEC
Market: Perception of Pharmaceutical
recognized, Managed by SZABIST)
Industry Professionals
Determinants of Consumer Behavioral
Journal of Policy Research, 8(4),
Intension towards Clothing Brand in
2022- December 152-162, (Y-category-HEC
Pakistan: The Role of Brand
recognized)
Personality Appeal
Implementation of Theory of Planned Journal of Policy Research, 8(4),
2022- December Behavior to Understand Brand love 163-172, (Y-category-HEC
and Its Outcomes recognized)
Determinants of Customer Switching
Intention in Pakistan. A Case of Bulletin of Business and Economics,
2022-October
Cellular Services (Y-category-HEC recognized)

A Study On Impact Of Facebook

Bulletin of Business and Economics,
Brand-Related User Generated
2022-September 11(3), 1-15. (Y-category-HEC
Content (UGC) On Consumer
recognized)
Responses
Journal of Islamic Countries Society
Social Media Analytics: Application
2022-July of Statistical Sciences. 8(2) 159-172.
towards Social Media Marketing
(Y-category-HEC recognized)
The Effect Of Online Shopping
Competitive Educational Research
Experience And Customer
2022-August Journal. 3(2) 2709-9792 (Y-category-
Involvements On Online Purchase
HEC recognized)
Intention
The causality between TDRs returns of Competitive Social Science Journal,
2021-December Islamic banks in Pakistan pre & post 2(4), 159-173. (Y-category-HEC
crisis. recognized)

CERTIFICATIONS

Completion Certification
Institute
date
December 2022 Artificial Intelligence in Marketing University of Virginia
April 2022 Introduction to Philosophy The University of Edinburgh
December 2021 Channel Management and Retailing Instituto de Empresa (IE) University
December 2021 Fundamentals of Quantitative Modeling The Wharton School
November 2021 Fundamentals of Digital Marketing Google Digital Garage
November 2021 Social Media & Digital Marketing Digital Marketing Institute
November 2021 Product and brand Management Instituto de Empresa (IE) University
October 2021 Qualitative Research Design Emory University

SKILLS & EXPERTISE

 The ability to create high student engagement which enhances their interest in the course.
 Strong research writing, proofreading review & publication skills
 Ability to assess capability and intellect level of the student and groom them accordingly
 Strong network of industry professionals for inviting as guest speaker during my courses
 Skillful at various research softwares such as SMART PLS, Nvivo etc.
 Highly adaptable to any software usage